Heatit Controls AB
Heatit Controls AB, a Swedish sister entity to Norway-based Heatit Controls AS, sells Z-Wave, WiFi, and BLE smart home heating products — panel heaters, thermostats, dimmers, and sensors — to residential, property management, and installer customers across Scandinavia and Europe via e-commerce and a reseller network.
- Company typePrivate
- Founded2018
- HeadquartersBrastad, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Heatit Controls AB does
Heatit Controls AB is a Swedish private company (CIN 559108-9866) headquartered in Brastad that, together with its Norwegian sister entity Heatit Controls AS (formerly Thermo-Floor AS), represents the Heatit brand internationally and sells Z-Wave, WiFi, Bluetooth, and Zigbee-based smart home heating and automation products under the "Designed in Norway" positioning. Its core portfolio spans WiFi-connected panel heaters (400W-1500W, steel and glass variants), Z-Wave 800-series thermostats (Z-Temp3, Z-TRM6, Z-TRM7, WiFi7), in-wall dimmers (ZM Dimmer, Z-Dim, Z-Dim2), a smoke multisensor with PIR, push-button wall controllers, and Z-Wave repeaters, all controllable via the MyHeatit mobile app and a documented REST API v12.0.0. Heatit carries CE, RED, RoHS, and Reach certifications and supports integration with Amazon Alexa and Google Home.
The company operates a horizontal, multi-channel go-to-market model: direct e-commerce through shop.heatit.com for consumers and businesses, a regional reseller and distributor network across Scandinavia and Europe, and dedicated B2B sales with personalized pricing for installers and property managers. Hardware unit pricing is in the €18-€220 range and is the sole disclosed revenue stream, making Heatit a transactional, hardware-led business with no announced recurring software or service layer. All product development is conducted in Norway by Heatit Controls AS, while Heatit Controls AB owns the Swedish e-commerce operations and customer-facing brand. The company does not ship to or warranty products in the United States or Canada, and is privately held by founder/owner Pål Aksel Forberg with a 1-10 disclosed headcount on the Swedish entity.
Heatit Controls AB firmographics
Firmographics- Name
- Heatit Controls AB
- Legal name
- Heatit Controls AB
- Website
- https://heatit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heatit Controls AB, a Swedish sister entity to Norway-based Heatit Controls AS, sells Z-Wave, WiFi, and BLE smart home heating products — panel heaters, thermostats, dimmers, and sensors — to residential, property management, and installer customers across Scandinavia and Europe via e-commerce and a reseller network.
- Ownership category
- akta.pro rank
Heatit Controls AB industry classification
Industry- Product category
- Smart Home Heating Controls
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Smart Thermostat & HVAC Automation Integration (HSAHADAC)
- akta.pro secondary industries
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Smart Thermostat Installation & Integration (HSAOANAA)
Keywords
Where Heatit Controls AB is headquartered
LocationHeadquarters
- HQ city
- Brastad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Heatit Controls AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from selling physical heating products including panel heaters, thermostats, dimmers, relays, sensors, and accessories. One-time purchase model with products sold directly through e-commerce and via distributor/reseller network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WiFi Panel Heaters (Steel): €180-220 |
| Unit Pricing | Pay-as-you-go | WiFi Panel Heaters (Glass): Premium pricing |
| Unit Pricing | Pay-as-you-go | Z-Temp3 Thermostat: €79 |
| Unit Pricing | Pay-as-you-go | ZM Dimmer 250W: €43 |
| Unit Pricing | Pay-as-you-go | Metal Feet for Panel Heaters: €18 |
| Unit Pricing | Pay-as-you-go | Z-Temp2 DC Adapter: €12 |
| Unit Pricing | Pay-as-you-go | Z-Dim2 250W: €57 |
| Unit Pricing | Pay-as-you-go | S-Control2 Thermostat: €45-50 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heatit Controls AB product offering
Product offeringCore offering
Heatit Controls AB designs, manufactures, and sells smart home heating and automation hardware, including WiFi and Z-Wave panel heaters, thermostats, dimmers, sensors, push buttons, and repeaters. Products are controlled via the MyHeatit App, an open API, and integrate with major smart home ecosystems such as Amazon Alexa and Google Home. The company distributes directly through its e-commerce storefront and via a network of regional resellers, electricians, and installers across Scandinavia and Europe.
