M-Rock Stone

What M-Rock Stone does

M-Rock Stone Manufacturing is a privately held, US-based manufacturer of manufactured stone veneer founded in 2007 and headquartered in Peterstown, West Virginia, with an employee base of 11-50. The company produces and sells two principal product systems: the P-Series, a panelized, mortarless stone veneer that installs with screws using a patented 'Stack and Fasten' rail system with a built-in air and weep system, and a Traditional Mortared Stone line applied with S-Type mortar. Both lines are offered across multiple profiles — Ledge, Dry Stack, Cobble, Field Stone, River Stone, and Canyon — with an additional M-Brick line extending the same panelized, screw-installed concept to manufactured brick veneer, plus a deep accessories ecosystem (proprietary fasteners, starter strips, chiseled trim, hearth stones, column and post surrounds, fireplace surrounds, key stones).

M-Rock monetizes through one-time unit sales priced per box or per piece, with P-Series flats at $56-$72 per 4.9 sq ft box and Traditional Mortared flats at $68 per 8 sq ft box; samples are sold at $20 each with free shipping. The company's go-to-market is hybrid: direct-to-consumer e-commerce through m-rockstone.com (which ships nationwide, including large orders via lift-gate truck), plus nationwide retail distribution through Home Depot and Lowe's, supplemented by Instagram-driven top-of-funnel awareness. The company protects its core technology through 4 US Patents and offers 30- and 40-year warranties on its products.

The customer base is split horizontally across DIY homeowners seeking mortarless, weather-independent installation, professional contractors and designers needing faster install times without skilled masons, and commercial projects such as hotels, gas stations and retail facades. Operations are concentrated at a single manufacturing and headquarters site in Peterstown, WV; the company is privately held with no disclosed funding rounds, M&A activity, or external investors, and is likely founder or family owned.

Name

M-Rock Stone

Legal name

M-Rock Stone

Website

https://m-rockstone.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

M-Rock Stone Manufacturing is a privately held, West Virginia-based maker of manufactured stone and brick veneer, selling a patented panelized P-Series system and traditional mortared stone through Home Depot, Lowe's, and direct e-commerce to DIY homeowners, contractors, and commercial projects.

Ownership category

akta.pro rank

Product category

Manufactured Stone Veneer

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

akta.pro secondary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Manufactured stone veneer
• Panelized stone systems
• Mortarless stone installation
• Architectural building products
• Brick veneer panels

Headquarters

HQ city

Peterstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Stone Veneer Products: Primary revenue from selling manufactured stone veneer products including P-Series panelized stone and traditional mortared stone. Products sold in boxes with pricing per square foot coverage.
2. Accessories and Hardware: Revenue from complementary products including fasteners, starter strips, trim pieces, hearth stones, column surrounds, and fireplace surrounds
3. Samples: Stone samples sold for $20 each with free shipping, allowing customers to evaluate product quality and color before purchasing

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

M-Rock Stone manufactures and sells manufactured stone veneer products, headlined by its patented P-Series panelized "Stack and Fasten" system that installs with screws (no mortar, no footings, no skilled mason required) and a Traditional Mortared Stone line. The portfolio also includes the M-Brick panelized brick veneer line and supporting Fireplace Solutions and Post & Column Solutions plus accessories (fasteners, starter strips, trims, hearth stones, key stones). Products are sold direct via the company's website and nationwide through Home Depot and Lowe's.

Product overview

M-Rock Stone Manufacturing is a manufacturer of manufactured stone veneer products. The company offers two main installation systems: (1) P-Series (Panelized) - a mortarless stone veneer system that installs with screws using a patented rail system ("Stack and Fasten" technology), featuring built-in air and weep systems, no footings required, and a 40-year warranty; and (2) Traditional Mortared Stone - applied using S Type mortar for interior and exterior applications. Within these systems, the company provides multiple stone profiles including Ledge, Dry Stack, Cobble, Field Stone, River Stone, and Canyon styles. Product lines include M-Brick (mortarless brick veneer), Fireplace Solutions (surrounds, hearth stones, trim kits), and Post & Column Solutions (surrounds, caps, trim rings). Accessories include fasteners, starter strips, trims, and key stones. Products are available nationwide through Home Depot and Lowe's retail locations, with direct shipping from the Peterstown, WV facility. The company holds 4 US Patents for its stone innovation technology.

Differentiator

Problem solved

Functional benefit

Brands

• P-Series: Panelized stone veneer system that installs with screws using patented rail system technology. Designed for DIY and contractors. Each panel is 5"x20".
• Traditional Mortared Stone
• M-Brick

Products and services

• P-Series Panelized Stone Veneer Patented panelized stone veneer system that installs with screws using the "Stack and Fasten" rail system, with built-in air and weep system and no need for mortar, footings, or skilled masons. Sold per box (4.9 sq ft flats; 1.66 ln ft corners) at $50–$72 depending on style, with a 40-year warranty. Targeted at DIY homeowners and professional contractors.
• Traditional Mortared Stone Veneer Traditional manufactured stone veneer applied using S Type mortar, available in Field Stone, River Stone, Cobble, Ledge, and Dry Stack profiles. Flats sold at 8 sq ft per box for $68; corners at 6 ln ft per box for $69. Carries a 30-year warranty. Targeted at professional contractors and homeowners who prefer classic mortared application.
• M-Brick Panelized Brick Veneer Mortarless panelized brick veneer system that installs with screws. Available in Serenity and Solitude styles with a price range of $68.47–$108.00. Designed for DIY and professional projects where brick aesthetics are desired without traditional mortar application.
• Fireplace Solutions Coordinated stone fireplace finishing system including a 7-piece Fireplace Surround trim kit (Base Blocks, Columns, Headers, Keystone) priced at $258 and Hearth Stones in multiple sizes (12"x12" through 24"x24"). Screws-based installation, available in grey and brown tones to match M-Rock stone products.
• Post & Column Solutions Complete stone wrapping system for posts and columns, including 6"x6" P-Series Post Surrounds ($80 per box of 4 rows/20 linear inches), 16"x16" Column Surrounds ($90 per box of 8 pieces/10 linear inches), Column Pyramid Post Caps ($47.90), Column Trim Rings ($38.90), and Regular Key Stones ($32.00). Installs with screws; matches M-Rock P-Series color profiles.
• P-Series Installation Accessories Complete accessory set required for installing P-Series panelized stone, including universal M-Rock Fasteners (9 x 1-1/2" screws in 120- and 300-piece packs), Starter Strips (5-pack, 16.5 linear feet), Chiseled Trim (3.5" x 3.5" x 30"), Chiseled Top Sill (transition trim at $32.95), Universal Trim (20" x 2" x 2"), and Regular Key Stones (4" x 9" x 2", $32.00). Available in grey and brown tones to match stone products.
• Stone Samples Single stone samples of P-Series and Traditional styles sold for $20.00 each with free shipping, limited to 3 samples per style. Allows customers to evaluate color, texture, and quality before purchasing full boxes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered major.

• Home DepotmajorChannel Partner/ Reseller/ DistributorHome Depot serves as a major retail distribution partner for M-Rock stone products. Products are available both in-store and through Home Depot's website. Carries P-Series panelized stone and traditional mortared products across various styles including Cedar Branch, Huntington, Charleston, and other popular options.
• Lowe'smajorChannel Partner/ Reseller/ DistributorLowe's provides retail distribution for M-Rock manufactured stone products across their stores and online platform. Offers the full range of P-Series and traditional mortared stone options including popular styles like Giles, Huntington, Woodland, and others.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Boral Building Products: Major building materials producer with stone veneer, brick, and siding offerings. Operates at a much larger scale than M-Rock and competes across overlapping product categories and distribution channels in North America.
• Westlake Royal Building Products: Large diversified building products manufacturer that owns Cultured Stone and competes broadly across siding, trim, and exterior finishes. Sets competitive pricing, product cadence, and shelf positioning that M-Rock must contend with at retail.

Direct peers

• Coronado Stone Products: Manufacturer of architectural stone veneer, brick veneer, and stone accents distributed across the US. Directly comparable product catalog, similar customer base (builders, contractors, DIY), and similar channel strategy to M-Rock.
• Eldorado Stone: One of the largest US manufactured stone veneer producers, offering a broad portfolio of stone profiles and complementary accessories through national distribution. Directly competes with M-Rock in the same product category, retail channels, and customer segments.
• StoneCraft Industries: Manufactured stone veneer producer offering ledge, fieldstone, and river rock profiles sold through building materials dealers and DIY channels. Closely comparable in scale, product mix, and target customer to M-Rock.
• National Stone Veneer: US-based manufactured stone veneer manufacturer focused on DIY-friendly and pro-grade product lines. Competes in the same retail and pro distribution channels with a comparable offering of stone profiles and accessories.
• Realstone Systems: Producer of natural thin stone veneer and panelized stone systems, providing a directly comparable product platform to M-Rock's P-Series, particularly in the panelized and architectural veneer category.
• Cultured Stone (Westlake Royal Building Products): A flagship manufactured stone veneer brand within Westlake Royal Building Products. Sells panelized and mortared stone veneer through big-box retailers and pro dealers, directly overlapping M-Rock's product lines and go-to-market.
• Quarry Stone: Manufactured stone veneer supplier offering a comparable catalog of stone profiles and trim accessories. Targets overlapping customer segments (DIY homeowners, contractors, designers) with similar pricing architecture.
• Pangaea Natural Stone: Designer and distributor of natural thin stone veneer panels and architectural stone surfaces. Comparable in product format (panelized thin stone) and in serving architects, designers, and contractors on commercial and high-end residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mrockstonemanufacturing
• Instagraminstagram.com/mrock_stone
• Xx.com/mrockstone
• LinkedInlinkedin.com/company/m-rock-stone-manufacturing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-Rock Stone