Innovation Village
Innovation Village is a Lagos-based, Africa-focused digital media outlet that publishes technology, startup, and innovation news, product reviews, and a daily newsletter to over 7,000 subscribers, monetizing primarily through display advertising, sponsored content, a job board, and newsletter placements.
- Company typePrivate
- Founded2013
- HeadquartersLagos, Nigeria
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Innovation Village does
Innovation Village, operated by Tenth Code Media Limited, is a Lagos-based digital media platform founded around 2011 that publishes news, product reviews, interviews, and analysis covering African technology, startups, and the broader innovation economy. Its editorial scope spans fintech, agritech, healthtech, cryptocurrency, investments, women in tech, gadgets, apps, and gaming, distributed through a WordPress-based website and an owned email newsletter sent Monday through Friday at 7:00am WAT to over 7,000 global subscribers. The platform also operates a job board for recruitment in the African tech sector and maintains an active social presence across Facebook, X/Twitter, Instagram, LinkedIn, YouTube, and WhatsApp.
The company's underlying technology is a web-based content management system and digital publishing platform with no disclosed API, SDK, or proprietary AI features. Its revenue model is advertising-centric across four streams: display advertising (leaderboard and sidebar placements billed weekly or monthly in Nigerian Naira), sponsored content (paid product reviews and blog posts), a recruitment/job board, and newsletter sponsorship. Pricing is published in Naira with USD equivalents; flagship leaderboard inventory is priced at N825,000/month (~$1,650) and product reviews at N250,000 (~$500) per placement.
The customer base is two-sided: a reader audience of African tech enthusiasts, entrepreneurs, and founders consuming free editorial content, and a payer audience of technology brands, advertisers, and recruiters purchasing media placements. The company is privately held, employs 1–10 people, is headquartered at 15B Adedeji Adekola Close, Lekki, Lagos, and has no disclosed external investors, funding rounds, mergers, or acquisitions in the source data.
Innovation Village firmographics
Firmographics- Name
- Innovation Village
- Legal name
- Tenth Code Media Limited
- Website
- https://innovation-village.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innovation Village is a Lagos-based, Africa-focused digital media outlet that publishes technology, startup, and innovation news, product reviews, and a daily newsletter to over 7,000 subscribers, monetizing primarily through display advertising, sponsored content, a job board, and newsletter placements.
- Ownership category
- akta.pro rank
Innovation Village industry classification
Industry- Product category
- Online Technology News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where Innovation Village is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Innovation Village business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Display Advertising: Selling advertising placements on the website including leaderboard and sidebar banner placements at various weekly and monthly rates
- Sponsored Content: Product reviews and sponsored blog posts published on the platform for a fee
- Job Board: Platform for posting job vacancies in the innovation and technology space
- Newsletter Sponsorship: Newsletter placements sent to over 7,000 global subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Leaderboard Display Ads |
| Subscription | Pay-as-you-go | Sidebar Large Display |
| Subscription | Pay-as-you-go | Sidebar Medium Display |
| Subscription | Pay-as-you-go | Newsletter Placement |
| One time/ perpetual license | Pay-as-you-go | Product Review |
| One time/ perpetual license | Pay-as-you-go | Sponsored Blog Post |
| One time/ perpetual license | Pay-as-you-go | Link Insertions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Innovation Village product offering
Product offeringCore offering
Innovation Village publishes an Africa-focused technology, business, and startup news blog covering fintech, agritech, healthtech, gadgets, apps, gaming, and the wider innovation ecosystem. Beyond editorial content, it monetizes via display ads, sponsored blog posts, product reviews, newsletter placements, and a dedicated tech-sector job board.
Product overview
Innovation Village is a single unified news blog platform focused on African technology, business innovation, and startup coverage. The platform covers multiple content categories including Innovation, Business (with subcategories for Agritech, Fintech, Healthtech, Investments, Cryptocurrency, People, Startups, Women In Tech), Media (Entertainment, Gaming), Reviews (Gadgets, Apps, How To), Giveaways, and Jobs. The company is operated by Tenth Code Media Limited and is headquartered in Lagos, Nigeria.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation Village News Blog An Africa-focused digital news blog that publishes short articles on interesting technology concepts, in-depth interviews with leading innovators, and coverage of the African tech ecosystem across categories such as Innovation, Business (Fintech, Agritech, Healthtech, Investments, Startups, Women In Tech), Media (Entertainment, Gaming), Reviews (Gadgets, Apps, How To), Giveaways, and Jobs. It is aimed at tech enthusiasts, entrepreneurs, startup founders, and recruiters across Africa and the African diaspora.
