Bergendahls

What Bergendahls does

Bergendahls is a privately held Swedish family-owned retail group that has operated under active family ownership since 1924. It functions as a holding entity organized around three wholly owned consumer-retail brands: EKO Stormarknad, a budget hypermarket chain operating 12 stores in Sweden; Glitter, a fashion-jewelry and accessories retailer with 151 stores across Sweden, Norway, Finland, and Denmark; and Granit, a home-goods and functional-products retailer operating in Sweden, Norway, Germany, and Finland through a dedicated intermediate holding, Bergendahl Home, since 2022. The company reports no external shareholders, no public listing, and no private-equity sponsorship; ownership remains with the founding family.

The group generates revenue almost exclusively through physical retail sales of consumer goods, with each brand occupying a distinct price-positioned vertical: EKO targets low-price hypermarket shopping, Glitter targets affordable fashion jewelry with a four-step personal-service sales process, and Granit targets functional home products with a sustainable-design philosophy using natural materials. Disclosed division-level financial data is limited to EKO Stormarknad, which reported 1,419 mkr SEK in net turnover and 70 mkr SEK in operating result. Group consolidation is not publicly disclosed. The company's go-to-market is direct-to-consumer through its owned store network, supported by brand-specific websites and annual sustainability reports; no proprietary technology platform, AI/ML capabilities, APIs, or significant digital-channel revenue mechanics were disclosed.

Bergendahls markets its brands through dedicated brand websites and physical retail presence in five European countries, with reported expansion plans at EKO (two new stores per year) and Glitter (omnichannel, online, and B2B channel development). The corporate HQ is in Malmö, with brand-level offices in Stockholm (Glitter, Granit) and Fjälkinge (EKO). Leadership across the three operating brands is independent: Håkan Åkerström leads Bergendahl Home/Granit, Susanne Börjesson leads Glitter, and Ted Berggren leads EKO Stormarknad, with Lars-Erik Skjutare serving as group CEO.

Name

Bergendahls

Legal name

Bergendahl Invest AB

Website

https://bergendahls.se

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

Bergendahls is a Swedish family-owned retail group operating three consumer brands: EKO Stormarknad (budget hypermarkets), Glitter (fashion jewelry, 151 Nordic stores), and Granit (home goods, four European markets). It serves mass-market consumers through owned physical retail stores.

Ownership category

akta.pro rank

Product category

Multi-brand retail (hypermarket, fashion jewelry, home goods)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Daiso-Style Japanese Variety Stores (CRAGAJAF)

akta.pro secondary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

Keywords

• Discount hypermarket retail
• Fashion jewelry stores
• Home goods retail
• Nordic retail group
• Family-owned retail

Headquarters

HQ city

Hässleholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - EKO: EKO Stormarknad generates revenue through retail sales of consumer goods across 12 hypermarket locations with a broad assortment at low prices.
2. Retail Sales - Glitter: Glitter generates revenue through retail sales of fashion jewelry and accessories across 151 stores in Sweden, Norway, Finland, and Denmark.
3. Retail Sales - Granit: Granit generates revenue through retail sales of home products across its established store network in Sweden, Norway, Germany, and Finland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bergendahls is a Swedish family-owned retail group operating three consumer-facing brands: EKO Stormarknad (low-price hypermarkets), Glitter (fashion jewelry and accessories), and Granit (sustainable home goods). The group sells these categories directly to consumers through a network of 163+ owned physical stores across Sweden, Norway, Finland, Denmark, and Germany, supplemented by brand-dedicated online channels.

Product overview

Bergendahls is a Swedish family business operating since 1922 with three main retail brands under the Bergendahl Invest AB umbrella: EKO Stormarknad (hypermarket with low-price positioning), Glitter (fashion jewelry and accessories with 151 stores across four Nordic countries), and Granit (functional home products). These brands operate independently while sharing the common heritage of active ownership and focus on customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• EKO Stormarknad: Budget hypermarket shopping destination with low prices, offering a wide range of known brands at competitive prices. Led by VD Ted Berggren with plans to open two new stores per year.
• Glitter
• GRANIT

Products and services

• EKO Stormarknad

Quantifiable outcome

• EKO aims to open two new stores per year

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Skåne Stadsmission (Remake)minorStrategic or Co-development PartnerGRANIT collaborated with Skåne Stadsmissions klimatsmarta (climate-smart) brand Remake to create a circular collection where jeans were transformed into smart and functional everyday products. This partnership supports sustainability initiatives and circular economy principles.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ur & Penn: Swedish retail chain selling affordable watches, jewelry and accessories, competing directly with Glitter in the Nordic value accessories segment.
• ÖoB (Överskottsbolaget): Swedish discount chain offering household goods, home and general merchandise at low prices, a close competitor to EKO's value hypermarket concept and Granit's home range.
• City Gross: Swedish hypermarket/superstore chain offering broad low-price grocery and general-merchandise assortments, directly comparable to EKO Stormarknad's large-format value concept.
• Søstrene Grene: Nordic home, interior and lifestyle variety retailer with a design and sustainability focus, closely mirroring Granit's product category and Scandinavian brand positioning.
• Flying Tiger Copenhagen: Danish variety retailer of affordable design-led home and lifestyle products across Europe, directly comparable to Granit's functional home-goods variety-store model.
• Rusta: Swedish discount variety and home/leisure retailer selling a broad low-price assortment across the Nordics, directly overlapping with EKO's discount hypermarket and Granit's home-goods positioning.
• Claire's: International fashion jewelry and accessories chain targeting everyday and occasion wear through mall/high-street stores, a direct competitor to Glitter's core offering.

Broad incumbents

• JYSK: Nordic-origin home furnishings and homeware retailer with broad international reach, overlapping Granit's home-goods category as a larger incumbent.
• Clas Ohlson: Established Swedish multi-channel retailer of home, hardware and everyday products across the Nordics, overlapping with Granit and EKO but with a broader, larger footprint.

Regional players

• Willys: Swedish low-price grocery/hypermarket chain competing on value in food and everyday goods, comparable to EKO Stormarknad's discount hypermarket positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergendahls