Harriman Financial

What Harriman Financial does

Harriman Financial is an independent financial advisory firm founded by Dan Harriman in 1993 and headquartered in Cedar Park, Texas. The firm operates as a small practice of 11 staff and delivers financial planning, investment management, and risk analysis services to individual clients, families, entrepreneurs, retirees, and accredited investors across 49 states. Its service model follows a consultative, needs-based process running from initial discovery through implementation and ongoing reviews, with offerings provided on a fee-based, commission-based, or hourly basis at the client's election.

The firm's core technology asset is MoneyEdge, a proprietary 100% web-based financial planning software designed by Dan Harriman in 2004, which produces personalized financial roadmaps and retirement strategies. Investment management is delivered through the proprietary 4G Advisory Portfolios system, structured around four retirement stages (Grow, Guard, Get, Give) and managed by a team of fiduciaries. Risk analysis is supported by third-party Riskalyze software, which assigns 1–99 risk scores to client profiles and portfolios. All investment business is processed through independent broker-dealer Cambridge Investment Research, Inc., selected by the founder after a 22-point filter of 42 candidates, providing access to non-proprietary products and compliance infrastructure.

The business model combines subscription-style fee-based advisory revenue, transaction-based commissions on mutual funds, annuities, and insurance products, and rare hourly billing for ad hoc planning work. As of April 2021, the group managed over $1.1 billion in assets under advisement, of which more than $135 million sits in Dan Harriman's personal client book. Customer acquisition is driven by referrals, educational content (website calculators, newsletters), client appreciation events, and founder-driven thought-leadership appearances, with no enterprise customer relationships.

Name

Harriman Financial

Legal name

Harriman Financial

Website

https://harrimanfinancial.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Harriman Financial is an independent, 11-person financial advisory firm in Cedar Park, Texas, offering financial planning, investment management, and risk analysis to individuals, families, and accredited investors across 49 states via proprietary MoneyEdge software and the Cambridge Investment Research broker-dealer network.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Financial advisory services
• Wealth management planning
• Investment management
• Retirement income planning
• Risk analysis advisory

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fee-Based Advisory Services: Dual-licensed advisors who can work with clients on fee-based compensation arrangements. Fee is charged by investment companies and paid out to Harriman Financial as the financial representative.
2. Commission-Based Sales: Commission-based compensation model where advisors earn commissions on investment products such as mutual funds, annuities, and insurance products sold to clients.
3. Hourly Financial Planning: Hourly billing available for financial planning services beyond normal scope that require significant research and time. Fully disclosed and in writing before work occurs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Harriman Financial is an independent financial advisory firm that provides needs-based financial planning, investment management, and risk analysis services to individuals and families. Its central product is MoneyEdge, a proprietary web-based financial planning software, paired with 4G Advisory Portfolios managed by fiduciaries, all delivered through face-to-face advisory relationships and processed via independent broker-dealer Cambridge Investment Research.

Product overview

Harriman Financial is an independent financial advisory firm offering a unified suite of financial planning and investment management services. The core offering centers on MoneyEdge®, the company's proprietary web-based financial planning software, which serves as the centerpiece for needs-based planning. This software creates personalized financial roadmaps for clients. The investment management component is delivered through 4G Advisory Portfolios, a fiduciary-managed portfolio system addressing four retirement stages (Grow, Guard, Get, Give). The firm also provides risk analysis, investment management (stocks, bonds, mutual funds, annuities, alternatives), and various advisory services. All investment business is processed through independent broker-dealer Cambridge Investment Research, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyEdge: Proprietary web-based financial planning software that helps advisors develop financial strategies for their clients. The program examines clients' financial positions and identifies retirement and other goals to create and implement financial strategies.
• 4G Advisory Portfolios

Products and services

• MoneyEdge® Financial Planning Software Proprietary web-based financial planning software that examines clients' financial positions, identifies retirement and other goals, and creates personalized financial roadmaps for individuals and families seeking financial planning.
• 4G Advisory Portfolios Proprietary investment portfolio system based on four stages of retirement (Grow, Guard, Get, Give), actively managed by a team of fiduciaries to help clients accumulate, preserve, distribute, and transfer wealth.
• Investment Management Advisory Services Investment advisory services covering stocks, bonds, mutual funds, annuities, and alternative investments, with tax mitigation strategies, Qualified Opportunity Zones, and hedging strategies for accredited investors. Delivered through independent broker-dealer Cambridge Investment Research.
• Risk Analysis Service Portfolio risk assessment service using risk analysis software (including Riskalyze integration) to assign risk numbers (1-99) to client profiles and portfolios, match risk tolerance with acceptable range, and generate investment policy statements for future reference.
• Needs-Based Financial Planning Service Consultative, needs-based financial planning service for individuals and families, using the MoneyEdge software as the centerpiece to align money and life with clients' values and goals, including initial discovery, implementation, and ongoing reviews.

Quantifiable outcome

• Over $135 million in assets under advisement for Dan Harriman's personal clients
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2014Harriman Financial runs their investment business through Cambridge Investment Research, an independent broker-dealer. Dan Harriman selected Cambridge after running 42 companies through a 22-point filter. Cambridge provides processing of investment business, marketing assistance, practice management, education, and regulatory compliance services. Securities are offered through Cambridge Investment Research, Inc., a broker-dealer member FINRA/SIPC. Cambridge's four key values are Integrity, Commitment, Flexibility, and Kindness.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LPL Financial Holdings: Largest independent broker-dealer in the U.S., supporting thousands of affiliated advisors with a hybrid fee/commission model. Comparable to the Cambridge/Harriman channel structure and economics.
• Cambridge Investment Research: Harriman's core broker-dealer partner and one of the largest independent broker-dealers in the U.S. Comparable as a multi-affiliated wealth platform whose advisor practices offer fee-based and commission-based advisory under the Cambridge banner.
• Edward Jones: Large retail wealth management firm with thousands of branch-based advisors serving mass-affluent and HNW clients. Comparable to Harriman in retail client focus and consultative planning, though operating at much larger scale as a captive model.
• Cetera Financial Group: Independent broker-dealer network serving financial advisors with wealth management, retirement, and insurance products. Comparable as another Cambridge-like broker-dealer platform on which independent advisory practices distribute products.
• Charles Schwab Wealth Management: Large incumbent offering wealth advisory, brokerage, and retirement services through affiliated advisors. Comparable as a broad-scale alternative to independent advisory firms like Harriman, particularly in fee-based portfolio management.

Direct peers

• Creative Planning: Large independent, fee-only RIA serving retail and HNW clients with multi-generational financial planning. Comparable to Harriman as an independent advisory firm focused on comprehensive planning rather than captive sales.
• Commonwealth Financial Network: Independent broker-dealer supporting affiliated financial advisors with fee-based and commission-based services. Comparable to Harriman's Cambridge-aligned independent advisor model with similar product breadth and compliance support.
• Carson Group: Fast-growing independent RIA supporting advisor firms with practice management, technology, and back-office services. Comparable to Harriman's focus on independent, multi-state advisor practices and wealth management consolidation.
• Mariner Wealth Advisors: National independent RIA providing fee-based financial planning and investment management to HNW clients. Comparable to Harriman in its independence, fiduciary orientation, and multi-state advisory practice model.

Regional players

• Fisher Investments: Large asset management and investment advisory firm primarily serving HNW clients with discretionary portfolio management. Comparable to Harriman in managing significant retail and HNW assets with a fee-based model, though much larger and U.S.-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HarrimanFinancial
• LinkedInlinkedin.com/company/harriman-financial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harriman Financial