Agua Show Park

What Agua Show Park does

Água Show Park is a privately operated, single-location water park in Ingleses, Florianópolis, Santa Catarina, Brazil. It serves families with children, tourists and vacationers visiting Florianópolis, school groups, birthday-event users, and local repeat visitors using its Água Show Premium membership. The company’s customer proposition is a physical leisure venue rather than a software platform, with direct consumer demand generated through its website, online ticket store, on-site box office, review platforms, blog content, and multilingual web presence.

The park’s core asset base is water-park infrastructure comprising 30 water slides, 7 swimming pools, ramps, and 16 themed attractions. Notable assets include the 30-meter-high Complexo da Iguana slide with a 120-meter descent, a wave pool with a Giant Octopus theme and multiple wave types, children’s complexes, a lazy river, and a 280-square-meter heated indoor pool maintained at 30 degrees Celsius that supports year-round use and birthday events. Its technology profile is therefore primarily engineered physical infrastructure plus basic digital commerce and navigation integrations, not proprietary software or AI.

The business model is direct-to-consumer admission and ancillary spending. Revenue comes from day tickets sold online and at the box office, with disclosed summer 2025/2026 pricing of R$150 for adults and R$75 for half-price categories, an Água Show Premium annual membership with a R$600 initial investment and maintenance fee from month 13 onward, and transaction-based services including parking, lockers, and on-site food and beverage. Revenue is likely seasonal because the broader attraction mix is summer-oriented, while the heated indoor pool and membership product partially extend utilization beyond one-time summer visits.

Name

Agua Show Park

Legal name

Água Show Park

Website

https://aguashowpark.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Água Show Park operates a single-location water park in Florianópolis, serving families, tourists, school groups, and annual members with water slides, pools, heated indoor swimming, online ticketing, memberships, parking, lockers, and on-site food services.

Ownership category

akta.pro rank

Product category

Water Park / Family Entertainment Venue

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations) (THAAABAN)

Keywords

• Water park attractions
• Family entertainment venue
• Aquatic recreation
• Seasonal amusement park
• Annual membership program

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Day-Ticket Sales: Visitors purchase individual admission tickets for single-day park access. Tickets are sold at the box office and online via the park's e-commerce platform (loja.aguashowpark.com.br). Full-price, half-price, and complimentary (birthday) ticket categories are available.
2. Água Show Premium Membership: Annual subscription plan offering the holder and dependents unlimited park access throughout the year, line-free entry, QR code access, and 20% birthday discount for guests. Initial investment of R$600 with installment payments and a monthly maintenance fee from month 13 onward. Also includes space rental for exclusive events.
3. Auxiliary Services (Parking, Lockers, Food & Beverage): Parking fees (R$30 per day for cars, R$10 for motorcycles), luggage storage (R$30 charged, R$10 refunded upon key return), and food and beverage sales through on-site kiosks and snack bars. No outside food or beverages permitted inside the park.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Agua Show Park operates a single physical water park destination in Florianópolis, Santa Catarina, Brazil, featuring 30 water slides, 7 swimming pools, ramps, and 16 themed attractions including a year-round heated indoor pool and a wave pool with Giant Octopus legend. The park sells day-admission tickets through its own online store and box office, and offers the Água Show Premium annual subscription granting unlimited access, skip-the-line entry, and QR-code convenience, supported by on-site auxiliary services such as parking, lockers, and food & beverage kiosks.

Product overview

Água Show Park is a unified water park destination located in Florianópolis, Santa Catarina, Brazil. The park operates as a single integrated attraction venue offering 30 water slides, 7 swimming pools, ramps, and 16 themed attractions across various complexes. The portfolio includes high-adrenaline slides like the Iguana Complex (120m descent, 30m height), Kamikaze do Crocodilo, and Tobogã do Tigre racing lanes, alongside family attractions such as Lazy River, Penguin Complex, and Bee Complex. The park features the iconic Piscina de Ondas (wave pool) with Giant Octopus legend, and the year-round Piscina Aquecida (heated pool, 280m² at 30°C). Auxiliary services include parking, lockers, and food kiosks. The Água Show Premium annual subscription provides unlimited access with exclusive benefits. Operating hours vary by season: summer 10h-18h, winter 10h-17h (heated pool only).

Differentiator

Problem solved

Functional benefit

Brands

• Água Show Premium: Annual membership program offering unlimited access to the park, birthday discounts, and other exclusive benefits for holders and their families.

Products and services

• Day Admission Ticket Single-day park access to all 30 water slides, 7 swimming pools, and 16 themed attractions. Full-price adult tickets (R$150 in summer 2025/2026), half-price tickets for children up to 12 years, students with valid Brazilian ID, seniors 60+, disabled persons with companion, low-income youth aged 15-29 with CADÚNICO registration, Brazilian teachers, and blood donors. Birthdays of the day and children under 1 year enter free. Sold online and at the box office.
• Água Show Premium Annual Membership Annual subscription granting the holder and dependents unlimited park access for 1 year, line-free entry, QR code access, exclusive membership card, and 20% birthday discount for guests. Initial investment R$600 with installment payments available; monthly maintenance fee applies from the 13th month onward. Also includes rental of exclusive event spaces for members.
• Birthday Party Hosting at Heated Pool Dedicated birthday party event hosting using the year-round 280 m² heated indoor pool (30°C), with separate event spaces and Premium-member rental options for exclusive birthday celebrations.
• On-Site Parking (Estacionamento) Secure on-site parking for cars (R$30 per day) and motorcycles (R$10 per day), available to all park visitors.
• Locker Rental (Guarda-Volumes) Locker rental service priced at R$30 per use with R$10 refund returned upon key return, allowing visitors to securely store personal belongings during their visit.
• Food & Beverage Sales On-site food and beverage sales through kiosks and snack bars throughout the park. No outside food or beverages are permitted inside the park.

Quantifiable outcome

• 9,585 Google reviews with a 4.6/5 star average rating, reflecting consistently high visitor satisfaction.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Marfim Marketing Agency (Agência Marfim)minorOthersMarfim Marketing Agency (Agência Marfim) is credited in the website footer as the agency's marketing and business partner responsible for the park's website design and digital presence. The partnership appears to be a website development and digital marketing services arrangement. No formal announcement date is provided.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aguashowparksc
• Facebookfacebook.com/aguashowpark
• LinkedInlinkedin.com/company/agua-show-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agua Show Park