Cepac

What Cepac does

Cepac is a privately held, boutique law firm marketing agency founded in 2004, headquartered in West Palm Beach, Florida, with additional offices in New York, San Francisco, Dallas, and Montreal. The company provides full-service marketing and advertising exclusively to law firms and attorneys, with practice area coverage spanning personal injury, family law/divorce, wrongful death, medical malpractice, construction accidents, car wrecks, and corporate law. Its service mix spans both traditional advertising (TV, print, radio) and digital marketing (SEO, PPC, social media, web design, press release distribution).

Cepac's core product is Smart Newsroom Technology (also marketed as CEPACLAW.com), a proprietary online newsroom platform that allows law firms to write, publish, and syndicate articles, news, and press releases directly to Google News, Yahoo, and Bing through customized private-label newsrooms. Supporting offerings include custom law firm website design with integrated Content Management Systems, dedicated SEO services tuned to Google Caffeine, television ad production and media buying, web video production, legal blog design and management, and print advertising. The company also offers Hispanic-Latino targeted marketing as a horizontal specialization.

The business model is professional services revenue on a project and retainer basis, delivered through direct enterprise field sales to law firms of all sizes from solo practitioners to major firms. Cepac is led by CEO and President Kevin Quinlan and VP Rene Perras, with no disclosed institutional investment, parent company, or acquisition activity. Revenue, headcount (reported at 1-10 employees), and ownership structure are not publicly disclosed, representing material data gaps for any investor diligence.

Name

Cepac

Legal name

Cepac

Website

https://cepac.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Cepac is a privately held, boutique marketing agency founded in 2004 that provides full-service advertising, SEO, website design, TV production, and proprietary news syndication exclusively to law firms across the US and Canada.

Ownership category

akta.pro rank

Product category

Legal Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Law firm marketing
• Attorney website design
• Legal SEO services
• Legal internet advertising
• Law firm public relations

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Law Firm Marketing Services: Full-service communications and marketing services for law firms including traditional advertising (TV, print, radio), internet marketing (SEO, PPC, social media), website design, and public relations. Services are provided on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Cepac is a boutique marketing agency that delivers full-service advertising and internet marketing to law firms and attorneys. Core offerings include the proprietary Smart News Technology newsroom/syndication platform, custom law firm website design with CMS, SEO, TV and print advertising production, media buying, press release distribution, social media marketing, and web video production.

Product overview

Cepac is a boutique law firm marketing agency offering an integrated suite of marketing services for attorneys. The core offerings include Smart News Technology (proprietary newsroom/news syndication platform), Lawyer Website Design (with CMS integration), Lawyer SEO Services, Television Advertising, Media Buying, and Internet/Social Media Advertising. Supporting services include Press Release Distribution, Legal Blog Design, Web Video Production, and Print Advertising. The company positions itself as a full-service marketing partner specializing in bringing big-brand advertising techniques to the legal profession.

Differentiator

Problem solved

Functional benefit

Brands

• Smart News Technology: Proprietary online newsroom product that allows law firms to deliver articles and press releases directly to the Internet through private label newsrooms with SEO features and newswire syndication.
• CEPACLAW.com

Products and services

• Smart News Technology Proprietary online newsroom platform that enables law firms to write, publish and syndicate articles, news and press releases directly to the Internet through personalized newsrooms, reaching distribution networks including Google News.
• Lawyer Website Design Custom web design and development services for law firms and solo practitioners, including Content Management System integration, WordPress support, SEO-friendly development, and Google Analytics setup.
• Lawyer SEO Services Search engine optimization services specifically tailored for law firms, including organic SEO, Google Caffeine optimization, local SEO, and mobile SEO tactics.
• Television Advertising TV advertising production and media buying services for law firms, including creative development and broadcast placement.
• Media Buying Professional media planning and purchasing services for broadcast, print and digital advertising across various markets.
• Internet Advertising Digital marketing services including PPC campaigns, social media marketing (Facebook, Twitter), and web 2.0 marketing strategies.

Quantifiable outcome

• Websites can achieve page 1 rankings on Google and other search engines with proper SEO implementation
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rankings.io: Rankings.io is a boutique SEO and digital marketing agency specializing in law firms, particularly personal injury. It is comparable to Cepac in vertical focus and SEO-led service offering, though it leans more heavily on performance-based SEO than full-service creative.
• Scorpion: Scorpion is a leading legal marketing agency providing website design, SEO, PPC, TV, and content marketing to law firms. It is a direct competitor to Cepac with a far larger headcount, technology platform, and institutional backing, serving the same vertical with overlapping services.
• Hennessey Digital: Hennessey Digital is a digital marketing agency focused exclusively on law firms, offering SEO, paid media, website design, and content marketing. It is comparable to Cepac in target market (attorneys) and service mix, with stronger recent growth and brand presence.
• Foster Web Marketing: Foster Web Marketing is a digital marketing agency that serves law firms with website design, SEO, and content marketing. It is comparable to Cepac in vertical specialization and similar service offerings, with a longer operating history and broader content library.
• Custom Legal Marketing: Custom Legal Marketing provides SEO, PPC, and website design services specifically for law firms. It is a direct competitor in the legal marketing agency niche with a similar focus on attorney client acquisition and ethical, bar-compliant promotion.

Emerging players

• LawLytics: LawLytics provides a compliance-focused website and marketing platform for law firms. It is comparable to Cepac as a legal vertical specialist but with a more productized SaaS-like model rather than full-service agency delivery.
• LawRank: LawRank is a legal SEO agency focused on personal injury and other high-CPL practice areas. It is comparable to Cepac in vertical specialization and SEO-first positioning, though it concentrates more narrowly on search rankings than full-service marketing.
• Justia: Justia offers website design, directory listings, and content marketing for law firms. It is comparable to Cepac in target market and offers overlapping services but operates at a larger scale with a more directory-driven model.

Broad incumbents

• FindLaw: FindLaw, part of Thomson Reuters, provides websites, SEO, and directory marketing services for law firms. It is a broad incumbent in the legal marketing space with substantially more resources and brand recognition than Cepac, competing for the same client base.
• Martindale-Avivvo: Martindale-Hubbell offers legal directories, websites, and marketing services for attorneys. As a legacy incumbent with deep relationships with law firms, it competes with Cepac for legal marketing dollars at a broader, more commoditized scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cepac-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cepac