Chesterton Primary School
Chesterton Primary School is a small UK maintained primary academy in Newcastle-under-Lyme, Staffordshire, delivering Pre-Nursery through Year 6 education to local families as a partner in the Collective Vision Trust Multi-Academy Trust.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chesterton Primary School does
Chesterton Primary School is a small maintained primary academy located in Chesterton, Newcastle-under-Lyme, Staffordshire, serving approximately Pre-Nursery through Year 6 pupils (ages 2-11). It is a partner school within the Collective Vision Trust Multi-Academy Trust (established 1 December 2013, 8 schools across Staffordshire and Shropshire), with Mrs Swindells as Head Teacher. The school delivers the full National Curriculum through structured programmes including Jolly Phonics (EYFS/KS1 reading), White Rose Maths (KS1/KS2 numeracy), Bug Club reading scheme, and a Computing curriculum covering Scratch-based programming and digital literacy. Teaching is delivered by specialist and class teachers across 12+ named staff, with a dedicated SENDCo, Senior Mental Health Lead, and ELSA-trained staff supporting inclusion.
The school operates a direct-to-consumer admissions model with no enterprise customers; core revenue derives from UK government per-pupil funding, supplemented by ancillary fee-bearing services including Pre-Nursery/Nursery sessions (partly offset by 15/30 hour government entitlements), paid school meals at £2.99/day via catering partner Chartwells, Breakfast Club (£2-£4), and After School Club (£3-£5). Operational technology includes ClassDojo as the primary parent communication platform and ParentPay for billing, both integrated across the school community. No proprietary technology is developed; the school's competitive position rests on its Ofsted 'Good with Outstanding behaviour and attitudes' rating (2021), BDA Dyslexia Friendly Gold status, GOLD School Sports Award, and a documented community engagement programme spanning foodbank operations, care home visits, and partnerships with the Salvation Army, British Legion, and NHS Mental Health Support Team.
Chesterton Primary School firmographics
Firmographics- Name
- Chesterton Primary School
- Legal name
- Chesterton Primary School
- Website
- https://chestertonprimary.org.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chesterton Primary School is a small UK maintained primary academy in Newcastle-under-Lyme, Staffordshire, delivering Pre-Nursery through Year 6 education to local families as a partner in the Collective Vision Trust Multi-Academy Trust.
- Ownership category
- akta.pro rank
Chesterton Primary School industry classification
Industry- Product category
- Primary education services
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industry
- Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)
Keywords
Where Chesterton Primary School is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chesterton Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Government-Funded Education: Core revenue from government funding for maintained primary school education. Free education for all Reception, Year 1, and Year 2 pupils. Funding also covers eligible 2-year-olds (15 or 30 hours government funding).
- School Meals: School dinners priced at £2.99 unless child is in receipt of free school meals. All Reception, Year 1 and Year 2 pupils eligible for a free school meal. Provided by Chartwells catering company.
- Out of School Club (OOSC): Before School Breakfast Club at £4 for full hour including breakfast, or £2 from 8am. After School Club at £5 for full session (to 5pm) or £3 for 2:55pm to 4pm, including drink and snack. Bookings made via school office and ParentPay.
- Nursery and Pre-Nursery Fees: Pre-Nursery and Nursery sessions available as morning (8.30-11.30am), afternoon (12-3pm), or full day (8:30am to 3pm). Sessions can be paid for in full or supported by government funding for 15 or 30 hours.
- School Uniform Sales: Uniform sold via ParentPay system. Pre-loved items available at £1 per item. Preloved shoes at £2 per pair or new at £5. School logo items ordered through Smart Uniform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School meals - £2.99 per day |
| Unit Pricing | Pay-as-you-go | Breakfast Club - £4 full hour or £2 from 8am |
| Unit Pricing | Pay-as-you-go | After School Club - £5 full session or £3 short session |
| Unit Pricing | Pay-as-you-go | Nursery/Pre-Nursery sessions - funded or paid |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Chesterton Primary School product offering
Product offeringCore offering
Chesterton Primary School is a UK government-funded primary school that delivers full primary education from Pre-Nursery (age 2) through Year 6 (age 11), covering the Early Years Foundation Stage, Key Stage 1 and Key Stage 2 of the National Curriculum. The school sells paid supplementary services including Pre-Nursery/Nursery sessions, hot school meals, Before and After School Club childcare, school uniform, and extra-curricular clubs, while core academic education is free and government-funded. The school is an academy within the Collective Vision Trust Multi-Academy Trust and is located in Chesterton, Newcastle-under-Lyme, Staffordshire.
