What G3 Green Gardens Group does

G3 Green Gardens Group (operating as G3LA, LLC) is a Los Angeles-based private education and training organization founded in 2007 by seven women from the landscape industry. The company specializes in regenerative landscape design education built around its proprietary "Watershed Approach" methodology, which combines rainwater harvesting, living soil development, native plant selection, and efficient irrigation management to create climate-resilient landscapes. Its core product is the US EPA WaterSense-labeled Watershed Wise Landscape Professional (WWLP) certification — described as the only such labeled program in the nation — delivered through in-person workshops, virtual Zoom webinars, and the WatershedWiseTraining.com on-demand platform, with a complementary SoilParty.org directory that connects certified professionals to property owners.

G3's product portfolio spans more than 600 hours of training content, including the WWLP certification, the Climate-Ready Landscape Academy, Regenerative Agriculture Training, Hands-On Workshops, Professional CEU Workshops, and 1:1 Garden Gurus coaching services. It also executes design-build demonstration gardens and stormwater capture projects, often in partnership with municipalities and schools. The business model is a hybrid: paid professional certification workshops priced at $75–$150 per participant, free or sponsored public homeowner classes, technical assistance and coaching fees, and project-based revenue from demonstration garden installations. The company sells primarily to two customer segments — landscape professionals seeking CEUs and certification, and homeowners seeking climate-appropriate landscape transformation — while generating a significant share of program delivery through sponsorship and co-funding arrangements with California water utilities and districts (including California American Water, SoCalGas, Rowland Water District, and the Water Replenishment District of Southern California).

The company is independently owned, has no external venture funding, and operates with a small team (1–10 employees). It is currently active across California and has extended operating footprints into Oregon and Montana. Sub-brands include Soil Party, Watershed Wise, and Flower to the People (F2P), with Pamela Berstler serving as CEO.

Name

G3 Green Gardens Group

Legal name

G3LA, LLC

Website

https://greengardensgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

G3 Green Gardens Group is a privately held Los Angeles-based landscape education organization that delivers the EPA WaterSense-labeled WWLP certification, regenerative landscape training, and community demonstration projects to landscape professionals, homeowners, and California water agencies.

Ownership category

akta.pro rank

Product category

Landscape Education and Training Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Xeriscape & Drought-Tolerant Landscape Design/Install (HSAIABAF)

akta.pro secondary industries

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)

Keywords

• Landscape professional certification
• Regenerative landscape education
• Watershed-wise training
• Water conservation landscaping
• Horticultural curriculum development

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Certification Workshops: Watershed Wise Landscape Professional (WWLP) certification workshops delivered in-person over 2 days with classroom and field work components, including exam and site evaluation. Registration fee of $150 discounted to $75 for SoCalGas sponsored events.
2. Public Education Classes: Free and low-cost classes for homeowners and professionals on topics including landscape design, irrigation, soil health, and turf transformation, delivered via virtual webinars and in-person workshops.
3. Landscape Coaching / Technical Assistance: Garden Gurus landscape coaching services providing property owners with design assistance, irrigation evaluation, timer programming, and construction phase coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

G3 Green Gardens Group delivers landscape education, training, and professional certification programs built around its proprietary Watershed Approach methodology. It sells the US EPA WaterSense-labeled Watershed Wise Landscape Professional (WWLP) certification, hands-on workshops, gardening classes, regenerative agriculture training, landscape coaching, and design-build demonstration garden projects to homeowners, landscape professionals, water agencies, and municipalities across California.

Product overview

G3 Green Gardens Group is an education and training organization offering a comprehensive ecosystem of landscape training programs and professional certifications. The core offerings include the Watershed Wise Landscape Professional (WWLP) Certification (a US EPA WaterSense recognized certification), the Climate-Ready Landscape Academy, and over 600 hours of gardening classes delivered through both in-person workshops and the Watershed Wise Training online platform. The Soil Party platform serves as a professional directory connecting certified professionals with clients. Transformation programs include design-build demonstration gardens, stormwater capture projects, regenerative agriculture training, and community outreach events. The organization also offers specialized workforce development programs including professional landscape training, maintenance gardener training, and landscape coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• Soil Party: A platform for finding certified landscape professionals (WWLP Pro and F2P Pro).
• Watershed Wise
• Flower to the People (F2P)

Products and services

• Watershed Wise Landscape Professional (WWLP) Certification

Quantifiable outcome

• Reduce landscape water usage by 70% or more
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Flower to the People, Inc. (F2P)coreStrategic or Co-development PartnerF2P partnered with G3 on the Take Back the Turf strategy, a low-cost cover cropping strategy for building urban soil health and transforming commercial lawns into climate-appropriate landscapes. G3 provides training and certification support for F2P professionals through SoilParty.org.
• Dwelling on CarbonminorStrategic or Co-development PartnerNon-profit focused on carbon sequestration in urban landscapes, partnered with Flower to the People and Green Cover on the Take Back the Turf initiative.
• Green CoverminorStrategic or Co-development PartnerOne of the nation's largest cover-crop seed companies, partnered on Take Back the Turf low-cost cover cropping strategy for urban soil health.
• US EPA WaterSensecoreStrategic or Co-development PartnerG3 is an authorized WaterSense partner and the only organization in the nation authorized to issue the WaterSense-labeled Watershed Wise Landscape Professional certification.
• SoCalGascoreGTM or Marketing PartnerSouthern California Gas Company sponsors professional certification workshops, providing funding to discount registration from $150 to $75 and hosting at their Energy Resource Center in Downey.
• California American WatercoreGTM or Marketing PartnerWater utility that sponsors landscape transformation workshops and classes for customers in Monterey, Sacramento, San Diego, and other service areas.
• Rowland Water DistrictcoreGTM or Marketing PartnerWater district program partner offering free landscape classes to service area residents in Rowland Heights, CA.
• Water Replenishment District of Southern California (WRD)coreGTM or Marketing PartnerWater replenishment district sponsors the Eco Gardener Program and other watershed-wise landscape education initiatives.
• Monterey Peninsula Water Management DistrictminorGTM or Marketing PartnerWater management district co-sponsors workshops on water conservation and watershed-wise landscaping with California American Water.
• Santa Clara Valley Water DistrictminorGTM or Marketing PartnerWater district sponsors sponsored landscape classes as part of their water conservation programs.
• Surfrider FoundationcoreStrategic or Co-development PartnerLong-standing partner on Ocean Friendly Gardens program, working to reduce runoff and protect coastal waters through sustainable landscape practices.
• West Basin Municipal Water DistrictminorGTM or Marketing PartnerWater district that provided funding for demonstration garden projects including Palos Verdes High School Ocean Friendly Garden.
• California Water Service CompanyminorGTM or Marketing PartnerWater utility that co-sponsored demonstration garden projects with West Basin MWD and Surfrider Foundation.
• Watershed Wise, LLCcoreTechnology or IntegrationRelated entity operating WatershedWiseTraining.com platform for on-demand professional training and certification management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ReScape California: California-based nonprofit that trains and certifies landscape professionals in sustainable landscape practices (ReScape Certified Landscape Professional). Directly comparable: same geography, same professional certification model, same target audience of landscape designers/contractors in California.
• Wild Ones: National native plant landscaping nonprofit with local chapters, native landscape certifications, and educational programming for homeowners and professionals. Comparable mission around native landscaping education and an established chapter-based community model.
• Theodore Payne Foundation for Wild Flowers & Native Plants: Southern California nonprofit that educates the public and professionals about native plant horticulture through classes, workshops, plant sales, and a native plant landscape design certification. Directly comparable educational mission and California-native focus.

Regional players

• San Diego Botanic Garden: Southern California public botanical garden delivering horticulture classes, workshops, and demonstration gardens. Operates in G3's home geography with comparable educational programming around sustainable/regional horticulture, but as a visitor-facing garden institution rather than a professional-certification body.

Others

• UC ANR / UC Master Gardeners: University of California Cooperative Extension horticulture education program including Master Gardener volunteer training and public workshops. Provides adjacent, university-credentialed horticultural education that overlaps partially with G3's homeowner-class offering but with a much broader plant-care scope.
• American Society of Landscape Architects (ASLA): National professional association that provides CEUs and credentials to landscape architects. Indirectly comparable as the upstream ecosystem for landscape professional education and CEU accreditation that G3's training intersects with.

Broad incumbents

• Surfrider Foundation — Ocean Friendly Gardens program: National nonprofit with a landscape programming arm (Ocean Friendly Gardens) that certifies landscape professionals in stormwater-friendly landscaping. Directly comparable in mission but operating as a coastal-water-quality program within a broader ocean-conservation organization. Note: G3 already partners with Surfrider.
• Lady Bird Johnson Wildflower Center: University of Texas-affiliated national native plant research and education center offering public classes, professional development, and demonstration gardens. Comparable educational mission but at significantly larger institutional scale and broader research mandate.
• California Native Plant Society (CNPS): Larger, established California nonprofit offering native plant education, workshops, and advocacy. Overlapping educational programming around native plants and habitat gardening, with a much broader conservation scope than G3's installation/training focus.

Emerging players

• Calscape: California-focused native plant database and education resource that helps homeowners and designers select regionally-appropriate natives. Comparable California-native focus but a tools/information model rather than certification-driven training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/G3Gardens
• YouTubeyoutube.com/user/G3GreenGardensGroup
• Facebookfacebook.com/G3Community
• LinkedInlinkedin.com/company/g3-the-green-gardens-group-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3 Green Gardens Group