Belle Point Ranch

What Belle Point Ranch does

Belle Point Ranch is a family-owned purebred Angus cattle breeding operation headquartered at 21002 Highway 22 in Lavaca, Arkansas, operating as a division of Belle Point Beverages, Inc. The ranch was established in 1975 when the McMahon family expanded an Angus cattle program that had originated on a 40-acre farm near Fort Smith in 1956. The business produces elite breeding stock through a genetics program built on AAA (American Angus Association) registered animals, EPDs (Expected Progeny Differences), and access to progressive AI sires and herd sires from leading Angus operations, including co-ownership arrangements with Willmore Angus, Moore Cattle Company, and Spruce Mountain Ranch. Core products include donor females (e.g., Belle Ceary 11L B343, Ceary of Conanga 7150 11L, Valley Oaks Hylite 2678) and herd sires (44 Ohtani 17, 44 Full Circle M13, BPR Leverage K154, BPR Level Up J53).

The ranch generates revenue through an annual on-site auction event at the ranch, branded as the Pathway to Opportunity Sale, with bidding conducted in person and via live internet broadcast on the CCi.LIVE platform. The 2026 sale is scheduled for April 18, 2026. The event has been hosted annually since 1978 and draws hundreds of buyers, primarily cattle breeders and beef producers seeking genetically superior breeding stock with documented performance data. Marketing channels include the ranch website, Facebook and Instagram, email newsletter, and print advertisements in the Angus Journal. The company is led by Susan McMahon Taylor as president of the parent corporation, with ranch operations managed by Julie McMahon French, Steve French, Madeline Taylor, and Audrey Taylor. The parent corporation, Belle Point Beverages, Inc., maintains an 80-year exclusive distribution partnership with Anheuser-Busch, serving retailers in Arkansas and Oklahoma.

Name

Belle Point Ranch

Legal name

Belle Point Beverages, Inc.

Website

https://bellepointranch.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Belle Point Ranch is a livestock farm that engages in raising and selling Angus cattle.

Ownership category

akta.pro rank

Product category

Livestock Farming and Cattle Breeding

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAEABAD

Seedstock/Purebred Beef Cattle Breeding

Agriculture & Food Production/Animal Production & Aquaculture/Beef Cattle Ranching & Feedlots

Keywords

• Angus cattle breeding
• Livestock farming
• Purebred cattle sales
• Cattle genetics
• Beef cattle production

Headquarters

HQ city

Lavaca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cattle Sales: Annual auction events selling Angus cattle including herd sires and female lines. Revenue generated through one-time transaction sales at auction. The ranch has been hosting annual sales since 1978.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Belle Point Ranch is a purebred Angus cattle breeding operation that raises and sells elite breeding stock through its annual Pathway to Opportunity Sale auction. The ranch maintains a cow herd of registered donor females, utilizes AI sires and herd bulls from leading Angus operations, and sells breeding cattle to other cattle breeders and beef producers. The operation combines genetic performance data (EPDs) with functional trait evaluation to produce structurally correct, functionally efficient cattle.

Product overview

Belle Point Ranch operates as a purebred Angus cattle breeding operation with three interconnected product lines: an annual Pathway to Opportunity Sale (their primary sales event), a cow herd of elite donor females that form the genetic foundation, and herd sires (AI sires and breeding bulls) used to propagate desirable traits. The ranch combines performance data and genetic technology with functional trait evaluation to produce structurally correct, functionally efficient, and productive Angus cattle for sale to breeders.

Differentiator

Problem solved

Functional benefit

Products and services

• Pathway to Opportunity Sale Annual Angus cattle auction event where Belle Point Ranch sells breeding stock including donor females and herd sires to cattle buyers. The sale features internet broadcast and online bidding via CCi.LIVE platform, drawing hundreds of buyers annually to the Lavaca, Arkansas ranch.
• Cow Herd / Donor Females Purebred Angus donor females including Belle Ceary 11L B343, Ceary of Conanga 7150 11L, Valley Oaks Hylite 2678, and other elite cows that form the genetic foundation of the ranch's breeding program. These cattle are sold through the annual sale to buyers seeking elite breeding stock.
• Herd Sires / Breeding Bulls AI sires and herd bulls including 44 Ohtani 17, 44 Full Circle M13, BPR Leverage K154, and BPR Level Up J53. Bulls are acquired from leading Angus operations and assigned specific breeding roles. Sold through the annual auction to cattle breeders seeking proven genetics.

Quantifiable outcome

• 80-year exclusive partnership with Anheuser-Busch (2026)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Certified Angus BeefminorGTM or Marketing Partner · 1 January 2019Belle Point Ranch Barn #6 was painted as part of Certified Angus Beef's #BrandtheBarn campaign celebrating the brand's 40th anniversary, painting 40 barns across the U.S.A.
• Anheuser-BuschcoreStrategic or Co-development Partner · 1 January 194680-year exclusive partnership (2026) with Anheuser-Busch for distribution of Anheuser-Busch products through Belle Point Beverages, Inc. David McMahon Sr. served on the first Anheuser-Busch Wholesaler Advisory Panel (1968-1971) and helped establish the Wholesaler Equity Agreement.
• Willmore AngusminorStrategic or Co-development PartnerCo-ownership of donor cow Belle Ceary 11L B343 (AAA# 20612677) in the breeding program.
• Moore Cattle CompanyminorStrategic or Co-development PartnerCo-ownership of multiple donor cows including Ceary of Conanga 7150 11L and herd sire BPR Level Up J53 (owned by Moore Cattle Company).
• Spruce Mountain RanchminorStrategic or Co-development PartnerCo-ownership of donor cow Valley Oaks Hylite 2678 (AAA# 20483060) in the breeding program.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Express Ranches: One of the largest purebred Angus seedstock operations in the U.S., based in Yukon, Oklahoma, hosting a major annual bull and female sale with national buyer reach — directly comparable to Belle Point in breed, sale format, and customer base.
• Gardiner Angus Ranch: Premier purebred Angus breeder in Ashland, Kansas, hosting annual production sales focused on AI sires, donor females, and performance-driven genetics — directly comparable in breeding philosophy, sale format, and target buyer.
• Schaff Angus Valley: Long-established North Dakota purebred Angus operation known for its annual 'Schaff Angus Valley Sale' and elite donor cow herd — closely comparable in product (Angus seedstock via annual auction) and customer segment.
• Sitz Angus Ranch: Multi-generation Montana purebred Angus breeder marketing bulls and females through annual sales with strong performance-data emphasis — directly comparable to Belle Point in breed, program philosophy, and annual sale model.
• Baldridge Performance Angus: Nebraska-based purebred Angus operation selling bulls and females with emphasis on performance EPDs and AI sire genetics — comparable product offering and target buyer in the registered Angus seedstock market.
• Willmore Angus: Colorado-based purebred Angus operation that co-owns donor cow Belle Ceary 11L B343 with Belle Point; directly comparable as a peer purebred Angus breeder and active genetic collaborator.
• Moore Cattle Company: Purebred Angus breeder co-owning multiple donor cows and herd sire BPR Level Up J53 with Belle Point; a directly comparable purebred Angus peer with overlapping genetic partnerships and customer base.

Broad incumbents

• Vytelle (formerly Leachman Cattle of Colorado): Larger, technology-driven cattle genetics platform offering AI, IVF, and genomic profiling services across multiple breeds including Angus — broader incumbent serving overlapping seedstock producers but at much larger scale and with adjacent tech offerings.

Others

• American Angus Association: The breed registry and member organization to which Belle Point's animals are registered; comparable as the institutional infrastructure that defines, tracks, and markets the Angus genetics ecosystem the ranch sells into.
• Certified Angus Beef LLC: Branded-beef program that drives downstream demand for Angus genetics; Belle Point's barn is painted as part of CAB's #BrandtheBarn campaign, making CAB a directly connected ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/bellepointranch
• Instagraminstagram.com/bellepointranch
• LinkedInlinkedin.com/company/belle-point-beverages-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belle Point Ranch