Behavior Analysis Center for Autism

What Behavior Analysis Center for Autism does

Behavior Analysis Center for Autism (BACA) is a Fishers, Indiana-based provider of applied behavior analysis (ABA) therapy and related clinical services for children and young adults on the autism spectrum. Founded in 2009 by Carl Sundberg, Ph.D., BCBA-D, the company operates 9 dedicated Learning Centers across Indiana (Fishers, Indianapolis, Zionsville, Avon, West Lafayette, Greenwood, Elkhart, South Bend, and Crown Point) and delivers services in multiple modalities: center-based, in-home, school-based, community-based, and via teleABA. Its core methodology is branded as "Contemporary ABA" — a data-driven, naturalistic, play-based, and family-centered variant of traditional ABA that emphasizes positive reinforcement, integration of current treatment literature, and caregiver partnership. Adjacent offerings include autism diagnostics, Speech-Language Therapy, a Social Skills program, and the proprietary Sprouts program for preschool-aged children (ages 3-5). Headcount is reported in the 251-500 range.

BACA's business model is professional services revenue billed primarily through insurance reimbursement and Indiana Medicaid (Traditional and Anthem), with no publicly disclosed pricing; an in-house intake team handles verification, paperwork, and authorization. GTM is sales-led, combining healthcare provider referrals (pediatricians, diagnosticians, schools) with direct family outreach, community events (ribbon-cuttings, sensory-friendly open houses, Sensitive Santa), and a content marketing engine that includes a 100+ episode podcast (All Autism Talk), blog, and video library. Since 2021, BACA has operated as a subsidiary of LEARN Behavioral, a national network of 100+ Learning Centers, providing access to shared training, clinical standards, and back-office scale while preserving local branding. Self-reported outcomes — 90% of clients making meaningful progress and one-third transitioning to less intensive services within 18 months — are not third-party validated.

BACA is a mid-sized, regionally focused private operator in a highly fragmented U.S. autism services market. Its competitive position rests on clinical leadership depth (multi-decade BCBA-D tenure), multi-modality delivery, and the umbrella of a national parent network, rather than technology differentiation or geographic breadth beyond Indiana.

Name

Behavior Analysis Center for Autism

Legal name

Behavior Analysis Center for Autism

Website

https://thebaca.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Autism-Specific Schools & Programs (EDAKAAAA)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Autism Early Intervention (Educational) (EDAKAKAB), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)

Keywords

• Applied behavior analysis
• Autism therapy services
• Speech language therapy
• Autism diagnostics
• Behavioral health services

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ABA Therapy Services: Revenue generated from providing applied behavior analysis therapy services to children with autism. Services are delivered in multiple settings including Learning Centers, in-home, school, and community. Payment primarily comes through insurance reimbursement and state funding programs.
2. Diagnostic Services: Revenue from comprehensive autism evaluations and diagnostic assessments provided to children suspected of having autism spectrum disorder.
3. Speech-Language Therapy: Additional therapeutic services provided by speech-language pathologists, often billed as a separate or bundled service under insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Behavior Analysis Center for Autism (BACA) delivers contemporary, evidence-based applied behavior analysis (ABA) therapy to children and young adults with autism spectrum disorder (ages 2-16) across Indiana. Services include center-based therapy at 9 dedicated Learning Centers, in-home therapy, school-based therapy, community-based sessions, teleABA, autism diagnostic evaluations, speech-language therapy, and supplementary programs such as the Sprouts preschool program and Social Skills groups. Payment is primarily through private insurance and Medicaid reimbursement.

Product overview

Behavior Analysis Center for Autism (BACA) operates as a network of autism service providers offering a coordinated portfolio of ABA-based therapy services for children with autism. The core offering is Contemporary ABA Therapy, which is personalized, evidence-based, and delivered across multiple settings including Autism Learning Centers, in-home sessions, schools, and via teleABA. Supporting services include Autism Diagnosis/Diagnostics (comprehensive evaluations), Speech-Language Therapy (provided by SLPs), the Sprouts Program for preschool-aged children (3-5), and a Social Skills Program. BACA is part of the LEARN Behavioral national network, combining local expertise with national resources across Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA Therapy Evidence-based applied behavior analysis therapy for children with autism delivered using contemporary ABA methods that are personalized, play-based, naturalistic, and family-focused.
• Autism Diagnosis/Diagnostics Comprehensive autism evaluations using research-based assessments to provide thorough diagnosis and clarity for families navigating autism.
• Speech-Language Therapy Speech and language therapy provided by speech-language pathologists to help children build speech clarity, language comprehension, expression, social communication, and fluency.
• Autism Learning Centers (Center-Based ABA Therapy) ABA therapy delivered in dedicated Learning Center facilities offering one-on-one and small group sessions, sensory-friendly play areas, and group activity spaces.
• In-Home ABA Therapy ABA therapy delivered in the child's home and community settings by behavior technicians under BCBA guidance, focusing on building life skills in the natural environment.
• ABA Therapy in School School-based ABA therapy services partnering with schools to provide one-on-one support, functional behavior assessments, IEP consultation, and teacher training.
• Social Skills Program Research-based social skills training program taught by BCBAs and behavior technicians using role-playing, games, and group activities to break social skills into small teachable steps.
• Sprouts Program Structured program for preschool-aged children ages 3-5 on the autism spectrum, providing a supportive environment for peer interaction and school readiness.
• teleABA Telehealth-based ABA therapy providing remote therapy sessions for clients unable to attend in-person sessions.

Quantifiable outcome

• 90% of clients make meaningful progress
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LEARN BehavioralcoreStrategic or Co-development Partner · 1 January 2021BACA is part of LEARN Behavioral, a national network of autism treatment providers. This partnership provides BACA with national resources, expertise, and training standards while maintaining local, personalized care. LEARN Behavioral is described as 'the nation's leading provider of compassionate autism care' with more than 100 Learning Centers across the country. BACA joined the LEARN Behavioral team in 2021, bringing its Indiana operations under the larger network's umbrella.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Magellan Health: Large managed behavioral healthcare organization that administers ABA benefits for many health plans. Relevant adjacent player as both a payer partner and potential vertical competitor in autism care management.
• LEARN Behavioral: National parent organization and network of autism treatment providers with 100+ Learning Centers. BACA has been a subsidiary since 2021, making LEARN the closest comparable for service model, clinical methodology, and operational scale across multiple states.

Direct peers

• Hopebridge: Multi-state ABA and occupational therapy provider for children with autism, operating center-based clinics with diagnostic, ABA, OT, and speech services. Highly comparable to BACA's integrated multi-modality model and pediatric autism focus.
• Behavioral Health Works: ABA therapy provider for individuals with autism and other developmental disabilities, offering in-home, center-based, and school-based services. Comparable to BACA in service modalities and clinical specialization.
• Autism Learning Partners: ABA therapy provider offering center-based and in-home services for children with autism. Comparable to BACA in core service offering, payer mix, and family-centered treatment approach.
• BlueSprig Pediatrics: Large multi-state ABA therapy provider for children with autism operating dedicated centers, in-home services, and telehealth. Directly comparable to BACA in core ABA therapy offering, insurance-based billing, and pediatric autism specialization, though at greater geographic scale.
• Centria Healthcare: National ABA therapy provider serving children with autism through center-based, in-home, and school-based services, plus applied behavior analysis for other conditions. Directly comparable to BACA in service delivery modalities and clinical methodology.
• Acorn Health: ABA therapy provider operating center-based clinics across multiple states for children with autism. Comparable to BACA in clinical model, center-based delivery, insurance billing, and pediatric autism specialization.
• Proud Moments ABA: ABA therapy provider for children with autism offering center-based and home-based services with insurance-based billing. Comparable to BACA in operational model and target population.
• Trumpet Behavioral Health: ABA therapy provider for children and adolescents with autism, delivering center-based, home-based, and school-based services. Directly comparable to BACA in clinical methodology and multi-setting delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bacaindy
• Facebookfacebook.com/womeninbehavioranalysis
• LinkedInlinkedin.com/company/3344395

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behavior Analysis Center for Autism