Alhambra
Alhambra is a regional bottled-water delivery brand under DS Services of America (dba Primo Water North America / Primo Brands, NYSE: PRMW), delivering 3- and 5-gallon water, dispensers, and adjacent beverages on a recurring basis to residential households and small offices across the US, supported by a 23,500-location refill network.
- Company typePrivate
- Founded1902
- HeadquartersLakeland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alhambra does
Alhambra® is a regional water-delivery brand operated by DS Services of America, Inc., doing business as Primo Water North America, a subsidiary of publicly-traded Primo Brands (NYSE: PRMW). Founded in 1902 and headquartered in Lakeland, Florida, the brand sells scheduled bottled-water delivery to residential households and small offices on a recurring roughly two-week cadence, with orders placed through the water.com e-commerce storefront or the MyWater+ mobile application (iOS and Android).
The product offering is anchored by 3- and 5-gallon bottled water for use with proprietary top-load and bottom-load dispensers, alongside case packs, sparkling water, and adjacent beverage categories (coffee and tea, including the Mountain Valley glass-bottle line). The underlying operations combine water purification and bottling infrastructure with a national direct-to-consumer delivery fleet and the broader Primo Water ecosystem: Primo Water Exchange (pre-filled bottle exchange at retail), Primo Water Refill (self-service at 23,500 retail locations across the US and Canada), and Primo Water Filtration (direct-plumb filtration systems for home and office).
Alhambra makes money through a mix of recurring water-delivery subscriptions, one-time hardware sales (dispensers), transactional case-pack and sparkling-bottle sales, exchange-program bottle fees, and usage-based revenue from refill stations. The go-to-market is direct-to-consumer with digital self-service ordering, supported by the parent's broader marketing infrastructure and brand portfolio. No standalone Alhambra revenue, customer count, or headcount figures are publicly disclosed; the brand serves as a regional label inside a much larger consolidated water hydration business.
Alhambra firmographics
Firmographics- Name
- Alhambra
- Legal name
- DS Services of America, Inc.
- Website
- https://alhambrawater.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alhambra is a regional bottled-water delivery brand under DS Services of America (dba Primo Water North America / Primo Brands, NYSE: PRMW), delivering 3- and 5-gallon water, dispensers, and adjacent beverages on a recurring basis to residential households and small offices across the US, supported by a 23,500-location refill network.
- Ownership category
- akta.pro rank
Alhambra industry classification
Industry- Product category
- Bottled Water Delivery
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Purified/RO Bottled Water Production (AFAFACAC), Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Alhambra is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Markets served
Alhambra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Water Delivery Subscriptions: Recurring bottled water delivery service with scheduled deliveries every 2 weeks. Customers select products and equipment for home or office delivery.
- Water Dispenser Sales: Sale of water dispensers (top-load and bottom-load models) for use with 3 and 5 gallon water bottles
- Case Pack Water Sales: Individual sale of case pack water products including still and sparkling water options
- Water Exchange Program: Pre-filled exchange water bottles sold at retail and exchange stations, with bottles cleaned and refilled in contaminant-free facilities
- Water Refill Stations: Self-service water refill service at 23,500 retail locations across US and Canada
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Alhambra product offering
Product offeringCore offering
Alhambra delivers bottled water (3- and 5-gallon bottles), point-of-use water dispensers, sparkling water, coffee and tea, water exchange service, retail refill stations, and water filtration systems to residential customers and small offices. The brand is operated by DS Services of America, Inc. dba Primo Water North America, part of Primo Brands (NYSE: PRMW).
Product overview
Alhambra® Water Delivery is a bottled water delivery service operated by DS Services of America, Inc., dba Primo Water North America. The offering consists of the core Alhambra® Water Delivery service providing 3 and 5 gallon bottles, case packs, sparkling water, water dispensers, and coffee & tea products delivered to homes and offices on a scheduled basis (typically every 2 weeks). The service is complemented by the Primo Water ecosystem including Water Exchange (pre-filled bottle exchange), Water Refill (self-service at 23,500+ retail locations), and Water Filtration (direct-to-supply filtration systems). Customers can manage orders via the MyWater+ mobile app or online account.
