Cropital
Cropital is a Philippine SEC-regulated securities crowdfunding platform that connects retail investors to smallholder rice farmers, enabling ₱5,000-₱15,000 farm investments over 4-6 month harvest cycles with 3-30% profit-share returns, complemented by a Cropital Store e-commerce channel.
- Company typePrivate
- Founded2015
- HeadquartersQuezon City, Philippines
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cropital does
Cropital is a Philippine Securities and Exchange Commission-regulated securities crowdfunding platform, founded in 2015 and headquartered in Quezon City, that connects retail investors to smallholder rice farmers in need of operating capital. Investors on the platform deploy ₱5,000-₱15,000 per farm over 4-6 month harvest cycles and receive variable returns of 3%-30% through a profit-sharing arrangement, with Cropital charging a 5% platform service fee at the start of each investment. To date, the platform has facilitated roughly ₱100 million in cumulative farm financing across 1,600 farmers in 10 Philippine provinces, supported by farmer verification through local government units, crop insurance integration with the Philippine Crop Insurance Corporation, and partnerships with agricultural organizations such as Farmvocacy.
The technology stack is a standard cloud-hosted marketplace (AWS) featuring a virtual wallet system for deposits, investments, and reinvestment, payment processing through Dragonpay, TripleA (cryptocurrency), GCash, PayMaya, and BPI, CRM via HubSpot, and social login through Facebook. Beyond the core crowdfunding marketplace, Cropital has built a complementary e-commerce platform — the Cropital Store, operated by Agcommerce Corporation — that sells rice products (Premium Cropital Rice, Cropital Rice 25kg, Rice Santa Bear) directly to Metro Manila consumers and channels a Buy Local Sustainability Fund from gross sales into low-interest farmer loans. Additional monetization includes a Buy One, Give One charitable campaign co-powered by the MVP Group of Companies and a co-marketing partnership with PLDT/Smart under the #BuyLocal program.
The business model is primarily a transaction-fee marketplace, augmented by unit-priced e-commerce rice sales and interest spread on sustainability fund loans. Cropital is founder-led by CEO Ruel Amparo, has a disclosed headcount of 1-10 employees, and has raised at least one early-stage round from Fledge in 2016. The company targets both retail impact investors in the Philippines and Metro Manila conscious consumers, with farmer beneficiaries averaging ₱2,000 monthly household income and two-thirds living below the poverty line.
Cropital firmographics
Firmographics- Name
- Cropital
- Legal name
- Cropital Enterprises Corporation
- Website
- https://cropital.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cropital is a Philippine SEC-regulated securities crowdfunding platform that connects retail investors to smallholder rice farmers, enabling ₱5,000-₱15,000 farm investments over 4-6 month harvest cycles with 3-30% profit-share returns, complemented by a Cropital Store e-commerce channel.
- Ownership category
- akta.pro rank
Cropital industry classification
Industry- Product category
- Agricultural Crowdfunding
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Real Assets — Farmland (Row Crops, Permanent Crops) (FSAHAIAI)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
Keywords
Where Cropital is headquartered
LocationHeadquarters
- HQ city
- Quezon City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Cropital business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform Service Fee: 5% platform service fee charged at the start of every investment. This is deducted from the investment amount and represents the primary revenue stream for the crowdfunding platform operations.
- Cropital Store E-commerce: The Cropital Store sells rice products (Premium Cropital Rice, Cropital Rice 25kg, Rice Santa Bear) and campaign items (Buy One Give One) sourced from partner farmers. The store also generates the Buy Local Sustainability Fund from gross sales to provide low-interest loans to farmers.
- Sustainability Fund Loans: Low-interest loans provided to farmers through the Buy Local Sustainability Fund, raised mainly from Cropital Store gross sales. Farmers use these loans to buy farming inputs for cropping cycles, and repayments reinvest to support subsequent farmer batches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Short-term farm investment with 4-6 month harvest cycle |
| Unit Pricing | Pay-as-you-go | Cropital Store products - rice and campaign items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Cropital product offering
Product offeringCore offering
Cropital operates a SEC-regulated crowdfunding platform that connects individual retail investors with verified smallholder Filipino farmers. Users invest ₱5,000–₱15,000 per farm through a virtual wallet over 4–6 month harvest cycles and receive 3%–30% profit-sharing returns, while Cropital charges a 5% platform service fee. The company also operates the Cropital Store, an e-commerce storefront selling locally sourced rice products.
Product overview
Cropital operates a dual-platform ecosystem: (1) the Cropital Crowdfunding Platform - a SEC-regulated crowdfunding marketplace connecting investors to smallholder Filipino farmers, where users invest ₱5,000-₱15,000 per farm with 4-6 month harvest cycles, using a Virtual Wallet system for deposits, investments, and returns; and (2) the Cropital Store - a separate e-commerce platform operated by Agcommerce Corporation that sells rice products (Premium Cropital Rice, Cropital Rice 25 kg, Rice Santa Bear seasonal packs) sourced from Cropital farming communities, featuring an Impact Points loyalty program. The two platforms are separate accounts but complementary - crowdfunding enables farmers to grow produce while the store helps them market and sell products. Additional offerings include the Buy Local Sustainability Fund (low-interest loan program for farmers) and Buy One, Give One charitable campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Field Notes: The official blog of Cropital featuring farmer stories, impact reports, and company updates.
Products and services
- Cropital Crowdfunding Platform SEC-regulated online crowdfunding platform that allows registered users to browse farms, finance smallholder Filipino farmers with investments of ₱5,000–₱15,000 per farm, monitor farm progress, and earn profit-sharing returns of 3%–30% over 4–6 month harvest cycles for a 5% platform service fee.
- Short Term Farm Investments Browseable short-duration farm investment opportunities with 4–6 month harvest cycles, allowing users to select specific farms, invest via the virtual wallet, and receive principal plus profit-share upon harvest and produce sale.
- Cropital Store Standalone e-commerce storefront selling rice and campaign items sourced from Cropital partner farming communities, with delivery primarily in Metro Manila and selected areas on Wednesday and Sunday schedules. Operated by Agcommerce Corporation.
- Premium Cropital Rice Best-in-class, freshly milled dinorado rice grown on the plains of Northern and Central Luzon, sold through the Cropital Store in 5 kg, 10 kg, and 25 kg pack sizes (₱529–₱1,749).
- Cropital Rice (25 kg) High-quality, freshly milled rice from Northern and Central Luzon improved for consistent taste and texture, sold through the Cropital Store as a standard 25 kg pack (₱1,559).
- Rice Santa Bear Seasonal holiday product — a 5 kg Santa-styled pack of locally sourced premium white or brown rice, available with optional farmer-themed Tote Bag, Shirt, or Both add-ons, sold for ₱599 through the Cropital Store.
Quantifiable outcome
- ₱100 million raised for farmer financing
- +5 more outcomes
Companies that use Cropital
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Cropital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Cropital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PLDT and Smart CommunicationscorePLDT and Smart launched the Buy Local, Buy Smart program in partnership with Cropital to improve livelihoods of local Filipino farmers. The partnership creates a direct market for farmers to sell produce at fair prices and provides access to affordable financing through the Buy Local Sustainability Fund. Smart has turned over ₱100,000 to farmers supported by Farmvocacy in Occidental Mindoro. Through this partnership, over 10 tons of rice have been donated to 558 families affected by typhoons.
- MVP Group of CompaniescoreMVP Group of Companies partnered with Cropital for the Buy One, Give One campaign. For each Santa Rice Bear order, another pack is donated to rice relief funds for Samahang Mangingisda ng Isla Tibaguin in Hagonoy Bulacan, Childhope Foundation street children and families in Manila, Pasay, and Caloocan, COVID-19 Frontliners in Limasawa Island, and indigent families in Iligan City. The campaign addresses immediate food needs while contributing to a longer-term farmers' sustainability fund.
- Philippine Crop Insurance Corporation (PCIC)coreCrop insurance under Philippine Crop Insurance Corporation has been integrated into the capital raised for farmers. Crop insurance is provided to all farmers featured on the platform to mitigate weather and pest risks. The insurance coverage is factored into the crowdfunding amounts raised.
- FacebookminorFacebook provides social media-based single sign-on (Facebook Login) and engagement tracking through cookie integration. Used for user authentication on the Cropital platform.
- FarmvocacycoreFarmvocacy is a local agricultural organization that works with Cropital to support farmers in Occidental Mindoro. Smart Communications turned over ₱100,000 to 20 farmers supported by Farmvocacy. Farmvocacy provides training and agricultural support to improve farmer yields.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cropital competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cropital social profiles
Digital presenceCropital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cropital leadership team
Management profileNumber of profiles
Profiles2 records
Cropital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cropital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cropital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cropital
What does Cropital do?
Cropital operates a SEC-regulated crowdfunding platform that connects individual retail investors with verified smallholder Filipino farmers. Users invest ₱5,000–₱15,000 per farm through a virtual wallet over 4–6 month harvest cycles and receive 3%–30% profit-sharing returns, while Cropital charges a 5% platform service fee. The company also operates the Cropital Store, an e-commerce storefront selling locally sourced rice products.
Is Cropital a public or private company?
Cropital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cropital founded?
Cropital was founded in 2015. It employs 1 to 10 people.
Where is Cropital based?
Cropital is headquartered in Quezon City, Philippines, in the Asia region.
How does Cropital make money?
Three revenue lines are on record. Platform Service Fee is the primary driver. The others are cropital Store E-commerce and sustainability Fund Loans.
Does Cropital have an API?
No public API is recorded for Cropital.
What industry is Cropital in?
Cropital's product category is Agricultural Crowdfunding. Its primary akta.pro industry code is FSAHAIAI, Real Assets — Farmland (Row Crops, Permanent Crops), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its SIC code is 5150.