Hesperia

What Hesperia does

Hesperia Hoteles is a Spanish-headquartered hotel chain founded in 1989 and operated under the Hesperia World holding company. The company runs 19+ hotels and apartments across 11 Spanish cities (Barcelona, Bilbao, Córdoba, Fuerteventura, A Coruña, Murcia, Mallorca, Sevilla, Vigo, Zaragoza) and 4 Venezuelan destinations (Isla Margarita, Maracay, Morrocoy, Valencia), organized under three sub-brands: Hesperia (core hotel brand), Hesperiencial (premium city-specific experiences), and Hesperia Apartments (extended-stay accommodations in Barcelona and Fuerteventura). Notable assets include the Hesperia WTC Valencia, the largest convention center in Venezuela with 15,000+ m² of event space and capacity for 3,000 guests.

The technology stack centers on the company's own booking infrastructure: the direct-to-consumer platform at booking.hesperia.com with Twin 3D immersive virtual tour capability, the Hesperia Expert B2B platform for travel agents, the Hesperia Connection loyalty program, and online check-in. Distribution is multi-channel, combining direct website and phone reservations, B2B travel-agent bookings, and dedicated enterprise sales for MICE (meetings, incentives, conferences, exhibitions) and social events. Customer segments span leisure travelers (families, couples), corporate MICE clients, social event planners, and travel trade professionals.

The business model is asset-heavy hospitality revenue: rooms and apartment stays form the core, supplemented by on-site food and beverage, MICE and event services, and ancillary loyalty economics. Pricing is transaction-based with promotional mechanics (up to 30% early-booking discounts, up to 15% loyalty discounts, children-travel-free family promotions) rather than subscription or contracted recurring revenue. The Venezuelan footprint (5 of 19 properties) represents a meaningful geographic exposure to that country's macroeconomic and currency conditions, which is the dominant risk factor for the portfolio.

Name

Hesperia

Legal name

Hesperia Hoteles

Website

https://hesperia.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Hesperia Hoteles is a Spanish-headquartered hotel chain founded in 1989, operating 19+ hotels and apartments across Spain and Venezuela under the Hesperia, Hesperiencial, and Hesperia Apartments brands, serving leisure travelers, corporate MICE clients, and travel professionals.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Villas & Luxury Estates (THAMAAAC)

Keywords

• Hotel accommodations
• Corporate event venues
• Hotel loyalty program
• Apartment-style stays
• Travel agent platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Core revenue from room bookings across the hotel portfolio including standard rooms, suites, and apartments. Revenue generated through direct bookings, travel agent commissions, and corporate agreements.
2. Food & Beverage: On-site restaurants, bars, and catering services across hotel properties including sky bars, buffets, and international cuisine offerings
3. MICE and Event Services: Corporate meetings, conferences, conventions, weddings, and celebrations hosted at hotel venues with configurable meeting rooms, audiovisual equipment, and catering services
4. Hesperia Connection Membership: Loyalty program that may generate recurring revenue through membership benefits and increased booking frequency from enrolled members

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hesperia operates a portfolio of hotels and resorts across Spain and Venezuela under three brands: Hesperia (standard hotel), Hesperiencial (premium), and Hesperia Apartments (apartment-style). The company provides accommodations, on-site food and beverage, MICE corporate event hosting, and operates a loyalty club (Hesperia Connection) plus a B2B booking platform (Hesperia Expert) for travel agents and tour operators.

Product overview

Hesperia is a hotel chain operating properties in Spain and Venezuela under three main brands: Hesperia (core hotel brand), Hesperiencial (premium sub-brand), and Hesperia Apartments (apartment-style accommodations). The portfolio includes loyalty program Hesperia Connection, B2B booking platform Hesperia Expert for travel professionals, MICE services for corporate events, and Food & Drinks offerings. The chain also offers innovative 3D immersive booking experiences across its properties.

Differentiator

Problem solved

Functional benefit

Brands

• Hesperia: Standard Hesperia hotels offering memorable leisure and entertainment experiences.
• Hesperia Apartments
• Hesperiencial
• Hesperia Connection
• Hesperia Expert

Products and services

• Hesperia Hotels

Quantifiable outcome

• Up to 15% additional discount for Hesperia Connection members
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barceló Hotel Group: Family-owned Spanish hotel group operating full-service and resort hotels across Spain, the Caribbean, and Latin America. Closely comparable in family-owned structure, multi-brand portfolio, Iberian core market, and Caribbean/Latin American expansion.
• H10 Hotels: Spanish family-owned hotel chain offering upscale and full-service hotels primarily in Spain and select international destinations. Closely comparable in family-owned structure, Spanish market focus, and full-service hotel offering with MICE capabilities.
• Meliá Hotels International: Largest Spanish hotel chain operating full-service and resort hotels across Spain, Latin America (including the Caribbean), and globally. Highly comparable in product (full-service hotels with MICE and resort offerings), customer base (leisure and corporate), and multi-country geographic footprint.
• RIU Hotels & Resorts: Spanish family-owned hotel chain operating all-inclusive and full-service resorts in Spain, the Caribbean, and other international destinations. Comparable as a Spanish-origin family-run multi-brand resort operator with similar Caribbean exposure to Hesperia's Venezuelan assets.
• NH Hotel Group: Spain-headquartered urban full-service hotel chain with strong presence in Spain, Portugal, and Latin America. Comparable as a mid-to-upscale urban business and leisure hotel operator targeting similar corporate and leisure customer segments in Iberia.
• Eurostars Hotel Company: Spanish hotel chain focusing on premium urban and heritage properties across Spain and select international cities. Comparable as a Spain-headquartered full-service hotel operator with similar premium positioning and corporate travel orientation.
• Catalonia Hotels & Resorts: Spanish hotel chain operating full-service and resort hotels primarily in Spain (with Barcelona concentration) and select international destinations. Directly comparable as a Spanish mid-tier hotel operator targeting leisure travelers and corporate clients with MICE services.
• Senator Hotels & Resorts: Spanish family-owned hotel and resort chain operating in Spain and select international markets. Comparable as a Spanish family-run hotel operator with multi-brand leisure and resort positioning.
• Iberostar Hotels & Resorts: Spanish family-owned hotel chain focused on full-service resort and leisure hotels in Spain, the Caribbean, and Latin America. Directly comparable on resort and beach hotel orientation, family ownership, and Caribbean footprint.

Broad incumbents

• Best Western Hotels & Resorts: Global hotel franchisor offering midscale and upper-midscale hotels worldwide through member properties. Broadly comparable in tier (midscale/upscale) and inclusion of member hotels in Spain, but operates as a broader portfolio rather than a Spanish-focused operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hesperiahoteles
• Instagraminstagram.com/hesperia_hotels_resorts
• Xx.com/hesperiaresorts
• LinkedInlinkedin.com/company/hoteles-hesperia-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hesperia