Product overview
Heatit Controls AB offers a comprehensive smart home heating and automation product portfolio. The core offering centers on WiFi-connected panel heaters (400W-1500W in steel and glass variants) controlled via the MyHeatit App with open API for third-party integration. Complementing the heating solutions is a range of Z-Wave 800 series thermostats (Z-Temp3, Z-TRM6/7), dimmers (ZM Dimmer, Z-Dim), smoke sensors, push buttons, and signal repeaters. Products support Amazon Alexa and Google Home voice control. The company operates as part of Heatit Controls AS (Norway) and Heatit Controls AB (Sweden) structure, with all product development conducted in Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Heatit Renergy: Heating solutions product line mentioned in navigation
- MyHeatit
Products and services
- Heatit WiFi Panel Heater Smart electrical radiator convector with Wi-Fi and Bluetooth (BLE) connectivity, controlled via the MyHeatit App. Features digital thermostat, active power metering, open window detection, child lock, and open API for third-party integration. Available from 400W to 1500W in steel or glass front variants.
- Heatit Z-Temp3 Thermostat Battery-operated Z-Wave 800 series thermostat for controlling water-based heating systems. Features 3 modes (Heat, Cool, Eco), internal temperature and humidity sensors, LCD display with backlight, master thermostat capability with 10 associations, and S0/S2 encryption support.
- Heatit ZM Dimmer 250W In-wall Z-Wave dimmer for LED lights and other light sources. Supports 5W-250W loads with 2 or 3-wire installation, scene controller functionality, active power metering, and overload/short circuit/surge protection. Features auto-calibration for min/max dim levels.
- Heatit Z-Dim Z-Wave rotary dimmer for LED (1-200VA), halogen, incandescent bulbs, dimmable LED drivers, and electronic transformers. Features trailing edge dimming, multiway switching option, electronic thermal cutoff with auto-reset, power metering, and System 55 frame compatibility.
- Heatit Z-Dim2 250W Z-Wave rotary dimmer for in-wall installation. Dims LED from 1VA to 200VA without flicker, suitable for LED, halogen, and incandescent lighting loads.
- Heatit Z-Smoke Multisensor 230VAC Multifunctional wireless smoke sensor with photoelectric detection, built-in PIR motion sensor, temperature sensor, serial connection capability (up to 6 units), built-in warning light, battery backup, and tamper switch. Supports S0 and S2 Unauthenticated Class encryption.
- Heatit Z-Push Button 8 Battery-operated wall switch with 8 push-buttons for Z-Wave smart home control. Controls 4 association groups with up to 20 units or up to 16 scenarios via gateway. Supports S0 and S2 encryption modes.
- Heatit Z-Push Button 2 Battery-operated wall switch with 2 push-buttons for Z-Wave control. Controls 1 association group with up to 5 units or 4 scenarios via gateway. Fits System 55, Elko RS-16, and Schneider Exxact frames.
- Heatit Z-Repeater Dual USB 2A Z-Wave range extender with dual USB 2A chargers for power backup during outages. Features 6-hour battery backup, signal amplification, compatibility with any Z-Wave manufacturer systems. Supports SmartStart and S2 Unauthenticated encryption.
- Heatit WiFi7 Thermostat Series Wi-Fi/BLE thermostat rated 3600W 16A in White RAL 9003 and Black Matt color variants. Part of the next-generation connected heating control lineup.
- Heatit WiFi6 Thermostat Wi-Fi/BLE thermostat available in Black Matt and White RAL 9003 variants, designed for connected heating control in residential environments.
- Heatit Z-TRM7 Thermostat Z-Wave thermostat for floor heating control, available in White RAL 9003 and Black Matt color variants, designed for in-wall installation.
- Heatit Z-TRM6 Thermostat Z-Wave thermostat for floor heating control, available in White RAL 9003 and Black Matt color variants, designed for in-wall installation.
- Heatit Z-Water2 Z-Wave module designed for water-based heating control integration into smart home systems.
- Heatit S-Control2 Thermostat Thermostat rated 3600W 16A available in White (€45) and Black (€50) color options, designed for in-wall temperature control installations.
- Metal Feet for Heatit WiFi Panel Heaters Optional aluminum-colored metal feet set (2 feet) for flexible floor-mounted placement of Heatit WiFi Panel Heaters. Durable steel construction, not compatible with WiFi List models.
- Heatit Strain Reliever RAL 9003 Robust casing with integrated strain relief for securing and protecting cables during installation of Heatit smart modules and actuators. Supports DIN rail and screw mounting with flexible cable entry points.
Quantifiable outcome
- Energy savings through open window detection and power metering
- +1 more outcomes
Companies that use Heatit Controls AB
Customer profileSegments3 records
Ideal customer profiles3 records
Heatit Controls AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Heatit Controls AB partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Heatit Controls AB competitors and assessment
Company assessmentBroad incumbents
- Netatmo (Legrand): French smart home brand owned by Legrand, offering smart thermostats, valves, and weather/air-quality sensors. Overlaps with Heatit's smart heating and climate-monitoring portfolio in the European residential market.
