WATCHAR

Augmented Reality Marketplacewatcharound.me

WATCHAR is a Lithuania-based web marketplace for Augmented Reality digital content, enabling businesses, agencies, freelance designers, and consumers to create, buy, and sell no-code AR experiences — including 3D real estate, greetings cards, m-commerce, and flyers — via web and mobile apps.

Company typePrivate
Founded2014
HeadquartersVilnius, Lithuania
Headcount1–10
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What WATCHAR does

WATCHAR is a Vilnius, Lithuania-based private company operating a two-sided web marketplace for Augmented Reality digital content. Founded in 2013 as the successor to Grey Cardinal Partners, the platform lets users create, buy, and sell AR experiences — including 3D objects, video, audio, and interactive content — that are consumed through native iOS and Android mobile applications. The company positions itself as a no-code AR solution: users select ready-made templates, customize them with personal or business content, and publish campaigns without programming skills or software download. Core product offerings are organized into four verticals: 3D Real Estate (property visualization with overlaid information such as price, dimensions, and heating cost), Greetings Cards (interactive AR cards for personal and business occasions), M-Commerce (AR-driven try-before-you-buy and mobile shopping experiences), and Flyers (interactive printed marketing collateral with embedded AR). The platform also exposes analytics and conversion-tracking features aimed at agencies and brand marketers.

WATCHAR's revenue model combines three streams: a marketplace commission on transactions between buyers and freelance designers/3D modelers who upload AR templates; per-order fees for custom AR content created manually by the WATCHAR team during the beta phase; and one-time purchases of individual templates and 3D items. Pricing is not publicly disclosed; the company references a 'low pricing policy' as a positioning point. GTM is product-led and self-serve via the web marketplace, supplemented during beta by manual order intake via contact form. Customer segments are diversified: advertising/marketing agencies and B2B/B2C companies are the primary buyers; freelance designers and 3D modelers are the primary supply side; consumers are a secondary persona for personal/social AR use. The only named customer evidenced is Charlie Pizza (SMB food & beverage, featured as a homepage case study).

The company is privately held, founder-controlled (Co-Founder & CEO Ignas Gudaitis and Co-Founder & CMO Evaldas Venskutonis), with no disclosed institutional funding rounds or parent company. Team size is 1–10 employees, with four named members on the website (CEO, CMO, Web Development, Design & 3D Modeling) and two open technical hires (Unity 3D developer, 3D modeler) referenced in hiring signals. Geographic footprint is Lithuania-headquartered with explicit stated intent to enter the US market; the platform is accessible globally. Recognition includes the AppCamp 2013 'Best International Potential' award and participation in the ICT 2013 Hackathon, BEL.BIZ Battle, and LOGIN 2013 start-up fair. The most recent material activity in the input data dates to mid-2014, and there is no evidence of post-2014 product, funding, or operational updates.

WATCHAR firmographics

Firmographics

Name: WATCHAR
Legal name: WATCHAR
Website: https://watcharound.me
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: WATCHAR is a Lithuania-based web marketplace for Augmented Reality digital content, enabling businesses, agencies, freelance designers, and consumers to create, buy, and sell no-code AR experiences — including 3D real estate, greetings cards, m-commerce, and flyers — via web and mobile apps.
Ownership category
akta.pro rank

WATCHAR industry classification

Industry

Product category: Augmented Reality Marketplace
NAICS: Indoor and Outdoor Display Advertising (54185)
akta.pro primary industry: Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

Augmented reality marketplace
AR advertising platform
3D real estate visualization
Mobile commerce solutions
AR content templates

Where WATCHAR is headquartered

Location

Headquarters

HQ city: Vilnius
HQ country: Lithuania
HQ region: Europe

Offices1 record

Markets served

WATCHAR business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Marketplace Commission on AR Content Sales: WATCHAR operates a marketplace where freelance designers and 3D modelers upload and sell ready-made AR templates and 3D items. WATCHAR earns a commission on each transaction between buyers and sellers.
Custom AR Content Orders: During the beta phase, WATCHAR manually fulfills individual AR content orders for businesses and users, creating custom advertisements, m-commerce solutions, greeting cards, or 3D items on a per-order basis.
Template and 3D Item Sales: Users purchase ready-made AR templates and 3D items from the marketplace, with WATCHAR capturing revenue through the sale of digital content to businesses and consumers.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Marketplace - self-service template and 3D item purchases

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

WATCHAR product offering

Product offering

Core offering

WATCHAR operates a web-based marketplace for buying, selling, and creating augmented reality (AR) digital content and 3D items. Users select ready-made AR templates, customize them with personal or business content, and publish AR campaigns without programming skills, viewing experiences via the WATCHAR mobile app on Android and iOS. The platform serves four core product categories: 3D real estate visualization, interactive AR greetings cards, AR-powered m-commerce, and interactive AR flyers.

Product overview

WATCHAR is an Augmented Reality marketplace platform where users can buy and sell AR digital content. The core product portfolio consists of four main offerings: 3D Real Estate (AR visualization for property viewing), Greetings Cards (interactive AR cards for celebrations), M-Commerce (AR-powered mobile shopping solutions), and Flyers (interactive printed materials with AR). The platform also offers a mobile app for iOS and Android devices to view AR content in 3D through smartphones and tablets. Users access the marketplace to pick ready-made templates, customize them, and publish AR campaigns without programming skills.

Differentiator

Problem solved

Functional benefit

Products and services

3D Real Estate Augmented reality solution for real estate that allows agents and potential buyers to visualize properties in 3D before purchasing or renting, with information overlays including prices, dimensions, heating costs, and crime statistics. Targeted at real estate agents and property buyers/renters.
Greetings Cards AR-enabled greeting cards for personal and business occasions including birthdays, holidays, and celebrations, allowing users to create interactive printed or digital AR greetings with pictures, music, videos, and 3D content. Targeted at individual consumers and businesses for personal and promotional greetings.
M-Commerce Mobile commerce solution powered by Augmented Reality that enables Try-Before-Buy in 3D, allows shopping anywhere anytime, and provides analytics on shopping habits for consumer insights. Targeted at retailers and consumer brands seeking to enhance mobile shopping experiences.
Flyers Interactive printed flyers with AR experience that engage customers through smartphones, allowing promotion of products and services in 3D with exclusive digital content such as coupons and giveaways. Targeted at businesses and agencies creating promotional print materials.
WATCHAR Marketplace Web-based two-sided marketplace where freelance designers and 3D modelers upload and sell ready-made AR templates and 3D items, and where businesses and consumers can browse, purchase, customize, and publish AR campaigns without programming skills. Targeted at AR content creators (sellers) and businesses/agencies/individuals (buyers).

Quantifiable outcome

Users spend 86% more time viewing and interacting with AR than traditional advertising
+3 more outcomes

Companies that use WATCHAR

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

WATCHAR technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

WATCHAR partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

WATCHAR competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WATCHAR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WATCHAR leadership team

Management profile

Number of profiles

Profiles4 records

WATCHAR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WATCHAR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATCHAR

What does WATCHAR do?

Is WATCHAR a public or private company?

WATCHAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WATCHAR founded?

WATCHAR was founded in 2014. It employs 1 to 10 people.

Where is WATCHAR based?

WATCHAR is headquartered in Vilnius, Lithuania, in the Europe region.

How does WATCHAR make money?

Three revenue lines are on record. Marketplace Commission on AR Content Sales are the primary driver. The others are custom AR Content Orders and template and 3D Item Sales.

Does WATCHAR have an API?

No public API is recorded for WATCHAR.

What industry is WATCHAR in?

WATCHAR's product category is Augmented Reality Marketplace. Its primary akta.pro industry code is MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 54185.