Gymwrap

What Gymwrap does

Gymwrap (legal entity: Save Your Do, LLC, Colorado) is a direct-to-consumer fitness accessories company founded in 2011 by actress and inventor Nicole Ari Parker. The company designs, patents, and sells sweat-management headwear and adjacent apparel through its own Shopify-powered e-commerce site, thegymwrap.com, shipping domestically in the United States and internationally to Canada and the United Kingdom via USPS International Ground. Its core product line comprises four headwear families — the Gymwrap 2.0 sweatband, the Full Triangle 2.0 full-coverage wrap, the Bandi and Bandi+ 2.0 headbands, and the Performance Headwear 2.0 line (Pony, Hat, Visor) — plus accessories including TriQUILT Cushion Performance Ankle Socks and the ProTECH Mask; gift cards are sold in $30–$100 digital denominations. Pricing ranges from $6.99 for socks to $29.95 for the Pony, with headbands typically priced at $24.95–$27.95 under a one-time-purchase (non-subscription) model, supported by a 25% discount program for military, first responder, medical, and teacher segments.

The company's product differentiation rests on two granted patents: EvapoCOOL, a tri-layer ventilation system with a moisture-activated cooling center (100% polyester outer layers, 55% nylon/45% polyester cold yarn inner layer) advertised to reduce skin surface temperature by 30% and keep sweat out of the eyes for over an hour, and EdgeTECH, a double-layer 78% polyester/22% spandex brushed fabric used in the Bandi+ line for edge protection across diverse hair types. Complementary technologies (ThermaCHILL in leggings/bike shorts, TriQUILT in socks) extend the fabric IP into adjacent categories. Marketing is concentrated on the founder's celebrity profile, organic social presence across Twitter, Facebook, Pinterest, Instagram, TikTok, YouTube, and Vimeo (community hashtag #GymwrapFam), earned media in Glamour, Shape, SELF, E! News, People, and Us Weekly, plus a structured 'Refer A Friend, Get $5' referral program and a third-party affiliate program on goaffpro.com; the brand also runs a 'Pay It Forward' program donating proceeds to the Kodjoe Family Foundation 501(c)(3).

The company is privately held, founder-controlled, with no disclosed external investors or funding rounds. Operations sit at 51–100 employees, with a 72-product catalog and 3,861 verified Judge.me reviews averaging 4.90/5 (Diamond Verified Reviews and Top 1% Shops badges). Customer segments span women with styled hair who exercise (primary ICP), athletes and fitness enthusiasts, active lifestyle consumers, and service professionals (military, first responders, medical, teachers) targeted via the discount program. The structural reliance on a single founder figure and a single DTC channel are the defining concentration risks for any prospective investor or acquirer.

Name

Gymwrap

Legal name

Save Your Do, LLC

Website

https://thegymwrap.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Gymwrap (Save Your Do, LLC) is a direct-to-consumer fitness accessories company that designs, patents, and sells sweat-wicking headwear — gym wraps, headbands, hats, and visors — featuring EvapoCOOL and EdgeTECH technologies, primarily serving women with styled hair who exercise and athletes seeking performance-grade sweat management.

Ownership category

akta.pro rank

Product category

Athletic Headwear & Fitness Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYIMAOAFAI

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

SECONDARYCRAAAEAH

Compression, Base Layers & Thermals

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAEAD

Running & Endurance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Moisture-wicking sweatbands
• Fitness headwear
• Athletic accessories
• Performance headbands
• Workout apparel

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of patented workout headwear (Gymwrap, Full Triangle, Bandi/Bandi+, Pony, Hat, Visor), accessories (socks, masks), and apparel (leggings, bike shorts). One-time purchase model with prices ranging from $6.99 to $29.95 for individual products. 2-packs available for Bandi+ products.
2. Gift Cards: Digital gift cards sold in denominations of $30, $50, $75, and $100, delivered by email with instructions to redeem at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Gymwrap designs, manufactures, and sells patented moisture-wicking sweatbands and performance headwear for athletes and fitness enthusiasts. Its core products feature proprietary EvapoCOOL and EdgeTECH fabric technologies that absorb sweat, reduce skin surface temperature by 30%, and keep sweat out of eyes during workouts. The company sells directly to consumers through its e-commerce website at thegymwrap.com, shipping to the US, Canada, and the UK.

Product overview

Gymwrap is a single-product-line fitness apparel company founded by actress Nicole Ari Parker in 2011, offering patented sweat-wicking headbands and headwear. The core product portfolio centers on four main headwear styles: Gymwrap 2.0 (the original 3-inch sweatband with EvapoCOOL tri-layer technology), Full Triangle 2.0 (16.75-inch full coverage wrap with EvapoCOOL front and mesh back), Bandi/Bandi+ 2.0 (2.5-3.75 inch headbands with EdgeTECH for edge protection), and Performance Headwear 2.0 (The Pony, Hat, and Visor with EvapoCOOL). Accessories include Cushion Performance Ankle Socks with TriQUILT technology. All products feature proprietary moisture-wicking and cooling technologies designed to keep sweat out of eyes and hair dry during workouts. The brand sells directly through its e-commerce site and ships to the US, Canada, and UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymwrap 2.0 The flagship sweatband with patented EvapoCOOL tri-layer ventilation technology consisting of 100% polyester outer layers and 55% Nylon/45% Polyester cold yarn inner layer. 3 inches wide with adjustable open ties for custom fit. Maximizes sweat absorption, releases heat, and keeps sweat out of eyes for over 1 hour. Priced at $24.95.
• Full Triangle 2.0 Full coverage head wrap measuring 16.75 inches wide from front to back. First 3 inches feature tri-layer EvapoCOOL fabric for moisture-wicking and cooling; the back triangle consists of single-layer mesh fabric for maximum breathability. Includes open ties for custom fit. Priced at $27.95.
• Bandi+ 2.0 Wider headband measuring 3.75 inches wide and 9.5 inches on the half, featuring patented EdgeTECH double-layer high-performance brushed fabric (78% polyester/22% spandex). Butter soft CloudKNIT construction provides stretch compression for edge protection during daily activities.
• Bandi 2.0 Thinner headband measuring 2.5 inches wide and 9.5 inches on the half with butter soft CloudKNIT construction providing stretch compression. Designed for when extra moisture absorption is not needed during workouts.
• The Pony 2.0 Performance ponytail holder hat with patented EvapoCOOL tri-layer ventilation technology. Features Velcro closure for one-size-fits-most custom fit (Adult 7 - 7 3/8 inches). Non-glare under visor for eye protection. Hair is pulled through the opening and secured.
• The Hat 2.0 Performance cap with EvapoCOOL tri-layer ventilation technology and Velcro closure for one-size-fits-most custom fit. Provides sweat protection while maintaining comfortable temperature during workouts.
• The Visor 2.0 Performance visor with EvapoCOOL technology and Velcro closure for one-size-fits-most custom fit. Designed for outdoor activities with non-glare under visor for eye protection.
• Cushion Performance Ankle Socks Moisture-wicking ankle socks with TriQUILT technology providing maximum arch support and comfort. Quilted pattern hugs foot where compression is needed. Made of 67% polyester, 16% nylon, 15% cotton, and 2% elastane. Available in S/M and L/XL sizes. Priced at $6.99.
• ProTECH Mask Moisture-wicking face mask made with ProTECH fabric. Sold in 6-packs. Final sale item, not eligible for returns.
• Gymwrap Gift Card Digital gift cards delivered by email in denominations of $30, $50, $75, and $100. No additional processing fees. Redeemable at checkout.

Quantifiable outcome

• Reduces skin surface temperature by 30%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kodjoe Family FoundationcoreStrategic or Co-development PartnerGymwrap's 'Pay It Forward' program donates proceeds to the Kodjoe Family Foundation, a 501(c)(3) non-profit organization. The foundation's mission is to support Global Health and Wellness Initiatives in multicultural communities. Key initiatives include prevention of neural tube birth defects through folic acid fortification (partnering with Center for Spina Bifida Research at Emory University), development of integrated health and wellness programs for multicultural communities (partnering with Campaign for Black Male Achievement), and economic development support through ESSENCE Full Circle Festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nike: Nike is the largest global athletic apparel and accessories brand with extensive headwear, sweatbands, and performance accessories lines. The dominant incumbent whose headband/sweatband SKUs compete broadly with Gymwrap at scale.
• Sweaty Betty: Sweaty Betty is a women's-focused activewear brand offering leggings, sports bras, and accessories. Comparable as a premium women's athleisure/accessories DTC brand with overlapping performance-headwear-adjacent customers.
• Under Armour: Under Armour is a major performance athletic apparel brand with a heatgear/coldgear moisture-wicking product line. Comparable as a broad incumbent in performance moisture-management apparel with overlapping sweatband and activewear SKUs.
• Athleta (Gap): Athleta is Gap Inc.'s women's athletic and athleisure brand with apparel, accessories, and a strong community-driven brand positioning. Comparable customer overlap with Gymwrap's primary women-with-styled-hair segment plus broader activewear portfolio.
• Adidas: Adidas is a global athletic apparel giant with performance headwear, sports accessories, and HEAT.RDY / COLD.RDY moisture-management technology lines. Broad incumbent competing across Gymwrap's athletic and lifestyle headwear/accessory categories.
• Lululemon: Lululemon is the dominant premium women's athleisure brand with a broad product line including headbands and accessories. Represents the scaled, established incumbent whose athleisure customer base overlaps with Gymwrap's primary women-with-styled-hair segment.

Direct peers

• Buff: Buff is the leading multifunctional headwear/tubular headband brand used across running, cycling, and outdoor sports. Comparable to Gymwrap as a category-defining performance headwear accessory brand with proprietary fabric technology and a fitness/outdoor customer overlap.
• Tough Headwear: Tough Headwear sells performance headbands and sweatbands marketed to athletes and runners for sweat management. Overlaps Gymwrap in product category, target customer (active fitness users), and DTC distribution approach.
• Halo Headband: Halo Headband makes sweatbands and headbands engineered to keep sweat out of the eyes during running and workouts. Directly comparable niche DTC competitor targeting fitness enthusiasts with moisture-management headwear.
• Bondi Band: Bondi Band is a non-slip performance headband brand popular with runners and gym-goers. Comparable to Gymwrap as a focused headband brand serving athletes with sweat-management positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gymwrap
• YouTubeyoutube.com/channel/UCErQYvnGeWZ8q44vaM4f20Q
• Facebookfacebook.com/gymwrap
• Instagraminstagram.com/gymwrap
• Pinterestpinterest.com/gymwrap
• TikToktiktok.com/@gymwrap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymwrap