Maxwell Management

What Maxwell Management does

Maxwell Management Group Ltd. is a privately held Canadian executive search and education firm founded in 2007 by Heather Maxwell, headquartered in Brantford, Ontario with regional offices in Toronto, Ottawa, Vancouver, Calgary, and Montreal. The company specializes in recruiting executive, clinical, and functional leadership for healthcare organizations, seniors' living communities (long-term care and retirement living), and non-profit entities across Canada, claiming Canada's largest active database of healthcare professionals and 500+ client partnerships over 20 years.

The firm operates through two distinct brands: Maxwell Management Group Ltd., which delivers full-service executive search (CEO, COO, CFO, CHRO, CIO, Director of Care, Nurse Manager, and functional leadership placements) plus executive coaching using the proprietary C.A.R.E. Model and TEACH Model frameworks; and Maxwell Mentoring & Mastery, an education division launched in 2025 offering certification programs (DOC In Training Leadership Certification at $3,500–$3,700; Director of Wellness Leadership Certification at $2,999–$3,750), microcredential courses ($499–$1,499), and the PANDA Program for elder abuse prevention. Technology differentiates the firm through certified use of MBTI, DISC, Gallup Global Strengths, and Psychometrics Canada assessments — positioning Maxwell as one of the few Canadian firms certified to conduct psychometric leadership evaluations.

Revenue is generated primarily through professional services fees from executive search engagements and education program tuition. The firm pursues a consultative sales-led go-to-market model with a 7-step recruitment process and dedicated account management, supplemented by an inside-sales "Urgent Hire" rapid response service. Distribution is reinforced through long-standing commercial partnerships with provincial healthcare associations (OLTCA, ORCA, AdvantAge Ontario, BC Care Providers, BCSLA, ASCHA, ACCA, CCHL) — relationships spanning 15+ years. Growth has been described as substantially organic, driven by referrals from a client base including Sienna Senior Living, Revera, Amica Senior Lifestyles, Baycrest, AgeCare, CareRx, Tri-County Mennonite Homes, and the Salvation Army.

Name

Maxwell Management

Legal name

Maxwell Management Group Ltd.

Website

https://maxwellmanagementgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxwell Management Group is a Canadian executive search and education firm specializing in healthcare, seniors' living, and non-profit sectors, recruiting executive and clinical leadership using certified psychometric assessments and delivering leadership certification programs across Canada.

Ownership category

akta.pro rank

Product category

Executive Search and Recruitment Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Board Search (BPACAAAA)

akta.pro secondary industries

Healthcare & Life Sciences Leadership Search (BPACAAAE), Public Sector, Education & Nonprofit Leadership Search (BPACAAAI), Executive & Leadership Direct Hire (BPACAFAB), Executive Leadership & C-Suite Development (EDABAAAA), C-Suite & Senior Executive Coaching (EDABANAA)

Keywords

• Healthcare executive search
• Seniors living recruitment
• Executive coaching services
• Leadership development programs
• Non-profit recruitment

Headquarters

HQ city

Brantford

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Search & Recruitment: Core recruitment services for healthcare, seniors' living, and non-profit organizations. Includes executive-level searches (CEO, COO, CFO, CHRO, CIO), Director-level roles, and functional leaders in HR, Finance, Operations, and Clinical roles. Offers free replacement guarantee in writing.
2. Education & Professional Development: Clinical Education & Professional Development Academy offering targeted programs including DOC In Training Leadership Certification, ADOC/Nurse Manager Leadership Certification, Director of Wellness Leadership Certification, and microcredential courses for leadership and clinical programs. Programs range from $499 to $3,750.
3. Executive & Career Coaching: Coaching services including Executive Coaching, Career Coaching, Interview Coaching, and High-Performance Team Coaching. Services include C.A.R.E. Model coaching, interview preparation, offer negotiation support, and onboarding assistance.
4. Resume Writing Services: Professional resume services including Cover Letter ($200-$300 range), Executive Leadership Resume ($400-$500 range), Full Reconstruction, Simple Formatting, LinkedIn Profile optimization, and Thank You/Follow-Up Letters.
5. PANDA Program: Prevention of Elder Abuse & Neglect (PANDA) Program - an education and awareness initiative for long-term care homes, retirement communities, and hospice organizations, supported by Government of Canada's New Horizons for Seniors Program funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maxwell Management Group Ltd. provides fee-based executive search and recruitment services for healthcare, seniors' living, long-term care, retirement, and non-profit organizations across Canada, placing C-suite, Director-level, clinical, and functional leaders. It complements recruitment with executive and career coaching (C.A.R.E. Model), professional resume and interview coaching for individuals, and a Maxwell Mentoring & Mastery education division delivering leadership certification programs and microcredentials for healthcare professionals.

