AdvisorBOB
AdvisorBOB is a cloud-based SaaS platform that automates multi-custodian advisor compensation, payout calculations, and reporting for Registered Investment Advisors. Founded in 2016 and acquired by AdvicePay in May 2025, the platform serves 70+ RIAs managing $180B in client AUM.
- Company typePrivate
- Founded2016
- HeadquartersMalvern, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdvisorBOB does
AdvisorBOB is a cloud-based SaaS platform that automates advisor compensation management for Registered Investment Advisors (RIAs), founded in 2016 by James Spinelli (also founder of Great Valley Advisor Group) and headquartered in Berwyn, Pennsylvania. The platform consolidates custodial data feeds and rep IDs from major custodians — including LPL, Schwab, Fidelity, and Pershing — to calculate payouts across multi-custodian firms with complex split-rep-ID structures, customizable payout percentages, and tiered compensation hierarchies. Core modules include Custodian Aggregation, Advisor Compensation, Adjustments (with audit trails), Reporting, Financial Plans, Fee Details, BOBValue (book-of-business valuation for succession and M&A planning), and Insurance commission tracking. The product runs on Microsoft Azure infrastructure and is currently pursuing SOC 2 Type 2 compliance.
The company serves primarily RIAs ranging from small emerging firms with 5-10 advisors to enterprise firms with 150+ advisors, addressing the pain of manual spreadsheet-based compensation reconciliation and SEC examination risk on fee breakpoint calculations. As of 2025, the platform manages approximately 6,000 advisors, 10,000 rep IDs, $180B in client AUM, and $4.1B in payments paid to advisors across 70+ RIA customers. Pricing follows a per-seat SaaS model starting at $50/advisor/month with custom quote-based pricing for larger enterprises; revenue is supplemented by one-time onboarding fees that include configuration, data upload, and dedicated success management. Distribution is sales-led, primarily via direct website demo booking and contact-sales CTAs, augmented by content marketing, LinkedIn presence, and industry events such as Future Proof Festival.
In April 2024, AdvisorBOB acquired Securities Back Office Solutions, Inc. (SBOS) to extend coverage into broker-dealers, banks, and insurance companies. On May 5, 2025, AdvisorBOB was itself acquired by AdvicePay — a fee-for-service financial planning billing platform serving 3,000+ firms — making this AdvicePay's first acquisition and creating an end-to-end revenue management stack spanning client billing through advisor payout. The AdvisorBOB team, including then-CEO Colton Pence, joined AdvicePay and continues to operate the platform independently from Berwyn, PA.
AdvisorBOB firmographics
Firmographics- Name
- AdvisorBOB
- Legal name
- AdvisorBOB
- Website
- https://advisorbob.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- AdvisorBOB is a cloud-based SaaS platform that automates multi-custodian advisor compensation, payout calculations, and reporting for Registered Investment Advisors. Founded in 2016 and acquired by AdvicePay in May 2025, the platform serves 70+ RIAs managing $180B in client AUM.
- Ownership category
- akta.pro rank
AdvisorBOB industry classification
Industry- Product category
- Advisor Compensation Software (SaaS)
- NAICS
- Portfolio Management and Investment Advice (523940), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industries
- Fee-Based Advisory (FSAEAAAM), Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI)
Keywords
Where AdvisorBOB is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdvisorBOB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription-based pricing model with per-advisor pricing starting at $50/month. Includes custom onboarding with dedicated success manager, platform configuration, data upload support, compensation reconciliation, and continued team training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Base subscription starting at $50/month per advisor |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AdvisorBOB product offering
Product offeringCore offering
AdvisorBOB sells a cloud-based SaaS platform that automates advisor compensation calculations and payouts for Registered Investment Advisors (RIAs). The platform aggregates custodial feeds from LPL, Schwab, Fidelity, and Pershing, calculates complex multi-tiered payout and rep ID splits, tracks adjustments with audit trails, and provides real-time reporting and book-of-business valuations.
Product overview
AdvisorBOB is a comprehensive advisor compensation management platform designed specifically for Registered Investment Advisors (RIAs) and their advisors. The platform operates as a unified product with multiple integrated modules: the core AdvisorBOB platform handles overall compensation management, while specialized modules provide specific functionality including Custodian Aggregation (for consolidating data from custodians like LPL, Schwab, Fidelity, and Pershing), Advisor Compensation (for fee schedules and payout structures), Adjustments (for debits, credits, and overrides with audit trails), Reporting (for financial reports and business metrics), Financial Plans (for managing consulting agreements), Fee Details (for line-item revenue visibility), BOBValue (for book of business valuation), and Insurance (for managing insurance products and commissions). The platform was acquired by AdvicePay in May 2025, strengthening AdvicePay's end-to-end revenue management capabilities from billing clients to paying advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- AdvisorBOB Advisor Compensation Platform All-encompassing SaaS compensation platform for RIA back-office staff and advisors, providing customizable compensation calculations, automated payouts, multi-custodian aggregation, and advanced reporting.
- BOBValue Book of Business Valuation Book of business valuation feature providing real-time advisor book valuations based on client information and compensation metrics, used for internal planning, M&A, advisor succession, and buy-in programs.
- Insurance Commission Tracking Module Module for managing insurance products including Annuities, Insurance Policies, and LTC/DI products, with advisor commission split percentage capabilities.
Quantifiable outcome
- Compensation reconciliation time reduced from weeks to hours
- +4 more outcomes
Companies that use AdvisorBOB
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
AdvisorBOB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
AdvisorBOB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdvicePaycoreAdvicePay acquired AdvisorBOB on May 5, 2025 in its first acquisition. This strategic move marks AdvicePay's expansion into advisor compensation management, complementing its fee-for-service financial planning billing and payments platform. The transaction was completed without outside capital, reflecting strong financial foundation. AdvisorBOB continues to operate independently while integrating into AdvicePay's end-to-end revenue management ecosystem.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
AdvisorBOB competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
AdvisorBOB social profiles
Digital presenceAdvisorBOB compliance and trust
Trust signalCompliance2 records
AdvisorBOB financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdvisorBOB leadership team
Management profileNumber of profiles
Profiles4 records
AdvisorBOB subsidiaries and ownership
Company hierarchySubsidiaries1 record
AdvisorBOB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdvisorBOB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdvisorBOB
What does AdvisorBOB do?
AdvisorBOB sells a cloud-based SaaS platform that automates advisor compensation calculations and payouts for Registered Investment Advisors (RIAs). The platform aggregates custodial feeds from LPL, Schwab, Fidelity, and Pershing, calculates complex multi-tiered payout and rep ID splits, tracks adjustments with audit trails, and provides real-time reporting and book-of-business valuations.
Is AdvisorBOB a public or private company?
AdvisorBOB is a private company. It is classified as corporate owned and is currently acquired.
When was AdvisorBOB founded?
AdvisorBOB was founded in 2016. It employs 1 to 10 people.
Where is AdvisorBOB based?
AdvisorBOB is headquartered in Malvern, United States, in the North America region.
How does AdvisorBOB make money?
One revenue line is on record: saaS Subscription.
Does AdvisorBOB have an API?
No public API is recorded for AdvisorBOB.
What industry is AdvisorBOB in?
AdvisorBOB's product category is Advisor Compensation Software (SaaS). Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAEAAAM, Fee-Based Advisory. Its NAICS code is 523940 and its SIC code is 6282.