Movr
Movr is a Virtual, Augmented and Mixed Reality applications.
- Company typePrivate
- Founded2015
- HeadquartersCologne, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Movr does
Movr is a Virtual, Augmented and Mixed Reality applications or business and support clients like Bayer, E.ON, Samsung EG, PACT Training, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS and Medisana with tailor-made solutions pushing their businesses forward.
Movr firmographics
Firmographics- Name
- Movr
- Legal name
- MOVR GmbH
- Website
- https://www.movr.com/en
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Movr is a Virtual, Augmented and Mixed Reality applications.
- Ownership category
- akta.pro rank
Movr industry classification
Industry- Product category
- Immersive Technology (VR/AR/MR) Software and Services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), AR/VR & Immersive Learning Content Development (EDAGAKAI), VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Movr is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Movr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom VR/AR/MR Application Development: MOVR develops customized VR, AR, and MR applications for business clients. Projects are tailored to specific client needs and typically follow a project-based engagement model. Services include concept development, design, production, testing, and deployment.
- AR Filter Development: Development of custom AR camera filters for social media platforms (Instagram, Facebook). Simple filters start at 2000 Euro. Free filters provided to organizations with charitable purposes.
- MOVR Hubs Subscription Packages: Tiered subscription model for MOVR Hubs platform access with Managed Services. Packages include Lite (shared hosting, 1 virtual room), Standard (managed services, 2 branded rooms, 10 custom avatars), Pro (managed services, 8 branded rooms, 50 avatars, Pro SLA), and Enterprise (custom cloud, 32 branded rooms, 200 avatars, Enterprise SLA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Simple AR Camera Filter - starting price |
| Subscription | Monthly | MOVR Hubs Lite - Shared public hosting |
| Subscription | Monthly | MOVR Hubs Standard - Managed services |
| Subscription | Monthly | MOVR Hubs Pro - Premium managed services |
| Subscription | Monthly | MOVR Hubs Enterprise - Custom solution |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Movr product offering
Product offeringCore offering
MOVR develops and delivers custom Virtual, Augmented, and Mixed Reality (VR/AR/MR) applications combined with AI chatbot and 3D avatar capabilities for enterprise clients. The company sells bespoke VR/AR/MR development projects, its MOVR Hubs browser-based virtual collaboration platform, AR-based chatbot apps such as Bobby2Go, social media AR filters for Instagram and Facebook, and AI training seminars for SMEs.
Product overview
MOVR is a German VR/AR/MR technology company offering a portfolio of immersive technology products and services for enterprise clients. The core offerings include MOVR Hubs (a browser-based VR collaboration platform), Bobby2Go (an AR chatbot mobile/Windows application), Power Pigs (gamified AR mobile game), and Instagram AR Filters for Business. These products are delivered through custom development services and supported by AI capabilities combining natural language processing, speech recognition/synthesis, and 3D avatar technologies. The company also provides AI training seminars. The product ecosystem is unified by expertise in VR, AR, and AI integration, with clients including Bayer, Samsung, E.ON, Fraunhofer Institute, and Medisana.
Differentiator
Problem solved
Functional benefit
Products and services
- MOVR Hubs A browser-based 3D VR collaboration platform powered by Mozilla Hubs that enables businesses to create virtual environments for meetings, trade shows, product trainings, and customer engagement without requiring software installation or VR headsets.
- Bobby2Go An AR mobile and Windows application that virtualizes a chatbot robot with AI-powered conversational capabilities, combining voice interaction, text chat, and AR portals for immersive employer branding and customer communication experiences.
- Power Pigs A gamified AR mobile game featuring customizable piglet characters, AR racing mechanics, and selfie-sharing, designed to engage customers at trade shows and extend brand engagement to global audiences.
- Instagram AR Filters for Business Custom AR camera filters developed with Spark AR Studio for brand marketing campaigns on Instagram and Facebook, enabling virtual product try-on, interactive experiences, and social sharing without requiring separate app downloads.
- VR/AR/MR Custom Development Custom Virtual, Augmented, and Mixed Reality application development services for enterprise clients, including immersive VR training, virtual showrooms, geospatial AR, and interactive product experiences with gamification.
- AI Training & Seminars
Companies that use Movr
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Movr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature7 records
Movr partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and minor.
- MozillacoreMOVR Hubs is built on Mozilla Hubs technology. MOVR provides business solutions and managed services around the open-source Mozilla Hubs platform for virtual meetings, events, and collaboration.
- Cloud MatessupportingHosting partner for MOVR Hubs cloud services. Cloud Mates provides infrastructure support for successful deployment of virtual environments.
- Fraunhofer Institute for Intelligent Analysis and Information Systems IAIScoreStrategic partnership for VR city tour development. Combined Fraunhofer's research expertise with MOVR's AR/VR development capabilities to create an immersive Berlin virtual city tour featuring AI voice assistant and 360-degree media.
- Die FaktursupportingPartner agency that developed social media strategies for AR filter campaigns with clients like ZooRoyal and toom Baumarkt. Die Faktur provides marketing strategy while MOVR develops the AR filters.
- Cologne VR MeetupsupportingMOVR serves as main sponsor and organizer of the Cologne VR Meetup, supporting the local VR community and using events to showcase capabilities.
- German VR Meetup Groups (Berlin, Bremen, Dresden, Erfurt, Frankfurt, Hamburg, Hannover, Leipzig, Munich)minorCollaboration with VR meetup communities across 10 German cities to co-organize the Virtual Germany Meetup, the first nationwide virtual VR & AR meetup.
- Google Cloud DialogflowsupportingNLP platform used for chatbot dialogue processing and natural language understanding in applications like Bobby2Go.
- Microsoft Cognitive Speech ServicessupportingSpeech recognition and synthesis services (TTS/STT) integrated with chatbot applications for voice-controlled interactions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Movr competitors and assessment
Company assessmentDirect peers
- Innoactive: Munich-based enterprise XR platform and content studio offering VR training, collaboration, and custom enterprise applications. Directly comparable to MOVR as a German-headquartered XR shop serving large corporates with both project services and a recurring product layer.
- RE'FLEKT: German enterprise AR/MR studio delivering custom immersive applications and an AR platform for industry clients (manufacturing, automotive, FMCG). Closely mirrors MOVR's enterprise AR/VR/MR services model and DACH customer base.
- Holo-Light: German/Austrian XR company providing enterprise AR/VR streaming, remote collaboration, and visualization tools for industrial clients. Comparable as a European specialist blending XR software products with enterprise deployments.
- Spatial: Cross-reality collaboration platform for virtual meetings, events, and 3D workspaces accessible via browser, mobile, and headsets. Directly competes with MOVR Hubs in browser-based VR meetings and events for enterprise.
- Glue: Nordic enterprise VR collaboration platform for distributed meetings, training, and design review. Closely comparable to MOVR Hubs in targeting enterprise virtual meetings and training with multi-user rooms.
- MeetinVR: VR collaboration platform purpose-built for enterprise meetings, workshops, and training in virtual rooms. Competes head-to-head with MOVR Hubs on browser/headset-based multi-user meetings for business.
- VirBELA: Virtual worlds platform for enterprise events, meetings, training, and persistent campuses. Comparable to MOVR Hubs for large-scale virtual events and to MOVR's VR city tour/showroom work.
- Talespin: US-based enterprise XR platform focused on immersive learning and workforce training, combining custom content with a software platform. Comparable to MOVR's enterprise training and immersive learning projects.
Broad incumbents
- Meta (Spark AR): Meta's Spark AR platform powers Instagram and Facebook AR effects used by MOVR for client work. As the underlying platform owner and a broad XR incumbent, Meta competes with and enables MOVR's AR filter business.
- Microsoft Mesh: Microsoft's enterprise mixed reality collaboration platform for meetings, training, and 3D experiences across HoloLens and other devices. Broad incumbent that overlaps with MOVR's VR/AR collaboration and enterprise deployment offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Movr social profiles
Digital presenceMovr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movr leadership team
Management profileNumber of profiles
Profiles1 record
Movr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movr
What does Movr do?
MOVR develops and delivers custom Virtual, Augmented, and Mixed Reality (VR/AR/MR) applications combined with AI chatbot and 3D avatar capabilities for enterprise clients. The company sells bespoke VR/AR/MR development projects, its MOVR Hubs browser-based virtual collaboration platform, AR-based chatbot apps such as Bobby2Go, social media AR filters for Instagram and Facebook, and AI training seminars for SMEs.
Is Movr a public or private company?
Movr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movr founded?
Movr was founded in 2015.
Where is Movr based?
Movr is headquartered in Cologne, Germany, in the Europe region.
How does Movr make money?
Three revenue lines are on record. Custom VR/AR/MR Application Development is the primary driver. The others are AR Filter Development and MOVR Hubs Subscription Packages.
Who are Movr's main competitors?
Direct peers on record are Innoactive, RE'FLEKT, Holo-Light, Spatial, Glue, MeetinVR, VirBELA and Talespin. Broad incumbents are Meta (Spark AR) and Microsoft Mesh.
Does Movr have an API?
No public API is recorded for Movr.
What industry is Movr in?
Movr's product category is Immersive Technology (VR/AR/MR) Software and Services. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 5132 and its SIC code is 7372.