MIMA Forklift
MIMA Forklift (Hefei Banyitong Science & Technology) is a Chinese manufacturer of electric forklifts and material handling equipment, including VNA, multidirectional, articulated, and AGV forklift bodies. Serving warehouse, manufacturing, and AGV-integration customers globally through a dealer network since 1994.
- Company typePrivate
- Founded2015
- HeadquartersHefei, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MIMA Forklift does
MIMA Forklift, operating under the legal entity Hefei Banyitong Science & Technology Developing Co., Ltd., is a Chinese manufacturer of electric forklifts and material handling equipment headquartered in Hefei, Anhui. Founded in 1994, the company has assembled a broad product portfolio spanning Very Narrow Aisle (VNA) forklifts, multidirectional and articulated forklifts, electric counterbalance forklifts, reach trucks, order pickers, pallet stackers, pallet trucks, tow tractors, heavy-duty forklifts with load capacities ranging from 500 kg to 100,000 kg, and AGV (Automated Guided Vehicle) forklift bodies. MIMA claims the #1 position in China's VNA forklift market since 2008, reports a 14.2m maximum lift height with a 1,650mm minimum stacking channel width, and has been recognized as a state-level "little giant" in technology innovation. The company invests approximately 10% of annual revenue into R&D focused on proprietary VNA systems, electric three-way fork technology, and AGV chassis integration.
The company monetizes primarily through direct hardware sales and custom engineering services under a quote-based pricing model with no publicly disclosed price list. Its go-to-market is structured around a global dealer network complemented by a US subsidiary that handles spare parts distribution for North American customers, with direct enterprise sales routed through a multi-language website available in nine languages. Demand generation is heavily event-driven, with documented participation in LogiMAT 2025, CEMAT Australia 2025, TILOG-Logistix 2025, SILT 2025, SUMMIT & EXPO 2025, and Logistia Next 2024, supplemented by a library of 100+ industry case studies and active social media channels (LinkedIn, YouTube, Facebook).
MIMA's end customers span warehouse and distribution centers, manufacturing facilities (automotive parts, semiconductor), retail and supermarket operators, heavy industries (window, door, curtain wall), and AGV manufacturers integrating MIMA forklift bodies into autonomous systems. Headcount sits in the 501–1,000 range and the business is privately held with no disclosed external funding rounds, suggesting founder-controlled ownership and a bootstrapped capital structure. Quantitative revenue figures are not publicly disclosed.
MIMA Forklift firmographics
Firmographics- Name
- MIMA Forklift
- Legal name
- Hefei Banyitong Science & Technology Developing Co., Ltd.
- Website
- https://mimaforklift.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MIMA Forklift (Hefei Banyitong Science & Technology) is a Chinese manufacturer of electric forklifts and material handling equipment, including VNA, multidirectional, articulated, and AGV forklift bodies. Serving warehouse, manufacturing, and AGV-integration customers globally through a dealer network since 1994.
- Ownership category
- akta.pro rank
MIMA Forklift industry classification
Industry- Product category
- Electric Forklifts & Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where MIMA Forklift is headquartered
LocationHeadquarters
- HQ city
- Hefei
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
MIMA Forklift business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electric Forklift Sales: MiMA generates revenue through the manufacture and sale of electric forklifts and material handling equipment including VNA forklifts, warehouse equipment, and heavy-duty trucks. Products handle loads from 500 kg to 100,000 kg with various configurations.
- AGV Forklift Body Sales: Sale of AGV (Automated Guided Vehicle) forklift bodies to AGV manufacturers, providing customization and integration solutions for warehouse automation.
- Customization Services: Custom engineering services including modifications for branding, performance, capacity, attachments, and specialized needs such as cold storage or explosion-proof units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing - no public pricing available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MIMA Forklift product offering
Product offeringCore offering
MIMA Forklift manufactures and sells electric forklifts and material handling equipment with specialization in Very Narrow Aisle (VNA) forklifts. Its product range includes multidirectional, articulated, reach, counterbalance, order picker, pallet stacker, pallet truck, tow tractor, and heavy-duty forklifts, plus AGV (Automated Guided Vehicle) forklift bodies, covering load capacities from 500 kg to 100,000 kg for warehouse, distribution, manufacturing, retail, and heavy industry customers.
