Acuario Inbursa

What Acuario Inbursa does

Acuario Inbursa is a privately held educational aquarium complex located in Mexico City's Polanco cultural district, founded in June 2014 by Mexican conglomerate Grupo Carso and operated through the legal entity BLAU LIFE, S.A.P.I. DE C.V. The complex comprises two facilities — the main Acuario Inbursa and Acuario Interactivo inside Plaza Carso — collectively housing over 14,000 specimens across 350 marine and freshwater species including sharks, penguins, jellyfish, rays, axolotls, and the only sturgeons on public display in Mexico. The attraction spans seven themed halls, underground immersive tunnels, interactive touch exhibits, the Polar Clinic (Clínica Polar) behind-the-scenes penguin observation, and a documented captive Gentoo penguin breeding program with two generations born on site.

The business operates a direct-to-consumer model with revenue from multi-tier admission (General Admission from $330 MXN online, Shark Pass from $420 MXN online, Shark Pass + Pingüinos from $799 MXN online, and General + Pingüinos from $649 MXN online) combined with add-on experiences including the Navegapp augmented-reality companion app and seasonal theatrical events, plus on-site food and beverage, corporate event hosting, school-visit programs, and a marriage-proposal package. Distribution runs through website ticketing, on-site box office, a corporate sales team, and an exclusive 39% Inbursa bank cardholder discount channel. Primary customer segments are families with children, domestic and international tourists visiting Mexico City, school groups, corporate event clients, and Inbursa banking customers.

The aquarium is part of Ventura Entertainment, Grupo Carso's entertainment portfolio alongside Topgolf, SeaLand, Dolphinaris, and Toca Social, and benefits from its adjacency to Plaza Carso, Museo Soumaya, Museo Jumex, and Teatro Telcel. Hours of operation are daily 10:00–18:00 with last entry at 17:00, and the facility is positioned as both a tourism attraction and a marine conservation venue.

Name

Acuario Inbursa

Legal name

BLAU LIFE, S.A.P.I. DE C.V.

Website

https://acuarioinbursa.com.mx

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Acuario Inbursa operates two connected aquariums in Mexico City's Polanco district, displaying 14,000+ specimens across 350 species. Founded in 2014 by Grupo Carso, it serves families, tourists, school groups, and corporate clients via tiered ticketing, premium experiences, and venue rentals.

Ownership category

akta.pro rank

Product category

Public Aquarium & Marine Attraction Services

NAICS

Zoos and Botanical Gardens (712130), Zoos and Botanical Gardens (71213), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

Keywords

• Public aquarium
• Marine education experiences
• Family entertainment attraction
• Marine conservation programs
• Interactive aquarium exhibits

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: One-time admission fees for aquarium access including general admission, premium Shark Pass, and bundled experiences with penguin interactions
2. Experiences and Add-ons: Additional revenue from enhanced experiences including Clínica Polar, combo packages, virtual reality, and special event access
3. Corporate Events: Venue rental and event services for corporate functions, private events, and proposals
4. Food and Beverage: On-site food and beverage sales including combo packages with popcorn, drinks, and ice pops

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Acuario Inbursa operates a public aquarium complex in Mexico City's Polanco district, comprising two aquarium venues — Acuario Inbursa and Acuario Interactivo — that together house more than 14,000 specimens across 350 marine species, including sharks, penguins, jellyfish, rays, axolotls, and sturgeons. The offering centers on ticketed admission with themed halls, interactive touch tanks, behind-the-scenes animal care experiences, penguin encounters, an AR companion app, and supplementary services for corporate events, school groups, and special occasions.

Product overview

Acuario Inbursa is a public aquarium complex located in Mexico City's Polanco neighborhood. The offering consists of two main aquarium experiences (Acuario Inbursa and Acuario Interactivo) combined with various admission tiers and add-on experiences. Core admission provides access to both facilities featuring over 14,000 specimens across 350 species. Premium tiers (Shark Pass, Shark Pass + Pingüinos) add priority access and enhanced experiences, while General Admission serves as the base tier. Add-on experiences include penguin interactions, Clínica Polar observation, and seasonal events like Sirenas y Tritones. Additional services encompass corporate events, school visits, and the Navegapp augmented reality companion app.

Differentiator

Problem solved

Functional benefit

Products and services

• Acuario Inbursa The main aquarium venue featuring over 14,000 specimens of 350 marine species across seven themed halls (Oceans, Laboratory, Corals, Abyssal Zone, T.A.P. Zone, plus temporary exhibitions). It is the core visitor attraction in the Polanco cultural district of Mexico City.
• Acuario Interactivo An interactive aquarium experience located in Plaza Carso where visitors can touch certain species, observe behind-the-scenes animal care, and participate in educational activities. Combined with Acuario Inbursa for a full visit.
• Clínica Polar A behind-the-scenes veterinary observation experience where visitors watch specialized staff perform penguin care and health monitoring routines. Limited capacity of 9 visitors per session, including general admission to both aquariums.
• Corporate Events Service Venue rental and event-hosting services for business gatherings, team-building events, and corporate celebrations held within the aquarium facilities.
• School Educational Programs Guided educational visits for school groups covering marine biology, species conservation, and curriculum-aligned learning experiences for students of all ages.
• Pedida de Mano (Proposal Packages) Curated marriage proposal experience packages held within the aquarium venue, offering a distinctive setting for engagement occasions.
• Sirenas y Tritones A seasonal theatrical show featuring mermaid and triton performers in special aquatic presentations held on select dates with shows every 45 minutes.

Quantifiable outcome

• 14,000+ specimens and 350+ species in collection
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Blau Life S.A.P.I. de C.V.coreOthersLegal operating entity responsible for the management and operation of Acuario Inbursa. The company is the contracting party for services and is responsible for data protection compliance and customer service operations.
• Ventura EntertainmentcoreOthersParent company brand. Acuario Inbursa and Acuario Interactivo are brands of Ventura Entertainment, part of the same entertainment group including Top Golf, SeaLand, Dolphinaris, and Toca Social.
• Inbursa BankminorGTM or Marketing PartnerMarketing partnership offering exclusive 39% discount on tickets for Inbursa credit and debit cardholders. Promotional partner providing customer benefits to bank's customer base.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgia Aquarium: One of the largest aquariums in the Western Hemisphere, located in Atlanta, a landlocked city comparable to Mexico City. Operates on similar scale with shark and beluga exhibits, behind-the-scenes animal encounters, premium VIP experiences, and educational programming.
• Monterey Bay Aquarium: Internationally recognized aquarium known for conservation, education programs, and special exhibitions. Highly comparable as a mission-driven aquarium combining ticketed visitor experience with research, school programs, and signature animal exhibits (sea otters, penguins).
• SEA LIFE (Merlin Entertainments): Global chain of branded aquariums offering themed zones, ocean tunnels, and educational content for families. Comparable product format and visitor target, though operating at smaller scale per site and located in tourist destinations rather than landlocked megacities.
• Shedd Aquarium: Major urban aquarium in Chicago (also landlocked) with comparable educational mission, animal encounter programs (penguins, belugas), and a diversified revenue model spanning tickets, events, memberships, and corporate sponsorships.
• Acuario Mazatlán: Another major Mexican aquarium operating a comparable mix of marine exhibits, sea lion/bird interactions, and family entertainment ticketing in a different Mexican city. Serves both domestic tourism and local family segments similar to Acuario Inbursa.
• Aquarium of the Pacific: Major regional aquarium in Long Beach, California, with comparable scale (12,000+ animals), themed galleries, conservation programs, and premium experiences. Similar educational and family-visit positioning to Acuario Inbursa.
• Oceanogràfic (Valencia, Spain): Largest aquarium in Europe, part of the Ciudad de las Artes y las Ciencias complex. Highly comparable architectural ambition, themed zones, shark tunnels, and integration with broader cultural/entertainment destination similar to Acuario Inbursa's Polanco cultural-district positioning.
• Acuario de Veracruz: One of the largest aquariums in Mexico, located on the Gulf coast. Directly comparable as a Mexican public aquarium offering immersive marine exhibits, species conservation programs, and family entertainment ticketed experiences in the same national market.

Broad incumbents

• SeaWorld Orlando: Larger marine-life theme park operator with broader amusement park infrastructure (rides, shows, hotels) beyond pure aquarium. Comparable in animal encounter experiences, premium passes, and event hosting, but operates in a different scale and category.

Regional players

• Parque Fundidora / Museo Acuario MIMAR: Museum-aquarium hybrid in Monterrey, Mexico, operated within a larger urban park and cultural complex. Similar Mexican context, family-education positioning, and single-site urban aquarium operating model, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/acuarioinbursa
• YouTubeyoutube.com/@Acuario_Inbursa
• Facebookfacebook.com/acuarioinbursa
• Instagraminstagram.com/acuariolnbursa
• TikToktiktok.com/@acuarioinbursa
• Pinterestmx.pinterest.com/acuarioinbursa25
• LinkedInlinkedin.com/company/acuario-inbursa-cdmx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuario Inbursa