CouldYou?
CouldYou? is a 501(c)(3) nonprofit that distributes an FDA-registered medical-grade silicone menstrual cup at no cost to women and girls in 25+ countries, serving 200,000+ beneficiaries and operating an emerging malaria prevention initiative.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
CouldYou? firmographics
Firmographics- Name
- CouldYou?
- Legal name
- CouldYou?
- Website
- https://couldyou.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CouldYou? is a 501(c)(3) nonprofit that distributes an FDA-registered medical-grade silicone menstrual cup at no cost to women and girls in 25+ countries, serving 200,000+ beneficiaries and operating an emerging malaria prevention initiative.
- Ownership category
- akta.pro rank
CouldYou? industry classification
Industry- Product category
- Menstrual Health Products
- NAICS
- Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
- akta.pro secondary industry
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where CouldYou? is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CouldYou? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: CouldYou? is a 501(c)(3) nonprofit organization that relies primarily on donations from individuals, corporations, and foundations. Donations are tax-deductible. At least 90% of donations go directly towards the End Malaria initiative, and 100% of donations for cup requests go directly to supplying a CouldYou? Cup.
- Foundation and Government Grants: CouldYou? receives grant funding from foundations including Gates Foundation, Children's Investment Fund Foundation, and government agencies like USAID (though USAID funding was disrupted). Victoria's Secret & Co. Foundation has also provided support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | $10 per cup provides 10 years of menstrual protection |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
CouldYou? product offering
Product offeringCore offering
CouldYou? is a 501(c)(3) nonprofit that distributes FDA-registered medical-grade silicone menstrual cups alongside community health education and local partner training to address period poverty globally. Each cup is bundled with a handmade cotton carry bag produced by local marginalized women and a zero-waste processing partnership with Stericycle. The organization also distributes MAX Repellent, reported over 99% effective against mosquito-borne diseases, as part of its End Malaria initiative.
Product overview
CouldYou? offers a single core product — the CouldYou? Cup — bundled with menstrual health education and distribution support as a holistic nonprofit program. The CouldYou? Cup is a 100% medical-grade silicone, FDA-registered reusable menstrual cup manufactured in California, USA, designed to last over 10 years per unit. The product is distributed globally through community partnerships, with each unit accompanied by a handmade cotton carry bag (produced by local marginalized women) and community health education. The organization does not offer a modular software platform; its offering is the physical cup combined with monitoring, evaluation, and education services.
Differentiator
Problem solved
Functional benefit
Products and services
- CouldYou? Cup A 100% medical-grade silicone, FDA-registered reusable menstrual cup manufactured in California, designed to be worn safely for up to 12 hours per day and used for over 10 years. Distributed alongside health education, a handmade cotton carry bag, and ongoing monitoring as a holistic wrap-around solution to period poverty for women and girls in underserved communities.
- MAX Repellent Mosquito repellent distributed through CouldYou?'s End Malaria initiative, reported over 99% effective in preventing mosquito bites that transmit malaria, West Nile virus, dengue fever, Zika virus, and Lyme disease.
Quantifiable outcome
- 91-97% acceptability rate of menstrual cup across 14 countries
- +5 more outcomes
Companies that use CouldYou?
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
CouldYou? technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CouldYou? partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Joaquim Chissano FoundationcoreFormer President of Mozambique Joaquim Chissano's foundation partners with CouldYou? for girls' health initiatives in Mozambique.
- Plan InternationalcorePartnered on Ghana Wa East District intervention where 83% of adolescent girls were found to have exchanged sex for pads. CouldYou? donated 2,000 cups and achieved 97% acceptability rate.
- Blue Shield of CaliforniacoreBlue Shield of California Promise Health Plan partnered to distribute 1,000 CouldYou? Cups to underserved communities in San Diego County, addressing health equity for underrepresented women.
- Ukraine American HouseminorPartnership to distribute 6,000 menstrual cups to Ukrainian refugees in Poland, with distribution to local health centers and front lines in Ukraine.
- AgrInvestminorAgricultural investment partner supporting sustainable development initiatives
- Professor Penelope A. Phillips-HowardcoreWorld's leading researcher on menstrual health in rural Africa provided guidance for CouldYou? program design. Her seven-year study in Kenya showed 33% reduced risk of HSV-2 for cup users.
- Joselyn DumasminorActress, TV host, and humanitarian serves as CouldYou? ambassador, appearing on 'Live with Lorna!' and helping normalize menstruation and promote the CouldYou? Cup.
- Women's Students Mentorship Association (WOSWA)coreLocal Kenyan organization led by Mary Ojwang distributing menstrual cups in Kibera and other areas, with over 3,000 cups distributed.
- Hands of Grace Community GroupcoreKenyan partner organization led by Phyllis Mukasa distributing cups and conducting education sessions, with peer trainers like Irine Meli.
- Ghana Girl Guides AssociationcorePartnership for menstrual cup intervention in Ghana, part of the Wa East District program.
- Necessary Aid AllianceminorPartner non-profit in Ghana Wa East District intervention addressing period poverty.
