What ABC Kids Expo does

ABC Kids Expo is North America's largest annual juvenile products trade show, organized by All Baby & Child Corporation (ABCC), a 501(c)(6) nonprofit founded in 2003. The event is held each year at the Mandalay Bay Resort & Convention Center in Las Vegas and serves as the primary annual meeting point where juvenile products manufacturers (exhibitors) showcase new SKUs to mass-market retail buyers, specialty retailers, distributors, media, and influencers (attendees). ABCC also operates the parallel property ABC Kids Expo Spring, expanding the buying calendar. The exhibitor base includes 320+ brands such as UPPAbaby, Radio Flyer, Boon (TOMY), Inglesina, and HABA USA; the buyer and media base reached 3,000+ in 2026, with the show sold out for three consecutive years.

The underlying technology stack is conventional trade show infrastructure: a MapShow-powered interactive floor plan, PassKey-based registration and badge management, a Shopify-backed e-commerce storefront for ancillary products and service add-ons, and digital exhibitor service portals. The New Product Showcase productizes launch visibility for exhibitors at $299-$499 per entry, with 60+ brand placements. There is no proprietary AI or ML layer; the platform's value is in coordinated logistics, brand-to-buyer matchmaking, and content capture rather than algorithmic decisioning.

Revenue is generated through booth rental ($30 per square foot, variable by booth size and location), New Product Showcase fees, exhibitor services (material handling, lead retrieval, electrical, internet), sponsorships (event-level, category, and experience-based), and partnership-derived revenue. Long-tenured industry partnerships include the Juvenile Products Manufacturers Association (JPMA, since 2012), Brixy independent retail group, CBME Shanghai, Harrogate UK, and charitable collaborations with First Candle, K.I.D.S., Our Military Kids, and Cribs for Kids. The organization operates with 1-10 employees and is led by President and CEO Aaron Pederson, with Chairman Lea Culliton and a lean functional team covering exhibits, registration, and marketing/sponsorships.

Name

ABC Kids Expo

Legal name

All Baby & Child Corporation

Website

https://theabcshow.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

ABC Kids Expo is North America's largest annual juvenile products trade show, organized by All Baby & Child Corporation (a 501(c)(6) nonprofit), connecting 320+ juvenile products brands with 3,000+ retail buyers, distributors, and media at Mandalay Bay in Las Vegas.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade show
• Juvenile products expo
• Exhibitor booth rental
• Industry trade events
• New product showcase

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Others

Revenue model

1. Booth/Exhibitor Space Rental: Primary revenue stream from renting exhibition space to manufacturers and brands in the juvenile products industry. Pricing based on square footage with premium charges for corner and island configurations. Standard booths at $30/sq ft with minimum deposit of $500.
2. Exhibitor Services: Additional revenue from exhibitor services including extra badges ($59 each), material handling ($2.03/lb), and optional add-ons like electricity and display cases.
3. New Product Showcase Display Packages: Sale of display options for the New Product Showcase section including Single Counter ($299), Double Counter ($399), Floor Display ($499), and Full Panel Display ($499).
4. Sponsorships: Sponsorship opportunities for brands to gain additional visibility and marketing presence at the expo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ABC Kids Expo organizes and operates an annual B2B trade show for the juvenile products industry, held at Mandalay Bay Resort & Convention Center in Las Vegas. The expo rents booth space to manufacturers and brands and provides a verified, industry-only marketplace where exhibitors showcase products to retail buyers, distributors, media, and influencers. Supporting offerings include the New Product Showcase program with multiple display tiers (Single Counter, Double Counter, Floor Display, Full Panel Display) and the Exhibitor Success & ROI Center resource hub.

Product overview

ABC Kids Expo operates as a single unified trade show product—the annual ABC Kids Expo event held at Mandalay Bay Resort & Convention Center in Las Vegas—which serves as North America's premiere B2B Juvenile Products Expo. The core offering centers on the trade show itself, which provides exhibitor booth space for manufacturers to connect with retailers, distributors, and media. Supporting the core event, the New Product Showcase program offers low-cost, high-visibility display opportunities including four display tiers: Single Counter Display Package ($299), Double Counter Display ($399), Floor Display ($499), and Full Panel Display ($499). The Exhibitor Success & ROI Center provides supplementary educational resources for exhibitors. All Baby & Child Corporation (ABC), a 501(c)(6) nonprofit organization, operates and organizes these events.

Differentiator

Problem solved

Functional benefit

Brands

• New Product Showcase: A dedicated section highlighting emerging brands and new product innovations
• Modern Child Pavilion
• Naturally Kids Pavilion
• Maternity Square Pavilion
• The Plaza
• Invention Connection

Products and services

• ABC Kids Expo Trade Show North America's largest B2B juvenile products trade show held annually at Mandalay Bay Resort & Convention Center in Las Vegas, connecting manufacturers, retailers, distributors, and industry professionals to showcase and discover baby, children's, and parenting products.
• New Product Showcase Low-cost, high-visibility program providing added exposure for brands and key products beyond their booth footprint, featuring tiered display options to showcase new products to industry leaders.
• Single Counter Display Package 19-inch by 19-inch counter display with 19-inch wide by 40-inch high upright graphic, suitable for small feeding items, safety products, toys, accessories, plush, diaper bags, technology, and small appliances. Price: $299.
• Double Counter Display 38-inch wide by 19-inch deep counter display with 38-inch wide by 40-inch tall backdrop for showcasing small collections of feeding items, medium toys, baby carriers, compact baby loungers, and boosters. Price: $399.
• Floor Display 38 3/16-inch wide by 94 15/16-inch high single panel floor display with floor decal, suitable for nursery furniture, playroom furniture, and double strollers. Price: $499.
• Full Panel Display 37.75-inch wide by 87 7/8-inch high panel display with full color graphics and up to 3 shelves, suitable for new products with range of items, fashions, high chairs, larger toys, and car seats. Price: $499.
• Exhibitor Success & ROI Center Free, on-demand exhibiting knowledge resource providing over $10,000 of proven-effective expert guidance and resources including planning tools, strategic exercises, webinars, and articles to help exhibitors maximize trade show investment.

Quantifiable outcome

• Record-breaking attendance with 3,000+ attendees and 320+ exhibiting brands for 2026 show
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• CBME (Shanghai)coreGTM or Marketing Partner · 1 January 2013ABC went international with North American Pavilions at CBME (Shanghai) and Harrogate (UK). CBME Shanghai hosts record numbers of exhibitors. ABC North American pavilion at CBME in Shanghai hosts record number of exhibitors.
• Harrogate (UK)minorGTM or Marketing Partner · 1 January 2013ABC established international presence with North American Pavilions at Harrogate show in the UK.
• JPMA (Juvenile Products Manufacturers Association)coreStrategic or Co-development Partner · 1 January 2012ABC and JPMA established a partnership agreement in 2012 to finance essential industry initiatives. This strategic partnership combined resources to fund critical needs within the juvenile products industry.
• BrixyminorStrategic or Co-development Partner · 1 January 2012Established in 2012 as a novel retail specialty organization, Brixy represents independent specialty retailers in the juvenile industry and is represented on ABC's board.
• First CandleminorOthersMajor supporter of First Candle, a nonprofit dedicated to eliminating SIDS and other infant deaths through education and research. ABC has contributed millions in funding and in-kind donations since 2003.
• Kids in Distressed Situations (K.I.D.S.)minorOthersCharitable partner receiving support from ABC and exhibitor donations. K.I.D.S. provides assistance to children and families in need.
• Our Military KidsminorOthersCharitable partner supporting children of deployed National Guard and Reserve personnel and wounded warriors.
• Cribs for KidsminorOthersCharitable partner providing cribs and safe sleep education to families in need. ABC was named 2010 First Candle Honoree recognizing this support.
• MapShowcoreTechnology or IntegrationDigital platform partner providing interactive floor plans and exhibitor directories for the ABC Kids Expo, enabling attendees to navigate the show and discover exhibitors.
• PassKeyminorOthersHotel booking platform partner providing discounted rates at Mandalay Bay and Luxor hotels for ABC attendees. Exclusive rates guaranteed to be lowest offered.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/theabcshow
• YouTubeyoutube.com/@abckidsexpo
• Facebookfacebook.com/TheABCShow
• Instagraminstagram.com/theabcshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Kids Expo