Differentiator
Problem solved
Functional benefit
Brands
- Primo Water Exchange: Pre-Filled Exchange Water service for home or office using exchange bottles that fit Primo Water dispensers.
- Primo Water Refill
- Primo Water Filtration
- MyWater+ App
Products and services
- 3- and 5-Gallon Bottled Water Delivery
Companies that use Alhambra
Customer profileSegments2 records
Ideal customer profiles2 records
Alhambra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alhambra partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Alhambra competitors and assessment
Company assessmentBroad incumbents
- BlueTriton Brands: Owner of Poland Spring, Deer Park, Arrowhead, and ReadyRefresh. Competes broadly with Alhambra across multiple water delivery and retail bottled water categories in North America.
- Aquafina (PepsiCo): National purified bottled water brand owned by PepsiCo. Competes with Alhambra's case pack and sparkling water offerings in retail channels, though not in the home/office delivery format.
- Primo Brands: Public parent company (NYSE: PRMW) operating the broader portfolio of water brands that includes Alhambra. Directly comparable as the umbrella organization for Alhambra's delivery, exchange, refill, and filtration operations.
Direct peers
- ReadyRefresh: Water and beverage delivery service owned by BlueTriton Brands (formerly Nestlé Waters NA). Competes head-to-head with Alhambra in residential and office bottled water delivery using similar 3 and 5-gallon bottle formats.
- Mountain Valley Spring Water: Premium spring water brand also owned by Primo Brands, sold in glass bottles and featured as a case-pack option within the Alhambra portfolio. Comparable in product positioning and shared distribution.
- Culligan Water: National bottled water delivery and POU/POE water treatment company. Competes with Alhambra across both bottled delivery and filtration categories with an established dealer network.
- Sparkletts Water: Office and home bottled water delivery service operating in western US markets with similar dispensers and recurring delivery model. Direct competitor in the home/office water delivery category.
- Crystal Springs Water: Sibling Primo brand offering home and office bottled water delivery with dispensers in similar US regional markets. Same product category, same subscription model, same target customers.
- Crystal Geyser Water Company: Independent bottled water producer offering spring and purified water in retail and bulk formats. Comparable as a bottled water manufacturer with similar purified/RO production.
Emerging players
- Waiakea Hawaiian Volcanic Water: Premium bottled water brand with sustainability positioning and subscription/home delivery offerings. Comparable as an emerging DTC water brand targeting similar health-conscious residential consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Alhambra social profiles
Digital presenceAlhambra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alhambra leadership team
Management profileNumber of profiles
Alhambra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alhambra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alhambra
What does Alhambra do?
Alhambra delivers bottled water (3- and 5-gallon bottles), point-of-use water dispensers, sparkling water, coffee and tea, water exchange service, retail refill stations, and water filtration systems to residential customers and small offices. The brand is operated by DS Services of America, Inc. dba Primo Water North America, part of Primo Brands (NYSE: PRMW).
Is Alhambra a public or private company?
Alhambra is a private company. It is classified as corporate owned and is currently operating.
When was Alhambra founded?
Alhambra was founded in 1902. It employs 1 to 10 people.
Where is Alhambra based?
Alhambra is headquartered in Lakeland, United States, in the North America region.
How does Alhambra make money?
Five revenue lines are on record. Water Delivery Subscriptions are the primary driver. The others are water Dispenser Sales, case Pack Water Sales, water Exchange Program and water Refill Stations.
Who are Alhambra's main competitors?
Broad incumbents on record are BlueTriton Brands, Aquafina (PepsiCo) and Primo Brands. Direct peers are ReadyRefresh, Mountain Valley Spring Water, Culligan Water, Sparkletts Water, Crystal Springs Water and Crystal Geyser Water Company. Waiakea Hawaiian Volcanic Water is listed as an emerging player.
Does Alhambra have an API?
No public API is recorded for Alhambra.
What industry is Alhambra in?
Alhambra's product category is Bottled Water Delivery. Its primary akta.pro industry code is AFAFACAH, Bulk Bottled Water Production (Large Format, Home/Office Delivery), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.