Product overview
MiMA Forklift is a portfolio of electric and automated material handling equipment manufactured by Hefei Banyitong Science & Technology Developing Co., Ltd. The product lineup consists of VNA (Very Narrow Aisle) forklifts including Narrow Aisle Forklift (with Man Down 3-way Pallet Stacker and Man Up Turret Truck variants), Multidirectional Forklift, and Articulated Forklift; Warehouse Equipment including Electric Counterbalance Forklift (4-wheel and 3-wheel), Reach Truck (Stand Up, Sit Down, Electric Scissors), Electric Order Picker (Low Level and High Level), Electric Pallet Stacker, Electric Pallet Truck, Tow Tractor, and Heavy Duty Forklift; plus AGV Forklift Body for automated guided vehicle applications. The company positions itself as China's No.1 VNA Forklift experts since 2008, offering load capacities from 500 kg to 100,000 kg with a focus on space optimization (up to 200% space gains) and electric-powered solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Narrow Aisle Forklift VNA forklift designed for high-density warehouse operations with a minimum stacking channel width of 1650mm and lifting height up to 14.2m. Includes Man Down 3-way Pallet Stacker and Man Up Turret Truck variants for warehouse operators.
- Multidirectional Forklift Multi-directional and omnidirectional forklift for handling long materials with lift heights up to 8.5 meters, capable of doubling storage rack height and supporting diverse tire options for indoor and outdoor environments.
- Articulated Forklift Articulated forklift designed for tight spaces and dynamic e-commerce environments, aimed at significantly enhancing warehouse efficiency.
- Electric Order Picker Electric order picker available in Low Level and High Level variants for warehouse order-picking operations.
- Electric Counterbalance Forklift Electric counterbalance forklift in 4-wheel and 3-wheel configurations for general warehouse material handling.
- Reach Truck Reach truck available in Stand Up, Sit Down, and Electric Scissors variants for warehouse racking operations.
- Electric Pallet Stacker Electric pallet stacker for stacking and transporting palletized loads in warehouse operations.
- Electric Pallet Truck Electric pallet truck for horizontal transport of palletized loads in warehouse and distribution centers.
- Tow Tractor Tow tractor for pulling multiple trailers or carts in warehouse and manufacturing environments.
- Heavy Duty Forklift Heavy-duty forklift designed for handling heavy loads in industrial and heavy industry applications.
- AGV Forklift Body Automated Guided Vehicle (AGV) forklift body designed for AGV manufacturers with deep customization options, seamless safety and control integration, providing precision, durability, and speed exceeding manual forklift capabilities.
- Custom Engineering Services Custom engineering services covering design and modification from branding to performance, capacity, attachments, and specialized needs such as cold storage or explosion-proof units for industrial and warehouse customers.
Quantifiable outcome
- 200% space efficiency gains - double shelf height, reduce aisle width by 55%
- +4 more outcomes
Companies that use MIMA Forklift
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
MIMA Forklift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MIMA Forklift partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
MIMA Forklift competitors and assessment
Company assessmentDirect peers
- Hangcha Group: Hangcha is one of China's largest forklift manufacturers offering electric and internal-combustion industrial trucks across counterbalance, reach, and warehouse categories. As a fellow Chinese OEM with broad global distribution, Hangcha is the closest direct competitor to MiMA in both product overlap and export channels.
- Anhui Heli Co. Anhui Heli is a state-owned Chinese forklift OEM based in Hefei (MiMA's home city) producing electric and ICE forklifts, reach trucks, and warehouse equipment. It is the largest domestic Chinese forklift maker by volume and the most direct domestic competitor to MiMA's full-line electric portfolio.
- Crown Equipment Corporation: Crown is a US-headquartered forklift OEM specializing in electric counterbalance, reach, and very narrow aisle (turret truck) warehouse equipment. Its VNA and reach-truck portfolio is a direct technology and channel peer to MiMA in regulated warehouse verticals.
- Jungheinrich AG: Jungheinrich is a German intralogistics specialist and one of the global leaders in warehouse forklifts, reach trucks, and narrow-aisle (VNA) equipment. Its VNA turret trucks directly overlap with MiMA's flagship VNA product line, making it the most relevant Western VNA peer for technology and channel benchmarking.
- EP Equipment: EP Equipment is a Chinese-founded electric forklift and warehouse equipment maker with strong European distribution and a focus on lithium-ion electrics. Its electric warehouse portfolio (pallet trucks, stackers, reach trucks) directly competes with MiMA in mid-market warehouse segments.
- Lonking Holdings: Lonking is a major Chinese construction machinery and forklift OEM producing electric and diesel forklifts alongside heavy equipment. It is a comparable Chinese exporter competing with MiMA in emerging-market channels and within Asia.
Emerging players
- BYD Forklift: BYD Forklift is the materials-handling arm of BYD, offering lithium-iron-phosphate battery forklifts and warehouse equipment. It is an emerging electric-forklift challenger leveraging BYD's battery scale, and competes with MiMA in the all-electric warehouse category both in China and abroad.
Broad incumbents
- Hyster-Yale Materials Handling: Hyster-Yale is a US-listed broad-line forklift manufacturer serving warehouse, counterbalance, and heavy-duty segments under Hyster, Yale, and Nuvera brands. Its Yale brand specifically competes with MiMA in warehouse electrics and reach trucks across global markets.
- Toyota Material Handling: Toyota Material Handling is the global market-share leader in forklifts, offering electric and ICE industrial trucks, reach trucks, order pickers, and AGV/automation solutions. It is the benchmark broad-line incumbent that MiMA competes against in export markets for warehouse and manufacturing customers.
- KION Group (Linde Material Handling): KION Group owns Linde Material Handling and is one of the largest global forklift and intralogistics players with strong European presence in warehouse, counterbalance, and automated solutions. It overlaps MiMA's warehouse and VNA segments and competes head-to-head in European export channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MIMA Forklift social profiles
Digital presenceMIMA Forklift financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIMA Forklift leadership team
Management profileNumber of profiles
MIMA Forklift subsidiaries and ownership
Company hierarchySubsidiaries1 record
MIMA Forklift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIMA Forklift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIMA Forklift
What does MIMA Forklift do?
MIMA Forklift manufactures and sells electric forklifts and material handling equipment with specialization in Very Narrow Aisle (VNA) forklifts. Its product range includes multidirectional, articulated, reach, counterbalance, order picker, pallet stacker, pallet truck, tow tractor, and heavy-duty forklifts, plus AGV (Automated Guided Vehicle) forklift bodies, covering load capacities from 500 kg to 100,000 kg for warehouse, distribution, manufacturing, retail, and heavy industry customers.
Is MIMA Forklift a public or private company?
MIMA Forklift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIMA Forklift founded?
MIMA Forklift was founded in 2015. It employs 501 to 1,000 people.
Where is MIMA Forklift based?
MIMA Forklift is headquartered in Hefei, China, in the Asia region.
How does MIMA Forklift make money?
Three revenue lines are on record. Electric Forklift Sales are the primary driver. The others are AGV Forklift Body Sales and customization Services.
Who are MIMA Forklift's main competitors?
Direct peers on record are Hangcha Group, Anhui Heli Co., Crown Equipment Corporation, Jungheinrich AG, EP Equipment and Lonking Holdings. BYD Forklift is listed as an emerging player. Broad incumbents are Hyster-Yale Materials Handling, Toyota Material Handling and KION Group (Linde Material Handling).
Does MIMA Forklift have an API?
No public API is recorded for MIMA Forklift.
What industry is MIMA Forklift in?
MIMA Forklift's product category is Electric Forklifts & Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333924 and its SIC code is 3537.