Gruppo Pediatrica

What Gruppo Pediatrica does

Gruppo Pediatrica (legal entity: Pediatrica S.R.L.) is an Italian parapharmaceutical company founded in 1999 in Livorno, Italy, specializing in dietary supplements, medical devices, food for special medical purposes, and cosmetic products formulated for infants, children, and breastfeeding mothers. The company operates a wholly-owned subsidiary, Pediatrica Specialist, established in 2012 to extend the portfolio with innovative formulations. The product catalog comprises approximately 30 SKU pages spanning neonatal nutrition (PediaKD vitamins K+D, PediaTre D3, FoliPed folic acid, PediaLut lutein), gastrointestinal health (Pancino probiotics with Lactobacillus rhamnosus GG, PediaColin, PediaPEG macrogol laxatives, IdraPed oral rehydration, NoNausea), respiratory care (PediaNasal seawater sprays, PediaTuss and CalmaLù cough syrups, GuariGol throat sprays, BroncoPed), dermatological care (CicaPed, GrattaCapo), eye care (OcchioBello), relaxation (MiCalmo with Ashwagandha KSM-66), and maternal lactation support (PediaMilk). Several SKUs carry CE medical-device certifications.

The business model is direct-to-consumer e-commerce through the company's own storefront at gruppopediatrica.it, with shipping restricted to Italy, a free-shipping threshold of €30, and unit pricing ranging from approximately €10 to €22. There is no subscription model and no evident retail pharmacy distribution. A dedicated Export section targets international distributors and businesses, signaling a future B2B distribution channel. The company is founder-controlled under CEO Alessandro Centi, with no disclosed funding rounds, no external investors, and a headcount in the 11-50 range.

Name

Gruppo Pediatrica

Legal name

Pediatrica S.R.L

Website

https://gruppopediatrica.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Pediatrica is an Italian parapharmaceutical company founded in 1999 that develops and sells dietary supplements, medical devices, and specialized formulations for infants, children, and breastfeeding mothers via direct-to-consumer e-commerce within Italy.

Ownership category

akta.pro rank

Product category

Pediatric Health Products

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Children’s Vitamins & Supplements (CRADAGAJ)

akta.pro secondary industries

Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ), Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Pediatric dietary supplements
• Neonatal nutritional supplements
• Maternal health products
• Pediatric medical devices
• Natural children remedies

Headquarters

HQ city

Livorno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Gruppo Pediatrica generates revenue through direct-to-consumer online sales via their proprietary e-commerce platform. Customers purchase products individually at listed prices, with free shipping for orders exceeding €30. Revenue is transaction-based with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gruppo Pediatrica develops and sells pediatric and maternal health products including dietary supplements, medical devices, food for special medical purposes, and cosmetic products. The company specializes in age-appropriate formulations for infants, children, and breastfeeding mothers using natural ingredients (herbal extracts, vitamins, minerals, probiotics) delivered through pediatric-friendly formats such as drops, syrups, sprays, and stick packs. All products are formulated and packaged specifically for the developmental needs of children from newborns through adolescence.

Product overview

Gruppo Pediatrica is an Italian pharmaceutical company specializing in pediatric and maternal health products, founded in 1999. The company operates under two brands: Pediatrica (founded 1999) and Pediatrica Specialist (founded 2012). The product portfolio consists of dietary supplements, medical devices, food for special medical purposes, and cosmetic products specifically formulated for infants, children, and breastfeeding mothers. Core product lines include neonatal supplements (PediaKD for vitamins K and D, FoliPed for folic acid, PediaTre for vitamin D3, PediaLut for lutein), gastrointestinal remedies (Pancino probiotics with Lactobacillus rhamnosus GG, PediaColin for digestion, PediaPEG laxatives, IdraPed rehydration, NoNausea), respiratory products (PediaNasal sea water nasal sprays, PediaTuss and CalmaLù cough syrups, GuariGol throat sprays, BroncoPed), and maternal care items (PediaMilk lactation support). The company positions itself around natural remedies and preventive healthcare approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Pediatrica Specialist: Specialized product line launched in 2012 with innovative formulas tailored to children's needs, leveraging scientific research and updated medical information.

Products and services

• GrattaCapo shampoo antiparassitario Anti-parasitic shampoo for treating head lice in children, sold as a pediatric personal-care product.
• MultiLà gocce Dietary supplement drops for neonatal nutritional support in newborns and infants.
• OcchioBello gocce oculari Eye drops formulated for ocular wellness and hygiene in children.
• CicaPed Gel Dermatological gel designed for skin care and minor skin concerns in children.
• PediaNasal Spray Isotonic sea water nasal spray for daily nasal hygiene in children.
• PediaNasal IPER Spray Hypertonic sea water nasal spray (3.0%) for nasal congestion relief in children from 2 months, delivered through a 360° nebulized spray nozzle.
• PediaKD Plus 150 gocce Vitamin K and Vitamin D dietary supplement in a 5 ml dropper bottle for neonatal coagulation and bone health support.
• MiCalmo flaconcini Relaxation supplement with Ashwagandha KSM-66, Passiflora, Melissa, L-Theanine, and Vitamin B6 for mental well-being in children from 3 years.
• PediaColin gocce Digestive supplement drops with fennel, chamomile, and Melissa extracts for gastrointestinal motility and gas elimination in children.
• Pancino Bustine Probiotic supplement in stick-pack format with Lactobacillus rhamnosus GG (ATCC 53103) for intestinal flora balance.
• Pancino Gocce Probiotic drops with Lactobacillus rhamnosus GG (ATCC 53103) for intestinal flora balance in infants.
• PediaPEG Bustine Macrogol 3350-based osmotic laxative in stick-pack format for constipation treatment in children from 6 months and adults. CE 0426 certified medical device.
• PediaPEG Polvere Macrogol 3350 powder for chronic constipation and irregular bowel treatment with osmotic laxative action. CE 0426 certified medical device.
• PediaTuss Sciroppo Cough syrup with Plantain, Marshmallow, and Honey, forming a protective film on the respiratory tract for both dry and productive cough in children. CE 0373 certified medical device.
• CalmaLù sciroppo Cough syrup with honey and snail mucus extract providing a barrier effect on upper airways, for cough relief in children from 3 years. CE 1370 certified medical device.
• PediaMilk Bustine Lactation support supplement with Galega, Milk Thistle, and Fennel to support breast milk production in breastfeeding mothers.
• IdraPed 60 bustine Oral rehydration solution with minerals, glucose, zinc, and FOS for managing dehydration from diarrhea in children.
• UroPed Cranberry supplement with Vitamin C for urinary tract health and fluid drainage in children.
• PediaNasal Iper Ialu Hypertonic sea water and hyaluronic acid nasal solution for nasal congestion relief and mucosal hydration.
• PediaNasal ISO ialu flaconcini Isotonic sea water and hyaluronic acid nasal solution in single-dose vials for daily nasal hygiene and respiratory tract protection.
• PediaTre Gocce Vitamin D3 supplement drops for calcium and phosphorus absorption and bone health in infants.
• PediaTre DHA gocce Vitamin D3, A, E and DHA supplement from microalgae Schizochytrium sp. for normal growth and bone development.
• PediaLut Gocce Lutein supplement with zeaxanthin from marigold extract for visual development support in infants.
• FoliPed Gocce Folic acid supplement drops for cell division and immune system function in children.
• PediaKappa Plus 150 gocce Vitamin K supplement (phylloquinone) in 150-dose dropper format for blood coagulation support.
• PediaC Compresse masticabili Orange-flavored chewable Vitamin C supplement for immune system function and iron absorption in children.
• BroncoPed soluzione orale in bustine Eucalyptus honey supplement with N-acetylcysteine and standardized ivy and polygonum extracts for bronchial secretion fluidity.
• GuariGol spray Throat spray with Propoli, Calendula, Malva, and Chamomile extracts for oropharyngeal mucosa wellness in children.
• NoNausea Bustine Anti-nausea stick-pack supplement with ginger and B vitamins for digestive function and gastrointestinal motility in children.
• PediaTre Fluor gocce Vitamin D3 supplement with fluoride for combined bone and teeth mineralization in children.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Società Italiana di Neonatologia (Italian Neonatology Society)minorOthersThe Società Italiana di Neonatologia is referenced as an authoritative healthcare organization that promotes breastfeeding culture and provides guidance for mothers on breastfeeding benefits. While not formally a commercial partner, their recommendations and health guidelines align with Gruppo Pediatrica's product focus on neonatal nutrition and maternal health.

Scale indicators1 record

Recent moves6 records

Expansion highlights10 records

Direct peers

• Named Sport / Named Srl: Italian food supplements and natural health company with overlapping pediatric, gastrointestinal, and maternal supplement categories. Comparable in size, Italian market focus, and pharmacy/parapharmacy distribution model.
• Aboca: Italian company specializing in natural-based medical devices and supplements for family health, with similar emphasis on herbal ingredients, complex regulatory categories (medical devices and supplements), and broad OTC distribution across Europe. Highly comparable in product philosophy and category mix.
• Specchiasol: Italian herbal medicine and food supplements company with overlapping categories in pediatric and family health. Similar scale and distribution approach through Italian pharmacies and DTC channels.

Broad incumbents

• Humana Italia: Italian subsidiary of Humana GmbH, a leading infant nutrition and pediatric health products company. Competes directly in neonatal vitamins and infant supplements, but with a much larger portfolio including infant formula.
• Plasmon (Nestlé Italia): Nestlé's heritage Italian baby food brand offering infant formula, baby meals, and supplements. Competes for the same neonatal and infant nutrition category with much larger scale and retail penetration.
• Hipp (HiPP Italia): Leading European organic baby food and pediatric nutrition brand with strong presence in Italian pharmacies. Overlaps in natural-ingredient positioning and neonatal/infant supplements, but with deeper organic certification and broader portfolio.
• Mellin (Danone): Danone's Italian pediatric nutrition brand covering infant formula, baby food, and supplements. Competes for the same parent customers with significantly larger marketing budget and broader retail distribution.
• Nutricia (Danone): Specialized pediatric medical nutrition division of Danone covering infant formula, medical foods, and supplements. Direct competitor in pediatric medical nutrition and special medical purpose foods with global R&D scale.

Emerging players

• Chicco (Artsana): Italian baby care brand expanding into pediatric wellness products including vitamins and supplements. Comparable Italian domestic market presence and parent-trust positioning, though broader baby goods portfolio.
• Boiron Italia: Italian arm of global homeopathic medicine leader, serving parents seeking gentle pediatric remedies. Overlaps in respiratory, sleep, and digestive pediatric categories with a different regulatory framework but same target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gruppopediatrica
• LinkedInlinkedin.com/company/gruppo-pediatrica
• Instagraminstagram.com/gruppo_pediatrica
• Xx.com/gpediatrica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Pediatrica