Chevs of the 40s

What Chevs of the 40s does

Chevs of the 40s Inc. is a privately held, family-owned e-commerce retailer of restoration and street rod parts for 1937-1954 Chevrolet cars and trucks, headquartered at 1605 NE 112th Street in Vancouver, Washington. The company was founded circa 1992 (with the corporate entity and website dated to 2004) and is operated by owner Ron Wade. It claims to be 'The Worlds Most Complete Supplier' of parts within its narrow 1937-1954 Chevrolet window, with two main catalogs — a Car Parts Catalog and a Truck Parts Catalog — together spanning over 50 product categories covering body, brakes, drivetrain, electrical, interior, and convertible components, plus apparel, gift certificates, and educational content (how-to videos, articles, and a Featured Vehicle of the Month).

The business runs a direct-to-consumer model combining an online storefront (chevsofthe40s.com) with inside sales via a phone order center staffed 6am to 5pm PST, plus will-call pickup at the Vancouver, WA warehouse. Pricing is unit-based per part, with broad price ranges (e.g., door panels $28.75–$445.25, latch kits $88.50–$515.50) and value-adds including a Price Match Guarantee on stocked items, a 100% satisfaction guarantee, free print and digital catalogs, and a 30-day return policy. Shipping is handled via UPS across all 50 US states and territories, with international expansion into the European Union, New Zealand, and Australia.

Revenue is generated almost entirely from one-time parts transactions, augmented by special order/drop-ship items, gift certificates, and branded apparel. An affiliated sub-brand, Street Rod HQ (streetrodhq.com), extends the catalog into street rod components beyond the core restoration focus. The customer base is a long tail of individual hobbyist restorers distributed across the US and select overseas markets, with no enterprise accounts disclosed and no institutional investment, funding, or M&A activity on record.

Name

Chevs of the 40s

Legal name

Chevs of the 40s Inc.

Website

https://chevsofthe40s.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Chevs of the 40s is a privately held, family-owned e-commerce retailer specializing in restoration and street rod parts for 1937-1954 Chevrolet cars and trucks, serving individual hobbyist restorers across the US and select international markets.

Ownership category

akta.pro rank

Product category

Classic Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

Keywords

• Classic auto parts
• Restoration parts
• Street rod parts
• Vintage Chevrolet parts
• Automotive restoration supplies

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts Sales: One-time transaction-based sales of automotive restoration parts for 1937-1954 Chevrolet cars and trucks. Customers purchase individual parts as needed for their restoration projects. The company also offers specialty items like gift certificates and apparel.
2. Special Order Items: Special order and drop ship items that require additional processing time before shipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Chevs of the 40s is a specialty retailer selling restoration and street rod parts for 1937-1954 Chevrolet cars and trucks. The company maintains two core catalogs (Car Parts and Truck Parts) covering 50+ product departments including body mouldings, brakes, bumpers, convertible, cooling, electrical, engine, interior, and trim. Sales are conducted direct-to-consumer via an e-commerce storefront and phone-based inside sales, with same-day shipping on most stocked items.

Product overview

Chevs of the 40s operates as a specialized e-commerce platform offering restoration parts and street rod components for 1937-1954 Chevrolet Cars and Trucks. The company operates two core product catalogs - the Car Parts Catalog and Truck Parts Catalog - which together contain over 50 product categories spanning body components, mechanical systems, electrical, interior, and specialty items. Additional offerings include Gift Certificates, Vehicle Listings with featured vehicles of the month, How-To Videos, and Articles for educational content. The company also maintains an affiliated brand, Street Rod Headquarters (StreetRodHQ.com), for additional street rod-specific parts. Products are organized by vehicle year and type, with extensive sub-categories covering specific components like door panels, door locks, latches, and hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Street Rod HQ: A related brand/website operated by the company for additional street rod parts and restoration supplies, accessible at streetrodhq.com

Products and services

• Classic Chevrolet Car Restoration Parts (1937-1954) Comprehensive catalog of restoration and street rod parts for 1937-1954 Chevrolet cars, covering body, mechanical, electrical, interior, and trim components. Sold direct-to-consumer to classic car restoration hobbyists via the company's e-commerce storefront and phone-based sales.
• Classic Chevrolet Truck Restoration Parts (1937-1954) Catalog of restoration and street rod parts for 1937-1954 Chevrolet trucks, covering body components, drivetrain, suspension, accessories, beds, frames, and trim. Sold direct-to-consumer to truck restoration enthusiasts via e-commerce and phone sales.
• Street Rod Parts (Street Rod HQ)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Street Rod HQminorOthersRelated company and additional catalog offering managed by Chevs of the 40s for street rod parts. Available at www.streetrodhq.com. Not an external partnership but an affiliated brand offering expanded product selection for street rod applications beyond the 1937-1954 Chevrolet focus.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LMC Truck: Specialist in restoration parts for 1947-1987 Chevrolet and GMC trucks. Closely comparable to Chevs of the 40s' truck catalog in customer profile (classic Chevy truck restorers), category depth, and direct-to-consumer e-commerce model.
• Classic Industries: Largest US retailer of restoration parts for American muscle and classic GM, Ford, and Mopar vehicles. Directly comparable e-commerce + catalog model targeting the same classic-car restoration hobbyist as Chevs of the 40s, but with a much broader multi-brand catalog.
• Year One: Long-established classic car parts retailer covering GM, Ford, and Mopar muscle cars with catalog and e-commerce. Highly comparable to Chevs of the 40s as a hobbyist-focused restoration parts specialist with deep SKU depth and direct-to-consumer shipping.
• Speedway Motors: Major retailer of hot rod, street rod, and vintage car parts. Directly comparable to the Street Rod HQ sub-brand of Chevs of the 40s, serving the same custom/street rod builder segment with a much larger catalog and multi-channel presence.
• Mac's Antique Auto Parts: Long-running family-owned retailer of restoration parts for 1909-1979 Ford, Chevrolet, Dodge, Plymouth, and other antique vehicles. Closely comparable to Chevs of the 40s in being a long-tenured family business focused on pre-1980 restoration parts via catalog and phone/online orders.
• National Parts Depot (NPD): Multi-brand classic car parts retailer with strong position in Mustang, Camaro, and Mopar restoration parts. Comparable in business model (catalog + e-commerce) and hobbyist target, though focused on different model years and brands than Chevs of the 40s.

Broad incumbents

• Summit Racing Equipment: Largest US direct marketer of performance and restoration auto parts. Overlaps with Chevs of the 40s on classic Chevy restoration categories but operates at a much larger scale across all makes and a much broader performance/modern aftermarket.
• Holley: Major performance and restoration parts brand and parent of several classic-car sub-brands (MSD, Hooker, Flowtech, etc.). Comparable as a portfolio of restoration and performance brands; competes for the same enthusiast wallet but is brand- and product-led rather than retail catalog.
• eBay Motors: Massive online marketplace for new and used auto parts, including classic and restoration components. Competes for the same restorer demand, especially on used and hard-to-find parts, but as a broad marketplace rather than a curated specialist.

Others

• Hemmings Motor News: Long-running classic car marketplace and media property that also lists parts and restoration services. Comparable audience and ecosystem role, but a marketplace/adjacent media company rather than a parts retailer like Chevs of the 40s.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chevsofthe40s
• Instagraminstagram.com/chevs_ofthe40s
• Xx.com/chevsofthe40s
• LinkedInlinkedin.com/company/chevs-of-the-40s-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chevs of the 40s