- Schneider Electric (Wiser / Schneider Home): Global energy management giant whose Wiser line includes European-format Z-Wave and Zigbee thermostats, dimmers, and sensors compatible with the System 55 frames Heatit uses. Major incumbent competing for the same electrician/installer channel in Nordic and wider European markets.
- Bosch Smart Home: Bosch's consumer smart home line covering thermostats, radiator valves, smoke detectors, and lighting controls. Overlaps broadly with Heatit's combined heating/safety/lighting portfolio while operating at significantly larger scale and marketing reach in Europe.
- Fibaro (Nice Group): Polish smart home brand (now owned by Nice Group) offering Z-Wave-based smart home controllers, dimmers, sensors, and heating controls. Competes with Heatit across thermostats, dimmers, and sensors in the European smart home installer market.
- Danfoss (Heating Segment): Danish industrial conglomerate with a major Heating division producing electronic and smart thermostats for residential and district heating. Overlaps directly with Heatit's thermostat portfolio and benefits from a much larger European installer channel and brand recognition.
- Resideo (Honeywell Home): US-listed company housing the Honeywell Home brand of connected thermostats, water-leak sensors, and security products. While geographically restricted from Heatit's footprint, it is the dominant global benchmark for connected heating controls and shapes category expectations in Europe as well.
Direct peers
- Eurotronic Technology: German manufacturer specializing in Z-Wave and Zigbee-compatible radiator thermostats and climate sensors. Highly comparable niche Z-Wave smart heating competitor targeting the European installer and smart home enthusiast segment.
- tado°: Munich-based smart thermostat company offering app-controlled heating and AC management with multi-protocol support. Direct competitor to Heatit's Z-Wave and WiFi thermostats in the European residential heating control market, with comparable pricing and integrator-friendly positioning.
- Popp Home: Austrian/Z-Wave specialist offering smart thermostats, dimmers, sensors, and push buttons built on the same Z-Wave 800-series chipset family Heatit uses. Direct peer in the Z-Wave European smart home ecosystem with overlapping product categories.
Emerging players
- Eve Systems: German smart home brand focused on HomeKit/Thread-based climate, lighting, and sensor products. Comparable in product breadth (thermostats, dimmers, sensors) to Heatit but pursues the Apple/Thread ecosystem rather than Z-Wave.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Heatit Controls AB social profiles
Digital presenceHeatit Controls AB compliance and trust
Trust signalCompliance5 records
Heatit Controls AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heatit Controls AB leadership team
Management profileNumber of profiles
Profiles1 record
Heatit Controls AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heatit Controls AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heatit Controls AB
What does Heatit Controls AB do?
Heatit Controls AB designs, manufactures, and sells smart home heating and automation hardware, including WiFi and Z-Wave panel heaters, thermostats, dimmers, sensors, push buttons, and repeaters. Products are controlled via the MyHeatit App, an open API, and integrate with major smart home ecosystems such as Amazon Alexa and Google Home. The company distributes directly through its e-commerce storefront and via a network of regional resellers, electricians, and installers across Scandinavia and Europe.
Is Heatit Controls AB a public or private company?
Heatit Controls AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heatit Controls AB founded?
Heatit Controls AB was founded in 2018. It employs 1 to 10 people.
Where is Heatit Controls AB based?
Heatit Controls AB is headquartered in Brastad, Sweden, in the Europe region.
How does Heatit Controls AB make money?
One revenue line is on record: hardware Product Sales.
Who are Heatit Controls AB's main competitors?
Broad incumbents on record are Netatmo (Legrand), Schneider Electric (Wiser / Schneider Home), Bosch Smart Home, Fibaro (Nice Group), Danfoss (Heating Segment) and Resideo (Honeywell Home). Direct peers are Eurotronic Technology, tado° and Popp Home. Eve Systems is listed as an emerging player.
Does Heatit Controls AB have an API?
Yes. REST API for Heatit WiFi Panel Heaters and connected devices. Version 12.0.0. Supports local HTTP API for device control via endpoints: /api/status (get device info), /api/parameters (set panel mode, sensor calibration, temperature display, heating setpoints, eco setpoints, open window detection, load limits, display brightness, low temperature protection), /api/reset (factory reset, settings reset, kWh reset), /api/bluefusion/devices (list BLE-Temp3 devices), /api/bluefusion/{id}/parameters (adjust BLE device parameters), /api/bluefusion/{id}/reset (factory/settings/kWh reset), /api/directlink (get/set/delete DirectLink connections between devices). Provides local network control for MyHeatit App integration and third-party smart home systems. Developer documentation is at documents.heatit.com/5430485/api.
What industry is Heatit Controls AB in?
Heatit Controls AB's product category is Smart Home Heating Controls. Its primary akta.pro industry code is HSAHADAC, Smart Thermostat & HVAC Automation Integration, with a secondary code of HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors). Its NAICS code is 334512 and its SIC code is 3822.