Hapag-Lloyd Cruises
- Company typePrivate
- Founded1897
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
Hapag-Lloyd Cruises firmographics
Firmographics- Name
- Hapag-Lloyd Cruises
- Legal name
- Hapag-Lloyd Cruises
- Website
- https://hl-cruises.com
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hapag-Lloyd Cruises industry classification
Industry- Product category
- Luxury Cruise Services
- NAICS
- Deep Sea Passenger Transportation (483112), Scenic and Sightseeing Transportation, Water (487210)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)
- akta.pro secondary industry
- Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
Keywords
Where Hapag-Lloyd Cruises is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hapag-Lloyd Cruises business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Luxury Cruise Bookings: Revenue generated from selling cruise packages aboard luxury ships MS EUROPA (up to 400 guests), MS EUROPA 2 (up to 500 guests), and expedition vessels HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. Pricing ranges from approximately €22,670 to €25,540 per person for 21-day Amazon expeditions.
- Expedition Cruises: Premium-priced expedition itineraries including Amazon, Arctic, Antarctica, and other remote destinations. Pricing from €22,670 to €25,540 per person for 21-day Belém-to-Iquitos Amazon voyages, with Zodiac excursions into remote tributaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 21-day Amazon Expedition (Belém-to-Iquitos) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hapag-Lloyd Cruises product offering
Product offeringCore offering
Hapag-Lloyd Cruises sells multi-day luxury and expedition cruise itineraries aboard five owned ships — MS EUROPA, MS EUROPA 2, and the HANSEATIC expedition trio — to affluent travelers worldwide. The product combines premium onboard hospitality with small-ship access to remote destinations including the Amazon, Arctic, Antarctica, Great Lakes, Mediterranean, and numerous other global regions. Pricing is premium, with 21-day Amazon expeditions ranging from €22,670 to €25,540 per person.
Product overview
Hapag-Lloyd Cruises operates a fleet of five ships comprising two luxury cruise vessels (MS EUROPA and MS EUROPA 2) and three expedition ships (HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit). The luxury ships offer premium service experiences for up to 400-500 guests respectively, while the expedition vessels provide adventure-focused travel to remote destinations including the Amazon. The company offers bilingual cruises with both English and German spoken on board, operating in destinations worldwide including Northern and Western Europe, Mediterranean, Amazon, Caribbean, Central and South America, USA and Canada, Arctic, Antarctica, Africa, Asia, Australia and New Zealand, Pacific and South Seas, Atlantic Islands, and Eastern Mediterranean. The product portfolio spans themed cruises, world tours, and specialized expedition experiences.
Differentiator
Problem solved
Functional benefit
Brands
- MS EUROPA: Luxury cruise ship with first-class service, luxurious rooms, and highest standards of catering and comfort for up to 400 guests.
- MS EUROPA 2
- HANSEATIC expedition ships
Products and services
- MS EUROPA Cruises Luxury ocean cruise product operated aboard MS EUROPA for up to 400 guests, featuring first-class service, luxurious accommodations, highest standards of catering and comfort, and bilingual English/German onboard service for affluent leisure travelers.
- MS EUROPA 2 Cruises Casual luxury ocean cruise product aboard MS EUROPA 2 for up to 500 guests, focused on relaxed, individual travel with high-quality style and elegance, offering bilingual English/German service to affluent leisure travelers seeking premium but unpretentious cruising.
- HANSEATIC Expedition Cruises Expedition cruise product operated across the three HANSEATIC-class ships (HANSEATIC nature, HANSEATIC inspiration, HANSEATIC spirit), featuring Zodiac excursions into remote tributaries and landings for adventure-focused cruising to the Amazon, Arctic, Antarctica, and other remote destinations.
- Amazon River Expedition Cruises Multi-week Amazon River expedition cruises offered aboard HANSEATIC Inspiration, covering 4,000 km from Belém to Iquitos through Brazil and Peru with Zodiac excursions into remote tributaries. Available for the 2027-2028 season, priced from €22,670 to €25,540 per person. Most cabin space already sold out at time of announcement.
- Themed Cruises Themed multi-day cruise itineraries curated around specific interests and occasions, offered across the Hapag-Lloyd Cruises fleet for travelers seeking specialized voyage experiences beyond standard routes.
- World Tour Cruises Extended-duration world tour cruise itineraries spanning multiple continents and oceans, offered across the Hapag-Lloyd Cruises fleet for travelers seeking comprehensive global voyages.
- Shore Excursions Shore excursion add-on product offered to Hapag-Lloyd Cruises passengers at various ports of call, including Zodiac excursions on expedition itineraries, enhancing the core cruise experience with destination-specific activities.
- Travel Concierge Service Travel concierge service offered to Hapag-Lloyd Cruises passengers covering pre- and post-cruise programmes, shore excursion bookings, and wedding-at-sea services for premium customer experience.
Quantifiable outcome
- Exclusive year-round Amazon transits - only operator with this capability
- +1 more outcomes
Companies that use Hapag-Lloyd Cruises
Customer profileSegments1 record
Ideal customer profiles2 records
Hapag-Lloyd Cruises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hapag-Lloyd Cruises partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Hapag-Lloyd Cruises competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hapag-Lloyd Cruises social profiles
Digital presenceHapag-Lloyd Cruises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hapag-Lloyd Cruises leadership team
Management profileNumber of profiles
Hapag-Lloyd Cruises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hapag-Lloyd Cruises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hapag-Lloyd Cruises
What does Hapag-Lloyd Cruises do?
Hapag-Lloyd Cruises sells multi-day luxury and expedition cruise itineraries aboard five owned ships — MS EUROPA, MS EUROPA 2, and the HANSEATIC expedition trio — to affluent travelers worldwide. The product combines premium onboard hospitality with small-ship access to remote destinations including the Amazon, Arctic, Antarctica, Great Lakes, Mediterranean, and numerous other global regions. Pricing is premium, with 21-day Amazon expeditions ranging from €22,670 to €25,540 per person.
Is Hapag-Lloyd Cruises a public or private company?
Hapag-Lloyd Cruises is a private company. It is classified as unknown and is currently operating.
When was Hapag-Lloyd Cruises founded?
Hapag-Lloyd Cruises was founded in 1897. It employs 101 to 250 people.
Where is Hapag-Lloyd Cruises based?
Hapag-Lloyd Cruises is headquartered in Hamburg, Germany, in the Europe region.
How does Hapag-Lloyd Cruises make money?
Two revenue lines are on record. Luxury Cruise Bookings are the primary driver. The others are expedition Cruises.
Does Hapag-Lloyd Cruises have an API?
No public API is recorded for Hapag-Lloyd Cruises.
What industry is Hapag-Lloyd Cruises in?
Hapag-Lloyd Cruises's product category is Luxury Cruise Services. Its primary akta.pro industry code is THAEADAC, Small-Ship Expedition Cruises (Under ~500 Guests), with a secondary code of THAEABAF, Luxury Yacht & Small-Ship Expedition Cruises. Its NAICS code is 483112 and its SIC code is 4400.