Bayrol

What Bayrol does

Bayrol is a privately held European specialty chemicals and equipment company founded in 1927, focused on water treatment for swimming pools and spas. The company designs, manufactures, and distributes a comprehensive portfolio spanning manual treatment chemicals (pH regulators, chlorine and bromine disinfectants, active oxygen systems, algaecides, flocculants), testing devices (manual pool testers, test strips, and the Bluetooth-enabled Electronic Pooltester II digital photometer), and automated dosing and pool management systems (Automatic pH, PoolRelax, and PoolManager, with capacities up to 250 m³). Manufacturing is 100% European, and the company operates through wholly-owned subsidiaries in France (BAYROL France SAS), Germany (BAYROL Deutschland GmbH), and Spain (BAYROL Iberica SLU), with active commercial presence in Italy.

The company's revenue model is built on consumable chemical sales (recurring by nature) plus one-time hardware sales of automated dosing systems and digital devices, distributed through a pan-European network of authorized specialist pool dealers (piscinists), online resellers, and direct B2B relationships with collective and municipal pool operators. Sub-brands target adjacent use cases: SpaTime for spa/hot tub owners, Respect by BAYROL for the natural-origin segment, and BAYROL Technik for the professional automated systems channel. The My Pool Expert free mobile and web application — launched in April 2026 — combines a recommendation engine with an AI-powered chatbot (built on Botpress, OpenAI, and Google Gemini) and Bluetooth connectivity to the Electronic Pooltester II, serving as a product-led growth and brand engagement layer.

Bayrol serves three primary customer segments: individual residential pool and spa owners (the largest consumer base), pool professionals and resellers (a dedicated B2B channel supported by training programs and premium partner tiers), and public/collective pool operators (municipalities, hotels, sports centers) requiring regulatory compliance and specialized chemistry. The company invests in structured professional enablement programs (BAYROL Solution, Premium Partner, Inside, Technik Support), maintains multi-language consumer and professional content across web, email, and social channels, and pursues a hybrid segmentation approach combining end-consumer marketing with channel-partner support.

Name

Bayrol

Legal name

BAYROL France SAS

Website

https://bayrol.fr

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayrol is a European pool and spa water treatment company founded in 1927, manufacturing chemicals, automated dosing systems, and the My Pool Expert digital app. It serves residential pool owners, professional installers, and municipal operators across France, Germany, Spain, and Italy.

Ownership category

akta.pro rank

Product category

Pool and Spa Water Treatment Products

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool water treatment
• Spa water care
• PH regulation chemicals
• Automated dosing systems
• Pool disinfection products

Headquarters

HQ city

Dardilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pool and Spa Water Treatment Products: Bayrol generates revenue through the sale of chemical treatment products (pH regulators, disinfectants, algaecides, flocculants/clarifiers) and automated dosing equipment for pool and spa water maintenance. Products are sold through authorized dealer networks, online retailers, and directly to professional pool operators and municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bayrol manufactures and supplies a complete portfolio of pool and spa water treatment products, including pH regulators, chlorine and bromine disinfectants, algaecides, clarifiers, and automated dosing systems. The company also provides the free My Pool Expert mobile application with AI-powered recommendations and Bluetooth-connected electronic water testing devices. Products are sold under the Bayrol, SpaTime, Mini Pool & Spa, and Respect by Bayrol sub-brands for both residential and professional/collective pool markets.

Product overview

BAYROL offers a comprehensive portfolio of pool and spa water treatment products and systems. The core offering includes manual water treatment products (pH regulators, disinfectants, anti-algae agents, clarifiers) under the main BAYROL brand, specialized product lines for spas (SpaTime) and small pools/spas (Mini Pool & Spa), testing devices (Electronic Pooltester II, manual Pooltesters, test strips), and automatic treatment systems (Automatic pH, PoolRelax®, PoolManager®). The My Pool Expert mobile application serves as a digital companion, providing personalized recommendations and AI-powered chatbot support. The products are designed for private pools, collective/public pools, and spas, with treatment methods including chlorine, bromine, and active oxygen.

Differentiator

Problem solved

Functional benefit

Brands

• SpaTime by BAYROL: Product line specifically designed for spa maintenance and treatment, including bromine tablets, active oxygen granules, and 5-function test strips for spa water analysis.
• My Pool Expert
• Respect by BAYROL
• BAYROL Technik

Products and services

• My Pool Expert Application Free intelligent mobile and web application for pool and spa maintenance. Analyzes water parameters and provides personalized recommendations for treatment products, dosages, and application order. Features AI chatbot assistant, Bluetooth connectivity with Electronic Pooltester, parameter history tracking, and dealer locator functionality.
• Electronic Pooltester II Digital photometer measuring pH, free chlorine, total chlorine, bromine, TAC (total alkalinity), and stabilizer (CYA) with Bluetooth connectivity for automatic data transfer to the My Pool Expert app.
• Pooltester pH/O₂ Manual pool tester for measuring pH and active oxygen levels in pool water. Contains 20 Pheno Red tablets and 20 DPD 4 tablets for two-chamber measurement.
• Pooltester pH/Cl Manual pool tester for measuring pH and free chlorine levels in pool water. Contains 20 Pheno Red tablets and 20 DPD 1 tablets.
• pH-Plus Granules for increasing pH levels below 7.0. Contains sodium carbonate with fast dissolution. Available in 1.5kg box, 1kg, 5kg, and 25kg buckets.
• pH-Minus Pure granules for lowering pH levels above 7.4. Contains sodium bisulfate with fast dissolution. Available in 1.5kg box and 6kg, 18kg buckets.
• pH-Plus Liquid Concentrated alkaline liquid for increasing pH levels below 7.0. Designed for automatic dosing systems and salt electrolysers. Available in 10L and 20L containers.
• pH-Minus Liquid Domestic Acidic liquid for continuous pH reduction via dosing pump. Contains 14.9% sulfuric acid. Designed for automatic pH regulation systems. Available in 10L and 20L containers.
• Soft & Easy Active oxygen-based treatment granules with anti-algae and clarifying agents. Chlorine-free weekly treatment in pre-dosed double sachets for softer water without odor. Available in 20m³ and 30m³ versions.
• Softswim Multi Light Multi-function active oxygen liquid for complete water treatment. Provides oxidation, algae control, and clarification. Prevents calcium deposits without affecting pH. Available in 10L containers.
• Complete & Easy Chlorine-based disinfectant granules with anti-algae agents for complete weekly treatment in pre-dosed sachets. Available in 4.48kg bucket.
• Chloriliquide Concentrated liquid chlorine (12% active chlorine) for continuous pool treatment via dosing pump. Non-stabilized formula with calcium stabilizer to prevent deposits. Available in 10L and 20L containers.
• Automatic pH Automatic pH measurement and dosing device with 4.3 inch color touchscreen. Measures and regulates pH levels via dosing pump. Features Smart&Easy technology for easy installation and operation. Max pump flow 2.4 l/h.
• PoolRelax® Automatic pool treatment system that analyzes water and doses pH and disinfectant (chlorine, bromine, or active oxygen). Features 4.3 inch touchscreen, integrated analysis chamber, and 4 programmable relays for controlling pool equipment. For pools up to 100m³. Made in Germany.
• PoolManager® Complete pool management and automation system. Controls water treatment (pH, disinfectant via Redox probes), filtration, heating, lighting, and water features. Features 7 inch TFT touchscreen, web interface, and 6 programmable relays. For pools up to 250m³. Works with PoolConnect® app for remote control. Made in Germany.
• SpaTime Product Line Spa-specific product line including test strips, pH regulators, chlorine and bromine tablets, active oxygen treatments, disinfectant boosters, and cleaning accessories designed for spa environments.
• Mini Pool & Spa Product Line Product line specifically designed for above-ground pools under 10m³ and inflatable spas. Includes pH regulators, chlorine products, anti-algae, clarifier, and cleaning accessories in small formats.
• Bandelettes 5 analyses SpaTime Test strips for measuring 5 water parameters in spas: pH, chlorine/bromine, active oxygen, alkalinity, and hardness.