- Upper West Youth ParliamentminorPartner organization in Ghana Wa East District intervention.
- Pilgrim Center for Reconciliation UgandacorePartner distributing menstrual cups to 250 vulnerable girls in Wakiso district, Uganda through their HOPE program.
- The MagajiyacoreGirls and women empowerment NGO partnered to donate 100 menstrual cups to girls in selected schools near Koforidua, Ghana.
- Yagazie FoundationcoreNigeria-based foundation led by Pharm Adaeze Onuoha and Chairman Kennedy Ezirim, hosting menstrual hygiene programs and distributing CouldYou? Cups.
- UNICEFcoreUN agency represented at CouldYou? partner events and programming. Contributed materials and lectures to menstrual health events.
- Empowering Our Girls Rotary ClubminorOnline Rotary club global grant project in Uganda for menstrual cup distribution.
- World Artists UnitedminorInternational artists united for Menstrual Hygiene Day 2021 event featuring Grammy-winning artists and actors.
- Africa CDCminorMentioned as working with CouldYou? on health initiatives in Africa.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
CouldYou? competitors and assessment
Company assessmentEmerging players
- Sustainable Health Enterprises (SHE): SHE is a social enterprise addressing period poverty through locally produced menstrual pads in Rwanda. Comparable as a period poverty social enterprise focused on Africa with a similar mission to CouldYou?, but uses pads rather than cups.
- PERIOD. PERIOD. is a US-based youth-led nonprofit addressing period poverty through product distribution and policy advocacy. Comparable as a nonprofit peer tackling period poverty, though primarily US-focused whereas CouldYou? emphasizes Africa and humanitarian settings.
- WASH United: WASH United is an international nonprofit focused on menstrual hygiene advocacy and the originator of Menstrual Hygiene Day. Comparable as a menstrual health nonprofit driving awareness and policy, often partnering with organizations like CouldYou? on distribution and education.
Direct peers
- AFRIpads: AFRIpads manufactures and distributes reusable menstrual pads in Uganda with social enterprise structure. Directly comparable as an Africa-based social enterprise addressing period poverty, though pads rather than cups, and more commercial than CouldYou?.
- Days for Girls: Days for Girls is a nonprofit addressing period poverty globally through reusable pad kits and menstrual health education. Comparable as a nonprofit period-poverty organization with similar mission, volunteer/partner-led distribution model, and focus on education plus product.
- DivaCup: DivaCup is one of the original commercial reusable menstrual cup brands, selling medical-grade silicone cups globally. It is directly comparable as a menstrual cup provider, though CouldYou? operates as a nonprofit distributing cups for free while DivaCup is a consumer brand.
- Lunette: Lunette is a leading reusable silicone menstrual cup brand sold in retail channels globally. Comparable as a direct menstrual cup competitor serving similar end-users, though via commercial distribution rather than humanitarian programs.
- Saalt: Saalt is a reusable menstrual cup and period care brand with a social mission component (donations for each purchase). Comparable because Saalt also blends commercial sales with a "buy one, give one" donation model addressing period poverty.
- Ruby Cup: Ruby Cup is a social enterprise selling menstrual cups and donating one to a girl in Africa for each cup purchased. Highly comparable as a hybrid social-impact menstrual cup organization with African distribution focus, similar target population to CouldYou?.
Broad incumbents
- UNICEF (Menstrual Health & Hygiene program): UNICEF runs large-scale menstrual health and hygiene programs across multiple countries, distributing products and funding education. Comparable as a major institutional actor in menstrual health that CouldYou? partners with and competes against for donor and ministry attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CouldYou? social profiles
Digital presenceCouldYou? compliance and trust
Trust signalCompliance1 record
CouldYou? financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouldYou? leadership team
Management profileNumber of profiles
Profiles1 record
CouldYou? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouldYou? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouldYou?
What does CouldYou? do?
CouldYou? is a 501(c)(3) nonprofit that distributes FDA-registered medical-grade silicone menstrual cups alongside community health education and local partner training to address period poverty globally. Each cup is bundled with a handmade cotton carry bag produced by local marginalized women and a zero-waste processing partnership with Stericycle. The organization also distributes MAX Repellent, reported over 99% effective against mosquito-borne diseases, as part of its End Malaria initiative.
Is CouldYou? a public or private company?
CouldYou? is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CouldYou? founded?
CouldYou? was founded in 2008. It employs 1 to 10 people.
Where is CouldYou? based?
CouldYou? is headquartered in New York, United States, in the North America region.
How does CouldYou? make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are foundation and Government Grants.
Who are CouldYou?'s main competitors?
Emerging players on record are Sustainable Health Enterprises (SHE), PERIOD. and WASH United. Direct peers are AFRIpads, Days for Girls, DivaCup, Lunette, Saalt and Ruby Cup. UNICEF (Menstrual Health & Hygiene program) is listed as a broad incumbent.
Does CouldYou? have an API?
No public API is recorded for CouldYou?.
What industry is CouldYou? in?
CouldYou?'s product category is Menstrual Health Products. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 813212.