PhenQ

What PhenQ does

PhenQ is the consumer-facing weight management supplement brand of Live Wellness Limited, a privately held Scottish company incorporated in 2015 and headquartered at 314 Battlefield Road, Glasgow, United Kingdom. The company sells a thermogenic dietary supplement that combines multiple ingredients — including patented α-Lacys Reset® (alpha lipoic acid, cysteine base, magnesium), InnoSlim® (ginseng/astragalus blend), Capsimax Powder, chromium picolinate, nopal cactus, caffeine, and B-vitamins — designed to act across five weight-loss mechanisms: fat burning, fat accumulation reduction, appetite suppression, energy boosting, and mood balance. Manufacturing is performed in FDA-registered and GMP-certified facilities in the US and UK.

The product portfolio has expanded beyond the core PhenQ capsule to include three add-on SKUs: PhenQ PM (night-time fat burner targeting HGH, cortisol, and overnight appetite regulation), PhenQ Electrolytes (BCAA + hydration formula for dieters), and PhenQ Creatine (micronized creatine monohydrate for muscle preservation during calorie deficits). Pricing follows a multi-buy bundle structure (1 bottle at $79.99 retail / $20.50 sale; 2+1 free at $121; 3+2 free at $221.50) with a 60-day money-back guarantee, free shipping over $79.99 on mainland US orders, and subscription options on select products.

The business operates as a direct-to-consumer e-commerce brand selling exclusively through 15 country-specific storefronts (phenq.com and regional domains for US, Canada, UK, Australia, and 11 European markets) fulfilled from US and UK warehouses. The company does not sell through third-party marketplaces or retail and publishes counterfeit warnings against unauthorized channels like Amazon/eBay. Customer acquisition runs through content marketing (blog, social media, testimonials), email, and paid digital channels, with payment processing handled by partner LUUP Group Limited. The brand claims 190,000+ satisfied customers across more than a decade of operation through its parent.

Name

PhenQ

Legal name

Live Wellness Limited

Website

https://phenq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PhenQ, a brand of Glasgow-based Live Wellness Limited, sells a thermogenic weight management supplement combining patented ingredients (α-Lacys Reset®, InnoSlim®) targeting fat burning, appetite suppression, and energy, alongside complementary products (PM, Electrolytes, Creatine) direct-to-consumer across 15 country-specific online storefronts.

Ownership category

akta.pro rank

Product category

Dietary Supplements (Weight Management)

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Weight management supplements
• Dietary supplements
• Fat burner capsules
• Meal replacement shakes
• Thermogenic formulas

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through official website phenq.com. One-time purchases and subscription options. Main revenue stream from weight loss supplement sales with multi-buy bundle discounts driving higher order values.
2. Multi-Product Portfolio: Sale of complementary products including PhenQ Electrolytes, PhenQ Creatine, and PhenQ PM. Cross-selling and upselling across product line to increase average order value.
3. Subscription/Subscription Plans: Subscription model offering regular deliveries with discounted pricing (e.g., PhenQ PM subscription at $24.75/month for 1 month supply). Recurring revenue through automatic replenishment orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

PhenQ is a natural weight management dietary supplement sold directly to consumers via its official website. The flagship product combines multiple thermogenic ingredients (including patented α-Lacys Reset® and InnoSlim®) in a single capsule formula that targets fat burning, fat accumulation reduction, appetite suppression, energy boosting, and mood balance. The portfolio is extended with complementary products: PhenQ PM (night-time fat burner), PhenQ Electrolytes (hydration formula), and PhenQ Creatine (muscle preservation).

Product overview

PhenQ is a dietary supplement brand focused on weight management, supplied and manufactured by Live Wellness Limited. The product portfolio centers on PhenQ, a natural weight management supplement, complemented by three specialized add-on products: PhenQ PM (night-time fat burner), PhenQ Electrolytes (hydration formula), and PhenQ Creatine (muscle preservation formula). PhenQ serves as the core product targeting 5 key areas of metabolic health, while the add-on modules address specific needs such as sleep optimization, electrolyte balance during dieting, and muscle preservation during calorie deficits. All products are manufactured in GMP-approved facilities and are marketed as natural, science-backed supplements without requiring prescriptions.

