itSMF International

Name

itSMF International

Legal name

IT Service Management Forum International Limited

Website

https://itsmfi.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

itSMF International is a UK-governed, non-profit federation established in 2004 that unites 20+ national and regional chapters serving thousands of IT Service Management professionals worldwide through events, content, and partner-linked certification benefits.

Ownership category

akta.pro rank

Product category

IT Service Management Professional Association

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industries

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO), ITSM Reporting, SLA/XLA & Service Performance Management (BPAEAJAL)

Keywords

• IT service management
• Professional membership organization
• ITSM community
• Global chapter network
• IT governance forum

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: itSMF International generates revenue through membership fees from chapters and individual members. Members pay to join their local or national chapter, which in turn connects to the international body. Membership provides access to resources, networking, professional development, and exclusive partner offers such as certification discounts.
2. Partner Revenue Share: Revenue is generated through partnerships with certification bodies like EXIN and training providers. Members receive exclusive discounts (e.g., 15% off EXIN certifications), and the organization benefits from these arrangements through referral relationships with training and certification partners.
3. Event Revenue: The organization facilitates and benefits from events organized by chapters and at the international level. Events include conferences, webinars, and workshops that generate registration fees and sponsorship revenue. The AI webinar series organized by International for the benefit of chapters is an example.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

itSMF International is a global, member-driven governance body that unifies and supports 20+ national and regional itSMF chapters to advance IT Service Management worldwide. It provides chapter development and governance frameworks, thought leadership content (including AI and ITSM topics), and exclusive member benefits brokered through partnerships with certification and training providers such as EXIN, Humanising IT/AI, and PeopleCert.

Product overview

itSMF International is a global, member-driven non-profit organization that serves as the central body unifying 20+ national and regional chapters worldwide. Rather than offering a unified software platform, the organization provides a portfolio of interconnected programs: a Chapter Network connecting ITSM professionals regionally; Events & Conferences for knowledge sharing and networking; Insights & Thought Leadership content covering AI, governance, and best practices; a Member Offers Program providing certification discounts and professional development benefits; Governance & Standards Frameworks for chapter excellence; and Global Board Leadership providing strategic direction. The portfolio functions as a collaborative ecosystem advancing IT Service Management worldwide through community enablement rather than proprietary technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Chapter Network Global federation of 20+ national and regional itSMF chapters that connect IT Service Management professionals, enabling local chapters to deliver events, training, networking, and knowledge sharing with international coordination and governance support.
• Events and Conferences Program Chapter-organized and international-level events including annual conferences (e.g., itSMF Czech Republic 20th conference), multi-part webinar series (such as the AI in ITSM series featuring experts like James Finister), workshops, and training sessions for ITSM knowledge sharing, with eligible events offering PeopleCert CPD points.
• Insights and Thought Leadership Content Insights blog and publication program featuring articles from Board members and the global community on AI integration in ITSM, human-centred design, change management, chapter news, community stories, and practical ideas for IT Service Management practitioners.
• Member Offers Program Exclusive member benefits delivered through strategic partnerships, providing 15% off EXIN certifications and 15% off Humanising IT and Humanising AI learning pathways, plus access to PeopleCert CPD points for attending accredited itSMF events and webinars. Members redeem these benefits via discount codes through their local chapter or as itSMF International Individual Members.
• Governance and Standards Frameworks Governance framework package for the chapter network including the Articles of Association, Bye-Laws, Code of Ethics, and policy documents that set standards for excellence and align the global federation of chapters.
• Global Board Leadership and Advisory Services Strategic oversight and governance of the global chapter federation through the International Board of Directors with regional representation, supported by Chapter Representatives and an Advisory Council.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EXINcoreStrategic or Co-development PartnerEXIN is a certification body offering certifications across IT service management, Agile, project management, security, and AI. itSMF members receive an exclusive 15% discount on EXIN certifications. Chapters provide discount codes to members who contact their local chapter or become an itSMF International Individual Member.
• Humanising IT / Humanising AIcoreStrategic or Co-development PartnerHumanising IT and Humanising AI provide learning pathways and certifications focused on the human element of digital transformation. itSMF members receive an exclusive 15% discount across these learning programs. Contact with local chapters provides access to discount codes.
• PeopleCertcoreStrategic or Co-development PartnerPeopleCert provides CPD (Continuing Professional Development) points for attending eligible itSMF events and webinars. Members can log CPD points through their PeopleCert+ membership accounts after attending accredited events. Event organizers can contact itSMF International to seek CPD accreditation for their events.
• Van HarenminorStrategic or Co-development PartnerVan Haren is a publishing partner offering member benefits. Note: Van Haren member benefits are temporarily unavailable due to technical issues at time of extraction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISACA: Global, member-driven professional association for IT governance, risk, and audit practitioners. Closely comparable to itSMF in its non-profit, chapter-based operating model, certification partnerships, and worldwide community of IT professionals.
• HDI (Help Desk Institute): Professional association focused on technical support and service management practitioners — IT service desk and support. Highly comparable because it targets the same ITSM/support professional audience with chapters, certifications, and training content.
• itSMF UK: The UK national chapter of the itSMF network — the most mature and active chapter. Operates as an independent legal entity but functions as a near-twin member association for UK ITSM practitioners.
• Pink Elephant (PinkVERIFY / ITSM consulting): Long-standing ITSM consultancy and conference operator known for Pink Elephant ITSM events and PinkVERIFY tool certification. Comparable as a deeply ITSM-focused practitioner community and event brand targeting the same audience.

Broad incumbents

• EXIN: Global certification body for ITSM, Agile, Security and AI. Comparable as a knowledge/certification ecosystem player competing for the same practitioners, and a core strategic partner offering 15% member discounts to itSMF.
• AXELOS: Owner/developer of the ITIL framework and related best-practice methodologies. While a commercial entity rather than a member association, it sits at the center of the same ITSM knowledge ecosystem and is a key content source for itSMF members.
• BCS (British Computer Society) — The Chartered Institute for IT: UK-headquartered chartered professional body for IT practitioners. Comparable as a member-driven, governance-first association serving the broader IT profession; broader in scope than itSMF but operates in the same membership/charter space.
• PeopleCert: Owner of AXELOS and operator of ITIL/SIAM/VeriSM certifications and PeopleCert+ CPD programs. Functions both as a competitor (it owns the IP underpinning much of itSMF's content) and a partner (CPD accreditation for itSMF events).

Emerging players

• DevOps Institute: Global professional community focused on DevOps, SRE, and ITSM-adjacent practices. Comparable as a practitioner-focused knowledge community with certifications and events, partially overlapping itSMF's audience as IT operations modernize.
• SITS Group (Service Desk & IT Support Show): Organizer of SITS — a major European ITSM/service desk trade show and community. Comparable as an event-led ITSM community serving overlapping practitioner audiences with conferences and content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itsmf-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itSMF International