Seter Group

What Seter Group does

Seter Group is a French family-owned industrial equipment manufacturer and integrator that designs, manufactures, and installs custom-made processing machinery for three verticals: animal feed production, organic fertiliser production, and cereal industry operations. The group traces its origin to 1965 when Joseph Allard founded Société Tôlerie Industrielle des Mauges, with the modern Seter entity added via the 2011 acquisition of Société d'étude technique et réalisation. Seter operates from two manufacturing sites — the Le Fuilet (Maine-et-Loire) headquarters and a Romagné (Ille-et-Vilaine) assembly facility opened in 2017 — employing approximately 40 to 49 staff across design, manufacturing, installation, technical sales, and after-sales functions.

The product portfolio combines proprietary SETER-branded equipment with distributed Van Aarsen technology under an exclusive French distribution agreement. Proprietary offerings include vertical hammer mills (1–20 T/H), vertical and MultiMix paddle mixers, counterflow coolers, molasses mixers, press preparation units, weighing systems, bucket elevators, sifters, bag filling and palletizing systems, bulk loading stations, structural steel work, and oilseed/pet food extrusion lines. Engineering operations rely on AutoCAD, TOPSOLID, LOGITRACE, and LAMTEK for design and production planning. As exclusive Van Aarsen distributor for France, Seter supplies pellet mills, coolers, mixers, crumblers, sieving machines, and the MES Toolbox (Van Aarsen–Engie) automation software. Complete production lines are sized 5 to 100 tons per hour.

Revenue is generated through custom project-based hardware sales (spare parts through full-plant installations), supplemented by professional services such as factory audits, automation and electrical integration, operator training, and pre-owned equipment resale. Pricing is quote-based and not publicly disclosed, with multi-year contract cadences typical for plant installations. The go-to-market is enterprise field sales targeting animal feed producers (primary segment), organic fertiliser manufacturers, and cereal industry operators in France and select international projects. The group is privately held by the Allard family under Philippe and Véronique Allard's leadership and reinvests cash flow into capacity and product expansion rather than external capital.

Name

Seter Group

Legal name

Groupe Seter

Website

https://groupe-seter.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Seter Group is a French family-owned industrial equipment manufacturer and integrator specializing in custom-made animal feed, organic fertiliser, and cereal processing machinery. As Van Aarsen's exclusive French distributor, it designs, produces, and installs proprietary and distributed equipment for enterprise food and agriculture customers.

Ownership category

akta.pro rank

Product category

Industrial Feed Processing Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Food Product Machinery Manufacturing (333241), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), General Industrial Machinery & Equipment, Nec (3569), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

akta.pro secondary industries

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Industrial equipment manufacturing
• Animal feed processing
• Organic fertiliser production
• Cereal handling systems
• Feed mill installation

Headquarters

HQ city

Le Fuilet

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Equipment Manufacturing and Installation: Design, manufacture, and installation of custom animal feed processing plants, organic fertiliser facilities, and cereal industry equipment. Projects range from spare parts supply to complete production line installation with capacities of 5-100 tons per hour.
2. Van Aarsen Equipment Distribution: Exclusive distributor of Van Aarsen equipment (pellet presses, hammer mills, mixers, coolers) for France, providing sales and technical support for Dutch-manufactured industrial processing equipment.
3. Pre-owned Equipment Sales: Stock of second-hand equipment including hammer mills, mixers, microsizers, pellet presses, bagging equipment, handling equipment, and rotary sifters.
4. Factory Audit and Consulting Services: Production line audits, quality issue resolution, site compliance assessment, modernisation consulting, mineral granulation expertise, extrusion line setup, and operator training services.
5. Automation and Electrical Integration Services: Integration of automation and management systems for new or modernised production facilities, including equipment wiring and contractor selection support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Seter Group designs, manufactures, and installs custom industrial equipment and complete production lines for animal feed plants (5–100 tons/hour), organic fertiliser facilities, and cereal industry operations. The company produces its own SETER-branded equipment (hammer mills, mixers, coolers, weighing systems, structural steelwork) and serves as the exclusive French distributor of Van Aarsen equipment, integrating both lines into turnkey installations including automation, commissioning, and operator training.

Product overview

Seter Group is an industrial equipment manufacturer and integrator specializing in animal feed, organic fertilizer, and cereal industry production systems. Their product portfolio is organized around three business segments: animal feed production machines, organic fertilizer production machines, and cereal industry production machines. The company offers a comprehensive range of own-manufactured equipment including vertical hammer mills, vertical mixers, weighing systems, bucket elevators, coolers, sifters, coating systems, bagging equipment, and structural/locksmith services. Additionally, as exclusive distributor of Van Aarsen equipment for France, they offer Van Aarsen pellet mills, coolers, mixers, crumblers, sieving machines, and other specialized equipment. The company also provides distributed software solutions including the MES Toolbox by Engie for feed mill automation, and services such as factory audits, automation integration, and production management. The portfolio spans the entire production chain: reception and storage, conveying and distribution, dosing systems, grinding and crushing, mixing, granulation and extrusion, coating and molasses application, sieving, bag and bulk packaging, and loading stations.

Differentiator

Problem solved

Functional benefit

Products and services

• SETER Vertical Hammer Mill High-performance vertical hammer mill for animal feed and cereal processing with capacities from 1 T/H to 20 T/H, 24 or 48 hammers, power 11–90 kW, available in 950mm, 1250mm, and 1500mm diameters.
• Vertical Mixer Economical vertical mixer with product turnover operation, capacities 1000L to 10000L, in mild or stainless steel, designed for difficult products including milk powder, minerals, and mash.
• SETER Weighing Scale / Tipper Weighing equipment for accurate dosing and measurement of raw materials and finished products in feed production processes.
• Bucket Elevators Material handling equipment for vertical transport of feed ingredients and finished products in processing facilities.
• Counterflow Cooler (SETER) Cost-effective counterflow cooler with capacity of 1 T/H to 20 T/H, single or double layer, electro-pneumatic cylinder controlled extractor, available in mild or stainless steel.
• Molasses Mixer (SETER) Preparation unit for continuous liquid incorporation up to 8% molasses, with high rotation speed for dispersion and anti-abrasion treated blades, flow rates 5 to 30 T/H.
• Enzyme Coating Box Equipment for coating granular products with liquefied material (1–8% liquid content), diameter 400–500mm, flow rate 5–60 t/h, with 1 or 2 sprayer ramps of 4 nozzles per coating box.
• Van Aarsen Pellet Mills (C and CU Series) Van Aarsen pellet mills including the new CU generation with Basic and Dynamic versions equipped with the latest developments in pelleting technology, distributed exclusively in France by Seter.
• MultiMix Paddle Mixers Single and twin shaft paddle mixers designed to mix raw materials, additives and liquids into homogeneous animal feed, available in premix and twin shaft coater versions.
• Cylindrical Sifter Screening equipment for flow rates of 2 to 20 tons per hour with pellets, diameter 500mm to 800mm, in mild or stainless steel, with 2 to 6 grilles.
• Structural and Locksmith Work Design and installation of custom structural steel work including frameworks, stairways, gantries with handrails, new industrial building projects, and safety ladder installations.
• Factory Audit and Assessment Production facility auditing including production line audits, quality issue resolution, site compliance with livestock food production guides, modernization advice, mineral granulation expertise, extrusion line setup, and operator training.
• Automation, Industrial Electricals and Production Management Integration of automation and management systems for new production facilities, including equipment wiring, contractor selection support, and management of production processes.
• Bulk Loading Station Bulk foodstuff loading station with direct under silo or shuttle belt loading systems, telescopic loading sleeves, sifting systems, dust capture, and mineral or whole cereal incorporation systems.
• Bag Pallet Loader / Palletizer Palletizing systems from 160 bags/h to over 1200 bags/h, with optional wrapping system.
• Bag Filling System Bag filling systems with capacity from 100 to over 800 bags an hour, with optional label printing system for empty or full bags.
• Oilseed and Pet Food Extrusion Line Complete extrusion line equipment including dosing, crushing, drying, and cooling, working with recognised manufacturers for the extrusion part.
• Magnetic Stone Remover Equipment to eliminate stones and metal parts from raw materials prior to crushing, protecting crusher grilles and reducing explosion hazards.
• SETER Press Preparation Unit Press preparation unit for continuous steam incorporation, available in steel or stainless steel for flow rates 5–30 T/H, with wide access door for cleaning and anti-abrasion treated blades for minerals.
• Moveable Bulk Robot Weigher (Van Aarsen) Van Aarsen moveable bulk robot weigher for fully automatic loading of bulk transport vans with animal feed, equipped with innovative features for efficiency and ease of operation.
• MES Toolbox (Van Aarsen – Engie) Modular software platform by Engie for automation of batch and continuous processes in feed mills, controlling raw material intake, dosing, grinding, mixing, pelleting, and bulk truck loading.

Quantifiable outcome

• Production capacity range of 5-100 tons per hour for custom feed plants
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Van AarsencoreChannel Partner/ Reseller/ Distributor · 1 January 2011Exclusive distributor of Van Aarsen equipment (pellet presses, hammer mills, mixers, coolers, crumblers, coating systems) for France. Van Aarsen is a Dutch industrial equipment manufacturer and one of the leading equipment makers for animal feed production globally. SETER sells, installs, and provides technical support for Van Aarsen products while also integrating them with their own equipment range.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bühler Group: Bühler is the largest global supplier of animal feed processing equipment and turnkey feed plants, with a far broader portfolio and international footprint. It competes with Seter on large French and international feed-mill EPC contracts while also serving food, die-casting and advanced materials.
• ANDRITZ Feed & Biofuel: ANDRITZ supplies hammer mills, pellet presses, coolers and complete feed plants globally, with a strong European installed base. It overlaps with Seter on feed processing equipment and competes for the same French feed producer projects.
• CPM Europe (Roskamp Champion): CPM is a major US-headquartered manufacturer of pellet mills, hammer mills, coolers and turnkey feed plants distributed across Europe. Competes against Seter/Van Aarsen on pellet presses and full feed-mill installations for European livestock producers.

Direct peers

• SKIOLD Andersen & Nielsen: Danish supplier of feed milling, grain handling and pig production equipment with European reach. Overlaps with Seter on feed mill equipment and complete plant installations for livestock producers.
• Statec Binder: Austrian specialist in feed processing and packaging equipment, including coolers, sifters and bagging systems. Comparable to Seter as a mid-sized European specialty OEM serving feed and grain processors.
• Van Aarsen: Van Aarsen is the Dutch global manufacturer of animal feed pellet mills, hammer mills, coolers and mixers, and serves as Seter's exclusive supplier for the French market. Their equipment catalog is the technical backbone of Seter's turnkey feed plants, making them an inseparable direct peer.
• Ottevanger Milling Engineers: Dutch manufacturer of feed mills, hammer mills, mixers and turnkey compound feed plants, frequently cited as a European peer to Van Aarsen. Shares Seter's positioning as a custom feed-plant integrator rooted in the Benelux/French agribusiness corridor.
• Amandus Kahl: German specialist in pellet presses, hammer mills, expanders and complete feed plant engineering with deep European coverage. Comparable to Seter as a mid-sized European feed equipment OEM and integrator with custom turnkey capability.
• Münch-Edelstahl: German manufacturer of feed mill and bulk solids processing equipment (paddle mixers, sifters, hammer mills). Closely comparable to Seter's proprietary SETER mixer and sifter lines on product type and customer type.

Regional players

• Starlinger (Starlinger & Co): Austrian manufacturer of woven plastic packaging and animal feed bagging/sacking lines that compete with Seter's bagging and palletizing equipment portfolio for French feed mills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYLhJqdRcRadIqDdLnJX7QQ
• LinkedInlinkedin.com/company/10930834

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seter Group