Differentiator

Problem solved

Functional benefit

Brands

• PhenQ: Natural weight management supplement targeting 5 key areas of metabolic health to help shed excess fat, crush cravings, and support natural energy.
• PhenQ PM
• PhenQ Electrolytes
• PhenQ Creatine

Products and services

• PhenQ Weight Management Supplement A natural weight-management dietary supplement combining patented α-Lacys Reset®, InnoSlim®, Capsimax Powder, chromium picolinate, caffeine, nopal cactus, L-carnitine fumarate, and B-vitamins. Marketed to adults seeking fat burning, appetite suppression, energy support, fat accumulation reduction, and mood balance. Sold in 60-capsule bottles (one-month supply at two pills daily), in 1-bottle, 2+1 free, and 3+2 free bundle configurations.
• PhenQ PM (Night-Time Fat Burner) A night-time dietary supplement formulated to optimize three stages of sleep-related fat burning — boosting Human Growth Hormone, flushing cortisol, and regulating appetite — using amino acids (L-Arginine, L-Lysine, Phenylalanine, L-Theanine, L-Tyrosine), minerals (Chromium, Molybdenum, Selenium), and vitamins (Biotin, B1, B5, B6, B12, C, D3, Folic Acid). Sold as a one-month subscription at $24.75/month and in bundle packages.
• PhenQ Electrolytes An electrolyte hydration powder for weight-loss support containing Instantized BCAAs (2:1:1), Magnesium, Chloride, Sodium, Potassium (with coconut water), Vitamin B12, and Vitamin C. Marketed to maintain electrolyte balance, boost energy, and reduce cravings during dieting. Vegan, gluten-free, soy-free, dairy-free, and non-GMO.
• PhenQ Creatine A premium micronized creatine monohydrate powder designed to support ATP production and lean-muscle preservation during calorie-restricted fat-loss phases. Pure formulation with no additives, suitable for vegetarians and vegans, sold as a one-month supply for $24.99 with multi-month bundle tiers.

Quantifiable outcome

• 7.24% drop in excess body fat in placebo-controlled study of 75 users taking α-Lacys Reset®
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• LUUP Group LimitedminorOthersThird-party payment processor handling secure online payment transactions. Customer credit/debit card information is processed securely by LUUP Group Limited rather than collected directly by PhenQ.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phen24: Phen24 is a weight-loss supplement brand selling a day/night two-pill system. It directly overlaps with PhenQ's portfolio strategy (and specifically competes with PhenQ PM's nighttime positioning) and uses a similar D2C global model.
• Hydroxycut: Hydroxycut is one of the most established OTC fat-burner brands in the US, offering thermogenic weight-loss supplements with caffeine and botanical extracts. It is the closest direct competitor to PhenQ in positioning, ingredient philosophy, and D2C-led sales.
• Plexus Worldwide: Plexus is a health and wellness supplement company selling weight-management and gut-health products through MLM and D2C. It is comparable to PhenQ in product focus (weight loss) and uses testimonial-driven conversion marketing.
• Leanbean: Leanbean is a women-focused fat-burner supplement sold exclusively D2C. It competes head-to-head with PhenQ in the women's weight-loss segment using a similar bundle-pricing and testimonial-driven marketing approach.
• Instant Knockout: Instant Knockout is a fat-burner originally developed for MMA fighters and now sold D2C globally. It targets similar active, fitness-oriented consumers with thermogenic formulations and shares PhenQ's international e-commerce go-to-market.
• Alli (GlaxoSmithKline): Alli is the only FDA-approved OTC weight-loss aid (orlistat), marketed by Haleon/GSK. It competes in the same consumer weight-loss category as PhenQ but differentiates via a clinically approved pharmaceutical mechanism rather than natural supplements.

Regional players

• Atkins (Simply Good Foods): Atkins is a leading low-carb weight-management brand offering nutrition products and meal plans. While based in a different mechanism (diet rather than supplementation), it competes for the same consumer trying to lose weight and is a credible adjacent competitor.

Broad incumbents

• GNC Holdings: GNC is a mass-market health-and-wellness retailer selling weight-loss supplements alongside broader sports nutrition. It competes broadly with PhenQ but through retail channels rather than D2C, and serves as both a competitor and a potential retail distribution partner.
• Nature's Bounty (The Bountiful Company): Nature's Bounty is a large-scale vitamins and supplements manufacturer with a broad weight-management product line. It represents the scaled, retail-distributed incumbent model that contrasts with PhenQ's pure D2C approach.
• Herbalife Nutrition: Herbalife is a global nutrition company with weight-management products sold through a multi-level marketing channel. It overlaps with PhenQ's weight-management category at much larger scale and uses a fundamentally different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PhenQOfficial
• Instagraminstagram.com/phen_q
• Pinterestpinterest.com/phenq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhenQ