What Cartwrights does

Cartwrights is a private UK chartered accountancy practice headquartered in High Barnet, Greater London, serving owner-managed businesses, SMEs, and private individuals across South-East England. The firm is structured across three regulated limited companies — Cartwrights Accountants Limited (general practice), Cartwrights Audit Limited (statutory audit), and Cartwrights Advisory Services Limited (advisory) — under Managing Director Eric McIntyre, with 27 staff reported at the audit entity in the ICAEW Diversity Survey 2025. The firm offers a full suite of compliance and advisory services spanning accounts preparation, statutory and independent audit, bookkeeping, VAT, payroll, Making Tax Digital (MTD) compliance, tax planning, probate (under ICAEW Probate accreditation), and business start-up support, with wealth management delivered through a partnership with Continuum.

The practice operates ten vertical specialisms — Property-based Businesses, Charities, Car Dealerships, Garden Nurseries, Healthcare, IT and Computer Consultants, Pharmacists, Printing Companies, Property Management, and Solicitors — reflecting accumulated sector-specific expertise. Delivery is digitised through an Online Accounting Portal that integrates Xero (Silver Partner), QuickBooks (Online Accountant/ProAdvisor), Sage, IRIS OpenSpace, DEXT, and FreeAgent, enabling client document exchange and cloud bookkeeping. Marketing is content-led via a monthly newsletter, budget reports, tax-data resource hub, and online calculators (SDLT, VAT, Payroll, CIS, startup) targeting top-of-funnel SME acquisition.

Revenue is generated on a professional-services basis via fixed-fee compliance quotes (audit, accounts, tax returns) with a free first-meeting onboarding motion and a stated no-surprise-bills policy. No external funding, M&A activity, or public listings are evident; the firm operates as an independent regional practice with no disclosed parent or investor ownership.

Name

Cartwrights

Legal name

Cartwrights Accountants Limited

Website

https://cartwrights-ca.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartwrights is a private UK chartered accountancy practice in High Barnet, Greater London, delivering accounting, audit, tax, VAT, payroll, MTD, and probate services to owner-managed businesses and individuals across South-East England, with ten vertical specialisms and an online cloud-accounting portal.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Trusts, Estates, and Agency Accounts (52592), Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Estate Planning & Trust Structuring Advisory (FSAEAKAC)

akta.pro secondary industry

Estate, Gift & Trust Valuation (BPAHANAL)

Keywords

• Accounting services
• Tax advisory
• Bookkeeping services
• Audit and assurance
• Payroll administration

Headquarters

HQ city

Barnet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting Services: Full accounting services including accounts preparation and financial statement preparation
2. Audit Services: Audit services for businesses requiring independent financial verification
3. Bookkeeping: Regular bookkeeping services to maintain accurate financial records
4. Tax Planning and Advisory: High-level tax planning and advisory services for private individuals and businesses
5. Payroll Services: Payroll processing and management services
6. VAT Services: VAT return preparation and compliance services
7. Probate Services: Probate services under Law Society license with ICAEW accreditation
8. Business Start-up Services: Assistance with business formation and initial compliance requirements
9. Making Tax Digital Compliance: MTD-compliant digital record keeping and quarterly reporting services
10. Wealth Management Referral: Wealth management services provided through partnership with Continuum

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cartwrights is a chartered accountancy practice that prepares accounts, conducts audits, maintains books of prime entry, runs payroll, submits VAT returns, handles probate estates, and delivers tax planning and advisory work for SMEs and private individuals across South-East England. Services are supported by an Online Accounting Portal that integrates with Xero, QuickBooks, Sage, FreeAgent, IRIS OpenSpace, and DEXT so that clients can exchange documents and manage cloud-based records.

Product overview

Cartwrights is an accounting firm offering a comprehensive suite of professional services. The core offering consists of traditional accounting services including Accounting, Audit, Bookkeeping, Business Start-up support, Tax planning, VAT services, Payroll, and Probate. These services are delivered alongside a digital Online Accounting Portal that integrates with popular accounting software platforms (Xero, QuickBooks Online, Sage, FreeAgent, IRIS OpenSpace, and DEXT) to provide clients with accessible cloud-based financial management tools. The firm also provides industry-specific specialisms covering sectors such as Property, Charities, Healthcare, Solicitors, Pharmacists, Car Dealerships, and IT Consultants, while Wealth Management services are delivered through a partnership with Continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Comprehensive accounting services covering preparation of financial statements and management accounts for owner-managed businesses in the South-East.
• Audit Statutory and independent audit services for businesses that meet audit thresholds or require independent financial verification, delivered through Cartwrights Audit Limited.
• Bookkeeping Ongoing bookkeeping services to maintain accurate financial records for SMEs, supported by integrated cloud software (Xero, QuickBooks, Sage, FreeAgent, DEXT).
• Business Start-up Guidance and support for new UK business ventures from formation through initial growth, including structuring, registration, and setup of accounting systems.
• Making Tax Digital (MTD) Digital tax compliance services that help businesses meet HMRC Making Tax Digital requirements through compatible software and quarterly digital record keeping.
• Payroll Full payroll administration including RTI submissions and payslip management for UK businesses.
• Probate Estate administration and probate services delivered under ICAEW Probate accreditation by qualified probate practitioners.
• Tax Services Tax planning and advisory services covering compliance and high-level tax strategy for both individuals and businesses, delivered by Chartered Tax Advisers.
• VAT Services VAT registration, return preparation, and ongoing compliance services for VAT-registered businesses.
• Wealth Management from Continuum Wealth management and financial planning services delivered to clients through a referral partnership with Continuum.
• Online Accounting Portal Client portal giving access to integrated cloud accounting software (Xero, QuickBooks Online, Sage, FreeAgent, IRIS OpenSpace, DEXT) for document sharing and financial management.

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ContinuumcoreStrategic or Co-development PartnerWealth management services provided in partnership with Continuum, offering clients access to comprehensive wealth management solutions as part of the firm's service offering.
• XerocoreTechnology or IntegrationXero Silver Partner status - provides cloud-based accounting software integration for online accounting services to clients.
• IRIS OpenSpacecoreTechnology or IntegrationIntegration with IRIS OpenSpace platform for online accounting and document management capabilities.
• QuickBookscoreTechnology or IntegrationQuickBooks Online Accountant and ProAdvisor status - provides accounting software integration for small business clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saffery Champness: Long-established UK mid-tier firm providing accounts, audit, tax, probate and wealth services to private clients, entrepreneurs and SMEs — directly overlapping Cartwrights' service menu and client profile.
• Crowe UK: Top-15 UK accountancy and advisory firm with comparable mid-market SME and owner-managed business focus, multi-vertical sector specialisms (including healthcare, legal and property) and regional office coverage in the South-East.
• Haysmacintyre: London-based mid-tier firm focused on SMEs, owner-managed businesses and not-for-profits; offers accounts, audit, tax advisory and Making Tax Digital support in a manner highly comparable to Cartwrights.
• Azets: Fast-growing UK and Ireland accountancy consolidator with strong SME compliance, payroll and tax-advisory offerings; competes for the same South-East regional SME accounts base as Cartwrights.
• Bishop Fleming: UK regional top-40 accountancy firm serving SMEs, owner-managed businesses and charities with audit, tax and advisory services; comparable headcount band and sector specialism approach.
• MHA (MacIntyre Hudson): UK top-10 accountancy group delivering compliance, audit, tax and advisory services to SMEs and owner-managed businesses across regions including London/South-East, with vertical sector teams similar to Cartwrights' specialism model.
• Moore Kingston Smith: London/South-East mid-tier firm offering accounts, audit, tax, payroll and sector specialisms (charities, media, professional services) — closely overlapping Cartwrights' proposition to SMEs and private clients.
• PKF Smith Cooper: Mid-tier UK firm providing compliance and advisory services to SMEs and owner-managed businesses across the South-East/Midlands, with comparable vertical sector depth and Making Tax Digital capability.

Broad incumbents

• RSM UK: Large UK mid-market accountancy and consulting firm; serves owner-managed businesses and SMEs with audit, tax and advisory services alongside its larger corporate practice, competing for similar South-East regional mandates.
• BDO UK: Top-tier UK accounting and advisory network offering the full suite of compliance, audit, tax and wealth services to SMEs, mid-market and large corporates — broader portfolio than Cartwrights but overlapping in SME compliance and private-client tax.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cartwrights-accountants-and-business-advisors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartwrights