Canal1

What Canal1 does

Canal 1 is a Colombian free-to-air broadcast television channel operated by PLURAL COMUNICACIONES S.A.S., a privately held company headquartered in Bogotá and founded in 2016. The channel delivers national programming via Television Digital Terrestre (TDT), cable and satellite carriage, and its proprietary digital streaming platform el1.tv, supplemented by iOS and Android mobile applications. Its programming slate consists of approximately ten branded programs spanning flagship evening news (Noticentro 1), midday news (Noticentro 1 Televista), current affairs (Sin Carreta), Saturday analytical journalism co-produced with El Colombiano (Mesa Central), investigative reporting (Testigo Directo, Acento), entertainment and celebrity coverage (Lo Sé Todo), human-interest documentaries (Cuando Los Ángeles Caen), culinary content (Tú Tienes la Sazón), and late-night mystery/paranormal programming (Inaudito), plus live sports coverage including the FIFA World Cup 2026. Distribution is entirely free to viewers; the channel monetizes exclusively through advertising airtime sales (pauta) to brands and organizations, supplemented by co-marketing partnerships such as BN Seguros insurance products distributed through el1.tv and a WhatsApp-based direct advertising sales channel.

Name

Canal1

Legal name

PLURAL COMUNICACIONES S.A.S.

Website

https://canal1.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Canal 1 is a Colombian free-to-air broadcast television channel operated by Plural Comunicaciones S.A.S. from Bogotá, delivering national news, sports, and entertainment programming via TDT, cable, satellite, and its el1.tv streaming platform, monetized through advertising sales to brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising (Pauta): Canal 1 generates revenue primarily through the sale of advertising airtime (pauta) to brands and organizations. Advertisers can purchase spots across the channel's programming schedule. The channel also drives traffic to adjacent offerings such as insurance products promoted on its platform (e.g., bnsegurosc1).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Canal 1 is a Colombian national broadcast television channel that produces and distributes news, sports, entertainment, and cultural programming. Content is delivered through over-the-air terrestrial digital television (TDT), cable and satellite carriage, the proprietary streaming platform el1.tv, and mobile apps. The channel generates revenue by selling advertising airtime (pauta) to brands and organizations seeking to reach a nationwide Colombian audience.

Product overview

Canal 1 is a Colombian broadcast television channel operated by Plural Comunicaciones S.A.S. The offering consists of a unified TV broadcast platform delivering multiple distinct news, entertainment, and sports programs (Noticentro 1, Noticentro 1 Televista, Sin Carreta, Mesa Central, Cuando Los Ángeles Caen, Tú Tienes la Sazón, Inaudito, Testigo Directo, Lo Sé Todo, Acento) alongside a live streaming signal accessible via the website and a mobile application for iOS and Android. The portfolio is organized around a core broadcast television product supplemented by digital access channels and a jobs marketplace section.

Differentiator

Problem solved

Functional benefit

Products and services

• Noticentro 1

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• El ColombianocoreStrategic or Co-development PartnerCanal 1 partners with El Colombiano, one of Colombia's most prominent regional newspapers based in Medellín, to co-produce the program 'Mesa Central'. The show is led by Luz María Sierra, director of El Colombiano, and Daniel Rivera, editor general, and focuses on national agenda topics from an Antioquia and Medellín perspective.
• El ColombianocoreStrategic or Co-development PartnerCanal 1 collaborates with El Colombiano on 'Mesa Central', a Saturday prime-time program that brings regional perspectives from Medellín and Antioquia to a national audience, combining newspaper editorial leadership with broadcast television reach.
• BN SegurosminorGTM or Marketing PartnerCanal 1 promotes BN Seguros (bnsegurosc1) through its platform via el1.tv, offering insurance products to the channel's audience. This appears to be a co-marketing or advertising partnership driving insurance product sales through the Canal 1 digital ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canal Capital: Bogotá-based regional broadcaster that also reaches a national audience digitally with news, opinion, and cultural programming. Closely comparable to Canal 1 in free-to-air + streaming operating model and Colombian news/editorial positioning.
• Win Sports: Colombian pay-TV and digital sports broadcaster holding premium live football rights. Comparable to Canal 1's sports/live-event monetization model and competes for the same Colombian sports-advertising dollar, with similarly heavy reliance on marquee match-day audience spikes.
• NTN24: 24-hour Colombian/Latin American news channel distributed across cable and digital platforms. Directly comparable to Canal 1's Noticentro 1 / Testigo Directo news-and-investigative strand and competing for the same political and breaking-news ad budgets.
• RCN Televisión: The other major Colombian national over-the-air broadcast channel, producing news, entertainment and live sports. Competes head-to-head with Canal 1 for Colombian TV ad spend, sports rights and prime-time audience share.
• Señal Colombia: Colombia's public national broadcast television channel operated by RTVC. Comparable to Canal 1 in distribution model (national OTA + streaming), though publicly funded, and competes for the same Colombian free-to-air audience and political/educational advertising.
• Caracol TV: Colombian national free-to-air broadcast television channel and the country's market-leading over-the-air network. Directly competes with Canal 1 for the same mass Colombian audience, the same advertising ('pauta') budgets, and the same live-event/news/lifestyle programming slots.

Regional players

• Teleantioquia: Regional Antioquia/Medellín broadcaster with national digital distribution, including news and entertainment programming. Directly relevant as Canal 1 already co-produces 'Mesa Central' with Antioquia-based El Colombiano, making Teleantioquia the most natural regional counter-partner for that audience.
• Canal TRO: Northeastern Colombian regional broadcaster that combines free-to-air coverage with online streaming. Comparable to Canal 1 in OTA-plus-digital operating model and in its dependence on advertising and public-sector communications revenue.
• Telecaribe: Caribbean-coast Colombian public regional broadcaster with national digital reach. Comparable to Canal 1 as a Spanish-language OTA + streaming operation monetized through advertising and sponsorship.

Broad incumbents

• Univisión: U.S.-based but pan-Hispanic broadcast television network with massive Spanish-language news, entertainment and sports coverage. Comparable as a broader Spanish-language broadcast incumbent with multi-platform distribution and large advertising scale relevant to Canal 1's ambition around international brand advertisers and syndicated news formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canal1colombia
• YouTubeyoutube.com/@canal1
• Facebookfacebook.com/Canal1Col
• LinkedInlinkedin.com/company/canal-1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal1