World of Asphalt

What World of Asphalt does

World of Asphalt is a biennial trade show and conference serving the asphalt pavement industry, founded in 2003. It is owned by three industry associations: the National Asphalt Pavement Association (NAPA, majority owner), the Association of Equipment Manufacturers (AEM), and the National Stone, Sand & Gravel Association (NSSGA). The event serves asphalt pavement contractors, equipment manufacturers, service providers, and related industry professionals, and is co-located with the AGG1 Academy & Expo, which addresses the aggregates sector. The most recent edition was held March 25-27, 2025 in St. Louis, drawing 11,500+ attendees across 230,000+ square feet of exhibition space with 450+ exhibitors, and the next edition is scheduled for March 15-17, 2027 in New Orleans — the first time the show will be held in that city.

The show operates on a biennial cadence (annual except in CONEXPO-CON/AGG years) and generates revenue through four primary streams: exhibitor booth fees and sponsorships, attendee registration ($109 standard show admission, $709 all-access pass), meeting space rentals, and education program fees. The event programming has expanded over time to include targeted initiatives such as Women of Asphalt Day, international delegations, and industry award recognition, with the show earning Trade Show Executive Fastest 50 (2024) and Gold 100 (2019) honors.

Because World of Asphalt is association-owned rather than venture-backed, its commercial priorities are aligned with member value and industry development rather than equity-return maximization. The structural advantage of tri-association ownership provides direct distribution into the industry's contractor, manufacturer, and producer base, and the scarcity of the biennial schedule concentrates industry attention. The principal strategic question is geographic and demographic expansion — extending the show's footprint to new cities (New Orleans) and new audience segments (women in asphalt, international delegations) while maintaining the network density that makes the event valuable to existing exhibitors and attendees.

Name

World of Asphalt

Legal name

World of Asphalt (Owned by National Asphalt Pavement Association, Association of Equipment Manufacturers, and National Stone, Sand and Gravel Association)

Website

https://worldofasphalt.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

World of Asphalt is a biennial trade show and conference serving the asphalt pavement industry, owned by NAPA, AEM, and NSSGA. It connects 450+ exhibitors with 11,500+ contractors, manufacturers, and aggregates industry professionals at each edition.

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Asphalt trade show
• Paving industry events
• Construction equipment exhibitions
• Aggregates industry conference
• Pavement maintenance expo

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Trade Show Admission Fees: Revenue generated from attendee registrations for the trade show and conference. The show offers different pass tiers including basic show admission and all-access passes that include education sessions.
2. Exhibition and Sponsorship Fees: Revenue from companies purchasing exhibition space and sponsorship packages to showcase their products and services at the trade show.
3. Meeting Space Rental: Rental fees charged to exhibitors for meeting room space at the convention center for private meetings, hospitality, or entertainment needs during the show.
4. Education Program Fees: Revenue from professional development hours (PDH) education sessions through the People, Plants and Paving Conference and AGG1 Academy, bundled with All Access Pass or available as add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

World of Asphalt operates a biennial trade show and conference (held annually except during CONEXPO-CON/AGG years) that brings together asphalt industry professionals, contractors, manufacturers, and service providers. The show features 250,000+ net square feet of exhibit space with 450+ exhibitors and 120+ PDH-credited education sessions, and is co-located with the AGG1 Aggregates Academy & Expo. Revenue is generated from attendee registration fees, exhibitor booth sales, sponsorship packages, meeting space rentals, and paid education sessions.

Product overview

World of Asphalt is a trade show and conference focused exclusively on the asphalt and paving industries. The core offering is the annual World of Asphalt trade show featuring exhibit floor space with 450+ exhibitors showcasing equipment, products, and technologies. The show is co-located with AGG1 Academy & Expo. Education is delivered through the People, Plants, and Paving Conference, which offers 120+ sessions organized into tracks covering People, Plants, Paving, Pavement Preservation & Maintenance, and Environment, Health, Safety & Sustainability. Supporting services include exhibitor services, media & press services, show alerts for event notifications, Media Matchup for exhibitor-media engagement, and the Community Zone for attendee networking. The show is held annually except during CONEXPO-CON/AGG years.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Asphalt Trade Show & Conference The leading asphalt trade show and conference featuring exhibits from 450+ manufacturers and service providers showcasing equipment, products, technologies, and services for the aggregate, asphalt, pavement maintenance, and traffic safety industries. Held biennially at major U.S. convention centers.
• People, Plants, and Paving Conference An education conference featuring 120+ learning sessions with leading industry experts covering topics affecting the asphalt industry, including Paving, Plants, Pavement Preservation & Maintenance, and Environment, Health, Safety & Sustainability. Sessions are bundled with the All Access Pass or available as individual add-ons.
• AGG1 Academy & Expo An aggregates industry exposition and education resource co-located with World of Asphalt, featuring comprehensive exhibits and educational programming for aggregates-related equipment, products, and services.
• Exhibitor Directory An online searchable directory showcasing equipment manufacturers and service providers at the show, covering areas such as aggregate, asphalt, pavement maintenance, and traffic safety.
• Media & Press Services Resources for media representatives including media badges, onsite newsroom, press conference scheduling, press kits, and media downloads.
• Exhibitor Services Services for exhibitors including exhibitor registration, sponsorship opportunities, hotel & travel information, floor plans, resource center, and meeting space requests.

Quantifiable outcome

• 11,500+ industry professionals attended the 2025 show
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Asphalt Pavement Association (NAPA)coreStrategic or Co-development PartnerNAPA is the majority owner of World of Asphalt. Founded in 1955, NAPA is the only trade association exclusively representing the interests of asphalt pavement material producers/contractors on the national level. NAPA supports an active research program and provides technical, educational, and marketing materials to members.
• Association of Equipment Manufacturers (AEM)coreStrategic or Co-development PartnerAEM is the show producer and partial owner of World of Asphalt. AEM is a North America-based international trade group representing off-road equipment manufacturers and suppliers with more than 1,000 companies and more than 200 product lines. A contact address is provided: 6737 West Washington Street, Suite 2400, Milwaukee, WI 53214-5647 USA.
• National Stone, Sand & Gravel Association (NSSGA)coreStrategic or Co-development PartnerNSSGA is a co-owner of World of Asphalt, representing more than 90 percent of the crushed stone and 70 percent of the sand and gravel produced annually in the United States. NSSGA members produce essential raw materials found in homes, buildings, roads, bridges and public works projects.
• AGG1 Academy & ExpocoreStrategic or Co-development PartnerAGG1 is co-located with World of Asphalt, providing an enhanced show experience with additional exhibits and education opportunities focused on the aggregates industry. The events share attendees and run concurrently, offering comprehensive coverage of both asphalt and aggregates sectors.
• Alabama Asphalt Pavement Association (ALAPA)minorGTM or Marketing PartnerSupporting organization providing promotional support for World of Asphalt within Alabama.
• Alberta Roadbuilders & Heavy Construction AssociationminorGTM or Marketing PartnerSupporting organization from Canada providing promotional support for World of Asphalt.
• Women of Asphalt CouncilminorGTM or Marketing PartnerOrganization focused on supporting and empowering women in the asphalt industry. Hosts Women of Asphalt Day at the World of Asphalt show with special programming and networking activities.
• Supporting Publications (30+ industry publications)minorGTM or Marketing Partner30+ industry publications provide promotional support including Asphalt Contractor, Construction Equipment, Roads & Bridges, and NAPA NOW. Includes Platinum, Gold, Silver, and Online tier publications spanning construction, aggregates, and asphalt industries.
• Exhibitor SponsorsminorGTM or Marketing PartnerVarious exhibitor companies sponsor the show including Bergkamp, LeeBoy, Volvo Construction Equipment, Wirtgen Group, Command Alkon, Eagle Crusher, Topcon, and others that provide financial and promotional support.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGG1 Academy & Expo: Co-located with World of Asphalt, AGG1 is the leading aggregates-industry expo and education program. Operates as a parallel show with shared audience, exhibitors, and dates — effectively a sibling event under the same production umbrella.
• CONEXPO-CON/AGG: The largest North American construction trade show, produced by the same organization (AEM) that produces World of Asphalt. Runs triennially and covers construction equipment including asphalt-related machinery, creating direct overlap for exhibitors and attendees in the asphalt and aggregates verticals.
• National Pavement Expo (NPE): Annual US trade show focused specifically on pavement maintenance, repair, and rehabilitation. Targets the same asphalt contractor audience as World of Asphalt but with a narrower maintenance/rehab focus, making it the closest single-vertical direct competitor for exhibitor and attendee share.
• Hillhead: The UK's largest quarrying and construction exhibition, held biennially in Derbyshire. Directly comparable as a quarrying/aggregates/construction equipment show for a primarily European audience, sharing exhibitor profiles with World of Asphalt's AGG1 component.

Emerging players

• The ARA Show (American Rental Association): Annual trade show for the equipment rental industry, with partial overlap in asphalt equipment categories (compactors, pavers). Some rental-fleet buyers cross-shop between the ARA Show and World of Asphalt, creating shared exhibitor and attendee pools.
• ICUEE (International Construction Utility Equipment Exposition): Biennial trade show focused on utility construction equipment, produced by AEM. Adjacent audience with some overlap in equipment categories (hauling, portable power) that also exhibit at World of Asphalt, making it a partial competitor for exhibitor attention and budget.

Broad incumbents

• World of Concrete: The largest annual commercial construction trade show in North America for concrete and masonry. Adjacent rather than directly competing — asphalt contractors attend World of Concrete for concrete-adjacent products and equipment, while some World of Asphalt exhibitors cross-sell concrete-compatible lines.
• MINExpo: Held every four years, MINExpo is the largest mining industry equipment trade show globally. Aggregates producers (a core AGG1/World of Asphalt audience) also attend MINExpo for crushing and material handling equipment, creating exhibitor overlap for crushing/screening OEMs.
• bauma (Munich): The world's leading construction machinery trade show, held every three years in Munich. Covers asphalt paving equipment among a much broader construction portfolio, attracting many of the same multinational exhibitors (Wirtgen, Volvo CE, Caterpillar) that exhibit at World of Asphalt.

Regional players

• PaveX (UK): UK-based trade event focused on paving and asphalt. Operates as a regional peer serving the British market — comparable in scope (asphalt equipment, materials, services) but in a different geography, sharing some exhibitors with World of Asphalt's international contingents.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WorldofAsphalt
• YouTubeyoutube.com/user/WorldofAsphalt
• Facebookfacebook.com/WorldofAsphalt
• LinkedInlinkedin.com/company/world-of-asphalt
• Instagraminstagram.com/world.of.asphalt
• TikToktiktok.com/@worldofasphalt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Asphalt