Dental Menu

What Dental Menu does

Dental Menu is a cloud-based SaaS platform founded in 2017 by Paul Lowry and David Jensen and headquartered in Payson, Utah, that enables dental practices to offer subscription-based membership plans directly to patients as an alternative to traditional dental insurance. The platform is delivered as a white-label solution embedded within major practice management systems (Eaglesoft, Open Dental, Dentrix, Dentrix Ascend, and Denticon) and includes patient-customizable plan design, automated benefit tracking, provider-level accounting, a built-in patient rewards system, and a bundled marketing content library. It serves primarily independent and small-group dental practices, with an emerging focus on Dental Service Organizations, and targets the uninsured patient segment through predictable recurring subscriptions.

The product is built around a core software subscription priced at $99 per month per location (Standard) or $299 per month per location (Premium), with an additional $2 per active member, plus a $895 one-time Marketing Tools upgrade. GTM is sales-led, driven by demo scheduling, inside sales, and partner referrals through PMS integrations, supported by content marketing (podcast appearances, blog, white paper, ROI calculator, education video series). The company claims hundreds of dental offices as customers, a 97% satisfaction rate, and ROI data from three practices showing $242K–$459K in total annual member value per practice.

The company is privately held, bootstrapped (no disclosed funding rounds, acquisitions, or institutional investors), operates with a 1–10 person team, and shows no evidence of AI/ML capabilities or patents. Its strategic posture is founder-led, organic growth focused on deepening integrations, expanding into DSOs, and adding adjacent content and marketing tools to its core SaaS offering.

Name

Dental Menu

Legal name

Dental Menu

Website

https://dentalmenu.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental Menu is a cloud-based SaaS platform that enables independent dental practices and DSOs to create, manage, and white-label subscription-based membership plans for uninsured patients, integrating natively with major practice management systems.

Ownership category

akta.pro rank

Product category

Dental Membership Plan Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLABAAAI

Membership/Subscription & Direct-Pay General Dentistry Practices

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• Dental membership software
• Subscription plan management
• Practice management integration
• Patient membership plans
• White-label dental software

Headquarters

HQ city

Payson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription - Standard Plan: Monthly subscription fee of $99 per location for Standard plan, plus $2 per active member. Provides core membership plan software, setup, training, branded landing page, and support.
2. Software Subscription - Premium Plan: Monthly subscription fee of $299 per location for Premium plan, plus $2 per active member. Includes all Standard features plus automated benefit payouts and practice management integration.
3. Marketing Tools - Upgraded: One-time fee of $895 for upgraded marketing tools including SMS and email campaigns, professional video ads, and social media content.
4. Marketing Tools - Included: Included with subscription: branded landing page with online signup, team sales training, brochures design and printing (500 qty), launch and reactivation campaign, social videos kit, 9 social media posts, 5 offer videos, 3 announcement videos, 4 TV graphics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dental Menu is a cloud-based SaaS platform that enables dental practices to create, manage, and automate in-office subscription-based membership plans for their uninsured patients. The platform allows patients to build customized plans from a menu of services, automates benefit tracking, payment processing, and accounting, and integrates natively with major dental practice management systems. It is deployed as a white-label solution branded to each dental practice, with companion marketing tools and educational content to help practices launch and grow their membership programs.

Product overview

Dental Menu is a complete dental membership plan platform that enables dental providers to offer subscription-based plans directly to their patients. The platform consists of a core Software product that provides the main membership management capabilities, supplemented by several add-on modules including Marketing Tools (branded landing pages, videos, brochures, and promotional campaigns), an Educational Videos series, a Plan Assessment Tool, an ROI Calculator, a FAQ knowledge base, and a Seven Deadly Sins educational series. The platform integrates with five major practice management systems (Eaglesoft, Open Dental, Dentrix, Dentrix Ascend, and Denticon) to provide seamless workflow integration for dental practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Menu Software Cloud-based white-label SaaS platform that enables dental practices to create patient-customizable in-office subscription membership plans, automate benefit tracking, process payments, manage patient rewards, and synchronize with practice management systems. Sold to dental practices on a monthly subscription basis per location with per-active-member fees.
• Dental Menu Marketing Tools Marketing toolkit add-on for dental practices that includes branded landing pages with online signup, professionally produced videos, brochures with printing, launch and reactivation campaigns, social media content, SMS and email campaigns, and promotional video ads. Sold as included tools with subscription and as an upgraded one-time package at $895.

Quantifiable outcome

• 97% customer satisfaction rate reported by users
• +8 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Open DentalcoreTechnology or IntegrationIntegration partnership enabling Dental Menu to operate within Open Dental practice management software. Provides seamless workflow for membership plan enrollment, benefit tracking, and automated payments within existing PMS interface.
• EaglesoftcoreTechnology or IntegrationIntegration with Patterson Dental's Eaglesoft practice management software. Allows membership plan automation within the Eaglesoft workflow for dental practices.
• DentrixcoreTechnology or IntegrationIntegration with Henry Schein's Dentrix practice management system. Provides automated enrollment, benefit tracking, and billing synchronization for Dental Menu customers using Dentrix.
• Dentrix AscendcoreTechnology or IntegrationCloud-based integration with Dentrix Ascend (Henry Schein's web-based PMS). Enables Dental Menu's membership plan features for practices using the cloud platform.
• DenticoncoreTechnology or IntegrationIntegration with Planet DDS's Denticon cloud-based practice management platform. Allows Dental Menu membership plan features for Denticon users.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyDentalHealthPlan: MyDentalHealthPlan provides membership plan software for dental practices seeking to reduce PPO dependency. Competes in the same niche with similar feature parity around patient plans and automated renewals.
• Membersy: Membersy provides a membership plan platform specifically focused on DSOs and group dental practices, offering branded plans, billing, and analytics. Competes with Dental Menu for the DSO segment the company is targeting.
• DentalHQ: DentalHQ provides cloud-based membership plan software for dental practices with patient-facing sign-up and PMS integrations. Directly comparable SaaS offering targeting the same SMB dental practice segment.
• BoomCloud Apps: BoomCloud sells subscription-based membership plan software for dental and dental specialty practices. Closely comparable business model — recurring SaaS to enable in-office membership plans — with overlapping feature set including PMS integration.
• Plan for Health: Plan for Health offers in-office dental membership plan software targeted at independent practices. Same product category, similar SMB customer base, and overlapping value proposition around insurance-alternative recurring revenue.
• Kleer: Kleer offers a dental membership plan platform with similar features (custom plans, PMS integrations, automated billing) for independent practices and DSOs. It is Dental Menu's most direct competitor in the same product category and customer base.

Broad incumbents

• Henry Schein One (Dentrix): Henry Schein One operates the Dentrix and Dentrix Ascend PMS platforms that Dental Menu integrates with. As a broad incumbent in dental software, it could potentially bundle competing membership-plan functionality, posing a strategic threat as well as a channel partner.
• Patterson Dental (Eaglesoft): Patterson Dental distributes Eaglesoft practice management software, one of Dental Menu's key integration partners. As a broad dental supply and software incumbent, it overlaps with Dental Menu's customer base and could choose to bundle competing membership functionality.
• Planet DDS (Denticon): Planet DDS provides Denticon, a cloud-based dental PMS used by DSOs and group practices. As a broader dental technology incumbent and integration partner, it competes for the same DSO budget while also serving as a distribution channel for Dental Menu.

Emerging players

• Abella Health: Abella offers a dental membership plan platform focused on enabling practices to launch insurance alternative plans. Emerging player with meaningful but partial overlap on Dental Menu's core use case for smaller practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DentalMenu
• Facebookfacebook.com/TheDentalMenu
• LinkedInlinkedin.com/company/dunformi-dental-memberships
• Instagraminstagram.com/dentalmenu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Menu