Mediakraft

What Mediakraft does

Mediakraft is a Stockholm-based media sales agency founded in 2006 by Pierre Hultman that provides advertising sales representation and content marketing services to Swedish publishers and media owners. The company manages a portfolio of approximately 30 magazines plus companion websites, digital newsletters, and event properties spanning professional, trade, and consumer niches — including healthcare (Tandläkartidningen, Fysioterapi, Arbetsterapeuten, Dialäsen, Allt om Arbetsmiljö), education (Skolledaren, Vägledaren), shipping (Sjöfartstidningen, Skärgårdsredaren, DSM Magazine), environment (Sveriges Natur), housing (Hem & Hyra), design (FORM, Ljuskultur, GLAS), and lifestyle (Friluftsliv, Caravan, Mer Smak, Situation STHLM). The largest managed publications reach 90%+ of Swedish dentists, school leaders, and librarians, and Hem & Hyra alone reaches 576,800 readers. Mediakraft's only proprietary technology is the Platsannonsmodul job advertisement module, first deployed at Skolledaren in 2021 and now offered across several publications as a direct-to-advertiser digital product. The company also owns the Nordic nephrology journal Dialäsen (acquired 2020) and organizes industry conferences including Arbetsterapiforum, Biblioteksdagarna, and Dialäsens Chefsdagar.

Mediakraft's revenue model is built on commissions from selling print, digital, and newsletter advertising space across its managed publications, supplemented by content marketing services, event/exhibition sponsorships, and direct subscription/advertising revenue from the owned Dialäsen title. Print advertising prices range from approximately 2,100 SEK (smallest format in Gjuteriet) to 88,000 SEK (double-page spread in Mer Smak); web banners from 2,500-21,000 SEK per period; and newsletter ads from 3,000 SEK per issue upward. Exhibitor packages at managed conferences price at 14,900 SEK. The go-to-market is direct enterprise field sales, with named account executives (e.g., Gabrielle Hagman for Healthcare/Friluftsliv, Victoria Pettersson for Arbetsterapeuterna/Biblioteksdagarna, Anders Jeansson for Gjuteriet/Dialäsen) developing deep vertical expertise and handling full sales, follow-up, and customer care for publisher clients.

Mediakraft is privately held and founder-owned, with Pierre Hultman as Founder/CEO and Sousie Saboh as Sales Manager (Försäljningschef). Firmographics report 1-10 employees, though active hiring announcements and multiple specialized account roles suggest a small but specialized team. The legal entity is Mediakraft Svenska AB (Org.nr 556700-6332), headquartered at Österlånggatan 43 in Stockholm's Gamla Stan district, and the company operates exclusively in the Swedish market. Managed publications have accumulated significant industry recognition, including Sveriges Natur winning Magazine of the Year 2022 (Sveriges Tidskrifter) and Hem & Hyra winning Trade Magazine of the Year 2025 plus the Guldspaden journalism award.

Name

Mediakraft

Legal name

Mediakraft Svenska AB

Website

https://mediakraft.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediakraft is a Stockholm-based media sales agency founded in 2006 that manages advertising sales for ~30 Swedish magazines, websites, and newsletters across healthcare, education, shipping, environment, housing, design, and lifestyle verticals, and also publishes the Nordic nephrology journal Dialäsen and organizes industry conferences.

Ownership category

akta.pro rank

Product category

Media Sales and Advertising Representation

NAICS

Media Representatives (541840), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Advertising sales services
• Media sales agency
• Magazine advertising
• Content marketing services
• Trade publication sales

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales Commission: Mediakraft sells advertising space on behalf of publishers and media owners. Their revenue comes from commissions on ad sales across print magazines, websites, and newsletters. The company describes its business model as providing complete sales responsibility, follow-up, and customer care for publishers.
2. Content Marketing Services: Mediakraft also provides content marketing services at a strategic level and through production. This includes creating communication content that attracts target audiences through articles, newsletters, and social media.
3. Publication Ownership - Dialäsen: Mediakraft acquired the magazine Dialäsen (Nordic journal for kidney disease and transplantation). They now own and publish this title, generating direct subscription and advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mediakraft provides complete advertising sales representation for approximately 30 Swedish trade and consumer magazines, along with their companion websites, digital newsletters, and industry conferences. The company handles end-to-end ad sales, follow-up, and customer care on behalf of publishers, while also offering content marketing services at the strategic and production level. Mediakraft additionally owns and publishes the Nordic nephrology journal Dialäsen and has developed a proprietary job advertisement module deployed at client sites.

Product overview

Mediakraft is a media sales company founded in 2006 that provides advertising sales services for approximately 30 magazines and multiple websites and newsletters. The company operates a portfolio of niche professional and consumer publications spanning healthcare (Tandläkartidningen, Fysioterapi, Arbetsterapeuten, Dialäsen, Allt om Arbetsmiljö), environment (Sveriges Natur), maritime/shipping (Sjöfartstidningen, Skärgårdsredaren, DSM Magazine), education (Skolledaren, Vägledaren), architecture/design (FORM, Ljuskultur, GLAS), and lifestyle sectors (Friluftsliv, Caravan, Mer Smak, Situation STHLM). The product portfolio includes print magazines, companion websites (such as sverigesnatur.org, Sjofartstidningen.se, Tandläkartidningen.se, Fysioterapi.se), digital newsletters with subscriber bases ranging from thousands to over 150,000, and proprietary digital products like their job advertisement module. Mediakraft also organizes industry conferences and events including Arbetsterapiforum, Biblioteksdagarna, and Dialäsens Chefsdagar, and provides content marketing services from strategic planning to production.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Sales Representation End-to-end advertising sales representation for approximately 30 Swedish trade and consumer magazines, including print ad placements, website banners, newsletter advertising, and conference sponsorships. Targeted at Swedish publishers, trade associations, and member organizations seeking professional monetization of their media assets, and at advertisers seeking access to niche professional and consumer audiences.
• Content Marketing Services Strategic and production-based content marketing services including editorial tone development, article creation, newsletter content, and social media content for clients across Mediakraft's publication portfolio.
• Platsannonsmodul (Job Advertisement Module) Proprietary digital job advertisement module developed by Mediakraft and installed with client publications and in its own operations, enabling employers to submit job postings to multiple publications through a single integrated platform.
• Dialäsen (Owned Publication) Nordic journal for kidney disease and transplantation (2,700 copies, 6 issues/year) acquired and now published by Mediakraft, reaching doctors, nurses, dietitians, pharmacists, and medical technicians in nephrology care.
• Arbetsterapiforum Conference Sweden and Nordic region's largest conference for occupational therapists (~400 participants), organized by Mediakraft in partnership with the Swedish Association of Occupational Therapists, with exhibitor and sponsorship packages.
• Biblioteksdagarna Conference Annual industry event for Swedish libraries organized by Mediakraft in partnership with the Swedish Library Association, with exhibitor and sponsorship packages.
• Dialäsen's Chefsdagar Conference Annual networking event for nurse managers in nephrology care, organized by Mediakraft in connection with the Dialäsen publication, with exhibitor and sponsorship packages.

Quantifiable outcome

• Hem & Hyra reaches 576,800 readers (TS 2025)
• +5 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sveriges Skolledarförbund (now Sveriges Skolledare)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Mediakraft has managed the advertising sales for the Swedish School Leaders' Federation (now merged into Sveriges Skolledare) since before 2022. From January 2022, Mediakraft was awarded the prestigious contract for the new combined Skolledaren magazine and its digital media, reaching over 90% of Swedish school leaders. The magazine has 17,000+ circulation and 8 issues per year.
• Fysioterapeuterna (Swedish Physiotherapy Association)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Mediakraft handles advertising sales for Fysioterapi magazine (11,900 copies, 5 issues/year), the leading Swedish physiotherapy journal, reaching a majority of the country's physiotherapists. Mediakraft also organizes the Arbetsterapiforum conference.
• Friluftsfrämjandet (Swedish Outdoor Association)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Mediakraft handles advertising sales for Friluftsliv magazine (34,800 copies, 4 issues/year, 77,000 readers) and the friluftsframjandet.se website and newsletter (85,000 subscribers). The magazine is one of Sweden's largest outdoor/lifestyle publications.
• Svensk Biblioteksförening (Swedish Library Association)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Mediakraft handles advertising sales for Biblioteksbladet (4,000 copies, 4 issues/year), reaching ~90% of Swedish librarians. Mediakraft also organizes the annual Biblioteksdagarna conference (21-22 May 2025 in Borås) for the association.
• Svenska Gjuteriföreningen (Swedish Foundry Association)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Mediakraft handles advertising sales for Gjuteriet magazine (leading journal for Swedish and Nordic foundry industry) and gjuteriet.se website. The association has nearly 200 member companies including Volvo, Scania, and Husqvarna.
• Dialäsen (Nordic Nephrology Journal)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Mediakraft acquired and now publishes Dialäsen, the Nordic journal for kidney disease and transplantation (2,700 copies, 6 issues/year). They also organize Dialäsens Chefsdagar, an annual networking conference for chief nurses in nephrology since 2002.
• Glasbranschföreningen (Swedish Glass Industry Association)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Mediakraft acquired the advertising sales mandate for GLAS magazine (4,300 copies, 4 issues/year, ~20,000 readers) from the Swedish Glass Industry Association. Sales Manager Robert Wallner expressed excitement about the collaboration.
• MäklarVärlden (Property Broker Magazine)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Mediakraft has been the advertising sales partner for MäklarVärlden for over 3 years (as of 2015 news). The magazine reaches all registered Swedish property brokers and real estate students (8,700 copies, 6 issues/year). Editor Jenny Persson praised Mediakraft's significant increase in ad revenues.
• Carnegie Private BankingminorChannel Partner/ Reseller/ Distributor · 1 January 2015Mediakraft handles advertising sales for Insikt magazine from Carnegie Private Banking (3,000 copies, 2 issues/year), reaching high-net-worth private banking customers (5M+ SEK in assets).
• Arbetsmiljöforum (Work Environment Forum)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Mediakraft handles advertising sales for Allt om Arbetsmiljö (All About Work Environment) magazine and its website alltomarbetsmiljo.se. The magazine has 2,000 copies and 6 issues per year, reaching work environment decision-makers.
• Situation StockholmcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Mediakraft began advertising sales partnership with Situation Stockholm magazine from March 2014. The magazine has 15,900 copies, 11 issues per year, and 114,000 readers. CEO Pierre Hultman expressed pride in working with this publication.
• Tandläkarförbundet (Swedish Dental Association)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Mediakraft handles all advertising sales for Tandläkartidningen (Dental Magazine), the official organ of the Swedish Dental Association. The magazine reaches ~90% of Swedish dentists and dental students, with 7,700 print copies and 12,500 newsletter subscribers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aller Media: Aller Media is a major Nordic publisher with in-house ad sales teams across magazines and digital — operates in the same space as Mediakraft but as a publisher, not an external sales house.
• Bonnier Publications: Bonnier Publications is a Nordic magazine publisher with broad trade and consumer titles — a large incumbent that manages its own ad sales across a portfolio overlapping Mediakraft's verticals.
• GroupM Sweden: GroupM is WPP's global media investment arm operating in Sweden, buying and planning ad inventory on behalf of advertisers — competes with Mediakraft on the buy-side for advertising budgets.
• Schibsted: Schibsted is a leading Nordic media group with extensive publishing, marketplaces, and digital media assets — competes for the same advertiser spend with a much larger scale and digital focus.
• Egmont Publishing: Egmont is a large Nordic publishing group with extensive magazine and digital media properties; its in-house ad sales operations compete for the same advertiser budgets Mediakraft targets.

Direct peers

• Mediekompaniet: Mediekompaniet is a Stockholm-based media sales agency that sells advertising on behalf of Swedish publishers across magazines and digital channels — directly comparable to Mediakraft's core mandate-based ad sales business.
• N365 Group: N365 is a Nordic media sales house operating across Norway, Sweden, and Denmark, representing publishers and selling advertising — a direct regional competitor to Mediakraft with a broader Nordic footprint.
• TM Group Nordic: TM Group is a Nordic media sales and communications company representing publishers and managing advertising campaigns — directly comparable to Mediakraft's services.
• KIT Sverige: KIT is a Swedish media sales and marketing services company representing publishers with ad sales, content, and digital services — closely mirroring Mediakraft's full-service publisher representation model.

Emerging players

• Adviser Media: Adviser Media is a smaller Nordic media sales agency representing trade and consumer titles — a niche emerging player with overlapping client types to Mediakraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediakraft-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediakraft