Taliah Waajid
Taliah Waajid is a founder-owned, Atlanta-based natural hair care brand that has been formulating plant-based hair products for textured hair since 1995. It sells through its own e-commerce site, third-party retailers, and Amazon, serving consumers across coily, curly, wavy, loc'd, kids, and men's grooming segments.
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Taliah Waajid does
Taliah Waajid Brand is a privately held natural hair care company founded by Taliah Waajid, known as 'The Queen of Natural Hair,' and operating since 1995 (firmographic metadata references 1996). The company is headquartered in Atlanta, United States, and operates with a small team of 1-10 employees. It develops and sells hair care formulations built on plant-based and natural ingredients including aloe, shea, coconut, and honey, organized into nine primary product collections — Love My Natural Hair, Love My Locs, Green Apple Aloe Nutrition, Scalp Care Follicle Therapy, Black Earth Natural Products, Curls Waves Naturals, Kinky Wavy Natural, Protective Styles, and Pure Natural Shea Coco — plus a Kids collection and the men's grooming sub-brand Uncle Jimmy's. Product categories span conditioners, shampoos, co-washes, curl creams, hair gels, hair and body oils, hair masks, and mousse, with unit pricing roughly in the $12-$32 range.
Taliah Waajid firmographics
Firmographics- Name
- Taliah Waajid
- Legal name
- Taliah Waajid Brand
- Website
- https://naturalhair.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Taliah Waajid is a founder-owned, Atlanta-based natural hair care brand that has been formulating plant-based hair products for textured hair since 1995. It sells through its own e-commerce site, third-party retailers, and Amazon, serving consumers across coily, curly, wavy, loc'd, kids, and men's grooming segments.
- Ownership category
- akta.pro rank
Taliah Waajid industry classification
Industry- Product category
- Natural Hair Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Kids’ Haircare (CRABABAJ)
Keywords
Where Taliah Waajid is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Taliah Waajid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of hair care products including shampoos, conditioners, curl creams, hair gels, hair oils, mousses, co-washes, and hair masks. Products sold in various sizes with pricing ranging from approximately $12 to $32 for individual items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hair care products priced by size and formulation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Taliah Waajid product offering
Product offeringCore offering
Taliah Waajid manufactures and sells natural, plant-based hair care products under its own brand and the Uncle Jimmy's men's grooming sub-brand. Products span shampoos, conditioners, co-washes, curl creams, hair gels, hair and body oils, hair masks, and mousse, organized into collections targeted at specific hair types such as coily, curly, wavy, loc'd, protective styles, silk press, and children's hair. Sales occur direct-to-consumer through taliah.com and through physical retail partners, with individual items priced between roughly $12 and $32.
Product overview
Taliah Waajid is a natural hair care brand offering a comprehensive portfolio of hair care products organized into distinct product collections. The product ecosystem consists of nine primary collections: Love My Natural Hair (for natural and coily hair), Love My Locs (for loc maintenance), Green Apple Aloe Nutrition, Scalp Care Follicle Therapy, Black Earth Natural Products, Curls Waves Naturals, Kinky Wavy Natural, Protective Styles, and Pure Natural Shea Coco. Additionally, there is a Kids collection and the men's grooming sub-brand Uncle Jimmy's. Product categories span conditioners, shampoos, co-washes, curl creams, hair gels, hair oils, hair masks, and mousse. The company operates e-commerce with payment processing integrations and does not have a public API or AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Uncle Jimmy's Men's Grooming: Men's grooming product line under the Taliah Waajid brand umbrella, with its own website at unclejimmyproducts.com.
Products and services
- Love My Natural Hair Collection
Companies that use Taliah Waajid
Customer profileSegments7 records
Ideal customer profiles6 records
Taliah Waajid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Taliah Waajid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uncle Jimmy's Men's GroomingminorRelated men's grooming brand linked on Taliah Waajid website. Uncle Jimmy's Men's Grooming products are sold through the same e-commerce platform and appear to be part of the same company portfolio. The brand targets male consumers with grooming products separate from the natural hair care focus of the main Taliah Waajid brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Taliah Waajid competitors and assessment
Company assessmentDirect peers
- As I Am: As I Am is a natural hair care brand focused on curly, coily, and wavy hair with extensive shampoo, conditioner, and styling collections. They target overlapping consumer needs in moisture, definition, and scalp care.
- Eden BodyWorks: Eden BodyWorks is a natural hair care company offering shampoos, conditioners, and styling products for textured hair. They compete directly in the coily and curly hair care segment with similar product positioning.
- Mielle Organics: Mielle Organics is a direct competitor focused on natural hair care with product lines spanning shampoo, conditioner, styling, and scalp treatments for textured hair. They share the same target demographic (women with coily, curly, and loc'd hair) and overlapping product categories.
- Design Essentials: Design Essentials is a professional and consumer natural hair care brand with shampoo, conditioner, and styling products for textured hair. Their dual professional/retail focus overlaps with Taliah Waajid's broader channel strategy.
- Pattern Beauty: Pattern Beauty, founded by Tracee Ellis Ross, is a direct competitor in textured hair care with shampoos, conditioners, stylers, and treatments formulated for curly and coily hair. They target the same premium natural hair consumer segment.
- Carol's Daughter: Carol's Daughter is a pioneer natural hair care brand targeting textured hair with shampoo, conditioner, and styling products. Acquired by L'Oréal, they compete in the same 'love your natural hair' positioning as Taliah Waajid with broader mass-market distribution.
- Camille Rose: Camille Rose is a natural hair care brand specializing in textured hair with hair milks, butters, and styling products. They directly overlap in product type (curl creams, hair oils, treatments) and target consumer.
- TGIN (Thank God It's Natural): TGIN is a Black-owned natural hair care brand offering shampoos, conditioners, and styling products for textured hair. They share Taliah Waajid's positioning as a community-rooted natural hair specialist.
Emerging players
- DevaCurl: DevaCurl is a curly hair care specialist with extensive shampoo, conditioner, and styling lines. While historically focused on wavy-to-curly hair (vs. coily), they serve an adjacent segment of the textured hair care market.
Broad incumbents
- SheaMoisture: SheaMoisture (owned by Unilever) is the dominant mass-market natural hair care brand with extensive product lines for textured hair. While broader in scope, they overlap with Taliah Waajid in shampoo, conditioner, and styling products for coily and curly hair consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Taliah Waajid social profiles
Digital presenceTaliah Waajid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taliah Waajid leadership team
Management profileNumber of profiles
Profiles1 record
Taliah Waajid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taliah Waajid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taliah Waajid
What does Taliah Waajid do?
Taliah Waajid manufactures and sells natural, plant-based hair care products under its own brand and the Uncle Jimmy's men's grooming sub-brand. Products span shampoos, conditioners, co-washes, curl creams, hair gels, hair and body oils, hair masks, and mousse, organized into collections targeted at specific hair types such as coily, curly, wavy, loc'd, protective styles, silk press, and children's hair. Sales occur direct-to-consumer through taliah.com and through physical retail partners, with individual items priced between roughly $12 and $32.
Is Taliah Waajid a public or private company?
Taliah Waajid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taliah Waajid founded?
Taliah Waajid was founded in 1995. It employs 1 to 10 people.
Where is Taliah Waajid based?
Taliah Waajid is headquartered in Atlanta, United States, in the North America region.
How does Taliah Waajid make money?
One revenue line is on record: direct Product Sales.
Who are Taliah Waajid's main competitors?
Direct peers on record are As I Am, Eden BodyWorks, Mielle Organics, Design Essentials, Pattern Beauty, Carol's Daughter, Camille Rose and TGIN (Thank God It's Natural). DevaCurl is listed as an emerging player. SheaMoisture is listed as a broad incumbent.
Does Taliah Waajid have an API?
No public API is recorded for Taliah Waajid.
What industry is Taliah Waajid in?
Taliah Waajid's product category is Natural Hair Care. Its primary akta.pro industry code is CRABABAC, Styling Products (Gels, Sprays, Mousses, Creams), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.