Artilat

What Artilat does

Artilat (operating under the brand Novaya; legal entity Novaya Belgium nv) is a Belgian B2B manufacturer of latex and polyurethane foam comfort components for the bedding and seating industries. The company is headquartered and produces at a single facility in Wielsbeke, Belgium (Grote Molstenstraat 21), and operates as a subsidiary within the Love Home Fabrics conglomerate. Its stated customer base is manufacturers and brands in the bedding and furniture segments that source premium comfort materials, with no public customer logos disclosed.

The company's product portfolio comprises three finished categories — sheets, blocks, and pillows — manufactured from four material families: Dunlop latex, Pulse latex, Pure Talalay latex, and MDI-based advanced polyurethane foams. Pulse latex is positioned as a sustainability-differentiated process, Talalay as a premium comfort process, and Dunlop as the high-volume industry standard. Firmness ranges from Super Plush to Extra Firm. The underlying competitive claims rest on proprietary process know-how and over 135 years of combined team experience in latex and foam technologies.

Go-to-market is sales-led and direct: pricing is quote-based with no published price list, inquiries originate from the company website contact form, and the company participates in industry events. Revenue is generated through hardware sales of latex sheets, pillows, and blocks to OEM/brand customers. Distribution benefits from the parent Love Home Fabrics network, which provides cross-brand exposure to home fabrics and comfort solutions across multiple price tiers.

Name

Artilat

Legal name

Novaya Belgium nv

Website

https://artilat.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Artilat (Novaya Belgium nv) is a Belgian B2B manufacturer of latex and advanced foam comfort components — sheets, blocks, and pillows — serving bedding and seating OEMs and brands. It produces under Dunlop, Pulse, and Talalay latex processes and MDI-based foams as a subsidiary of Love Home Fabrics.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijlen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Latex Products: Sale of latex sheets, pillows and blocks manufactured using Dunlop, Pulse and Talalay processes for bedding and seating applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novaya manufactures and sells latex and foam comfort components — sheets, blocks, and pillows — produced via three proprietary latex methods (Dunlop, Pulse, and Talalay) and MDI-based advanced polyurethane foams. These components are supplied to bedding and seating manufacturers and brands worldwide as raw materials and finished comfort pieces with firmness customization from Super Plush to Extra Firm.

Product overview

Novaya offers a portfolio of comfort solutions for bedding and seating, comprising three primary product categories—sheets, pillows, and blocks—manufactured from multiple latex types (Dunlop, Pulse, and Talalay) and advanced polyurethane foams. The products range from Super Plush to Extra Firm firmness levels and are distributed under the Love Home Fabrics label.

Differentiator

Problem solved

Functional benefit

Brands

• Love Home Fabrics: A label representing a wide range of readily available home fabrics and comfort solutions in every price and quality category.

Products and services

• Sheets Bedding and seating sheets manufactured in advanced foams, Dunlop latex, Pulse latex, and Pure Talalay latex, available across multiple firmness levels from Super Plush to Extra Firm. Sold to bedding and seating manufacturers as component material.
• Blocks Latex and foam blocks manufactured in advanced foams, Dunlop latex, and Pure Talalay latex. Supplied to manufacturers and brands for use in bedding and seating applications.
• Pillows Pillows manufactured from advanced foams, Dunlop latex, and Pure Talalay latex. Sold to bedding manufacturers and brands as component or finished comfort products.
• Dunlop Latex High-quality latex produced via the Dunlop method, the most popular latex production process. Embraces and supports from Super Plush to Extra Firm versions. Supplied to bedding and seating manufacturers.
• Pulse Latex Latex produced using the Pulse process, described as the most sustainable production process in the latex industry. Sold to manufacturers and brands for bedding and seating applications.
• Talalay Latex Pure Talalay latex engineered for ultimate comfort, available from Super Plush to Extra Firm versions. Supplied to bedding and seating manufacturers as a premium comfort material.
• Advanced Foams High-quality MDI-based polyurethane foams uniquely developed for excellent durability, comfort, breathability, and support. Sold to bedding and seating manufacturers across a wide range of comfort applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Love Home FabricscoreOthersLove Home Fabrics is the parent company/brand under which Novaya operates. The Love Home Fabrics label represents a wide range of readily available home fabrics and comfort solutions across every price and quality category. Novaya is positioned as a premium comfort solutions provider within this group.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Carpenter Co. Carpenter Co. is one of the largest vertically integrated polyurethane foam producers globally, serving bedding, furniture, and other industries. It is a broad incumbent serving many of the same types of bedding OEM customers as Novaya.
• Recticel: Recticel is a large Belgian polyurethane foam manufacturer with a broad portfolio across bedding, automotive, and insulation. It competes with Novaya's advanced foams business and benefits from significantly greater scale and geographic reach.
• Vita Group: Vita Group is a major European flexible foam producer supplying bedding, furniture, and automotive markets. It is a broad incumbent competitor to Novaya's advanced foams business with established multi-country manufacturing and customer relationships.

Direct peers

• Eurofoam: Eurofoam is a Central European flexible polyurethane foam producer supplying bedding, furniture, and automotive applications. It directly competes with Novaya's advanced foams business in the DACH region.
• Radium Foam: Radium Foam is a Dutch manufacturer of latex foam for mattresses, pillows, and comfort products. It produces Dunlop and Talalay latex similar to Novaya and serves many of the same European bedding OEM customers.
• Latexco: Latexco is a Belgian-based latex foam manufacturer producing latex cores, toppers, and pillows for the bedding and mattress industry. It is one of the closest direct competitors to Novaya, sharing the same Belgian heritage, B2B go-to-market, and focus on latex-based comfort materials.
• Artilat: Artilat is a Turkish manufacturer of latex foam and mattresses serving bedding and furniture markets. It directly competes with Novaya in the production and supply of latex comfort materials for OEM and brand customers.
• Sleepy (RG Tompkins): Sleepy is a UK-based manufacturer of latex foam, mattresses, and pillows for bedding brands. It is a more regional direct peer to Novaya, particularly in the UK and Ireland markets.
• Talalay Global: Talalay Global is a US-based manufacturer of Talalay latex foam products for bedding. It specializes in the same Talalay process Novaya uses and competes directly for premium bedding OEM accounts, particularly in North America.

Regional players

• INOAC Corporation: INOAC is a Japanese foam and rubber manufacturer with global operations in polyurethane and latex foam. It is a regional player in Asia and other geographies where Novaya does not have direct market presence, offering comparable comfort foam products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/novayacomfort
• LinkedInlinkedin.com/company/artilat
• Instagraminstagram.com/novayacomfort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artilat