MindRight Pro

What MindRight Pro does

MindRight Pro is a private, founder-led consulting and digital content business that delivers a mindfulness-based mental performance methodology (the MindRight Pro Program, or MRP) to elite basketball players and the teams that develop them. The company is based in Chapel Hill, North Carolina, and was founded by Jake Rauchbach, a High-Performance Mindfulness Coach whose client work spans the NBA, Olympic, college, European professional, and All-American basketball ecosystems. The offering is structured as three core product tiers: an entry-level self-paced online training course, a subscription-based Mental Skills Academy that bundles all online courses with recurring coaching calls, and a premium one-on-one MRP Coaching program delivered personally by Coach Jake. The company generates revenue through recurring subscriptions, one-time course purchases, and quote-based consulting engagements, with all digital delivery, course hosting, member management, and the storefront powered by the Kajabi platform. Customer acquisition relies on content marketing via the website blog and the High-Performance Mindfulness podcast, an email newsletter funnel anchored by a free 'Three Slump Busters' lead magnet, and earned media coverage in outlets including SB Nation, Liberty Ballers, The Jerusalem Post, Basketball Insiders, and Fox Sports. Beyond its core mental-performance curriculum, the company markets an integrated set of adjacent services covering group coaching, leadership development forums, strength and conditioning, cognitive and behavioral skills training, sports psychology workshops, and physical rehabilitation and bodywork therapy, positioning MindRight Pro as a full-stack player development offering for elite athletes. No external funding, corporate parent, or disclosed financial metrics are evidenced in the available sources.

Name

MindRight Pro

Website

https://mindrightpro.com

Company type

Private

Operating status

Operating

Short description

MindRight Pro is a founder-led, Chapel Hill-based coaching and digital content business that delivers a mindfulness-based mental performance methodology (MRP) to elite basketball players, teams, and decision-makers via online courses, subscriptions, one-on-one coaching, and consulting.

Ownership category

akta.pro rank

Product category

Sports Psychology Coaching

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Sports psychology coaching
• Mental performance training
• Mindfulness coaching
• Athlete development services
• Performance consulting

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. One-on-One MRP Coaching: Premium one-on-one coaching program with Coach Jake Rauchbach for elite players seeking comprehensive performance improvement
2. Mental Skills Academy Membership: Subscription-based access to all online training courses, weekly coaching calls, and bi-monthly sessions with Coach Jake
3. Online Training Courses: Individual courses such as 'How To Eliminate Pre-Game Nerves' and 'how to Break out of Shooting Slumps' available for purchase
4. Group Coaching: Group coaching sessions and in-person learning leadership development forums
5. Consulting Services: Consulting services for decision-makers, coaches, and players including sports psychology and mental performance consulting

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MindRight Pro provides mental performance coaching and mindfulness training tailored to elite basketball players. The company sells an online training course, a subscription-based Mental Skills Academy, 1-on-1 coaching (MRP Coaching), and a podcast, while also offering consulting services for sports teams, coaches, and executives on player development, leadership, and cognitive/behavioral skills training.

Product overview

MindRight Pro is a life coaching and sports psychology/mental performance consulting service that operates as a platform-plus-modules architecture. The core offerings include three main products: the On-Line Training Course (a self-paced educational library), the Mental Skills Academy (a comprehensive membership with recurring coaching calls), and the MRP Coaching Program (intensive one-on-one coaching). Additional supplementary services include group coaching, leadership forums, physical training (strength/speed), cognitive/behavioral skills training, sports psychology workshops, and physical rehabilitation/bodywork therapy. The company also produces the High-Performance Mindfulness Podcast and offers a free resource called 'Three Slump Busters' as a lead magnet. Services are tailored for elite basketball players including NBA, Olympic, College, European Professional, and All-American teams and players.

Differentiator

Problem solved

Functional benefit

Brands

• MindRight Pro Program: The flagship mindfulness and mental performance coaching program founded by Jake Rauchbach.
• Mental Skills Academy
• High-Performance Mindfulness Podcast

Products and services

• Online Training Course (5 Pillars of Mental Performance)

Quantifiable outcome

• Statistical improvement in player performance through mindfulness training

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BetterUp: Enterprise coaching platform offering performance and leadership coaching; tangentially adjacent because it competes for the same 'mental performance / leadership development' budget as MindRight Pro's executive consulting line.
• Calm: Consumer mindfulness and mental wellness subscription app with sports/performance-adjacent content, representing the broad-incumbent threat of a digital-first competitor moving into athlete mental training.
• Headspace for Sport: Mass-market meditation and mindfulness platform that has explicitly extended into athlete and sports performance use cases, overlapping with MindRight Pro's mindfulness-for-performance value proposition from a much larger incumbent base.

Direct peers

• Compete Sports Performance: Mental performance coaching for athletes built around online courses and 1:1 work led by a single prominent coach, structurally the same direct-to-consumer-plus-coaching model as MindRight Pro.
• Peak Performance Sports (Dr. Patrick Cohn): Sports psychology consulting and online mental training programs targeted at athletes, mirroring MindRight Pro's mix of 1:1 coaching, online courses, and downloadable mental toughness content for a competitive-sports audience.
• Mental Performance Pros: Consulting practice offering sports psychology and mental performance coaching to individual athletes and teams — a comparable boutique, content-plus-coaching service aimed at competitive performance.
• Sport Psychology Associates: Boutique sports psychology firm delivering mental performance services to athletes, coaches, and teams — directly comparable in service model and target customer to MindRight Pro's consulting arm.

Emerging players

• Mindset Performance Institute: Smaller, emerging brand offering mental performance training content for athletes and coaches, overlapping with MindRight Pro's Mental Skills Academy positioning and customer base at the early-stage end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindRight Pro