Quantifiable outcome

• pH maintained between 7.0-7.4 ensures optimal effectiveness of treatment products
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CTX Professional (Fluidra): CTX is Fluidra's pool and spa water-treatment brand, offering chlorine, bromine, pH regulators, algaecides and flocculants distributed through the professional pool channel. It directly competes with Bayrol in European residential and collective pool chemistry, with the additional backing of Fluidra's broader pool-equipment portfolio.
• Chemoform AG: German manufacturer of pool and spa water-treatment chemicals and dosing systems, headquartered in Germany like BAYROL Deutschland GmbH. Directly competes with Bayrol across European dealer channels in chlorine, pH, algaecide, and automated-dosing categories, with a comparable mid-sized specialty-chemicals profile.

Regional players

• SCP Pool Corporation: SCP is the largest U.S. wholesale distributor of pool and spa products, supplying chemicals, equipment, and parts to pool professionals. Comparable to Bayrol's piscinist channel model, though operating at far greater scale and concentrated in North America; also distributes competing chemistry brands.
• Oase GmbH: Oase is a German specialist in water-garden, pond, and pool technology, including pumps, filtration, and water-treatment products for residential and commercial applications. Comparable to Bayrol as a German-based water-treatment and pool-equipment company focused on the European market, though with a heavier pond/water-feature focus.

Broad incumbents

• Hayward Holdings: Hayward is a major pool equipment manufacturer offering pumps, filters, heaters, lighting, automation (OmniHub), and water chemistry solutions. Comparable to Bayrol as an end-to-end pool-supplier, but at significantly larger global scale and with a stronger U.S. footprint.
• BioGuard: BioGuard is one of North America's largest pool and spa chemical brands, offering a comprehensive line of sanitizers, balancers, algaecides, and specialty products via authorized dealers. Comparable to Bayrol as a category-leading chemistry brand, but with a primarily North American footprint and a similar dealer-network GTM model.
• Fluidra SA: Fluidra is a Spanish-listed global pool and wellness equipment company offering chemicals, pumps, filters, heaters, automation, and connected-pool solutions. It overlaps with Bayrol across pool chemistry (via CTX) and pool automation, but is a much broader incumbent with full pool-equipment capabilities.
• Zodiac Pool Systems (Fluidra): Zodiac is a long-standing pool-equipment brand (now part of Fluidra) covering pumps, filters, cleaners, heaters, automation, and salt-chlorination systems. Comparable to Bayrol's PoolManager/PoolRelax in pool automation and to Bayrol's salt-electrolysis product support, but with a much broader equipment catalog.
• Lonza (Arch Water Products / Lonza Pool & Spa): Lonza's Pool & Spa division (formerly Arch Water Products, including brands such as HTH, Baquacil, Brilliance for Chlor) is a leading global manufacturer of pool and spa water-treatment chemicals. It is directly comparable to Bayrol as a multi-brand chemistry specialist serving residential and commercial pools, but operates at significantly larger global scale and broader geographic reach.
• Pentair Pool: Pentair is a global pool-equipment manufacturer (pumps, filters, heaters, automation, lighting) that also participates in pool chemistry via partnerships and treatments. Overlaps with Bayrol on automated water-treatment control hardware (e.g., IntelliChem) and serves the same residential and commercial pool channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BAYROL-Pool-Water-Expert/videos
• Facebookfacebook.com/bayrolfrance
• LinkedInlinkedin.com/company/bayrol-france-sas/?originalSubdomain=fr
• Instagraminstagram.com/bayrol_france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayrol