Dream Releaser Coaching

What Dream Releaser Coaching does

Dream Releaser Coaching (DRC) is a privately held coaching certification and training company founded in 2011 by Dr. Sam Chand and Brenda Chand, headquartered in Stockbridge, Georgia. The company delivers a structured, ICF Level 1 (ACSTH) accredited multi-track life coach training program, with five required tracks (Coaching Essentials, Whole Life Coaching, Coaching with Sam Chand, Building Your Coaching Business, and Professional ICF Credentialing) plus an optional Track 6 of specialty electives, accompanied by continuing education courses and quarterly summits that serve as ICF CCE units. The platform is delivered 100% online via Kajabi, Zoom-based live virtual classes, weekly teleconferences, peer co-coaching, and an annual in-person Summit at Eagles Landing Country Club, with regional operations spanning the USA, Latin America, and New Zealand.

DRC monetizes primarily through per-track tuition fees ($795 USD for Track 1, $1,295 for Tracks 2-4, $1,495 for Track 5, $275 per Track 6 elective), a bundled Tracks 1-4 offering at $3,999 (a 15% discount), continuing education courses at $795 each, and couple/pricing-plan variations across regions. Distribution is direct-to-consumer via a self-serve website application flow, supported by a community-led go-to-market motion that includes the Dream Out Loud podcast, weekly blog content, social media, free introductory webinars, and regional summit events.

The company is founder-controlled with no external venture capital or private equity investment disclosed, operates with 1-10 employees, and is led by CEO Debbie Chand alongside founder Sam Chand, Executive Director Chris Bowen, COO/Senior Lead Coach Craig Johnson (West Coast), and regional directors in New Zealand (Terry Bradley) and Latin America (Ofir Peña, Efrain De La Paz). Dual ICF Level 1 and IACET accreditations anchor credibility, and the firm's competitive position rests on regulatory accreditation, founder brand, codified coaching methodology, and a multi-region alumni community rather than technology or data advantages.

Name

Dream Releaser Coaching

Legal name

Dream Releaser Coaching

Website

https://dreamreleaser.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dream Releaser Coaching is a privately held, ICF Level 1 accredited life coach certification company founded in 2011, delivering a five-track online training program plus continuing education across the USA, Latin America, and New Zealand to aspiring and practicing coaches.

Ownership category

akta.pro rank

Product category

Life Coaching Certification Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Life coaching certification
• Coach training programs
• ICF accredited courses
• Continuing coaching education
• Online coaching curriculum

Headquarters

HQ city

Stockbridge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coach Certification Programs: DRC generates revenue primarily through tuition fees for its structured certification tracks and continuing education courses. Students pay per track or can bundle tracks for a discount. Payment plans and installment options are available.
2. Continuing Education Units (CEUs/CCEUs): DRC offers quarterly summits that serve as Continuing Coaching Education (CCE) units for ICF credential maintenance, providing an additional recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dream Releaser Coaching provides ICF Level 1 (ACSTH) accredited life coaching certification through a structured six-track curriculum delivered 100% online via live virtual classes on Zoom, weekly teleconferences, peer co-coaching, and annual in-person summits. The program covers coaching essentials, whole life coaching, advanced coaching with founder Sam Chand, business setup, and ICF credentialing preparation, plus continuing education courses for credential maintenance.

Product overview

Dream Releaser Coaching is a coaching certification platform offering a structured multi-track curriculum for individuals seeking to become certified life coaches. The core program consists of five required tracks (Coaching Essentials, Whole Life Coaching, Coaching with Sam Chand, Building Your Coaching Business, and Professional ICF Credentialing) plus an optional sixth track for specialty electives. The platform is built on Kajabi and delivered through 100% online training with live virtual classes, interactive sessions, and annual summits. Graduates are eligible to apply for ICF credentials at Associate Certified Coach (ACC) and Professional Certified Coach (PCC) levels. The company also offers continuing education courses (Certified CoachLeaser, Group & Organizational Coaching, Master Coach Principles), a podcast (Dream Out Loud), and operates regional programs across the USA, New Zealand, and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Foundations

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iPEC Coaching: iPEC is an ICF-accredited coach training school offering certification programs and continuing education. It directly competes with DRC for aspiring life and leadership coaches, with a similar model of structured multi-track curriculum and online delivery.
• The Life Coach School: The Life Coach School, founded by Brooke Castillo, offers life coach certification with a strong self-development and personal growth focus. It serves the same aspiring life coach customer segment as DRC with online curriculum delivery.
• Coaches Training Institute (CTI): CTI is one of the most established ICF-accredited coach training programs globally, offering multi-level certification tracks similar to DRC's curriculum structure. It serves aspiring coaches seeking ICF credentials, directly competing for the same customer segment as DRC.
• Martha Beck Institute: Martha Beck Institute offers ICF-accredited coach training with a celebrity-founder brand model similar to DRC. It targets aspiring coaches seeking personal development-oriented certification, competing for the same premium positioning.
• International Coach Academy (ICA): ICA is an ICF-accredited coach training program offering both online and in-person coach certification tracks. It serves a similar customer base of aspiring professional coaches and competes for enrollment in the same ICF-aligned certification space as DRC.
• High Performance Institute (Brendon Burchard): Brendon Burchard's High Performance Institute offers coaching and high-performance certification programs with a celebrity-founder model. It competes with DRC for aspiring coaches and personal development practitioners, leveraging a similar high-profile personal brand to drive enrollment.
• Coach U: Coach U is one of the original coach training schools, offering ICF-aligned certification programs for aspiring coaches. Its curriculum structure and target customer (career-changers entering coaching) directly overlap with DRC's primary segment.
• Robbins-Madanes Training: Robbins-Madanes offers ICF-accredited coach training programs affiliated with Tony Robbins. It uses a celebrity-founder brand model similar to DRC's Sam Chand-driven positioning, competing for aspiring coaches attracted to high-profile personal brands.
• Coach Training Alliance (CTA): CTA provides ICF-accredited coach training programs with a structured curriculum and certification pathway. It targets the same aspiring and new coach customer segment with a similar multi-track online delivery model.
• Center for Coaching Certification: The Center for Coaching Certification provides ICF-approved coach training programs with structured certification pathways. It serves a similar audience of aspiring coaches seeking accredited certification, directly competing with DRC's curriculum offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drcoaching
• Facebookfacebook.com/dreamreleasercoaching
• LinkedInlinkedin.com/company/dream-releaser-coaching

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Releaser Coaching