What Simpson, Thomas & Associates does

Simpson, Thomas & Associates is a British Columbia-based personal injury and general litigation law firm headquartered in Surrey with a secondary office in Vancouver. Founded in 1970 by Bernie Simpson as Simpson & Company and rebranded under its current name in 2001 following the partnership with Anthony Thomas, the firm has operated continuously for over 50 years and is organized as a private partnership under current Managing Partner Stephen Yung alongside partners Adam Ueland, Mel Chaudhary, and Stephen Ferguson.

The firm's core practice is personal injury litigation, where it operates on a contingency fee basis across car accidents, slips and falls, medical malpractice, dog bites, and catastrophic injuries including brain injuries, spinal cord injuries, and quadriplegia/paraplegia cases. It has resolved more than 15,000 personal injury claims over its history, including precedent-setting matters such as the Abbotsford Jago wedding case and individual settlements exceeding C$5 million. Beyond personal injury, the firm offers five additional practice areas: immigration (supported by a licensed RCIC), family law, employment law (focused on wrongful dismissal for non-unionized workers), estate litigation, and insurance denials, with sub-services including commercial litigation. It also operates a multilingual intake capability covering Korean, Punjabi, Hindi, Vietnamese, Cantonese, Mandarin, Tagalog, and Spanish to serve British Columbia's multicultural communities.

The business model is professional services revenue based: contingency fees (typically 25-40% of recovery) for personal injury matters and quote-based hourly or fixed fees for the other practice areas, supported by free initial consultations that drive top-of-funnel conversion. Client acquisition is direct-to-consumer across British Columbia via phone, email, website contact forms, live chat, and text messaging, complemented by community sponsorships, multicultural event participation, content marketing through the firm's blog, and client referrals. The firm employs approximately 11-50 staff, holds BBB accreditation, and has accumulated significant founder-level credentials including the Order of Canada and multiple federal commemorative medals awarded to Bernie Simpson.

Name

Simpson, Thomas & Associates

Legal name

Simpson, Thomas & Associates

Website

https://simpsonthomas.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpson, Thomas & Associates is a British Columbia-based law firm founded in 1970 that provides contingency-fee personal injury representation alongside immigration, family, employment, estate, and insurance denial services to individual clients across BC.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Fees - Personal Injury: Personal injury cases are handled on a contingency fee basis, meaning the firm does not charge fees unless the client's case is successful. This aligns the firm's interests with obtaining maximum compensation for clients.
2. Legal Fees - Other Practice Areas: Family law, immigration, employment law, estate litigation, and insurance denial services are billed separately, with fees discussed during consultations. The firm offers free initial consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simpson, Thomas & Associates is a British Columbia law firm providing legal representation to individual clients across six core practice areas: Personal Injury (including car accidents, slips and falls, medical malpractice, dog bites, traumatic brain injuries, spinal cord injuries, whiplash, fractures, concussions, and paraplegic/quadriplegic injuries), Immigration, Family Law, Employment Law, Estate Litigation, and Insurance Denials. Personal injury matters are handled on a contingency fee basis, with other practice areas billed on quote-based engagements following free initial consultations.

Product overview

Simpson, Thomas & Associates is a law firm offering a portfolio of legal services organized into six core practice areas: Personal Injury, Immigration, Family Law, Employment Law, Estate Litigation, and Insurance Denials. The Personal Injury practice includes specialized sub-services for car accidents, slips/trips/falls, medical malpractice, dog bites, head & brain injuries, spinal cord injuries, whiplash injuries, bone fractures, concussions, and paraplegic/quadriplegic injuries. The firm operates as a unified legal practice rather than a software platform, providing direct client services through consultations and legal representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Comprehensive legal representation for victims of personal injury, including car accidents, slips and falls, medical malpractice, dog bites, and catastrophic injuries such as brain injuries, spinal cord injuries, and fractures, handled on a contingency fee basis for individuals in British Columbia.
• Immigration Legal Services Immigration legal services covering Express Entry, Provincial Nominee Programs, family sponsorship, work permits, study permits, visitor visas, and citizenship applications for individuals and families seeking to immigrate to Canada or change their immigration status in British Columbia.
• Family Law Legal Representation Family law representation for separation, divorce, child custody, child support, spousal support, property division, and marriage/cohabitation agreements for individuals and families navigating transitions in British Columbia.
• Employment Law Legal Representation Legal representation for non-unionized employees facing wrongful dismissal, including claims for discrimination, harassment under the BC Human Rights Code, and compensation for termination in British Columbia.
• Estate Litigation Services Estate litigation services including wills, trusts, probate cases, and disputes over asset division and inheritance for individuals needing estate planning support or dealing with estate-related disputes in British Columbia.
• Insurance Denial Legal Representation Legal representation for individuals wrongly denied insurance benefits, including disability benefits, life insurance, critical illness insurance, and property loss claims in British Columbia.
• Car Accident Legal Representation Specialized legal representation for car accident victims in British Columbia, including ICBC claims, Enhanced Care benefits, and litigation against at-fault drivers.
• Catastrophic Injury Representation Specialized legal representation for catastrophic injuries including traumatic brain injuries and spinal cord injuries resulting in paraplegia or quadriplegia, including compensation for ongoing therapy, home renovations, vehicle modifications, and long-term care.
• Commercial Litigation Legal representation for commercial disputes and business litigation matters in British Columbia.

Quantifiable outcome

• 15,000+ personal injury claims successfully resolved over 50+ years of practice
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor.

• Access Pro BonominorOthersPro bono legal services organization providing free legal assistance to those in need in British Columbia. The firm supports this organization through volunteer work and referrals.
• Aga Khan Foundation – World Partnership WalkminorOthersAnnual fundraising walk supporting international development initiatives. The firm participates as a community sponsor.
• BC Brain Injury AssociationminorOthersOrganization supporting individuals with brain injuries. Bernie Simpson is a member and the firm handles related legal cases.
• BC Children's HospitalminorOthersCharitable organization supported through donations and fundraising by the firm.
• C3 Korean Canadian SocietyminorOthersCultural organization serving the Korean-Canadian community. The firm maintains community ties through this organization.
• Coast Mental HealthminorOthersMental health organization in Vancouver supported through firm donations and community engagement.
• Covenant House, VancouverminorOthersCharity supporting homeless youth in Vancouver. The firm provides charitable support.
• CKNW Children's FundminorOthersChildren's charity supported through annual pledge day. Adam Ueland participates in live radio interviews and challenges other firms to match donations.
• Greater Vancouver Food BankminorOthersFood bank organization receiving charitable support from the firm.
• Neil Squire SocietyminorOthersOrganization creating opportunities for people with disabilities. Bernie Simpson is a member and the firm supports this cause.
• Ronald McDonald House BCminorOthersCharity supporting families with sick children. The firm provides charitable support.
• KidsPlay FoundationminorOthersFoundation raising funds for mental health programs for children and youth. The firm actively participates in events including the Annual Ball Hockey Tournament, Soccer World Cup, and Coming Together Gala Night. Multiple team members are involved.
• SUCCESS BCminorOthersSocial services organization supporting Chinese-Canadian communities in BC.
• Spinal Cord Injury BCminorOthersOrganization supporting individuals with spinal cord injuries. Bernie Simpson is a member.
• Vancouver Career College FoundationminorOthersEducational foundation. The firm sponsors the Simpson Thomas Award given yearly to the top-ranking student.
• Vancouver Holocaust Education CentreminorOthersEducational organization receiving charitable support from the firm.
• Jewish Community Centre of Greater VancouverminorOthersCommunity organization serving the Jewish population in Greater Vancouver.
• Vancouver Korean Canadian Scholarship FoundationminorOthersScholarship foundation supporting Korean-Canadian students. The firm maintains alumni involvement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/STAlawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson, Thomas & Associates