Product overview
Chesterton Primary School is a primary education institution offering a comprehensive learning programme from Pre-Nursery through Year 6. The core educational offering spans Early Years Foundation Stage (Pre-Nursery, Nursery, Reception) into Key Stage 1 (Years 1-2) and Key Stage 2 (Years 3-6). The curriculum is delivered through dedicated subject programmes including White Rose Maths, Jolly Phonics, Bug Club reading scheme, and Computing using Scratch. Beyond core academics, the school provides extended services including Before and After School Clubs (OOSC), free universal breakfast provision, hot school meals via Chartwells, and a diverse extra-curricular programme of sports and arts activities. The school is part of the Collective Vision Trust multi-academy partnership and integrates various educational technology platforms including Numbots, Times Tables Rock Stars, Spelling Shed, and ClassDojo for parent communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Nursery education Early years education for children from around age 2, focusing on language development, physical coordination, independence skills, and introduction to phonics through play-based activities. Sessions offered as morning, afternoon or full day.
- Nursery education Full nursery education for children aged 3-4, building on Pre-Nursery with Jolly Phonics introduction, early reading experiences, number awareness, and continued development of communication and motor skills. Sessions can be paid for or supported by 15/30 hours government funding.
- Reception (Foundation) education Early Years Foundation Stage final year combining structured learning with play-based exploration. Introduces formal phonics (Jolly Phonics), early mathematics (White Rose Maths), and prepares children for Key Stage 1. Free government-funded education for all Reception pupils.
- Key Stage 1 (Years 1-2) education Foundational primary education covering Years 1-2. Includes daily Jolly Phonics, whole class guided reading with VIPERS, White Rose Maths, Science, Computing, Geography, History, Music, PE, and MFL introduction. Free government-funded education for Year 1 and Year 2 pupils.
- Key Stage 2 (Years 3-6) education Upper primary education covering Years 3-6, featuring White Rose Maths mastery approach, Spanish as Modern Foreign Language, extended Science topics (electricity, evolution, space), and preparation for KS2 SATs.
- Out of School Club (Before and After School childcare)
- Free Breakfast for All programme Free universal breakfast programme providing daily grab-and-go items (toast, fresh fruit and vegetables) delivered to classrooms to ensure children start the day with nutrition for concentration and focus.
- School Meals (paid) Hot school dinners provided by Chartwells catering at £2.99 per meal, booked via ParentPay. Free school meals automatically provided for Reception, Year 1, and Year 2 children.
- Extra-curricular clubs Free after-school clubs including knitting/sewing, construction, origami, tennis, football, netball, tag rugby, archery, multi-sports, gymnastics, volleyball, athletics, arts and crafts, gardening, and singing. Run 3:00pm-4:00pm.
- Wellbeing and SEND support service Mental health and wellbeing programme including Senior Mental Health Lead, ELSA (Emotional Literacy Support Assistant), NHS Mental Health Support Team referrals, wellbeing ambassadors, SENDCo-led SEND provision, and parent workshops. BDA Dyslexia Friendly Quality Mark Gold.
- Eco Learning and Educational Visits programme Environmental education including Eco-Schools programme, gardening club, greenhouse cultivation, bug house, community litter picks, and a programme of 23 days of school trips and 40 professional visitors per academic year to museums, country parks and historical sites.
- School uniform supply School uniform sold via ParentPay system. Pre-loved items available at £1 per item, pre-loved shoes £2 per pair or new at £5. School logo items ordered through Smart Uniform.
Quantifiable outcome
- 76% of children achieved expected standard in KS2 SATs for reading
- +6 more outcomes
Companies that use Chesterton Primary School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Chesterton Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Chesterton Primary School partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Collective Vision TrustcoreMulti-Academy Trust led by Chesterton Community Sports College. Established 1 December 2013. Ensures highest standard of education for all children in partner schools. Works with stakeholders at all levels to develop reflective practitioners embodying values of 'being the best they can be'. Governs 8 schools including Chesterton Primary School.
- Churchfields Primary SchoolminorPartner school within the Collective Vision Trust multi-academy partnership, Staffordshire.
- Crackley Bank Primary SchoolminorPartner school within the Collective Vision Trust multi-academy partnership, Staffordshire.
- Bursley AcademyminorPartner school within the Collective Vision Trust multi-academy partnership, Bradwell, Staffordshire.
- Cheswardine Primary and Nursery SchoolminorPartner school within the Collective Vision Trust multi-academy partnership, Shropshire.
- Hinstock Primary SchoolminorPartner school within the Collective Vision Trust multi-academy partnership, Shropshire.
- Woore Primary SchoolminorPartner school within the Collective Vision Trust multi-academy partnership, Shropshire.
- ChartwellscoreChartwells provides school meals for Chesterton Primary School. Menus vary to add a range of options to suit all dietary requirements. School dinners priced at £2.99 unless child is in receipt of free school meals.
- Newcastle Borough CouncilminorSchool litter picks alongside Newcastle Borough Council in the local community. Partnership with PCSO for community litter picks and pride in local community initiatives.
- Salvation Army ChestertonminorSchool works with the Salvation Army in Chesterton to support families. The Salvation Army offers a 'warm space' for families and supplies additional food items.
- Rowan Court Care HomeminorGardening and singing clubs support Rowan Court by planting and cheering residents up with singing. Residents receive postcards from children as part of an Aspire Housing project.
- British LegionminorSchool supports the Poppy Appeal annually, raising approximately £140 on average by selling a range of items. School also participates in community events around the cenotaph in Chesterton Park.
- British Red CrossminorSchool held a homemade cake sale to contribute to the Ukraine crisis recovery. The school community raised £250 sent to the Red Cross.
- Jack Dulson Memorial FundminorCharity that helps improve lives of young people. School has raised money through non-uniform days and raffles.
- Hoglets WildlifeminorHoglets Wildlife visits school to support learning about animals and their habitats. They bring animals so children can experience and appreciate British wildlife.
- Apedale Rangers / Apedale Country ParkminorSchool uses Apedale area for educational visits and environmental learning. Children have visited for teddy bear's picnics and local history study of coal mining.
- National TrustminorSchool is a member of The National Trust. School children planted over 200 trees in Apedale Park as part of the Queen's Green Canopy Legacy. Rangers continue to ask for school help in caring for the local area.
- Sound PotsminorSound Pots visited school for enrichment activities. Positive feedback: 'We love coming to Chesterton Primary as the children are amazing and we always have a great time.'
- NSPCCminorNSPCC delivered an assembly at the school. Inspector noted: 'I came to school to deliver the NSPCC assembly. The children and staff were very welcoming and we had a great morning.'
- Apedale RangersminorCommunity partnership for environmental and outdoor learning activities. Feedback: 'The kids are brilliant and we have loved working with them.'
- NHS Mental Health Support TeamcoreNHS Mental Health Support Team provides training for Wellbeing Ambassadors. Referrals available to support children and families at home and in school. School's Senior Mental Health Lead is supported by this partnership.
- Operation EncompasscorePartnership between police and schools. All incidents of domestic abuse are shared with the school. School appoints a trained Key Adult to receive information and support affected families.
- Early Help (Staffordshire)coreEarly Help offered through school for families with emerging needs including housing, parental mental health difficulties, and other factors affecting children's health, development, wellbeing and safety.
- New Era (Domestic Abuse Support)minorNew Era provides free and confidential support for victims, perpetrators and families affected by domestic abuse in Staffordshire or Stoke-on-Trent. School can make a referral to support families.
- Concrete (Housing Support)minorConcrete supports families at risk of losing their home. School can refer families who need housing support.
- Staffordshire County Council - Families FirstminorStaffordshire Local Authority's Families First programme helps the local community with care for children and families. School works with this service for additional family support.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Chesterton Primary School competitors and assessment
Company assessmentBroad incumbents
- United Learning: Major UK multi-academy trust operating a large portfolio of primary and secondary schools. Relevant comparable for primary academy operating model, scale of wrap-around services, and MAT governance structure.
- Reach2 Academy Trust: One of the largest primary-focused multi-academy trusts in England, operating over 60 primary schools. Relevant as a scaled comparable showing the structural ceiling of primary MAT operating models.
- Oasis Community Learning: Large multi-academy trust operating primary, secondary, and all-through academies across England. Comparable as a primary-school operator with similar government-funded model and community ethos positioning.
Direct peers
- Bursley Academy: Partner primary academy within the Collective Vision Trust, based in Bradwell, Staffordshire. Closely comparable in size, funding model, and curriculum delivery as a fellow MAT school.
- Woore Primary School: Partner primary school within the Collective Vision Trust, Shropshire. Small primary academy operating under shared Trust-level curriculum, safeguarding, and governance frameworks.
- Churchfields Primary School: Partner school within the same Collective Vision Trust multi-academy partnership in Staffordshire. Directly comparable as a UK primary academy under shared Trust governance with similar curriculum and governance frameworks.
- Crackley Bank Primary School: Partner school within the Collective Vision Trust multi-academy partnership, Staffordshire. Functions as a comparable state-funded primary academy under identical Trust-level curriculum and safeguarding oversight.
- Hinstock Primary School: Partner primary school within the Collective Vision Trust, Shropshire. Small rural primary academy under the same Trust governance, comparable in operating model and funding structure.
- Cheswardine Primary and Nursery School: Partner primary and nursery school within the Collective Vision Trust, based in Shropshire. Comparable across the same age range (including nursery) under shared Trust governance.
Others
- Chartwells: School catering partner providing meals to Chesterton. Adjacent ecosystem participant illustrating the outsourced food service model common across UK primary schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chesterton Primary School social profiles
Digital presenceChesterton Primary School compliance and trust
Trust signalCompliance10 records
Chesterton Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chesterton Primary School leadership team
Management profileNumber of profiles
Profiles13 records
Chesterton Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chesterton Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chesterton Primary School
What does Chesterton Primary School do?
Chesterton Primary School is a UK government-funded primary school that delivers full primary education from Pre-Nursery (age 2) through Year 6 (age 11), covering the Early Years Foundation Stage, Key Stage 1 and Key Stage 2 of the National Curriculum. The school sells paid supplementary services including Pre-Nursery/Nursery sessions, hot school meals, Before and After School Club childcare, school uniform, and extra-curricular clubs, while core academic education is free and government-funded. The school is an academy within the Collective Vision Trust Multi-Academy Trust and is located in Chesterton, Newcastle-under-Lyme, Staffordshire.
Is Chesterton Primary School a public or private company?
Chesterton Primary School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Chesterton Primary School founded?
Chesterton Primary School was founded in 2013. It employs 11 to 50 people.
Where is Chesterton Primary School based?
Chesterton Primary School is headquartered in London, United Kingdom, in the Europe region.
How does Chesterton Primary School make money?
Five revenue lines are on record. Government-Funded Education is the primary driver. The others are school Meals, out of School Club (OOSC), nursery and Pre-Nursery Fees and school Uniform Sales.
Who are Chesterton Primary School's main competitors?
Broad incumbents on record are United Learning, Reach2 Academy Trust and Oasis Community Learning. Direct peers are Bursley Academy, Woore Primary School, Churchfields Primary School, Crackley Bank Primary School, Hinstock Primary School and Cheswardine Primary and Nursery School. Chartwells is listed as an others.
Does Chesterton Primary School have an API?
No public API is recorded for Chesterton Primary School.
What industry is Chesterton Primary School in?
Chesterton Primary School's product category is Primary education services. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of BPADAKAB, Early Childhood Development (ECD) & Pre-Primary Education. Its NAICS code is 6111 and its SIC code is 8200.