Etimark
- Company typePrivate
- Founded1969
- HeadquartersFlorstadt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etimark does
Etimark GmbH & Co. KG is a privately held German label manufacturer and labeling-solutions distributor headquartered in Florstadt, Germany, operating for over 50 years in the DACH market. The company produces labels in-house at its Florstadt facility and offers a comprehensive portfolio spanning self-manufactured labels (including automotive VDA labels, hazardous-goods labels, food/EAN labels, security/seal labels, and sustainable/recycled-content labels), thermal transfer ribbons under its own etimark F/AX line, and automatic labeling systems under the proprietary etimark Select A and etimark Select P brands. The company is also an authorized reseller of third-party hardware (Zebra, cab Produkttechnik, Epson) and label-design software (Codesoft, Nicelabel, Seagull BarTender), and holds ISO 9001:2015, UL Recognized Component Repackager, and IMDS memberships that qualify it for regulated industrial buyers.
Etimark serves 11 vertical end-markets — automotive (primary), healthcare, food, logistics, chemical, metal, plastics, mechanical engineering, building materials, retail, and electrical — through a sales-led go-to-market combining direct enterprise sales with personalized consultation, an online shop (etimark-shop.de) for SMB and transactional buyers, and recurring service contracts, repairs, and technical support. Distribution channels cover both single-country/domestic flows (online shop, direct sales, service network) and global brand-partner flows (Zebra, cab, Epson). The company operates as part of a closely held corporate group that includes subsidiary irex Etiketten und Auszeichnungsgeräte (pricing equipment, transferred from etimark in May 2017) and sister company schäfer-etiketten, with whom it conducts joint ISO re-certification. It is managed by two Geschäftsführer (Jörg Gottlieb and Michael Unger) under a typical German Mittelstand owner-managed structure.
Etimark firmographics
Firmographics- Name
- Etimark
- Legal name
- etimark GmbH & Co. KG
- Website
- https://etimark.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Etimark industry classification
Industry- Product category
- Industrial Labeling Solutions
- NAICS
- Packaging Machinery Manufacturing (333993), Packaging and Labeling Services (56191)
- SIC
- Coating, Engraving & Allied Services (3470), Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)
- akta.pro secondary industries
- Labeling, Coding & Marking Systems (IMAHAOAE), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
Keywords
Where Etimark is headquartered
LocationHeadquarters
- HQ city
- Florstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Etimark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Labels: Sale of self-produced labels and stickers for various industrial applications including automotive, healthcare, food, logistics, and manufacturing sectors.
- Label Printer Sales: Sales of label printers from brand partners including Zebra, cab, and Epson, along with accessories like label winders.
- Labeling Systems: Sale and service of automatic labeling systems including etimark Select A, etimark Select P, cab Hermes Q, cab ixor, and HERMA InNo-Liner systems.
- Thermal Transfer Ribbons: Sale of thermal transfer ribbons including their proprietary etimark F/AX product line.
- Service and Support: Service contracts, repairs, and technical support for printing systems.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Etimark product offering
Product offeringCore offering
Etimark manufactures labels and thermal transfer ribbons in its own production facilities and supplies a complete industrial labeling portfolio, including third-party label printers (Zebra, cab, Epson), automatic labeling systems (own-brand etimark Select A and Select P, plus cab Hermes Q, cab ixor, cab PX Q, and HERMA InNo-Liner), label design software (Codesoft, Nicelabel, BarTender), accessories such as label rewinders, and specialty labels for automotive, healthcare, food, logistics, chemical, and electronics applications. The company also offers service contracts, repairs, and technical support for its installed printing and labeling systems.
Product overview
Etimark is a German label manufacturer and solutions provider with over 50 years of experience, offering a comprehensive portfolio of labeling products and systems. The core offering consists of labels manufactured in-house (Etiketten) and thermal transfer ribbons (Thermotransferfolie). The company also resells third-party label printer hardware from Zebra, cab, and Epson, as well as label design software including Codesoft, Nicelabel, and Seagull BarTender. Automatic labeling systems are offered both as own-brand etimark Select products and through resale of cab and HERMA systems. The product range covers industrial applications including automotive (VDA labels), healthcare (pharmaceutical seal labels), food industry, logistics, and hazardous goods labeling, with specialty offerings in sustainable labels, security labels, and UL-certified labels.
Differentiator
Problem solved
Functional benefit
Brands
- etimark Select A: Labeling systems for automatic label application
- etimark Select P
Products and services
- Etiketten (Labels)
Companies that use Etimark
Customer profileSegments11 records
Ideal customer profiles1 record
Etimark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Etimark partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Zebra TechnologiescoreAuthorized Zebra PartnerConnect dealer offering Zebra label printers including ZT400 series, desktop printers, and mobile printers. Exclusive special offers on selected Zebra models.
- cab ProdukttechnikcoreReseller of cab label printers (SQUIX, MACH 4S, A+ series), cab Hermes Q labeling systems, cab ixor labelers, and cab PX Q print and dispense modules.
- EpsoncoreReseller of Epson color label printers.
- HERMAcorePartner for HERMA InNo-Liner labeling system - carrier-free labels for environmentally friendly labeling.
- schäfer-etikettencoreSister company within the corporate group. Joint ISO 9001:2015 certification. Won Deutscher Verpackungspreis 2019. Cross-company re-certification process.
- irexminorSubsidiary company handling pricing equipment and marking devices. Took over the pricing equipment business unit from etimark in May 2017.
- BVMW (Bundesverband mittelständische Wirtschaft)minorGerman SME association membership for 5+ years, providing networking and advocacy benefits.
- IMDS (International Material Data System)minorMember contributing label data to the International Material Data System as a manufacturer and supplier.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Etimark competitors and assessment
Company assessmentDirect peers
- Schreiner Group: Germany-based specialist in functional labels and labeling solutions for automotive, healthcare, and industrial markets. Comparable as a high-mix, certification-heavy label manufacturer serving regulated verticals overlapping with Etimark's automotive and healthcare segments.
- Logopak Systeme: European manufacturer of industrial labeling systems and print-and-apply modules. Comparable as a direct competitor in automatic labeling equipment serving logistics, retail distribution, and industrial customers overlapping with Etimark's systems business.
- HERMA GmbH: German manufacturer of self-adhesive labels, labeling systems, and the InNo-Liner linerless system. Direct competitor across Etimark's core label production and systems business; also a current channel partner for the InNo-Liner, illustrating overlap in product and customer base.
- Bluhm Systeme: German specialist in industrial labeling systems, label applicators, and inkjet coding. Comparable as a German Mittelstand competitor focusing on automatic labeling equipment and consumables, with similar target customers in logistics and manufacturing.
- Baumer hhs: German manufacturer of labeling and coding equipment for industrial packaging lines. Comparable as a niche German specialist in print-and-apply and labeling systems targeting the same packaging automation customers as Etimark's Select A/P lines.
Broad incumbents
- Multi-Color Corporation: Global label solutions provider serving consumer goods, healthcare, and industrial markets. Comparable as a broad incumbent in pressure-sensitive and specialty labels competing for industrial and healthcare label business similar to Etimark's.
- CCL Industries: Global specialty label manufacturer serving healthcare, automotive, consumer, and industrial end markets. Comparable as a broad incumbent competing for the same industrial and regulated-vertical customers as Etimark, but at much larger scale.
- Avery Dennison: Global leader in pressure-sensitive label materials and RFID/smart labels. Comparable as the dominant incumbent in labelstock and specialty labels; competes with Etimark on materials supply and increasingly on RFID/functional labels.
Regional players
- S+P Samson: German label specialist focused on industrial identification and asset labeling. Comparable for durable industrial labels and identification products, with geographic overlap in Germany but a narrower product portfolio than Etimark.
- Nordvalls Etikett: Scandinavian label manufacturer offering self-adhesive labels and printing services across Northern Europe. Comparable as a regional label production competitor with similar industrial customer mix, but operating outside DACH.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Etimark social profiles
Digital presenceEtimark compliance and trust
Trust signalCompliance3 records
Etimark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etimark leadership team
Management profileNumber of profiles
Profiles2 records
Etimark subsidiaries and ownership
Company hierarchySubsidiaries1 record
Etimark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etimark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etimark
What does Etimark do?
Etimark manufactures labels and thermal transfer ribbons in its own production facilities and supplies a complete industrial labeling portfolio, including third-party label printers (Zebra, cab, Epson), automatic labeling systems (own-brand etimark Select A and Select P, plus cab Hermes Q, cab ixor, cab PX Q, and HERMA InNo-Liner), label design software (Codesoft, Nicelabel, BarTender), accessories such as label rewinders, and specialty labels for automotive, healthcare, food, logistics, chemical, and electronics applications. The company also offers service contracts, repairs, and technical support for its installed printing and labeling systems.
Is Etimark a public or private company?
Etimark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etimark founded?
Etimark was founded in 1969. It employs 51 to 100 people.
Where is Etimark based?
Etimark is headquartered in Florstadt, Germany, in the Europe region.
How does Etimark make money?
Five revenue lines are on record. Product Sales - Labels are the primary driver. The others are label Printer Sales, labeling Systems, thermal Transfer Ribbons and service and Support.
Who are Etimark's main competitors?
Direct peers on record are Schreiner Group, Logopak Systeme, HERMA GmbH, Bluhm Systeme and Baumer hhs. Broad incumbents are Multi-Color Corporation, CCL Industries and Avery Dennison. Regional players are S+P Samson and Nordvalls Etikett.
Does Etimark have an API?
No public API is recorded for Etimark.
What industry is Etimark in?
Etimark's product category is Industrial Labeling Solutions. Its primary akta.pro industry code is IMAMAHAE, Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners), with a secondary code of IMAHAOAE, Labeling, Coding & Marking Systems. Its NAICS code is 333993 and its SIC code is 3470.