Product overview

Maxwell Management Group Ltd. operates two main brands: Maxwell Management Group Ltd. (Executive Search & Recruitment) and Maxwell Mentoring & Mastery (Education, Professional Development & Executive Coaching). The recruitment division provides executive search services, urgent hire solutions, non-profit recruitment, and a hot jobs board for the healthcare, seniors' living, and non-profit sectors. The education division offers comprehensive certification programs including the DOC In Training Leadership Certificate for Long-Term Care (150+ hours across 8 pillars), Director of Wellness Leadership Certification for Retirement Living (7 pillars), plus specialized microcredentials for Leadership & Professional Development and Clinical & High-Risk Programs. Additional services include Professional Resume Services, Interview Coaching (Basic/Standard/Premium tiers), Executive Coaching using the C.A.R.E. MODEL, and the PANDA Program for elder abuse prevention. The company also produces the 'Mission in Motion: A Minute with Maxwell' podcast series featuring industry leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Maxwell Mentoring & Mastery: Education, Professional Development & Executive Coaching division of Maxwell Management Group, offering clinical education programs, leadership certifications, and tailored coaching services for healthcare and seniors' living professionals.

Products and services

• Executive Search & Recruitment Full-service executive recruitment for healthcare, seniors' living, long-term care, retirement, and non-profit organizations, placing C-suite, VP, Director, functional, and clinical leadership candidates using a 34-step process with psychometric and behavioral-based assessment, cultural-fit evaluation, onboarding support, and a written free replacement guarantee.
• Urgent Hire Services Expedited recruitment service for time-sensitive leadership vacancies in healthcare and seniors' living, drawing on the firm's large healthcare candidate database to present qualified candidates quickly, with temporary placement options available until a permanent hire is made.
• Non-Profit Recruitment Services Tailored executive search and HR consulting for non-profit organizations, municipalities, public sector agencies, charities, and healthcare and trade associations, with a focus on mission-aligned leadership placements.
• Executive & Career Coaching (C.A.R.E. Model) Executive, team, and career coaching services using the proprietary C.A.R.E. Model to develop high-performing leaders and teams in healthcare and seniors' living organizations, including onboarding, transition coaching, and follow-up support.
• Executive Coaching for Employers Tiered executive coaching service (Basic, Standard, Premium) for healthcare and seniors' living employers, supporting newly placed leaders and existing teams through onboarding, transition support, and leadership development.
• Professional Resume Services Resume writing services for healthcare and seniors' living job seekers, including Cover Letter ($200-$300), Executive Leadership Resume ($400-$500), Full Reconstruction, Simple Formatting, LinkedIn Profile optimization, and Thank You/Follow-Up Letters.
• Interview Coaching Interview preparation and coaching services for healthcare leadership candidates, delivered in three tiers (Basic, Standard, Premium) by a certified career counselor.
• DOC In Training Leadership Certification Program (LTC) Comprehensive 150+ hour leadership certification program for current and aspiring Directors of Care in Long-Term Care, with 8 competency pillars (governance, regulations, quality improvement, financial management, evidence-based implementation, person-centered care, HR, healthy workplace environments), combining self-paced modules, 5 days of live virtual learning, capstone project, and final congress; priced $3,500 early bird / $3,700 regular.
• Director of Wellness Leadership Certification Program (Retirement Living) Leadership certification for Directors of Wellness in retirement living, built on 7 Pillars of Excellence (governance, legislation, quality improvement, sales, evidence-based implementation, person-centered care, HR), including 3 days of intensive virtual training and a capstone project; priced $2,999 reduced from $3,499, with a $750 bursary available.
• Leadership & Professional Development Microcredentials Short, targeted microcredentials for emerging and current healthcare professionals covering Healthy Work Environments ($499), Compliance and Regulations, Quality Improvement, Point-of-Care Leadership, Charge Nurse Leadership Series ($599), and Project Management Foundational Level A ($1,499).
• Clinical & High-Risk Programs Microcredentials Clinical microcredential programs covering Falls Prevention/Alternatives to Restraints, Skin & Wound, Pain/Palliative Care/End of Life, Responsive Behaviours, Bowel & Bladder, and Prevention of Abuse & Neglect; priced $899 per program (reduced from $1,299), each requiring 2 co-leads and including 3 learning sessions.
• PANDA Program (Prevention of Elder Abuse & Neglect) Education and awareness initiative designed for long-term care homes, retirement communities, and hospice organizations to prevent elder abuse and neglect, supported by Government of Canada New Horizons for Seniors Program grants of up to $25,000 through the NHSP community-based funding stream.
• Hot Jobs Board Online job board listing current executive, clinical, and administrative career opportunities in healthcare, seniors' living, and non-profit organizations across Canada.
• Maxwell Mentoring & Mastery Education Division Education, professional development, and executive coaching brand under Maxwell Management Group Ltd., offering certification programs, microcredentials, and tailored coaching services for healthcare and seniors' living professionals.

Quantifiable outcome

• 98% of candidates remain in their roles beyond the guarantee period
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ontario Retirement Communities Association (ORCA)coreStrategic or Co-development Partner · 1 January 2009Maxwell Management Group has been a dedicated ORCA commercial partner since 2009. They support ORCA at annual conferences, roadshows, and webinars, and volunteer on the commercial partner committee. Partnership valued for strengthening the retirement community sector and keeping seniors safe.
• BC Care Providers AssociationcoreStrategic or Co-development Partner · 1 January 2009Long-standing valued sponsor and active participant at BC Care Providers Association annual conference. Partnership focused on supporting seniors living and care sector recruitment needs.
• AdvantAge OntariocoreStrategic or Co-development Partner · 1 January 2007Steady presence at annual Convention helping AdvantAge Ontario's not-for-profit long-term care and senior care provider members fill key executive and administrative positions. Partnership particularly valued during COVID-19 impact period.
• Canadian College of Health Leaders (CCHL)minorStrategic or Co-development PartnerProfessional membership supporting healthcare leadership development and recruitment excellence.
• Ontario Long Term Care Association (OLTCA)minorStrategic or Co-development PartnerAssociation membership supporting long-term care sector recruitment and leadership development.
• ACCA (Alberta Continuing Care Association)minorStrategic or Co-development PartnerAssociation membership supporting continuing care sector in Alberta.
• BCSLA (BC Senior Living Association)minorStrategic or Co-development PartnerAssociation membership supporting senior living sector in British Columbia.
• ASCHA (Alberta Seniors and Community Housing Association)minorStrategic or Co-development PartnerAssociation membership supporting seniors housing and community care in Alberta.
• Government of Canada - New Horizons for Seniors ProgramcoreStrategic or Co-development PartnerPartnership supporting non-profit organizations implementing the PANDA (Prevention of Elder Abuse & Neglect) Program. Government grants of up to $25,000 available through NHSP community-based funding stream for elder abuse prevention initiatives in long-term care homes and hospice settings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heidrick & Struggles: Global executive search firm with a dedicated Healthcare & Life Sciences practice. Operates at the premium end of the same market Maxwell serves, with overlapping C-suite and functional leadership search offerings.
• LHH (Lee Hecht Harrison): Global career transition, talent development, and executive coaching firm. Overlaps with Maxwell's executive coaching, career coaching, and outplacement-adjacent offerings.
• Korn Ferry: Global organizational consulting firm with executive search, leadership development, and coaching practices. Comparable across Maxwell's recruitment, executive coaching, and education offerings, particularly in the healthcare vertical.
• Russell Reynolds Associates: Global executive search firm with Healthcare Services practice serving providers, payers, and senior living organizations. Overlaps with Maxwell on healthcare executive placements and leadership advisory.
• Spencer Stuart: Global executive search firm with a Healthcare practice serving hospitals, payers, and providers. Directly comparable on the C-suite and board-level search engagements that anchor Maxwell's executive search business.

Direct peers

• The Mullings Group: US-based executive search firm specializing exclusively in healthcare leadership placements. Closest direct comparator by healthcare-only vertical focus and mid-market positioning, though primarily serving the US market.
• Caldwell Partners: Canadian-headquartered executive search firm serving mid-market and large-cap clients across multiple verticals including healthcare. Comparable in size, geography, and service model to Maxwell's executive search practice.
• Odgers Berndtson: Global mid-market and large-cap executive search firm with strong Canadian presence through its Toronto office. Comparable mid-market positioning and healthcare/non-profit client mix to Maxwell.
• IQ Partners: Canadian executive search and recruitment firm with practices in healthcare and non-profit sectors. Comparable size, Toronto-headquartered presence, and Canadian mid-market focus.
• DHR International: Global executive search firm with a dedicated Healthcare and Life Sciences practice, serving mid-market and large clients. Comparable service mix and healthcare vertical specialization to Maxwell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@maxwellmanagementgroupltd/videos
• Xx.com/MaxwellMgtGroup
• Facebookfacebook.com/MaxwellManagementGroup
• LinkedInlinkedin.com/company/maxwell-management-group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Management