Green Olive Collective

What Green Olive Collective does

Green Olive Collective is a binational social enterprise and tour operator founded in 2007 in Jerusalem by Fred Schlomka. It conducts cultural and political tours across Israel, the West Bank, Jordan, and Sinai, offering day tours ($80-$245), multi-day packages (3 days to 2+ weeks, $865-$3,950), private/custom tours ($350-$540/day), specialty tours (solidarity missions, olive harvest, pilgrimage, railway), and home-stay accommodations with Palestinian families. Customer segments include activists/advocacy organizations, pilgrims, academic and study-abroad groups, diplomats/government visitors, and culturally curious independent travelers. The business operates through two legal entities — Green Olive Collective Inc. (USA, 2012) and Green Olive Tours Collective Ltd. (Israel/Palestine, 2013) — with offices in Jerusalem, Bethlehem, and Amman, and a partnership with Global Rescue for travel protection.

The company's commercial model combines one-time tour package sales with a recurring annual global membership program (700+ members across 34+ countries) and online/virtual events (webinars such as 'Palestine Speaks' and 'Solidarity Speaks'). Distribution is direct-to-consumer via the greenolivetours.com website, phone sales across three country numbers, and email; there are no third-party resellers. Underlying technology is a standard WordPress site with Wufoo inquiry and booking forms and a separate membership platform at members.greenolivecollective.com; no mobile app, no public API, and no AI/ML components are in evidence.

Green Olive has been bootstrapped with community capital rather than institutional investment, conducting a Wefunder offering in 2019 and a Kickstarter campaign in 2020 (for three documentary films). In 2023 it expanded its membership platform, and in 2024 it launched the Green Olive Solidarity Network — a global advocacy community with ongoing tools and resources. The organization is guided by a team of ~11 named staff including Managing Partners, Partner Tour Guides (some former Israeli military refusers and first-generation refugees), a Home Host, and a Membership & Advocacy Director. Revenue is not publicly disclosed.

Name

Green Olive Collective

Legal name

Green Olive Collective Inc. (USA) / Green Olive Tours Collective Ltd. (Israel)

Website

https://greenolivetours.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Olive Collective is a Jerusalem-based binational social enterprise operating since 2007 that runs cultural and political tours, multi-day packages, and home-stays across Israel, Palestine, Jordan, and Sinai, serving activists, pilgrims, academic groups, diplomats, and culturally curious travelers, and supported by a 700+ member global advocacy network.

Ownership category

akta.pro rank

Product category

Cultural and Political Tourism Services

NAICS

Tour Operators (56152), Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB), Jewish Heritage & Israel Pilgrimage Travel Agencies (THAKAHAC), Eco-Tours & Sustainable Nature Travel (THAJAIAD)

Keywords

• Cultural political tours
• Guided tour packages
• Pilgrimage study tours
• Home-stay accommodation
• Solidarity mission tours

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tour Package Sales: Revenue from selling day tours, multi-day packages, and specialty tours across Israel/Palestine, Jordan, and Sinai. Tours range from $80 day tours to $3,950 multi-week experiences.
2. Global Membership Program: Annual membership program providing access to information, advocacy tools, resources, and global network. Membership initiated in 2014, expanded in 2023.
3. Private/Custom Tours: Custom-designed itineraries for individuals or groups, including visits with civil society leaders, human rights activists, business leaders, or government officials. Prices from $350 for half-day walking tours.
4. Home-stay Accommodation: Private home-stay accommodation including home-cooked meals arranged throughout Israel-Palestine in locations including Beit Sahour, Bedouin areas, and Jerusalem.
5. Online Events and Webinars: Virtual tours and webinars on geopolitical topics, human rights issues, and regional analysis. Available for private booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Olive Collective operates as a tour operator and binational advocacy organization offering culturally and politically oriented guided tours to Israel, Palestine, Jordan, and Sinai. It sells day tours, multi-day packages, specialty and private tours, home-stay accommodations, online webinars, and an annual global membership program focused on education around Palestinian human rights and regional politics.

Product overview

Green Olive Collective operates as a tour operator and advocacy organization offering cultural and political tours to Israel, Palestine, Jordan, and Sinai. The product portfolio centers on guided tour experiences organized into Day Tours, multi-day Packages (3 to 5 days and one week plus), and Specialty/Custom Packages including Private Tours, Pilgrimage Study Tours, and Home-stays. Additional offerings include Online Events and Webinars providing virtual education on geopolitics and human rights, and a Global Membership Program with over 700 members worldwide. The company operates primarily from Jerusalem with tours departing from the YMCA 3 Arches Hotel, and offers both scheduled group tours and custom-designed private tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tours Single-day guided tours covering destinations in Israel, Palestine, and Jordan, including Jerusalem, Bethlehem, Hebron, Ramallah, Tel Aviv, Nablus, Jericho, and Amman, priced $80-$245.
• 3 to 5 Days Packages Multi-day tour packages including Palestinian Village Tour (3 days), Jerusalem & West Bank Tour (3-4 days), Introduction to Palestine (4 days), Introduction to Jordan (5 days), and Introduction to Israel (5 days), priced $865-$2,240.
• One Week Plus Packages Extended tour programs including Olive Harvest Solidarity Tour (7 days), Olive Tree Planting Tour (7 days), Solidarity Mission Tour (10 days), Palestine Experience (7 days), Palestine Immersion (10 days), Jordan Experience (7 days), and Introduction to Israel and Palestine (8 days), priced $1,800-$3,450.
• Specialty and Custom Packages Specialized tour programs including Solidarity Missions, Private Tours, Pilgrimage Study Tours, Sinai Tours, and Home-stays with local families in Palestine and Israel.
• Jordan Day Tours Single-day tours in Jordan including Madaba & Mount Nebo, Amman City Tour, and Jerash & Ajloun Tour, organized to complement the broader Israel/Palestine-focused program.
• Private/Custom Tours Custom-designed private tours for individuals, families, or special interest groups, including half-day or full-day walking and driving options, with pricing starting from $350 for a half-day walking tour.
• Online Events and Webinars Virtual tours and webinars covering topics on geopolitics, human rights, and real-time analysis of Israel-Palestine, with recordings available on the organization's YouTube channel.
• Home-stays Private home-stay accommodation with local families, including home-cooked meals, available throughout Israel-Palestine in locations such as Beit Sahour (Bethlehem), Bedouin communities in the Negev, and Jerusalem.
• Green Olive Membership Program Global annual membership program providing access to information, tools, and resources for advocacy, with 700+ members from over 34 countries and an expanded platform relaunched in 2023.
• Israel-Palestine Railway Tour Unique 10-day specialty tour focusing on the history of railways in Israel-Palestine, combining modern train rides with visits to historic railway sites, cultural landmarks, and overnight stays in kibbutz and with Palestinian families, available as a private tour from $3,950.

Quantifiable outcome

• 700+ members from over 34 countries engaged in ongoing advocacy
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Global RescueminorOthersPartnership with Global Rescue for travel protection services including medical and security evacuation. Offers IMG Signature Travel Insurance as add-on coverage. Recommended for all clients traveling to the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wadi Rum Tours (various operators): Jordan-based tour operators running Petra, Wadi Rum, and Dead Sea itineraries. Comparable on Jordan segments of Green Olive's offering but lacking the Israel/Palestine political specialization.

Direct peers

• Abraham Tours: Israeli alternative tour operator known for budget-friendly small group tours with social/activist orientation (Abraham Hostel brand). Competes in alternative Israel tourism with overlapping target customers.
• MEJDI Tours: Tour operator offering multi-narrative, dual-perspective tours across Israel/Palestine with politically engaged guides. Closest direct competitor to Green Olive's binational, advocacy-oriented model.

Emerging players

• Encounter Programs: Jewish-American educational organization offering curated trips to Israel/Palestine focused on exposure to Palestinian narratives. Comparable in combining advocacy, education, and guided travel.
• I-Tal Tours: Activist-oriented Israel tour operator emphasizing Palestinian perspectives and social justice themes. Overlaps Green Olive's mission and customer base in solidarity/advocacy tourism.
• Fathom Travel: Travel platform built around purpose-driven trips with social impact framing. Conceptually comparable on 'travel as advocacy' niche but globally oriented rather than region-specific.

Broad incumbents

• Holy Land Tours: Pilgrimage-focused tour operator with long-running Christian Holy Land itineraries. Comparable on pilgrimage study tours and religious travel segment.
• Via Sabra: Established Christian pilgrimage tour operator to Israel. Comparable in pilgrimage offerings (Green Olive's Pilgrimage Study Tour) but broader and more religiously conventional.
• Tourist Israel: Well-funded Israel tourism platform offering mainstream and alternative tours. Overlaps on multi-day Israel/Palestine itineraries but addresses a broader (less political) audience.

Others

• Mondoweiss: Independent news/advocacy media covering Israel/Palestine. Adjacent ecosystem participant — not a competitor but shares audience and political orientation, often amplifying each other's content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreenOliveCo
• YouTubeyoutube.com/channel/UC2VW1CLGGcPXnujMyp4BrUQ
• Facebookfacebook.com/GreenOliveTours
• Instagraminstagram.com/greenolivetours

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Olive Collective