Immo2

What Immo2 does

Immo2 (legally MOOBZ SAS, also known as Immobilier 2.0) is a Paris-based digital media and professional services platform serving the French real estate industry. Founded in 2009 by Florian MAS and Vincent Lecamus, the company operates a multi-product ecosystem anchored by the Immobilier 2.0 publication (1,500+ articles since 2019, 20,000+ newsletter subscribers, 3 million pages read), with sub-brands Le Campus (Loi Alur-certified e-learning training with automated validation and 21,440 reviews at 4.5+/5), Com'Augmentée (subscription design template library for real estate marketing), La Réserve (proptech directory), and GPT Club (premium AI-focused community). The company is registered as a training organization with declaration number 11755914875.

Revenue is generated through annual recurring subscriptions across three tiers — Premium (€269/year), Premium + Formations (€459/year, including three Le Campus courses) and Premium Entreprise (€799/year, five seats) — supplemented by individual training course purchases and the Com'Augmentée template subscription. Distribution is product-led and self-serve for individual buyers, with contact-driven enterprise sales for multi-seat accounts. Go-to-market relies on content marketing, a 20,000+ subscriber newsletter, conference presence at RENT (France), IMMOTECNICA RENT (Spain), atHome.lu (Luxembourg) and CIGM (Canada), plus media partnerships with BFM Business and Journal de l'Agence.

The customer base spans individual agents, agency managers, and franchise networks (Century 21, ORPI, Foncia, CBRE, Logic-Immo are named). MOOBZ SAS is fully founder-owned with no disclosed institutional funding, operates with 11-50 employees, and serves France as its primary market with selective international speaking activity.

Name

Immo2

Legal name

MOOBZ SAS

Website

https://immo2.pro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium Subscription: Annual subscription service providing unlimited access to articles, dossiers, and premium content. Available in three tiers: Premium (individual), Premium + Formations (with 3 training courses), and Premium Entreprise (5 user accounts). Auto-renews annually by default.
2. Le Campus Training Courses: E-learning courses sold either as individual immediate purchases (Accès Immédiat) or as part of unlimited subscription (Abonnement Illimité). Courses are certifiable under Loi Alur for real estate professional obligations. Purchased content remains accessible for 12 months.
3. Com'Augmentée: Annual subscription providing access to customizable design templates for real estate marketing. Templates include communication materials, social media designs, flyers, and property presentation tools. Usage rights are limited to subscription duration.
4. GPT Club: Premium AI-related content and community access bundled within Premium subscription tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Immo2 (operating as MOOBZ SAS) is a subscription-based media and training platform serving French-speaking real estate professionals. It publishes industry intelligence on real estate marketing, digital transformation, and proptech, and sells certified e-learning training (including Loi Alur-compliant courses), customizable marketing design templates, a proptech directory, and an AI-focused community. The business monetizes primarily through annual subscriptions and individual course purchases.

Product overview

Immo2 is a multi-product platform for real estate professionals consisting of Immobilier 2.0 Premium (subscription access to articles and dossiers), Le Campus (e-learning training platform with ALUR-certified courses), Com'Augmentée (design template service), La Réserve (proptech directory), and GPT Club (AI-focused premium community). The company operates as a media, training, and marketing resource provider for the French real estate industry.

Differentiator

Problem solved

Functional benefit

Brands

• Le Campus: E-learning platform offering certified training courses for real estate professionals, including ALUR-certified formations for continuing education obligations.
• Com'Augmentee
• La Reserve
• GPT Club

Products and services

• Immobilier 2.0 Premium Annual subscription giving unlimited access to 1,500+ expert articles, strategic dossiers, and premium content for French real estate professionals. Offered in three tiers: Premium (269 EUR HT/year), Premium + Formations (459 EUR/year, includes 3 Le Campus courses), and Premium Entreprise (799 EUR/year, includes 5 user accounts). Designed for individual agents, agencies, and multi-seat teams.
• Le Campus
• Com'Augmentée Annual subscription service providing a library of customizable design templates for real estate marketing communications, including flyers, posters, social media graphics, window displays, valuation reports, and seller follow-up reports. Usage rights are limited to the active subscription period and targeted at real estate agents and agencies.
• La Réserve Proptech directory and tools catalog for real estate professionals, enabling discovery of proptech solutions, vendors, and service providers. Targeted at agents, agencies, and marketing leaders tracking real estate technology providers.
• GPT Club Premium community feature offering AI-related content, resources, and member access for real estate professionals. Bundled within Premium subscription tiers and focused on the application of AI to real estate.

Quantifiable outcome

• 21,440 client reviews on Le Campus training platform
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and moderate.

• atHome.luminorGTM or Marketing Partner · 1 January 2017Vincent Lecamus spoke at the atHome.lu conference 'L'immobilier à l'heure du numérique' in Luxembourg. atHome.lu is a leading European real estate portal, and the partnership provided Immo2 with conference speaking platform in the European market.
• Chambre Immobilière du Grand Montréal (CIGM)minorGTM or Marketing Partner · 1 January 2017Florian Mas spoke at the CIGM annual general assembly in Montreal, Canada. The partnership positioned Immo2 as an international expert in social media for real estate in the North American market.
• IMMOTECNICA RENTminorGTM or Marketing Partner · 1 January 2017Immo2 delivered a conference at IMMOTECNICA RENT, the largest real estate and new technology event in Spain. Vincent Lecamus presented on social media strategies for selling real estate.
• RENT (Real Estate & New Technologies)coreGTM or Marketing Partner · 1 January 2016Immo2 has been a regular conference partner at RENT salon since 2015. Founders Florian Mas and Vincent Lecamus delivered keynotes including '8 Technologies Transforming Real Estate'. Hervé Parent, RENT founder, praised their conference as receiving a standing ovation from 600 attendees.
• BFM BusinessmoderateGTM or Marketing Partner · 1 January 2016Immo2 experts appear as guests on BFM Business (BFM Radio) for real estate industry commentary and digital transformation discussions.
• FF2I (Fédération Française de l'Internet Immobilier)moderateOthers · 1 January 2009Immo2, through its founders Florian Mas and Vincent Lecamus, is a member of FF2I, the French Federation of Real Estate Internet. This membership positions Immo2 as a recognized voice in the French real estate digital ecosystem.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Zillow: US-based real estate platform with significant agent education and training programs (Zillow Premier Agent, learning resources). Comparable to Immo2 as a large platform that bundles media, tools, and training for real estate professionals, but operating at vastly greater scale and capital intensity.
• Logic-Immo: Major French real estate portal owned by the Figaro group. Larger and broader platform than Immo2, but overlapping in serving French real estate professionals with content and industry intelligence (also a known Immo2 customer).
• SeLoger: One of the largest French real estate portals, serving consumers and professionals. Comparable to Immo2 in addressing the French real estate ecosystem, though with a much broader consumer-listing focus rather than a professional-only niche.

Direct peers

• Aceable Agent: Digital-first real estate education platform delivering licensing and professional development courses online. Comparable to Le Campus in its subscription-based, certified training approach for real estate professionals.
• The CE Shop: US-based online real estate education provider offering licensing and continuing-education courses. Directly comparable to Le Campus's certified training model for real estate professionals.
• Real Estate Express: Online real estate school offering pre-licensing and continuing-education courses across multiple US states. Comparable to Le Campus as a subscription-style e-learning platform for real estate professional certification.
• Journal de l'Agence: Leading French real estate trade publication covering news, marketing, and digital transformation for real estate agencies. Directly comparable to Immo2's editorial business for French real estate professionals and an active media partner.
• HousingWire: US real estate industry news and data platform serving mortgage, real estate, and fintech professionals. Comparable to Immo2's content-led approach to professional real estate intelligence and its use of premium subscriptions.
• Inman: US-based real estate news, education, and events platform serving real estate professionals. Closely comparable to Immo2 in combining industry news, agent training, and community into a subscription media model.
• RISMedia: Long-standing US real estate news and education publisher serving agents and brokers. Comparable to Immo2 as a trade media brand combining news coverage with professional development resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/immobilier2.pro
• Xx.com/blogimmo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immo2