Chocolates Trapa
- Company typePrivate
- Founded1891
- HeadquartersDueñas, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chocolates Trapa does
Chocolates Trapa (legal entity EUROPRALINE, S.L.) is a Spanish chocolate manufacturer founded in 1891 and headquartered at a single integrated production site in San Isidro de Dueñas, Palencia. The company produces six core confectionery lines — Bombones (bonbons), Tabletas (chocolate bars), Solubles (drinking chocolate), Chocolatinas (snack bars), Turrones (chocolate nougat), and Otros productos (gift boxes, cookies, baking chips) — with the full range formulated palm-oil-free and gluten-free, and selected lines offered as sugar-free or Stevia-sweetened for health-conscious and diabetic consumers. Products are priced from €1.00 impulse packs to €34.35 gift formats, with over 130 SKUs across the catalog.
The business operates a direct-to-consumer model anchored on its own e-commerce platform (trapa.es), which offers free shipping on orders above €39.90 within the Iberian Peninsula and 3–5 business day delivery, supported by a 10% newsletter discount for new subscribers. A physical retail store co-located with the production facility (open 10:00–22:00, seven days a week) provides a secondary DTC touchpoint. A separate export channel serves Eastern Europe, Arab countries, and South America. The company reports 71% brand awareness among Spanish consumers and holds IFS food safety certification (2020). Marketing activity is concentrated on TikTok and email/newsletter acquisition.
The customer base is a long-tail of individual consumers with no disclosed enterprise accounts, and revenue is not publicly disclosed. The company is privately held, with no known external investors or M&A activity, and appears to be funding growth organically. Operational scope is concentrated in Spain with selective international expansion as a stated strategic priority.
Chocolates Trapa firmographics
Firmographics- Name
- Chocolates Trapa
- Legal name
- EUROPRALINE, S.L.
- Website
- https://trapa.es
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Chocolates Trapa industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (31134), Cookie and Cracker Manufacturing (311821)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Chocolate & Confectionery Shops (THAFAGAD)
Keywords
Where Chocolates Trapa is headquartered
LocationHeadquarters
- HQ city
- Dueñas
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Chocolates Trapa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct E-commerce Sales: The company generates revenue through direct online sales via their e-commerce platform at trapa.es, selling chocolate products directly to consumers with home delivery across the Iberian Peninsula.
- Retail Store Sales: Physical retail sales from their store located at San Isidro de Dueñas production facility, open 10:00-22:00 Monday to Sunday.
- International Export Sales: Export sales to international markets including Eastern Europe, Arab countries, and South America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Chocolates Trapa product offering
Product offeringCore offering
Chocolates Trapa manufactures and sells premium chocolate products including bonbons (bombones), chocolate tablets (tabletas), drinking chocolate (solubles), chocolate bars (chocolatinas), and chocolate nougat (turrones). The company operates its own direct-to-consumer e-commerce store at trapa.es and a physical factory store at San Isidro de Dueñas (Palencia, Spain), exporting to multiple countries worldwide.
Product overview
Chocolates Trapa is a Spanish chocolate manufacturer founded in 1891, operating as a single unified product portfolio centered on chocolate and confectionery. The company produces six core product lines: Bombones (chocolate bonbons in various sub-categories including Sublimes, Bombonísimos, Cortados, Sin azúcar, White, Artesanía, Seducción, Creminos, A granel, and Cerezas al licor), Tabletas (chocolate bars including Collection, Intenso, 0% azúcares añadidos, Stevia, and Taza y Postre), Solubles (drinking chocolate products including Trapacao, A la taza, and Otros solubles), Chocolatinas (chocolate snacks including Trapamilk and mini variants), Turrones (chocolate nougat in various flavors), and Otros productos (gift boxes, cookies, breakfast cups, and baking chips). The company emphasizes products free of palm oil and gluten, with specific sugar-free and reduced-sugar variants sweetened with Stevia or maltitol. Products are sold primarily through their online store and physical retail location in Palencia, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Bombones (Bonbons) Praline-style filled chocolate bonbons in assorted formats (Bombones White, Estuche Bombones, mixed boxes), targeted at gift-giving and premium snacking occasions for individual consumers.
- Tabletas (Chocolate Tablets) Solid chocolate tablets in multiple variants including standard, sin azúcar y sin aceite de palma (sugar-free and palm-oil-free), and gluten-free versions with Stevia, sold directly to consumers in bars and multi-pack formats.
- Solubles (Drinking Chocolate) Powdered drinking chocolate for preparing hot chocolate beverages at home, sold directly to end consumers in jars and tins.
- Chocolatinas (Chocolate Bars) Individually wrapped chocolate snack bars intended for everyday consumer consumption, available in single bars and multi-pack formats.
- Turrones (Chocolate Nougat) Chocolate-coated nougat confectionery produced following traditional Spanish recipes, sold to consumers for seasonal and gift consumption.
- Otros Productos (Other Products) Miscellaneous complementary chocolate-based items offered to consumers as additions to the main product lines.
Quantifiable outcome
- 71% brand awareness among Spanish consumers
Companies that use Chocolates Trapa
Customer profileSegments1 record
Ideal customer profiles1 record
Chocolates Trapa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chocolates Trapa partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Chocolates Trapa competitors and assessment
Company assessmentBroad incumbents
- Mondelēz International: Owner of Cadbury, Milka, and Suchard; broad incumbent in the same chocolate/confectionery category with tablet, bar, and seasonal offerings that compete for the same Spanish and European retail shelf space as Trapa.
- Ferrero: Multinational confectionery group (Ferrero Rocher, Mon Chéri, Kinder) with overlapping pralines, hazelnut-chocolate, and seasonal-gift categories where Trapa's Cortados and Sublimes lines compete for similar gifting occasions.
- Lindt & Sprüngli: Global premium chocolate manufacturer with an extensive tablets, pralines, and seasonal gift portfolio. Competes with Trapa in the premium-tablet and gift-box space but operates at vastly larger scale and global distribution.
- Nestlé España: Spanish arm of the world's largest food company; competes with Trapa in tablets, drinking chocolate, and seasonal chocolate via brands like Nestlé Chocolate and Milkybar, and dwarfs Trapa on retailer negotiating power and marketing spend.
Direct peers
- Natra: Spanish chocolate and cocoa products company (Natra Cacao and Natra Chocolade) that manufactures chocolate and confectionery including private-label and branded ranges; directly comparable as a Spain-headquartered chocolate manufacturer with export reach.
- Godiva Chocolatier: Premium global chocolate praline and gift-box brand with a directly comparable premium-bonbon and seasonal-gift proposition, particularly relevant as Trapa pushes its Cofres, Bombonísimos, and Seducción gift lines.
- Chocolates Lacasa: Spanish chocolate and turrón manufacturer based in Jaca with a comparable multi-line portfolio (chocolates, turrones, snacks) and similar DTC plus retail distribution model, making it a like-for-like Spanish competitor.
- Chocolates Valor: Historic Spanish chocolate manufacturer (founded 1881) producing bonbons, tablets, drinking chocolate, and sugar-free variants. Closest direct peer to Trapa given shared Spanish heritage, overlapping product portfolio, and similar mid-sized CPG profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chocolates Trapa social profiles
Digital presenceChocolates Trapa compliance and trust
Trust signalCompliance1 record
Chocolates Trapa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chocolates Trapa leadership team
Management profileNumber of profiles
Profiles1 record
Chocolates Trapa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chocolates Trapa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chocolates Trapa
What does Chocolates Trapa do?
Chocolates Trapa manufactures and sells premium chocolate products including bonbons (bombones), chocolate tablets (tabletas), drinking chocolate (solubles), chocolate bars (chocolatinas), and chocolate nougat (turrones). The company operates its own direct-to-consumer e-commerce store at trapa.es and a physical factory store at San Isidro de Dueñas (Palencia, Spain), exporting to multiple countries worldwide.
Is Chocolates Trapa a public or private company?
Chocolates Trapa is a private company. It is classified as unknown and is currently operating.
When was Chocolates Trapa founded?
Chocolates Trapa was founded in 1891. It employs 101 to 250 people.
Where is Chocolates Trapa based?
Chocolates Trapa is headquartered in Dueñas, Spain, in the Europe region.
How does Chocolates Trapa make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales and international Export Sales.
Who are Chocolates Trapa's main competitors?
Broad incumbents on record are Mondelēz International, Ferrero, Lindt & Sprüngli and Nestlé España. Direct peers are Natra, Godiva Chocolatier, Chocolates Lacasa and Chocolates Valor.
Does Chocolates Trapa have an API?
No public API is recorded for Chocolates Trapa.
What industry is Chocolates Trapa in?
Chocolates Trapa's product category is Confectionery Manufacturing. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31135 and its SIC code is 2060.