Kitchen Views

What Kitchen Views does

Kitchen Views is a New England kitchen and bath design showroom network operating as a subsidiary of Builders FirstSource (NYSE: BLDR). Founded in April 2003 and headquartered in Mansfield, MA, the company runs nine physical showrooms across Massachusetts, Rhode Island, and Connecticut — three of which are co-located inside Builders FirstSource stores — serving homeowners, custom home builders, remodelers, and interior designers undertaking kitchen and bath remodels or new construction projects with budgets ranging from under $10,000 to over $150,000.

The core offering is multi-brand cabinetry (Schrock, Omega, Wolf, Fabuwood, Decora, Aristokraft, Mantra, Kith, Homecrest, Merillat, Showplace), complemented by a deep complementary catalog of countertop materials (Cambria, Caesarstone, Silestone, Viatera quartz; granite; marble; IceStone recycled glass; Sprague reclaimed wood; Dekton), decorative hardware, sinks, Somerset hardwood flooring, Valspar paint, and Andersen windows and doors. Designers use 2020 Design 3D rendering software and, in some locations, VR panoramic 360-degree rendering to help clients visualize finished spaces before purchase. The BFS-NE eShowroom (bfs-ne.myeshowroom.com) provides a parallel digital product browsing channel, and teleconferencing consultations extend reach beyond showroom foot traffic.

Revenue is generated almost entirely through one-time cabinetry and finish product sales, with professional design services bundled at no additional charge when cabinetry is purchased through Kitchen Views. The company also sells through a channel of partnerships with local custom home builders (e.g., H & N Custom Homes, Meridian Custom Homes, Kagan Development) and absorbs independent designer studios via acquisition, as demonstrated by the Smithfield, RI acquisition in fall 2024. The go-to-market is showroom-led and direct-to-consumer, supplemented by an organic content marketing program (Kitchen Views design magazines, designer blogs, Pinterest/Instagram/Facebook, customer testimonials) that drives top-of-funnel awareness.

Name

Kitchen Views

Legal name

Kitchen Views

Website

https://kitchenviews.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitchen Views is a New England kitchen and bath design showroom subsidiary of Builders FirstSource operating nine locations across MA, RI, and CT, selling multi-brand cabinetry, countertops, hardware, and finishes to homeowners, builders, and remodelers with complimentary in-house design services.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Design Showroom

NAICS

Interior Design Services (54141), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Kitchen design services
• Cabinetry retail
• Countertop sales
• Bathroom remodeling
• Home renovation design

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cabinetry Sales: Kitchen Views sells kitchen cabinets, bathroom vanities, and cabinetry for other rooms (living rooms, family rooms, home offices, wet bars, laundry rooms, mudrooms). They carry multiple brands across standard, semi-custom, and custom cabinetry lines. Revenue is generated through the sale of cabinetry products, with design services provided at no extra charge when customers purchase cabinetry through them.
2. Countertops and Sinks Sales: Sale of countertop materials including granite, quartz (Cambria, Caesarstone, Silestone, Viatera, Dekton), marble, solid surface, laminate, recycled glass, and reclaimed wood. Also includes sinks (stainless steel, farmhouse/apron, fireclay, copper, bar sinks) from brands like Nantucket Sinks and TopZero.
3. Decorative Hardware Sales: Sale of cabinet knobs, handles, pulls, and decorative hardware from brands including Amerock, Berenson, Top Knobs, and Baldwin. Hardware selection is part of the overall cabinetry and renovation purchase.
4. Professional Design Services: Design services are offered free of charge when customers purchase cabinetry through Kitchen Views. Designers provide personalized consultations, 3D renderings, design plans, and project guidance through the renovation process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Kitchen Views operates a network of kitchen and bath design showrooms that sell cabinetry, countertops, decorative hardware, sinks, flooring, windows, and doors from multiple third-party brands, and provides free professional design consultation services bundled with cabinetry purchases. Designers use 3D rendering and virtual reality tools to help homeowners, builders, and remodelers visualize and select products for kitchen, bathroom, and whole-house renovation projects.

Product overview

Kitchen Views is a kitchen and bath design showroom network offering physical products and design services across multiple New England locations. The product portfolio centers on cabinetry from multiple brands (Schrock, Omega, Wolf, Fabuwood, Decora, Aristokraft, Mantra, Kith, Homecrest, Merillat, and Showplace), complemented by countertop materials including quartz (Viatera, Cambria, Silestone, Caesarstone), natural stone (granite, marble), and eco-friendly options (IceStone recycled glass, Sprague reclaimed wood, Dekton). Additional product categories include Somerset hardwood flooring, decorative hardware (Berenson, Amerock, Top Knobs), sinks (Nantucket, TopZero), vanity tops, millwork, and Andersen windows and doors. Design services include professional consultation using 3D rendering software, with digital product exploration available through the BFS-NE eShowroom platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen & Bath Design Services Professional kitchen and bath design consultation services, including personalized design plans, 3D renderings, code compliance guidance, and project support, provided at no extra charge to homeowners, builders, and remodelers who purchase cabinetry through Kitchen Views.
• Multi-Brand Cabinetry Sale of kitchen cabinets, bathroom vanities, and cabinetry for other rooms (mudrooms, living rooms, family rooms, home offices, wet bars, laundry rooms) from multiple brands including Schrock, Omega, Wolf Classic, Wolf Endurance Outdoor, Fabuwood, Decora, Aristokraft, Mantra, Kith, Homecrest, Merillat, and Showplace, covering stock, semi-custom, and custom tiers.
• Countertops Sale of countertop materials including granite, marble, quartz (LX Hausys Viatera, Cambria, Silestone, Caesarstone), Dekton ultra-compact stone, IceStone recycled glass, Sprague Woodworking reclaimed wood, and Wilsonart laminate and solid surface options for kitchens, bathrooms, and other surfaces.
• Decorative Hardware Sale of cabinet knobs, handles, pulls, and decorative hardware from brands including Berenson, Amerock, Top Knobs, and Baldwin, ranging from simple designs to antique reproductions.
• Nantucket Sinks Quality sinks in a wide range of styles, materials, and sizes including stainless steel apron, fireclay, copper, brass, and more for kitchen, prep, bar, and bathroom installations.
• TopZero Stainless Steel Sinks True seamless rimless stainless steel sinks offering vanishing-edge appearance for solid surface countertops, made with premium 304 series stainless steel.
• WOLF Vanity Tops Vanity tops in cultured marble, natural granite, Italian marble, and engineered stone, made in the USA and backed by a 5-year limited warranty.
• Somerset Hardwood Flooring American-made hardwood flooring with 50-year finish wear layer limited warranty, vertically integrated from forest to finished product using Appalachian hardwood.
• Andersen Windows & Doors Energy-efficient Andersen windows and doors available at select Kitchen Views showrooms and installed in room-size kitchen vignettes.
• BFS-NE eShowroom Online Product Guide Online product selection platform allowing customers to browse and explore cabinetry, countertops, decorative hardware, windows, doors, and other products digitally before visiting a showroom.

Quantifiable outcome

• Design services are at no extra charge when cabinetry is purchased through Kitchen Views

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Builders FirstSourcecoreOthersKitchen Views is a subsidiary of Builders FirstSource (BLDR), operating as the company's kitchen and bath design showroom brand in the New England region. The relationship provides Kitchen Views with the backing of one of the largest building products suppliers in the US, with some showrooms co-located inside Builders FirstSource stores. Kitchen Views uses BLDR email addresses for its team members (e.g., [email protected], [email protected]). The company's copyright notice reads 'Kitchen Views, a Builders FirstSource company, New England Region Headquarters, 71 Maple St, Mansfield, MA 02048.'

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Re-Bath: Re-Bath is a national bathroom and kitchen remodeling franchise with showroom locations across the U.S. It bundles design consultation with product selection and installation, sharing Kitchen Views' model of providing professional design services alongside product sales for residential remodel projects.
• Bath Fitter: Bath Fitter operates a direct-to-consumer bath remodeling franchise with showrooms and free in-home design consultations across North America. While narrower in scope (baths only), it competes for the same homeowner remodeling dollar and shares Kitchen Views' design-consultation-plus-product model.
• Kitchen Magic: Kitchen Magic is a kitchen and bath remodeling company headquartered in Nazareth, PA, serving the Northeast U.S. with showroom-based design consultations and cabinet refacing/retail offerings. Its regional Northeast focus, designer-led showroom model, and cabinetry product mix overlap directly with Kitchen Views' New England positioning.
• National Lumber Company: National Lumber is a New England-based building products distributor that operates kitchen/bath showrooms and is part of the same Builders FirstSource family of companies. It offers an overlapping cabinetry and design service portfolio to similar builder and homeowner customers in the same geography as Kitchen Views.
• Reico Kitchen & Bath: Reico is one of the largest independent kitchen and bath dealers in the U.S., operating multiple showroom locations across the Mid-Atlantic and Southeast. It sells multiple cabinetry lines, provides free in-house design services, and serves the same customer segments (homeowners and builders) as Kitchen Views, making it the closest comparable in scale and operating model.

Emerging players

• CliqStudios: CliqStudios is an online direct-to-consumer cabinetry retailer offering free online design consultations and competitive pricing on semi-custom cabinets. It competes with Kitchen Views for digitally-engaged homeowners in New England who may bypass the showroom experience in favor of lower prices and remote design services.
• Block Renovation: Block is a tech-enabled home renovation marketplace connecting homeowners with vetted contractors and providing project management tools. While not a direct showroom competitor, it represents an emerging digital model for the kitchen/bath renovation discovery and planning journey that Kitchen Views' teleconferencing and eShowroom initiatives also address.

Broad incumbents

• IKEA Kitchen Services: IKEA offers kitchen planning, modular cabinetry, and installation services in its U.S. stores. It targets budget-conscious homeowners in the same broad customer segment as Kitchen Views but competes primarily on price and self-service design rather than full-service designer-led showroom consultations.
• Lowe's Kitchen Design Services: Lowe's provides kitchen design and installation services through its stores and a dedicated design centers program, serving the same homeowner-remodeler customer segment as Kitchen Views. As a broad incumbent with national scale, it competes on price and convenience rather than on the curated boutique showroom experience Kitchen Views emphasizes.
• Home Depot Kitchen Design Services: Home Depot offers in-store kitchen design services with free consultations, 3D visualization, and installation through its national big-box footprint. It competes with Kitchen Views for entry-level and mid-market kitchen remodel projects but lacks the bespoke designer experience and curated premium cabinetry lines that define Kitchen Views' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kitchenviews
• Instagraminstagram.com/kitchenviews
• Pinterestpinterest.com/kitchenviews
• Xx.com/kitchenviews
• LinkedInlinkedin.com/company/kitchen-views

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen Views