Agri-food Hub and Trade Centre

Name

Agri-food Hub and Trade Centre

Legal name

Lethbridge & District Agricultural Society

Website

https://agrifoodhub.ca

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Agricultural Services (700), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM), Agriculture, Food & Nutrition Congresses (THAHAJAI), Food, Wine & Beverage Festivals/Expos (MPAGAFAE), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Pet & Animal Expos (MPAGAFAI)

Keywords

• Convention venue rental
• Event hosting services
• Agricultural trade shows
• Community event spaces
• Convention center facilities

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental and Event Hosting: Revenue generated from hosting events at the Lethbridge Trade & Convention Centre and the Agri-food Hub & Trade Centre. The venue hosts conferences, trade shows, celebrations, and community gatherings, with food and beverage services included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Agri-food Hub and Trade Centre operates the state-of-the-art Lethbridge Trade & Convention Centre and related venues within the 72-acre LDE Live campus, renting multifunctional space for conferences, trade shows, celebrations, rodeos, farmers' markets, and community gatherings. The organization also produces and hosts a portfolio of signature annual events including Ag Expo, Whoop-Up Days, Lethbridge Farmers' Market, Lethbridge & District Pro Rodeo, and the Entrepreneur Connections Summit.

Product overview

Agri-food Hub & Trade Centre is the primary venue facility within the LDE Live campus (72-acre integrated event complex operated by Excite Lethbridge/Lethbridge & District Exhibition). The offering is structured as a venue-plus-events portfolio, combining the state-of-the-art Lethbridge Trade & Convention Centre facility with a calendar of signature recurring events including Ag Expo, Lethbridge Farmers' Market, Lethbridge & District Pro Rodeo, Whoop-Up Days, and the Entrepreneur Connections Summit. The venue serves as a hub for advancing agriculture and events in Southern Alberta, hosting conferences, trade shows, celebrations, and community gatherings while fostering agricultural advocacy, education, and economic growth.

Differentiator

Problem solved

Functional benefit

Brands

• Ag Expo: Annual agricultural exposition event featuring exhibitors, demonstrations, and industry showcases.
• Whoop-Up Days
• Lethbridge Farmers' Market
• Lethbridge & District Pro Rodeo

Products and services

• Lethbridge Trade & Convention Centre Modern, multifunctional convention centre venue within the Agri-food Hub that hosts events ranging from intimate social gatherings and meetings to nation-wide conventions, trade shows, and awards shows. Food and beverage services are available on-site. Designed for event organizers and organizations needing flexible, large-scale venue space.
• Agri-food Hub & Trade Centre Venue State-of-the-art venue and exhibition facility within the 72-acre LDE Live campus that serves as the centrepiece for agricultural events, conferences, trade shows, and community gatherings in Southern Alberta.
• Ag Expo Annual agricultural exposition event featuring farming equipment, agricultural products, industry networking, exhibitor demonstrations, and industry showcases. Targeted at the agricultural community and industry professionals.
• Lethbridge Farmers' Market
• Lethbridge & District Pro Rodeo
• Whoop-Up Days
• Entrepreneur Connections Summit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Banff Centre for Arts and Creativity: Alberta destination venue hosting conferences, festivals, and performance events. Regional competitor for premium association and corporate bookings that might otherwise consider Lethbridge.

Direct peers

• Edmonton Convention Centre (Edmonton Economic Development): Large-scale convention facility in Alberta hosting conferences, exhibitions, and galas. Direct competitor for regional and national convention bookings within the same province and overlapping customer base of event organizers.
• Calgary Stampede / Stampede Park: Year-round multi-venue campus blending western heritage, agricultural exhibitions, and large-scale events. Highly comparable as a fairgrounds/expo park with agriculture and community-event DNA similar to LDE Live's Whoop-Up Days, Pro Rodeo, and Ag Expo.
• Pacific National Exhibition (PNE): Vancouver-based fairgrounds and exhibition venue hosting fairs, concerts, and trade events. Comparable as a multi-event fairground/expo park with a long-running annual fair plus rented convention and exhibition programming.
• Calgary TELUS Convention Centre: Major Alberta convention centre in Calgary hosting conferences, trade shows, and large-scale events. Directly comparable as a province-of-Alberta venue rental and event-hosting operation competing for similar association and corporate event bookings.
• REAL District (Regina Exhibition Association Ltd.): Community-owned exhibition campus in Saskatchewan hosting Agribition, trade shows, and conventions. Strong functional peer as a nonprofit agricultural society operating convention, expo, and rodeo-style facilities.
• Westerner Park (Red Deer): Central Alberta multi-purpose fair and exposition park hosting agricultural shows, rodeo, trade shows, and conventions. Closest peer in scale and event mix — a community-owned agricultural society campus similar in mission and offerings.
• Canadian Western Agribition (Regina): Annual agricultural exhibition and trade show held at REAL District in Regina. Directly comparable signature event for the Agri-food Hub's Ag Expo in terms of agricultural B2B exhibition format and exhibitor/attendee audience.

Broad incumbents

• Exhibition Place (Toronto): Large multi-venue exhibition and convention campus including Enercare Centre, BMO Field, and Coca-Cola Coliseum. Comparable in function as a multi-use convention and exhibition venue, though significantly larger and urban-anchored.

Emerging players

• Strathmore Stampede & Agricultural Society: Smaller Alberta agricultural society hosting rodeo, agricultural events, and community gatherings. Comparable nonprofit agricultural society model with overlapping rodeo and community-event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YQLagrifoodhub
• Facebookfacebook.com/AgrifoodHubLethbridge
• LinkedInlinkedin.com/company/excitelethbridge
• Instagraminstagram.com/excitelethbridge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-food Hub and Trade Centre