949 Racing

What 949 Racing does

949 Racing is a privately held, founder-owned racing equipment shop founded in 2004 by Emilio and based in Lake Forest, California. The company designs, sources, and sells performance wheels, coilover suspension systems, big brake kits, and supporting Miata-specific parts under its own brands and through the wholly owned SuperMiata sub-brand established in 2006. Core wheel lines include the 6UL, Coto, and Sanger models manufactured via a proprietary tilt casting and flow forming process using A356.2 aluminum alloy, differentiated by dual-valve designs, knurled beads, and higher-than-industry-standard load ratings. Suspension is delivered through the Xida premium coilover line and the Tecna coilover line, supplemented by patented Boxmount brake kit technology that reduces lug mount deflection.

The company serves a clearly defined niche: individual Mazda Miata owners across all four generations (NA, NB, NC, ND) and adjacent sports car owners including 86/BRZ/GT86, Honda S2000, and other tuner platforms, who use the products for HPDE, autocross, amateur racing, and street driving. It operates a direct-to-consumer e-commerce model at 949racing.com with warehouse pickup, same-day shipping for in-stock items, free shipping over $400 in the continental US, and a 2% Orange Cash rewards program. Distribution outside the US is handled through authorized dealers in Australia, Germany, and the UK. Revenue is generated through unit-priced product sales spanning a wide price range from roughly $4 accessories to $4,350 premium coilover kits, with the 949 Racing/SuperMiata portfolio acting as an integrated performance ecosystem for its target customer. The company is bootstrapped with no disclosed external funding, operates with a 1–10 person team, and is privately held by the founder.

Name

949 Racing

Legal name

949 Racing

Website

https://949racing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

949 Racing is a founder-owned Lake Forest, California racing equipment shop that designs and sells performance wheels, coilover suspension, big brake kits, and Miata-specific parts directly to consumers online and via international dealers.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industries

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)

Keywords

• Performance racing wheels
• Coilover suspension systems
• Big brake kits
• Mazda Miata parts
• Aftermarket auto parts

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales of racing wheels, suspension systems, brake components, and accessories. Products sold at various price points from accessories ($4.25) to complete coilover kits ($4,350).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

949 Racing designs, manufactures, and sells performance automotive wheels (6UL, Coto, Sanger) made using tilt casting and flow forming processes on A356.2 alloy, plus proprietary coilover suspension systems (XIDA, Tecna) and patented Boxmount big brake kits. The company primarily serves Mazda Miata (NA/NB/NC/ND) and sports car enthusiasts through direct-to-consumer e-commerce at 949racing.com, with fitments covering Toyota 86/Subaru BRZ, BMW, Honda, Acura, Lexus, Porsche, and other platforms. Sales are supported by warehouse pickup in Lake Forest, CA and international authorized dealers in Australia, Germany, and the United Kingdom.

Product overview

949 Racing is a racing equipment shop offering a focused portfolio of performance automotive parts centered around wheels and suspension systems. The core product lines include three proprietary wheel designs (6UL, Coto, and Sanger) manufactured using tilt casting and flow forming, supplemented by two coilover suspension brands (XIDA and Tecna). Supporting products include patented Boxmount big brake kits, Xtndr steering wheel spacers, and comprehensive Miata-specific performance parts through the Supermiata sub-brand. The company also distributes third-party performance brands including G-Loc brake pads, OS Giken differentials, Whiteline suspension components, and Cusco sway bars. The product architecture is organized around wheel systems as the anchor category, with suspension and braking as complementary high-margin categories, and an extensive catalog of supporting Miata performance parts.

Differentiator

Problem solved

Functional benefit

Brands

• SuperMiata: Performance parts supplier for Miata vehicles, specializing in brakes, suspension, engine, drivetrain components, and related racing equipment. Founded in 2006.

Products and services

• 6UL Wheel Performance alloy wheel engineered with A356.2 alloy using tilt casting and flow forming process. Features dual valves 180 degrees apart for nitrogen or dry air purge, knurled bead for tire grip, and optimized bolt pattern for 4x100 applications. Original 15x8 6UL was designed in 2004 specifically for Miata with wide tires and has become an industry standard across multiple generations (NA/NB/NC/ND).
• Coto Wheel Evolution of the 6UL optimized for larger brake clearance and higher offsets, available in 18-inch diameters. Features no-lip design with spokes attached to outer flange and tilt cast/flow formed A356.2 alloy construction. Sized for sports cars requiring wider tracks and bigger brake packages than the 15-inch 6UL accommodates.
• Sanger Wheel Classic large spoke design for enthusiasts preferring a bolder aesthetic. Tilt cast and flow formed construction with no-lip design. Same manufacturing approach as other 949 Racing wheels.
• XIDA Coilovers Premium adjustable coilover suspension system for Miata (NA/NB/NC/ND generations) and Toyota 86/Subaru BRZ/GT86 vehicles. Features single-adjustment damping, dual spring options, and multiple spring rate configurations for street, touring, sport, and race use. Pricing ranges from approximately $3,035 (NA/NB Xida) up to $4,350 (BRZ/FRS/GT86 Xida).
• Tecna Coilovers Engineered suspension system marketed as the best-riding Miata suspension. Pre-set out of the box with a 10-year warranty, available for NA, NB, and ND Miata generations with Sport and GT spring options. Eliminates body roll with compliant damping; priced from $1,475 (90-05 Miata) to $1,890 (ND).
• Boxmount Big Brake Kits Patented Boxmount technology brake kits for Miata (90-05) featuring reduced lug mount deflection for firmer pedal feel and more predictable braking. Includes 11-inch and 11.75x1.25 Superlite options, all mounting hardware, and ABS compatibility for all years. Priced from $706.04 (Supermiata Boxmount 11 Front Big Brake Kit) to $1,213.99+ (Gen 2 Boxmount BBK Superlite).
• Xtndr Steering Wheel Spacers Steering wheel spacers available for a wide range of vehicles including BMW, Honda, Subaru, Toyota, Lexus, Mercedes, RAM, and others. Multiple thickness options (50mm, 55mm, 60mm) for improved driving position ergonomics.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered regional.

• MX5 Mania (Australia)regionalChannel Partner/ Reseller/ DistributorAuthorized dealer for 949 Racing products in Australia. Located at Unit 3/827 Old Northern Road, DURAL, NSW 2158. Contact: [email protected], +02 9482 3238
• SPS Motorsport (Germany)regionalChannel Partner/ Reseller/ DistributorAuthorized dealer for 949 Racing products in Germany. Located at Im Petersfeld 4, 65624 Altendiez. Contact: [email protected], 06432/6409960
• Bofi Racing (UK)regionalChannel Partner/ Reseller/ DistributorAuthorized dealer for 949 Racing products in UK. Located at Unit 4, St Margarets Way, Huntingdon, PE29 6EB. Contact: [email protected], +44 (0) 1480 759 20

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KW Suspension: Premium coilover and suspension manufacturer with broad Miata and sports-car fitments; directly competes with 949 Racing's XIDA and Tecna coilover product lines.
• Volk Racing: Iconic Japanese forged wheel brand (TE37 etc.) widely used in Miata and sports-car racing; competes head-to-head with 949 Racing's 6UL line in track-day and grassroots motorsports.
• Wilwood: Aftermarket big brake kit specialist; competes with 949 Racing's Boxmount kits in the Miata and sports-car track-day brake upgrade segment.
• Flyin' Miata: Miata-focused performance parts specialist selling turbo kits, suspension, exhaust, and brakes; the closest peer to SuperMiata in customer base and product mix.
• BBS: Premium forged/multi-piece wheel maker with deep motorsport heritage; overlaps directly with 949 Racing's forged magnesium ($1,199) and higher-end 6UL/Coto SKUs in the performance segment.
• GoodWin Racing: Long-running Miata performance parts retailer with overlapping fitment focus on NA/NB/ND wheels, suspension, and brakes; competes directly with SuperMiata in the US enthusiast segment.
• Enkei: One of the largest global aftermarket and OEM alloy wheel manufacturers; competes with 949 Racing across size ranges and is a primary alternative for Miata and sports-car wheel buyers.
• Konig Wheels: Aftermarket alloy wheel manufacturer with broad car/SUV fitment and racing-oriented product lines; competes with 949 Racing in the value-to-mid performance wheel tier.

Broad incumbents

• Brembo: Global brake-systems incumbent supplying OEMs and the aftermarket; overlaps with 949 Racing through brake pad distribution (G-Loc) and competes indirectly at the high end.
• Ohlins: Premium suspension manufacturer with deep motorsport DNA; competes with XIDA/Tecna in the higher-priced coilover bracket and is a benchmark for performance-oriented suspension buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/949Racing
• Facebookfacebook.com/949Racing
• Instagraminstagram.com/949racing
• Xx.com/949racing
• LinkedInlinkedin.com/company/949-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 949 Racing