- Innovation Village Job Board A self-service job posting platform integrated within the Innovation Village website, allowing employers and recruiters to publish job vacancies in the African technology and innovation sector and reach candidates engaged with the platform's editorial content.
Companies that use Innovation Village
Customer profileSegments4 records
Ideal customer profiles2 records
Innovation Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Innovation Village partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bits and PretzelsminorBits and Pretzels is a 3-day conference for founders and people from the startup ecosystem with over 5,000 attendees. The founders festival brings together the world's leading entrepreneurs and investors to share their ideas on emerging technologies and trends in digital business.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Innovation Village competitors and assessment
Company assessmentDirect peers
- TechCabal: Nigerian-founded digital media outlet covering African technology, startups, and innovation — directly overlapping Innovation Village's editorial focus, target advertisers, and Lagos-based audience.
- Techpoint Africa: Lagos-based digital publication covering African tech, startups, and innovation across multiple verticals (fintech, healthtech, agritech) — identical target market and business model.
- WeeTracker: Pan-African tech and startup media platform covering funding, fintech, and innovation — same audience of entrepreneurs, investors, and tech enthusiasts targeted by Innovation Village.
- Disrupt Africa: Specialist African tech and startup news platform with newsletter, sponsored content, and reports — competes for the same advertiser base and serves an overlapping reader demographic.
- BizTech Africa: Pan-African business and technology news portal covering telecoms, fintech, and innovation — directly comparable content mix and audience targeting.
Regional players
- Ventureburn: Startup and tech news platform focused on African innovation ecosystems — shares editorial scope with Innovation Village but historically stronger South Africa focus.
Broad incumbents
- The Next Web (TNW): Global technology media brand with extensive African coverage and events — competes for the same international tech advertisers seeking African audience reach, but at significantly greater scale.
- TechCrunch: Global flagship tech media brand with periodic African tech coverage — competes for international advertiser spend on African tech audiences but with vastly greater resources.
- ITWeb Africa: Established Africa-wide ICT and business technology news outlet with broader enterprise coverage — overlaps with Innovation Village's B2B advertiser segment but operates at a much larger scale.
Emerging players
- Rest of World: Digital publication covering technology's impact outside the Western tech bubble, including Africa — overlaps in editorial mission and audience of globally curious tech readers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Innovation Village social profiles
Digital presenceInnovation Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovation Village leadership team
Management profileNumber of profiles
Profiles1 record
Innovation Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovation Village M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovation Village
What does Innovation Village do?
Innovation Village publishes an Africa-focused technology, business, and startup news blog covering fintech, agritech, healthtech, gadgets, apps, gaming, and the wider innovation ecosystem. Beyond editorial content, it monetizes via display ads, sponsored blog posts, product reviews, newsletter placements, and a dedicated tech-sector job board.
Is Innovation Village a public or private company?
Innovation Village is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovation Village founded?
Innovation Village was founded in 2013. It employs 1 to 10 people.
Where is Innovation Village based?
Innovation Village is headquartered in Lagos, Nigeria, in the Africa region.
How does Innovation Village make money?
Four revenue lines are on record. Display Advertising is the primary driver. The others are sponsored Content, job Board and newsletter Sponsorship.
Who are Innovation Village's main competitors?
Direct peers on record are TechCabal, Techpoint Africa, WeeTracker, Disrupt Africa and BizTech Africa. Ventureburn is listed as a regional player. Broad incumbents are The Next Web (TNW), TechCrunch and ITWeb Africa. Rest of World is listed as an emerging player.
Does Innovation Village have an API?
No public API is recorded for Innovation Village.
What industry is Innovation Village in?
Innovation Village's product category is Online Technology News Media. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 5131 and its SIC code is 2721.