Innovation Village

What Innovation Village does

Innovation Village, operated by Tenth Code Media Limited, is a Lagos-based digital media platform founded around 2011 that publishes news, product reviews, interviews, and analysis covering African technology, startups, and the broader innovation economy. Its editorial scope spans fintech, agritech, healthtech, cryptocurrency, investments, women in tech, gadgets, apps, and gaming, distributed through a WordPress-based website and an owned email newsletter sent Monday through Friday at 7:00am WAT to over 7,000 global subscribers. The platform also operates a job board for recruitment in the African tech sector and maintains an active social presence across Facebook, X/Twitter, Instagram, LinkedIn, YouTube, and WhatsApp.

The company's underlying technology is a web-based content management system and digital publishing platform with no disclosed API, SDK, or proprietary AI features. Its revenue model is advertising-centric across four streams: display advertising (leaderboard and sidebar placements billed weekly or monthly in Nigerian Naira), sponsored content (paid product reviews and blog posts), a recruitment/job board, and newsletter sponsorship. Pricing is published in Naira with USD equivalents; flagship leaderboard inventory is priced at N825,000/month (~$1,650) and product reviews at N250,000 (~$500) per placement.

The customer base is two-sided: a reader audience of African tech enthusiasts, entrepreneurs, and founders consuming free editorial content, and a payer audience of technology brands, advertisers, and recruiters purchasing media placements. The company is privately held, employs 1–10 people, is headquartered at 15B Adedeji Adekola Close, Lekki, Lagos, and has no disclosed external investors, funding rounds, mergers, or acquisitions in the source data.

Name

Innovation Village

Legal name

Tenth Code Media Limited

Website

https://innovation-village.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovation Village is a Lagos-based, Africa-focused digital media outlet that publishes technology, startup, and innovation news, product reviews, and a daily newsletter to over 7,000 subscribers, monetizing primarily through display advertising, sponsored content, a job board, and newsletter placements.

Ownership category

akta.pro rank

Product category

Online Technology News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Technology news media
• Digital publishing platform
• African startup coverage
• Sponsored content advertising
• Tech job board

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Display Advertising: Selling advertising placements on the website including leaderboard and sidebar banner placements at various weekly and monthly rates
2. Sponsored Content: Product reviews and sponsored blog posts published on the platform for a fee
3. Job Board: Platform for posting job vacancies in the innovation and technology space
4. Newsletter Sponsorship: Newsletter placements sent to over 7,000 global subscribers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Innovation Village publishes an Africa-focused technology, business, and startup news blog covering fintech, agritech, healthtech, gadgets, apps, gaming, and the wider innovation ecosystem. Beyond editorial content, it monetizes via display ads, sponsored blog posts, product reviews, newsletter placements, and a dedicated tech-sector job board.

Product overview

Innovation Village is a single unified news blog platform focused on African technology, business innovation, and startup coverage. The platform covers multiple content categories including Innovation, Business (with subcategories for Agritech, Fintech, Healthtech, Investments, Cryptocurrency, People, Startups, Women In Tech), Media (Entertainment, Gaming), Reviews (Gadgets, Apps, How To), Giveaways, and Jobs. The company is operated by Tenth Code Media Limited and is headquartered in Lagos, Nigeria.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Village News Blog An Africa-focused digital news blog that publishes short articles on interesting technology concepts, in-depth interviews with leading innovators, and coverage of the African tech ecosystem across categories such as Innovation, Business (Fintech, Agritech, Healthtech, Investments, Startups, Women In Tech), Media (Entertainment, Gaming), Reviews (Gadgets, Apps, How To), Giveaways, and Jobs. It is aimed at tech enthusiasts, entrepreneurs, startup founders, and recruiters across Africa and the African diaspora.
• Innovation Village Job Board A self-service job posting platform integrated within the Innovation Village website, allowing employers and recruiters to publish job vacancies in the African technology and innovation sector and reach candidates engaged with the platform's editorial content.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bits and PretzelsminorGTM or Marketing PartnerBits and Pretzels is a 3-day conference for founders and people from the startup ecosystem with over 5,000 attendees. The founders festival brings together the world's leading entrepreneurs and investors to share their ideas on emerging technologies and trends in digital business.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TechCabal: Nigerian-founded digital media outlet covering African technology, startups, and innovation — directly overlapping Innovation Village's editorial focus, target advertisers, and Lagos-based audience.
• Techpoint Africa: Lagos-based digital publication covering African tech, startups, and innovation across multiple verticals (fintech, healthtech, agritech) — identical target market and business model.
• WeeTracker: Pan-African tech and startup media platform covering funding, fintech, and innovation — same audience of entrepreneurs, investors, and tech enthusiasts targeted by Innovation Village.
• Disrupt Africa: Specialist African tech and startup news platform with newsletter, sponsored content, and reports — competes for the same advertiser base and serves an overlapping reader demographic.
• BizTech Africa: Pan-African business and technology news portal covering telecoms, fintech, and innovation — directly comparable content mix and audience targeting.

Regional players

• Ventureburn: Startup and tech news platform focused on African innovation ecosystems — shares editorial scope with Innovation Village but historically stronger South Africa focus.

Broad incumbents

• The Next Web (TNW): Global technology media brand with extensive African coverage and events — competes for the same international tech advertisers seeking African audience reach, but at significantly greater scale.
• TechCrunch: Global flagship tech media brand with periodic African tech coverage — competes for international advertiser spend on African tech audiences but with vastly greater resources.
• ITWeb Africa: Established Africa-wide ICT and business technology news outlet with broader enterprise coverage — overlaps with Innovation Village's B2B advertiser segment but operates at a much larger scale.

Emerging players

• Rest of World: Digital publication covering technology's impact outside the Western tech bubble, including Africa — overlaps in editorial mission and audience of globally curious tech readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/innovationville
• YouTubeyoutube.com/@innovationvillageNG
• Facebookfacebook.com/Innovationvillage
• LinkedInlinkedin.com/company/innovation-village-nigeria
• Instagraminstagram.com/innovationville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Village