BrainWorks

What BrainWorks does

BrainWorks is a management consulting firm founded in 2020 by Pinaaki Aggarwal and headquartered in Gurugram, Haryana, India. The company targets startups and small-to-mid-sized businesses (SMBs) globally, positioning itself as a strategy-plus-implementation alternative to traditional consultancies that typically serve large enterprises. Its service portfolio spans 17 capability modules including Business Strategy, Financial Modelling, Data Science & Analytics, Market Research, Digital Marketing, Branding, Design Thinking, Operations Planning, Sustainability Consulting, and Diversity & Inclusion. A proprietary 10-12 day onboarding program called Hit-The-Ground-Running (HTGR®) is used to rapidly upskill campus hires into project-ready consultants.

The firm's GTM is sales-led and direct: prospective clients email [email protected] with a brief of their challenges, and the company commits to a 24-hour response. BrainWorks employs ~65 consultants drawn from premier institutions (IIM Ahmedabad, IIT Kanpur, IIT Bombay, London Business School, HEC Paris, MDI, NITIE), with one prior Bain & Company consultant on the team. The firm claims 180+ clients served across 40 countries in verticals spanning Fintech, EdTech, Healthtech, Insurtech, E-commerce, FMCG, D&I, Social Impact, and Education.

Commercially, BrainWorks operates on a professional services / consulting fee model with quote-based, custom engagements — pricing is not publicly disclosed. The company is privately held, bootstrapped, and shows no disclosed external funding rounds, institutional investors, or parent holding companies. Revenue is not publicly reported. Distribution relies on the company website, a LinkedIn-based 'Takeaways' thought leadership publication, and bottom-of-funnel conversion through 14+ documented client testimonials with quantifiable outcomes (e.g., 24% topline growth, 1.5X customer retention, 7X user engagement, AUD 3 Mn capital raised on behalf of a fintech client).

Name

BrainWorks

Legal name

Brainworks

Website

https://brainworks.world

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BrainWorks is a Gurugram-based management consulting firm founded in 2020 that delivers strategy and end-to-end implementation support across 17 capability modules to startups and SMBs in 40+ countries, with a team of ~65 consultants sourced from top global institutions.

Ownership category

akta.pro rank

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Management consulting services
• Business strategy advisory
• Financial modeling consulting
• Digital marketing consulting
• Market research intelligence

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

Revenue model

1. Management Consulting Services: Consulting fees for strategic advisory services covering business strategy, financial modeling, market research, branding, digital marketing, operations planning, and implementation support for startups and small-mid-sized businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BrainWorks provides management consulting services to startups and small-to-mid-sized businesses across business strategy, financial modeling, market research, digital marketing, branding, data science, design thinking, and operations planning. The firm differentiates itself by pairing strategic advisory with end-to-end implementation support, enabling clients to move from recommendations to executed outcomes. Engagements are custom-scop

Product overview

BrainWorks is a management consulting firm for startups and small-to-medium businesses offering strategic advisory and implementation support. The company operates a unified consulting services model with multiple capability modules covering strategy, analytics, finance, design, marketing, and operations. Their service portfolio includes Business Strategy, Data Science & Analytics, Financial Modelling, Statistical Modelling, Design Thinking, Experience Design, Market Research & Intelligence, Marketing & Pricing, Digital Marketing, Branding, Business Plan Development, Operations Planning, Sustainability Consulting, Diversity & Inclusion, Knowledge & Asset Creation, Training & Development, and Research & Analysis. The company also offers a proprietary training program called Hit-The-Ground-Running (HTGR®) for onboarding new consultants.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1.5X jump in customer retention
• +5 more outcomes

Named customers13 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Clarity.fm: Online marketplace connecting startups with vetted expert consultants for short-form advisory engagements, competing for the same startup/SMB consulting wallet but via a marketplace rather than full-service firm model.
• TetraNoodle Technologies: Tech and business consulting firm serving startups and SMBs with strategy, AI, and digital transformation services, comparable in segment focus and capability breadth though more tech-weighted.

Direct peers

• Zinnov: India-headquartered management and technology consulting firm serving global clients with strategy and execution support, closely comparable in delivery model, talent pedigree, and cross-border engagement structure.
• Avalon Consulting: India-based management consulting firm providing strategy, operations, and implementation advisory to businesses, similar in geographic base and full-stack consulting model to BrainWorks.
• AbsolutData: India-based analytics and data-driven consulting firm offering strategy plus implementation to global clients, overlapping with BrainWorks' data science and analytics capability modules.

Broad incumbents

• McKinsey & Company: Global management consulting giant whose traditional focus on large enterprises represents the established peer BrainWorks is differentiated against, but whose expanding startup/SMB offerings create competitive overlap.
• Roland Berger: European-origin global strategy consulting firm providing business transformation, operations, and corporate finance advisory, comparable in module breadth and strategy-plus-implementation delivery.
• Bain & Company: Global strategy consulting firm with Bain Insights and digital practices that compete for similar strategy-and-execution mandates, and notably a former employer of at least one BrainWorks consultant.
• Kearney: Global management consulting firm with strong operations and strategy practices, overlapping with BrainWorks' operations planning and business strategy modules for mid-market and enterprise clients.
• Boston Consulting Group (BCG): Top-tier strategy consulting incumbent now operating BCG X and BCG Platinion that increasingly serve growth-stage and tech-enabled clients, broadly comparable in strategic advisory and execution support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/showcase/takeaways-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainWorks