Name

Florida Turfgrass Association

Legal name

Florida Turfgrass Association

Website

https://ftga.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Agricultural Services (700)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Turfgrass industry association
• Professional membership services
• Continuing education seminars
• Annual industry conferences
• Association publications

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from individual and group members. Individual memberships range from Free (students) to $250 (active). Group memberships range from $240 to $1,000 depending on tier.
2. Association Partner Sponsorships: Corporate partnership tiers providing advertising, event access, and recognition. Partner levels range from $1,700 (Special) to $19,000 (Presenting Partner).
3. Event Revenue: Registration fees for Annual Conference, Turf Seminars, and Webinars. Includes trade show booth rentals, sponsorship opportunities, and golf tournament entries.
4. Advertising: Advertising revenue in Florida Turf Digest magazine (circulation approximately 3,400) and monthly e-newsletters. Also includes Membership Directory advertising.
5. Donations to FTRF: Tax-deductible donations to the Florida Turfgrass Research Foundation for research and scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Florida Turfgrass Association (FTGA) is a non-profit trade association serving turfgrass professionals throughout Florida. It provides membership services, educational events including annual conferences and seminars, publications such as the Florida Turf Digest, advocacy for the turfgrass industry, and networking opportunities.

Product overview

The Florida Turfgrass Association operates as a professional membership organization offering a portfolio of services including the Florida Turf Digest magazine (bimonthly publication), Annual Conference and Show (educational trade event), Turf Seminars (10 statewide educational events), Webinars & On-Demand Training, Membership Directory & Industry Guide, Career Center job board, and Scholarships. The association also offers an Association Partner Program with tiered sponsorship levels. These offerings are designed to serve turfgrass professionals through education, networking, advocacy, and industry resources.

Differentiator

Problem solved

Functional benefit

Products and services

• FTGA Membership

Quantifiable outcome

• Up to 50% savings on all FTGA programs and events for members
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• University of Florida Institute of Food and Agricultural Sciences (UF/IFAS)coreStrategic or Co-development PartnerCo-sponsor of Annual Conference. UF/IFAS North Central Florida Turfgrass Field Day held during conference including PSREU Turfgrass Unit field tours and breeder tours. Partnership provides attendees firsthand exposure to latest turfgrass research.
• Florida Golf Course Superintendents AssociationcoreStrategic or Co-development PartnerPartnered on USDA Specialty Crop Block Grant 'Florida-Friendly Turfgrass' ($200,000+). Joint funding of research including the 7-year $4.2 million urban fertilizer study data mining.
• Turfgrass Producers of FloridacoreStrategic or Co-development PartnerPartner on research initiatives including the USDA-funded Florida-Friendly Turfgrass Specialty Crop Block Grant. Represents sod growers statewide.
• The Southern GroupcoreImplementation/ SI/ Consulting PartnerFTGA's dedicated lobbying firm representing turfgrass professionals on state level. Coordinates Florida Turf Day in Tallahassee for industry advocacy with legislators.
• Green Industry Associations (Florida)majorStrategic or Co-development PartnerCollaborative group including FTGA, Florida Nursery Growers and Landscape Association, Florida Golf Course Superintendents Association, and Turfgrass Producers of Florida for joint advocacy and research funding efforts.
• FNGLA (Florida Nursery, Growers and Landscape Association)majorStrategic or Co-development PartnerIndustry association partner providing CEU credits through FTGA Turf Seminars. Founded in 1952 to meet specialized needs of Florida's nursery industry.
• GCSAA (Golf Course Superintendents Association of America)majorStrategic or Co-development PartnerNational partner providing CEU credits through FTGA Turf Seminars. FTGA supports GCSAA's Student Forum and Turf Bowl competitions.
• FDACS (Florida Department of Agriculture and Consumer Services)coreStrategic or Co-development PartnerState agency providing CEU credits through FTGA Turf Seminars. Regulatory oversight of pesticides and fertilizers in Florida.
• Florida Irrigation SocietyminorStrategic or Co-development PartnerIndustry link partner. Provides technical and chapter information resources for irrigation professionals.
• Sports Turf Managers Associations (Central Florida STMA, South Florida STMA)minorStrategic or Co-development PartnerRegional chapters of STMA managing sports turf facilities from professional to recreational throughout Florida.
• Environmental Research & Education Foundation (EREF)minorStrategic or Co-development PartnerNon-profit working to protect Florida's environmental and natural resources through funding of environmental research on benefits of properly maintained greenspaces.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of Landscape Professionals (NALP): National trade association for the U.S. landscape industry. NALP overlaps with FTGA's commercial lawn and landscape care member segment, offering comparable education, certification, and advocacy at scale across all 50 states.
• Professional Grounds Management Society (PGMS): National association for grounds management professionals across institutional, corporate, and municipal settings. PGMS overlaps with FTGA's commercial lawn care and municipal/government member segments but serves a broader, multi-state audience.

Regional players

• Florida Golf Course Superintendents Association (FGCSA): Florida-specific chapter association for golf course superintendents. FGCSA is a co-partner with FTGA on USDA Specialty Crop Block Grants and serves the same Florida golf-turf audience, making it a state-level peer with overlapping value proposition.
• Turfgrass Producers of Florida: Florida state association representing sod growers — a directly overlapping segment with FTGA's turfgrass production members. Joint recipient with FTGA and FGCSA of USDA Specialty Crop Block Grant funding for Florida-Friendly Turfgrass research.
• Florida Nursery, Growers and Landscape Association (FNGLA): Florida's green-industry trade association for nursery, landscape, and related professionals. FNGLA partners with FTGA to deliver CEUs and co-coordinates advocacy; it serves overlapping green-industry members in Florida with comparable educational and event offerings.

Others

• National Golf Course Owners Association (NGCOA): National trade association representing golf course owners and operators — adjacent to FTGA's golf course superintendent base. While NGCOA serves owners rather than turf professionals, both organizations represent the Florida golf ecosystem and share lobbying interests.
• CropLife America: National trade association for the crop protection industry (pesticides, fertilizers). CropLife America is thematically adjacent — FTGA members are heavy pesticide/fertilizer users and FTGA engages in pesticide regulatory advocacy through partners like FDACS and The Southern Group.

Direct peers

• Turfgrass Producers International (TPI): International association for sod producers, representing the turfgrass production segment that is one of FTGA's primary customer segments. TPI is directly comparable in mission (industry trade association for turfgrass producers) and overlaps with FTGA's sod producer membership.
• Golf Course Superintendents Association of America (GCSAA): National professional association for golf course superintendents — the same primary member segment FTGA serves. GCSAA partners with FTGA to deliver CEUs through FTGA's Turf Seminars and supports FTGA's Student Forum/Turf Bowl, making it the closest national-level peer.
• Sports Turf Managers Association (STMA): National association for sports field managers — a primary FTGA customer segment alongside golf. Both organizations serve turfgrass professionals and share educational and certification missions, making STMA a directly comparable industry-association peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloridaTGA
• Xx.com/floridatga
• LinkedInlinkedin.com/company/florida-turfgrass-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Turfgrass Association